Works with Claude. 
@calai.app
Competitor · last 12 posts
Followers
380K
Views
No data
Engagement
0.1%
Top outlier
12.5x
Social listening for Instagram, down to what Reels say out loud
Instagram lets you search accounts and hashtags, not what people actually say. ContentScout reads the rest:
- Transcripts of Reels, so a spoken opinion counts even when the caption is empty.
- Covers and on-screen text, where Instagram creators put the real headline.
- Comment sections, where your category asks its questions before it buys.
- A daily history per keyword, so you know if a topic is warming up before your launch.
- Reels, posts and comments
- Public data only, no logins
- Keywords refreshed every 24 hrs
your new content strategist, aka Scouty
Instagram search shows you hashtags. Your niche is talking somewhere else
Follow the accounts your category listens to
Add the creators, brands and competitors your audience follows. ContentScout reads their Reels and posts every day: what they say on camera, what the cover promises and what people ask in the comments.
Analytics
@cocinaconmarta
Your metrics
Last 30 days · vs previous 30 days148.2K
+4%Followers
Total followers across your connected channels
46
-8%Posts
Posts across your connected channels
3.9M
+22%Views
Total views on your videos and reels
312.4K
+17%Likes
Total likes received
8.9K
+31%Comments
Comments received
Your hooks
Views don't compare across networks. Pick one to see your hook ranking.
Their pillars
Sample figures. The covers are real posts.
1
200.7K
200.7KContent creation
Topics: content ideas, viral formats, repurpose content, strategy
2.9M49 posts
2
341.9K
341.9KSocial media strategy
Topics: instagram growth, follower growth, viralization
2.2M30 posts
3
222.5K
222.5KMonetization tips
Topics: business growth, testimonials, sales message, lead magnets
1M11 posts
4
30.9K
30.9KVideo editing
Topics: edit audio, editing tips, video layout, record videos
894.4K8 posts
5
10.3K
10.3KPersonal growth
Topics: overcome fear, motivation, weekly organization
697.2K21 posts
Content creation is their strongest topic: their most-posted and their best average performance.
Posting consistency
Last 30 days
20 posts · 17 active days
SMTWTFS
LessMore
Outliers from your competitors
@xntonio9
Outlier 3.5xHighly saved
Day 1. SOMBRERO FLICK‼️🇧🇷 #xntonio #football#Soccer#footballtiktok#tutorial
4.2M261.1K72580.0K8.5K
@naughtyfork
Outlier 2.8xLikes above averageHighly saved
Some delish dishes in NYC this week! #nyc #Foodie #fyp #nycfood
341.9K34.4K12011.6K4.6K
@maki.techhh
Outlier 2.5xLikes above averageHighly saved
My vacation gaming setup specs 🖤 | #techtok #setup #minimalist #setupgaming #peripherals | @CozyDanny
630.2K56.5K4928.4K2.1K
On the Instagram accounts in your category, reveal:
What they say in their ReelsCover text and promisesQuestions in the commentsReels, carousels or single imagesOutliers against their own medianComment sentimentPosting rhythmTopics nobody covers yetWhat they say in their ReelsCover text and promisesQuestions in the commentsReels, carousels or single imagesOutliers against their own medianComment sentimentPosting rhythmTopics nobody covers yetWhat they say in their ReelsCover text and promisesQuestions in the commentsReels, carousels or single imagesOutliers against their own medianComment sentimentPosting rhythmTopics nobody covers yetWhat they say in their ReelsCover text and promisesQuestions in the commentsReels, carousels or single imagesOutliers against their own medianComment sentimentPosting rhythmTopics nobody covers yet
Track a topic, not a hashtag
A hashtag on Instagram collects giveaways, spam and posts that only used it for reach. A tracked keyword matches what is said and shown in the post, and keeps its own daily count of posts, creators and views, with the sentiment of the comments.
Start a few weeks before a launch, ask Scouty which questions and complaints keep repeating, and you walk in knowing whether the topic is heating up or cooling down.
