Works with Claude. 
@calai.app
Competitor · last 12 posts
Followers
380K
Views
No data
Engagement
0.1%
Top outlier
12.5x
The organic content brain for creative teams (and agents)
Everything you need to win organic content, in one place:
- Monitor your competitors' content strategy.
- Track mentions and sentiment.
- See what moves before your boss even asks.
- 10,000+ posts and accounts analyzed daily
- Based on live data
- Updates every 24 hrs
A 24/7 content spy that crafts your organic content strategy while you sleep
Steal your competitors' organic content strategy
Monitor any of your competitors' social profiles. ContentScout tells you what works for them and alerts you when anything changes.
Analytics
@cocinaconmarta
Your metrics
Last 30 days · vs previous 30 days148.2K
+4%Followers
Total followers across your connected channels
46
-8%Posts
Posts across your connected channels
3.9M
+22%Views
Total views on your videos and reels
312.4K
+17%Likes
Total likes received
8.9K
+31%Comments
Comments received
Your hooks
Views don't compare across networks. Pick one to see your hook ranking.
Their pillars
Sample figures. The covers are real posts.
1
200.7K
200.7KContent creation
Topics: content ideas, viral formats, repurpose content, strategy
2.9M49 posts
2
341.9K
341.9KSocial media strategy
Topics: instagram growth, follower growth, viralization
2.2M30 posts
3
222.5K
222.5KMonetization tips
Topics: business growth, testimonials, sales message, lead magnets
1M11 posts
4
30.9K
30.9KVideo editing
Topics: edit audio, editing tips, video layout, record videos
894.4K8 posts
5
10.3K
10.3KPersonal growth
Topics: overcome fear, motivation, weekly organization
697.2K21 posts
Content creation is their strongest topic: their most-posted and their best average performance.
Posting consistency
Last 30 days
20 posts · 17 active days
SMTWTFS
LessMore
Outliers from your competitors
@xntonio9
Outlier 3.5xHighly saved
Day 1. SOMBRERO FLICK‼️🇧🇷 #xntonio #football#Soccer#footballtiktok#tutorial
4.2M261.1K72580.0K8.5K
@naughtyfork
Outlier 2.8xLikes above averageHighly saved
Some delish dishes in NYC this week! #nyc #Foodie #fyp #nycfood
341.9K34.4K12011.6K4.6K
@maki.techhh
Outlier 2.5xLikes above averageHighly saved
My vacation gaming setup specs 🖤 | #techtok #setup #minimalist #setupgaming #peripherals | @CozyDanny
630.2K56.5K4928.4K2.1K
Reveal and monitor your competitors'
Top hooks and pillarsTop posting hoursUGC collabsTopic gapsComment sectionsViews, comments, likes and follower spikesFormatsVideo lengthsConsistencyTop hooks and pillarsTop posting hoursUGC collabsTopic gapsComment sectionsViews, comments, likes and follower spikesFormatsVideo lengthsConsistencyTop hooks and pillarsTop posting hoursUGC collabsTopic gapsComment sectionsViews, comments, likes and follower spikesFormatsVideo lengthsConsistencyTop hooks and pillarsTop posting hoursUGC collabsTopic gapsComment sectionsViews, comments, likes and follower spikesFormatsVideo lengthsConsistency
Track keywords and join the conversation before it ends
Some call it Social Listening. We call it being early.
See what's behind every video, every transcript, every cover, and every comment.
Social Listening built for the video and image era.
Tracking
Follow what gets published about a topic on TikTok, Instagram and YouTube, and who is publishing it.
nyc food
TT
Posts
30
Top post
2.7Mviews
Last run
2h ago
soccer skills
TT
Posts
30
Top post
42Mviews
Last run
6h ago
gaming setup
TT
Posts
30
Top post
2.1Mviews
Last run
yesterday
makeup tutorial
TT
Posts
30
Top post
5.5Mviews
Last run
15h ago
ecommerce tips
TT
Posts
30
Top post
219Kviews
Last run
3h ago
What you can track:
Sentiment analysisKeyword spikesTopic evolutionMentionsNew topicsCompetitor keywordsSentiment analysisKeyword spikesTopic evolutionMentionsNew topicsCompetitor keywordsSentiment analysisKeyword spikesTopic evolutionMentionsNew topicsCompetitor keywordsSentiment analysisKeyword spikesTopic evolutionMentionsNew topicsCompetitor keywords
Catch everything. Act on what actually moves the needle.
ContentScout analyzes tracked data 24/7,
and pings you once something moves,
so you can adapt and grow your socials faster.
Marketing & Social MediaYOUR NICHESep 9
58% of the viral posts in your niche are shot at home.
Across the other niches it's 37%. It doesn't say that's what made them viral, it says what the ones that got there look like.
Bring it into your content without copying anyone.
