ContentScout

Track any account, yours or your competitors'

Paste a link and get the full picture of a public account:

  • Followers, views, engagement and outliers against that account's own median.
  • Pillars, hooks, formats, video lengths and posting consistency.
  • Refreshed every 24 hours, without asking anyone for a login.

Trusted by 894+ agencies and content teams

Which of @rivalfit's posts beat their median this month, and why?

AnalyzeInstagram, TikTok
Scoutycompared 26 posts against their own median
3 squat mistakes you're makingposted Oct 2
formatReelviews1.2M9.4x
What I eat in a day at 2,000 kcalposted Oct 9
formatTikTokviews640K5.1x
12-minute no-equipment routineposted Oct 5
formatReelviews410K3.2x
Answering your questionsposted Oct 12
formatTikTokviews96K0.8x
Scouty's readEvery win is a hook-first tutorial under 40 seconds. Their Q&A posts land below median every time.

analyze

One link in. Everything the account can tell you, out

Read an account the way a strategist would

Not a list of numbers: what those numbers mean for that account. Which posts broke out compared to their own median, which pillars carry the profile, which hooks open the good ones, and what the audience says underneath.

Track your first account →

On any account you track, reveal:

  • Followers, views and engagement
  • Outliers against their own median
  • Content pillars
  • Hook types
  • Posting consistency
  • Best posting hours
  • Formats and video lengths
  • Audience sentiment

what they say

Like having a content director, creative strategist and data analyst, all at once.

"ContentScout is the closest I’ve been to having a content director: my metrics and my competitors in one place, ideas out of my own data, and a workspace per client. And it connects with Claude."
Teo VisualsAgency owner · @teovisuals
"I manage my personal brand and my clients’ content here. I explore trends, see which posts worked and why, and get ideas that don’t sound generic. Creating for yourself is the hardest part, and this makes it easy."
SaraFreelance content manager · @sara_quintero02
"ContentScout’s AI really understands my niche. It’s not generic slop, it reads my audience the way a strategist would."
Tomi GYouTuber · @tunigoya

faq

What people ask us

Anything else? Book 30 minutes with the team and we'll look at it with your accounts.

Book a call →
Which accounts can I track?

Any public profile on TikTok, Instagram or YouTube, whether it is yours, a client's or a competitor's. You never need their login.

How many can I track at once?

From 4 to 16 tracked accounts depending on the plan, and you can swap which ones you track whenever you want.

How often does the data refresh?

Every 24 hours. Each refresh recalculates the account's own median, which is what the outliers are measured against.

Why compare against the account's own median?

Because raw views only tell you how big an account is. Comparing a post against the median of the account that published it tells you whether it did something unusual, and that is the part worth learning from.

Can I separate my clients' accounts?

Yes. Workspaces keep each client's accounts, competitors and data apart, and every plan includes several.

The data and social intelligence platform powering the content industry.

5-day free trial on every plan. Plans start at $29 a month.