Tracking
Follow what gets published about a topic on TikTok, Instagram and YouTube, and who is publishing it.
nyc food
TT
Posts
30
Top post
2.7Mviews
Last run
2h ago
soccer skills
TT
Posts
30
Top post
42Mviews
Last run
6h ago
gaming setup
TT
Posts
30
Top post
2.1Mviews
Last run
yesterday
makeup tutorial
TT
Posts
30
Top post
5.5Mviews
Last run
15h ago
ecommerce tips
TT
Posts
30
Top post
219Kviews
Last run
3h ago
What you can listen for on Instagram:
Product questions in commentsSpoken mentions in ReelsCover lines that repeatSentiment by topicNew creators picking up a topicDaily posts and views per keywordProduct questions in commentsSpoken mentions in ReelsCover lines that repeatSentiment by topicNew creators picking up a topicDaily posts and views per keywordProduct questions in commentsSpoken mentions in ReelsCover lines that repeatSentiment by topicNew creators picking up a topicDaily posts and views per keywordProduct questions in commentsSpoken mentions in ReelsCover lines that repeatSentiment by topicNew creators picking up a topicDaily posts and views per keyword
From thousands of Reels to what your niche keeps asking for
ContentScout reads your Instagram niche every day,
pulls out the questions, complaints and angles that repeat,
and hands them to you before you plan the campaign.
Marketing & Social MediaYOUR NICHESep 9
58% of the viral posts in your niche are shot at home.
Across the other niches it's 37%. It doesn't say that's what made them viral, it says what the ones that got there look like.
Bring it into your content without copying anyone.
@calai.appCOMPETITORSSep 9@calai.app's videos between 10 and 15 seconds median 2.4× the views of everything longer they post.
Measured on their last 60 posts, against their own median.
Try that length on your next video.
@sephoraYOUR ACCOUNTSSep 9You've posted about pricing 5 times. All 5 beat your median, and no other topic does that.
It's your most reliable topic, and the one you post least.
Move it up in next week's calendar.
@sephoraYOUR ACCOUNTSSep 8Videos you record with an office background do 2× better than the rest of yours.
Same length, same topics. What changes is the room.
Shoot the next two there and compare.
@hormoziCOMPETITORSSep 8Their best recent post ran 7.2× @hormozi's own median after switching the hook to a question.
Their three previous posts opened with a statement.
Look at what that post had, and keep the shape.
pilates at homeYOUR NICHESep 8
Your “pilates at home” keyword is up 25% this week, and its outliers are pulling 45% more than last week's.
The conversation is still climbing.
Join it now, not once it's over.
Marketing & Social MediaYOUR NICHESep 9
58% of the viral posts in your niche are shot at home.
Across the other niches it's 37%. It doesn't say that's what made them viral, it says what the ones that got there look like.
Bring it into your content without copying anyone.
@calai.appCOMPETITORSSep 9@calai.app's videos between 10 and 15 seconds median 2.4× the views of everything longer they post.
Measured on their last 60 posts, against their own median.
Try that length on your next video.
@sephoraYOUR ACCOUNTSSep 9You've posted about pricing 5 times. All 5 beat your median, and no other topic does that.
It's your most reliable topic, and the one you post least.
Move it up in next week's calendar.
@sephoraYOUR ACCOUNTSSep 8Videos you record with an office background do 2× better than the rest of yours.
Same length, same topics. What changes is the room.
Shoot the next two there and compare.
@hormoziCOMPETITORSSep 8Their best recent post ran 7.2× @hormozi's own median after switching the hook to a question.
Their three previous posts opened with a statement.
Look at what that post had, and keep the shape.
pilates at homeYOUR NICHESep 8
Your “pilates at home” keyword is up 25% this week, and its outliers are pulling 45% more than last week's.
The conversation is still climbing.
Join it now, not once it's over.
On Instagram the conversation is in the audio and the cover. ContentScout reads both
A Reel with a two-word caption can hold a full product review, and Instagram gives you no way to search comments across accounts. ContentScout transcribes the audio, reads the cover and the text on screen, and reads the public comments of every post you track, so a post is found by what it says, including a brand nobody tagged.
[no persons detected]
[mood: aesthetic]
[setting: home]
[production: phone]
What a hashtag search on Instagram never returns:
A Reel reviewing your category with zero hashtagsThe same question asked under 30 different creators' postsA cover line half your niche copied this monthA Reel reviewing your category with zero hashtagsThe same question asked under 30 different creators' postsA cover line half your niche copied this monthA Reel reviewing your category with zero hashtagsThe same question asked under 30 different creators' postsA cover line half your niche copied this monthA Reel reviewing your category with zero hashtagsThe same question asked under 30 different creators' postsA cover line half your niche copied this monthA Reel reviewing your category with zero hashtagsThe same question asked under 30 different creators' postsA cover line half your niche copied this monthA Reel reviewing your category with zero hashtagsThe same question asked under 30 different creators' postsA cover line half your niche copied this monthA Reel reviewing your category with zero hashtagsThe same question asked under 30 different creators' postsA cover line half your niche copied this monthA Reel reviewing your category with zero hashtagsThe same question asked under 30 different creators' postsA cover line half your niche copied this month
Pre-launch research on Instagram, taken from the posts themselves
Proven posts in your niche
The Viral Library (Pro and Ultra) collects posts that already broke out, by niche. Look at how your category presents a product before you brief your own Reels.
