Are you trying to figure out how to write powerful titles? You have come to the right place.
This article will cover all angles on how to write titles that will generate leads and skyrocket your sales.
First You Need to Know These Facts
Every single day 2.75 million blog posts are published. But only a tiny fraction gets read or shared.
80% of readers never make it past the headline! Or in other words, only 2 out of 10 readers who read a title will read the article or blog post.
Imagine you spend hours creating and marketing a piece of content but nobody is reading it. What a total waste of time and resources!
On the flip side, studies have shown that a powerful title can increase your traffic by as much as 500%. This means your headline has the power to skyrocket your sales!
How to write powerful titles?
1. Target Your Audience & Analyze Your Competition
Define Your Target Audience
Knowing your target audience is fundamental when creating killer content & powerful titles.
You need to know who you are writing for to make your content resonate with your audience.
If you are marketing to the wrong audience you won´t be able to attract customers or close any sales.
Start by answering these questions:
- Who are you writing for?
- Who exactly is your customer?
- What articles/blog posts/social media posts do they read?
- Which tone of voice do they prefer?
- What kind of content do they share on social media?
Conduct a Competitive Research
Are you still unsure what your competitors are doing to attract readers?
It´s time to start a competitive research. Analyze your competition and collect some useful metrics.
- What kind of content works best for them?
- Which kind of content didn´t work at all?
- What type of article or blog titles do they use?
- Which tone?
- What keywords?
Several websites can provide this kind of information. Ahrefs is a great website for this. They offer a free trial.
You can learn a lot from your competition when defining how to write titles for your niche topic.
2. Use Your Keyword
Your specific headline keyword is your golden ticket to organic traffic and sales.
Get yourself familiarized with a keyword tool like Ahrefs or Ubersuggest.
Search Volume & Keyword Difficulty
The search volume tells you exactly how many people are searching for your keyword per month. Popular keywords with high search volume are very competitive. Their keyword difficulty is very high, and it will be hard to rank for this keyword on Google.
Below is an example of the keyword “Candle”. As you can see this keyword has a very high search volume of 65K per month and its keyword difficulty is very high as well 54.
If you find yourself with a keyword like the one above (high V & high KD) start looking for a long-tail keyword that implies intent. Look for low keyword difficulty, and if possible a decent search volume.
What is a long-tail keyword with intent?
If your main keyword is “Candle”, a possible long-tail keyword that implies intent could be “How To Make Homemade Candles”.
It implies the following intents:
How to = looking for instruction on how to make candles
Homemade = interested in making candles at home
Candles = looking for candles
You will attract readers who have already made up their mind – their search is intentional.
When you use a long-tail keyword your search volume will be lower, but the competition (keyword difficulty) will be less. This means your content will get traffic much easier and it will rank higher much faster.
Below you can see what this would mean in the case of our example keyword. The search volume is now 1.5K and the keyword difficulty dropped to 17.
First focus on keyword difficulty, then intent and lastly on search volume. It doesn´t matter if you are selling a product, a service or are doing affiliate marketing.
The ideal keyword would have these three characteristics:
- low keyword difficulty
- implied intent
- high search volume
Focus on attracting readers that are already in the market for what you are offering.
3. Use Powerful Language
Simple & Effective
Language is a powerful tool, especially when creating clever titles. Try to use simple but effective language. Think about your article or blog title as an extension of your content, business, and brand.
Using complicated words that your reader isn´t familiar with will scare them away. While being too informal will look unprofessional.
Find a straight to the point way to express yourself and engage with the reader.
Many magazine headlines do a great job. Here is a great example:
Superlatives are a very important key element in successful headlines. Both positive and negative superlatives work well when creating catchy titles.
Adding interesting adjectives to your title will make a huge difference.
Here are some examples of adjectives to boost your headline:
Address the reader directly
Another powerful way to engage with a reader through a title is by addressing them with “you”.
Studies have shown that headlines that address the reader directly do much better than those who don’t.
The Benefits of the intentional use of the word you:
- it makes the reader feel special
- suggests that the writer understands the reader
- implies that the writer cares
- creates trust
- helps to build a connection between writer and reader
All those points are very important in the decision-making process of your customer.
Here an example headline that addresses the reader directly:
Emotions affect decision making. Disagree? Well, a huge amount of marketing strategies target emotions – because it works!
The cute puppy in the mattress commercial – emotions.
The little girl playing in the rain in the car commercial – emotions.
The question is how to write titles that provoke an emotion?
Through powerful language. Start creating titles that spark emotions. They will resonate with the reader on a much deeper level.
Here are a few examples of emotional words that work well in headlines:
4. Add the Key Benefit to Your Title
Analyze your written content and define what the key benefit is that you are providing.
- What is the value of your content piece?
- What is in it for the reader?
- How does your content improve the reader´s situation?
In few words make the key benefit part of your title.
For example, Easy To Follow Tips On Making Candles
5. Include the Problem or Question
The need to solve a problem is one of the main reasons why people use search engines.
Try to anticipate their problem and incorporate it in your title.
