Many business owners are not aware of the positive effect a blog can have on their business. They think blogging for business is an outdated marketing strategy. They focus on generating traffic through paid ads but soon find out that pure website traffic is not worth anything if they can´t convert it into sales.

Fact is if your website lacks valuable content you won´t be able to convert visitors into customers. This is why blogging for business is more relevant than ever. Customers are looking for quality information and search engine bots identify high-quality content websites and rank them higher.

This article will give you all the reasons why you need a blog for your business.

1. Distinguish your business from your competitors

Creating blog content can help your business stand out among others. Giving your customers information and insider knowledge will set your business apart from the rest.

The idea is not only to create more content than your competitors but to provide higher quality information that resonates with your potential customer.

2. A Blog will build brand trust

Useful content that resolves problems and answers questions will create trust in your business.

3. Build a relationship with your customers through your blog

Once your customers know that you are a reliable source of information, they will come back to your site. They will start asking questions, engage on social media or even share your posts.

Why your business needs a blog - brand trust

4. A Blog is more effective than paid advertisement

Paid ads are expensive. They will increase your traffic, but the minute you stop running ads your traffic will die immediately. Plus you can run the most elaborate paid ads on the planet, but if your website lacks content you won´t be able to convert.

Blog marketing is different. It gives you long term results. Yes, it takes longer, but the results are more effective and long term. If your blog strategy focuses on value you will be able to see a constant increase in your conversion rate.

5. Blog metrics – know your target audience

The information you will be able to generate from analyzing your blog metrics will help you understand your target audience better.

Some of the metrics you should keep an eye on:

  • pageviews for specific blogposts
  • time on page
  • returning visitors
  • bounce rate

Getting this inside knowledge of your potential customer will make it easier to create products/services and content with a higher success rate.

6. A Blog will Improve your SEO

A well-curated business blog will have a positive impact on your SEO.

  • more indexed sites
  • decrease bounce rate
  • generate inbound links
  • keywords will attract more visitors

For more detailed information check out our blog post How To Make Your Content Seo Friendly In 2019

How to make content Seo friendly in 2019

7. Strengthen your authority and expertise through blogging

Use your business blog as a platform to show your expertise and establish your company as an authority in your niche.

Focus on well-researched content that focuses on your audience. Create in-depth blog posts that are userfriendly and optimized for SEO.

8. Repurpose your blog content for social media and more

A blog gives you the possibility to reuse your content for social media and other outlets. Quality content that is well thought through will enhance your social media presence. Your blog is an endless source for social media posts. Plus it will give you material to create guides, ebooks or videos.

9. A Blog will help you grow your email list

One very effective tool for inbound marketing is email marketing.  Consistent and valuable blog content will allow you to build a subscriber list and generate more leads.

Why your business needs a blog - grow your email list

10. Increase long term organic traffic

A consistent feed of quality blog content will increase your visibility on search engines and your organic traffic on a long term basis. Blog marketing focuses on long term results:

  • consistency
  • quality
  • value
  • relevance
  • up to date content

11. Blog content will keep your audience informed about your business

You can use your business blog as a platform for distributing news about your business and your industry in general.

Potential customers want to know more about your business, your facilities and the way you do business.

12. Use blog posts to explain your products or services

Your blog allows you to explain your products and services in more detail. Through internal links you can guide the user on your website, giving them all the information they need to make a decision. The longer they stay on your site the more likely they are going to buy from you.

Why your business needs a blog

13. Consistent blogging keeps existing customers engaged

Converting existing customers is much easier and cheaper than acquiring new customers. On average it costs 5x more to acquire a new customer. So nurturing your relationship with existing customers is an important strategy. A business blog is a simple and effective way to keep your existing customers engaged and interested in your brand.

Conclusion

A business blog should be the foundation of your marketing strategy. It will build brand trust and customer engagement that outbound marketing cannot provide. Blogging will give your website the SEO boost it was missing while providing long term results. It will help build an email list – increasing not only your leads but also your conversions.

Ready to start blogging for your business? Check out The Ultimate Guide On How To Create Killer Content!