Audios and topics while they climb
Which audios, hashtags and topics are gaining on Instagram now, with the posts behind them, instead of a ranked list of tags.
Alerts before and during a campaign
A topic spikes, comment sentiment turns, a competitor posts an outlier. You find out that day, not in the wrap-up report.
“ContentScout is the closest I've been to having a content director: my metrics and my competitors in one place, ideas out of my own data, and a workspace per client. And it connects with Claude.”
Teo Visuals
Video editor and agency owner
@teovisuals
“I manage my personal brand and my clients' content here. I explore trends, see which posts worked and why, and get ideas that don't sound generic. Creating for yourself is the hardest part, and this makes it easy.”
Sara
Freelance content manager
@sara_quintero02
“ContentScout's AI really understands my niche. It's not generic slop, it reads my audience the way a strategist would.”
Tomi G
YouTuber
@tunigoya
Ask Scouty about your Instagram niche
Scouty reads the Reels, covers and comments you track and answers in plain language.
Ask Scouty what your Instagram niche is saying
Plug your social brain into your assistant.
Connect ContentScout through MCP and your assistant works with your real data: your accounts, your niche and your competitors.
Autopilot is only autopilot if it knows what to do.
Start free trialWorks with Claude, ChatGPT/Codex and any LLM that supports MCP.
Who listens to Instagram with ContentScout
Brands about to launch
Read what your category asks and complains about on Instagram before the campaign goes live.
E-commerce and DTC teams
Hear how people talk about products like yours in Reels and comments, in their own words.
Social and content agencies
Give each client a workspace with its own accounts, keywords and alerts.
Influencer marketing teams
Hear what a creator says on camera about your category before you brief them.
Instagram creators
Find the questions your audience keeps asking and answer them in your next Reels.
Teams working with Claude or ChatGPT
Connect the MCP so your assistant reads your Instagram listening data and passes it to the tools you already use.
Start free and see it on your own accounts
No card to start. Plans start at $29 a month.
FAQ
ContentScout is built for video platforms, Instagram Reels included. It transcribes what is said in each Reel, reads the cover and the text on screen, and analyzes the comment section, so a topic shows up even when the caption is empty. Tracked accounts and keywords refresh every 24 hours, and plans start at $29/month with a 5-day free trial.
Most listening tools were designed around text, so they index captions and hashtags. ContentScout transcribes the audio of public Reels and reads covers and on-screen text, so spoken mentions count, including mentions of a brand nobody tagged.
Instagram itself does not let you. ContentScout reads the public comment sections of the posts, accounts and keywords you track and scores their sentiment, and Scouty, the built-in chat, can list the questions that keep coming back.
Track the category as a keyword and add the main accounts in your niche, a few weeks ahead if you can. Each keyword builds a daily history of posts, creators and views from the day you add it, with comment sentiment, which is enough to tell a warming topic from a cooling one. Then ask Scouty to summarize the questions and complaints that repeat.
Yes. ContentScout works only with public data: posts, Reels, captions, covers, transcripts, comments and public metrics. You never need anyone's login, and it never touches DMs, Stories, follower lists or inboxes.
People add hashtags for reach, so a hashtag feed mixes real opinions with giveaways, spam and unrelated posts. Many of the posts that matter use none at all. A tracked keyword in ContentScout matches what is said and shown in the post, which gives you a cleaner signal.
You can track any public Instagram post. For every post it reads the caption, the cover, the comments and the public metrics, and for Reels it adds the transcript of the audio and the text on screen.
Basic is $29/month with 4 tracked accounts and 2 keywords. Pro is $49/month with 8 accounts, 4 keywords and the Viral Library, and Ultra is $89/month with 16 accounts and 12 keywords. Every plan starts with a 5-day free trial, and paying annually gets you 2 months free.