For example, Easy To Follow Tips On How to make Candles
If you decide to include the problem in your title, make sure you let the reader know that you will provide them with a solution.
6. Include Numbers or Stats in Your Title
Studies have shown that titles that include numbers have 73% more social shares and engagement.
Odd numbers usually do better than even.
This is an interesting article about odd versus even numbers
Here are some title examples:
7 Easy To Follow Tips On How To Make Candles
17 Amazing Tips On How to Write Titles
Why 90% of all Candlemakers Use This Product
7. Include a Hyphen or Colon
Again, Studies have shown that titles with hyphen or colons do better.
8. Use a Unique Rationale
When creating killer content our main objective is to provide information that will add value to our customer’s lives. One clever way to let the reader know that you will provide this information is by using words in your title that imply a unique rationale.
Here are some examples:
9. Satisfy their Urgency
Today consumers want everything fast. This goes for products and services alike. They are looking for fast solutions to sudden problems. Depending on your topic you can imply urgency to attract more readers. This will make your article or blog title stand out among others and attract more readers.
For example, this is a headline that doesn´t imply urgency:
How To Make Beautiful Candles At Home
This is the same headline implying urgency:
How To Make Beautiful Candles At Home In Less Than 10 Minutes
10. Front Load Title Structure
Make sure you place the superlative of your headline to the front.
7 Amazing Ideas For Crafting Homemade Candles
11. When to Write Your Title
The best moment to write your title is after you have completed your content.
You can come up with some ideas while writing your content but leave the final edit of the title for last.
12. Headline Templates
Headline templates can make your life a lot easier. They are very helpful especially if you are a beginner.
Templates are good for inspiration. but if you want to create unique content you better rely on your creativity.
Here are a few examples of headline templates:
“How to ________”
How to drive an electric scooter
Are you ready to improve your website content?
“How I ______”
How I increased my online sales through content marketing
“The Secrets of ______”
The Secrets of a self-made billionaire
How you can decrease your stress
“___ Ways to _____”
7 Ways to reveal your true spirit
“Get rid of ______”
Get rid of clutter in your home
Why successful people get up early
13. Playing It Safe or Going Overboard
The answer is a healthy mix of both. If you are playing it too safe and your title is zero creative, you will lose readers.
In the eyes of the reader, a boring headline is an introduction to more boring content. They won´t even click on it.
In general, a unique headline will perform better. But be careful that you are not confusing the reader. Don´t go off-topic.
Make sure your headline still aligns with your brand identity and your content.
The general question should be how to write titles that are perfect for your readers, capture their interest, but don´t look spammy.
If you are unsure try out different titles and see which ones do best with your audience. I will talk more about this later.
14. Align Your Title With Your Content
Don´t disappoint your readers by writing a clever title and then falling short in the content department.
Your content and your title must align.
If you promise a solution to a problem, solve it. If you can´t provide the solution through your content, you need to adjust your title.
15. Title Length and SEO
How long should a title be? How to write SEO friendly titles? In general, a short and straight to the point title will always have more success than a long chunk of words.
Besides, Google will only display the first 50-60 characters of your headline.
When the length of your headline is over 60 characters search engines will ignore the rest. This can affect your traffic and decrease your performance, your Google ranking.
Try to stay below 60 characters. If you are addressing a very specific topic it can be difficult to stay inside those parameters.
My advice would be to focus on the keyword, the benefit that you are providing and the rationale. Make use of the meta description to add the missing key elements of your headline and a call to action.
Most readers only focus on the first 3 and the last 3 words of your title. This means your focus should be on those two parts.
16. Test Your Title
Testing different article or blog titles on social media can be a great way to figure out which one performs best with your audience.
Another excellent way to test titles is by using a WordPress plugin called Title Experiments Free. It allows you to create a variety of headline variations for every article. It shows you how many impressions and views every title received.
17. How to Measure Your Title Metrics
Is your title giving you the best results? Sign up for Google Analytics and get started.
Here are some of the most important metrics you should keep an eye on:
Customer Inquiries – Leads
- How many leads did your content generate in the last 2 months?
- Which piece of content received the most leads?
- What title type does it have?
- How many sales were you able to make through those leads?
Click-Through Rate (CTR)
How many readers clicked through the title and read the whole piece of content?
- How many readers shared your article on social media?
- On which social media platforms exactly?
How many comments did the article generate on your website and social media?
- How many websites are referring to your blog post?
- What kind of sites are those?
- How much referral traffic do you receive from those links?
As you can see paying attention to the key elements is critical when learning how to write better titles.
Your potential customer wants to be heard, understood and educated. A good title will make sure that the reader clicks on your article and stays interested in the topic.
Insider Tip: A clever title doesn´t give away everything. It leaves some mystery. Make the reader want more and deliver it through your killer content.
Your title is your one tiny chance to reach your potential customer. Keep in mind that most readers have a very short attention span and million things on their mind.
If you feel overwhelmed with writing content, contact us. We are experts in Content Marketing and Writing.