@calai.appCOMPETITORSSep 9@calai.app's videos between 10 and 15 seconds median 2.4× the views of everything longer they post.
Measured on their last 60 posts, against their own median.
Try that length on your next video.
@sephoraYOUR ACCOUNTSSep 9You've posted about pricing 5 times. All 5 beat your median, and no other topic does that.
It's your most reliable topic, and the one you post least.
Move it up in next week's calendar.
@sephoraYOUR ACCOUNTSSep 8Videos you record with an office background do 2× better than the rest of yours.
Same length, same topics. What changes is the room.
Shoot the next two there and compare.
@hormoziCOMPETITORSSep 8Their best recent post ran 7.2× @hormozi's own median after switching the hook to a question.
Their three previous posts opened with a statement.
Look at what that post had, and keep the shape.
pilates at homeYOUR NICHESep 8
Your “pilates at home” keyword is up 25% this week, and its outliers are pulling 45% more than last week's.
The conversation is still climbing.
Join it now, not once it's over.
Marketing & Social MediaYOUR NICHESep 9
58% of the viral posts in your niche are shot at home.
Across the other niches it's 37%. It doesn't say that's what made them viral, it says what the ones that got there look like.
Bring it into your content without copying anyone.
@calai.appCOMPETITORSSep 9@calai.app's videos between 10 and 15 seconds median 2.4× the views of everything longer they post.
Measured on their last 60 posts, against their own median.
Try that length on your next video.
@sephoraYOUR ACCOUNTSSep 9You've posted about pricing 5 times. All 5 beat your median, and no other topic does that.
It's your most reliable topic, and the one you post least.
Move it up in next week's calendar.
@sephoraYOUR ACCOUNTSSep 8Videos you record with an office background do 2× better than the rest of yours.
Same length, same topics. What changes is the room.
Shoot the next two there and compare.
@hormoziCOMPETITORSSep 8Their best recent post ran 7.2× @hormozi's own median after switching the hook to a question.
Their three previous posts opened with a statement.
Look at what that post had, and keep the shape.
pilates at homeYOUR NICHESep 8
Your “pilates at home” keyword is up 25% this week, and its outliers are pulling 45% more than last week's.
The conversation is still climbing.
Join it now, not once it's over.
You don't just read the surface. You see what's underneath
ContentScout processes transcripts and thumbnails at scale, across your competitors and your whole niche, to find the small changes that actually move the needle.
[no persons detected]
[mood: aesthetic]
[setting: home]
[production: phone]
Nothing moves without you noticing:
Your competitor's outlier videos always have two people in themLast week, 65% of the viral videos in your niche were recorded at homeStorytelling scripts are performing 3× better for your accountYour competitor's outlier videos always have two people in themLast week, 65% of the viral videos in your niche were recorded at homeStorytelling scripts are performing 3× better for your accountYour competitor's outlier videos always have two people in themLast week, 65% of the viral videos in your niche were recorded at homeStorytelling scripts are performing 3× better for your accountYour competitor's outlier videos always have two people in themLast week, 65% of the viral videos in your niche were recorded at homeStorytelling scripts are performing 3× better for your accountYour competitor's outlier videos always have two people in themLast week, 65% of the viral videos in your niche were recorded at homeStorytelling scripts are performing 3× better for your accountYour competitor's outlier videos always have two people in themLast week, 65% of the viral videos in your niche were recorded at homeStorytelling scripts are performing 3× better for your accountYour competitor's outlier videos always have two people in themLast week, 65% of the viral videos in your niche were recorded at homeStorytelling scripts are performing 3× better for your accountYour competitor's outlier videos always have two people in themLast week, 65% of the viral videos in your niche were recorded at homeStorytelling scripts are performing 3× better for your account
The AI that actually tells you what's winning
Viral Library updated everyday
Access a curated library of viral posts in your niche. See what's working out there.
Trends and Topics
Hop on trends before they die. Discover topics before they're born.
Automatic alerts
Get notified 24/7: competitor moves, crisis, new trends, tasks, insights and more.
“ContentScout is the closest I've been to having a content director: my metrics and my competitors in one place, ideas out of my own data, and a workspace per client. And it connects with Claude.”
Teo Visuals
Video editor and agency owner
@teovisuals
“I manage my personal brand and my clients' content here. I explore trends, see which posts worked and why, and get ideas that don't sound generic. Creating for yourself is the hardest part, and this makes it easy.”
Sara
Freelance content manager
@sara_quintero02
“ContentScout's AI really understands my niche. It's not generic slop, it reads my audience the way a strategist would.”
Tomi G
YouTuber
@tunigoya
Ask Scouty anything about your data
Plug your social brain into your assistant.
Connect ContentScout through MCP and your assistant works with your real data: your accounts, your niche and your competitors.
Autopilot is only autopilot if it knows what to do.
Start free trialWorks with Claude, ChatGPT/Codex and any LLM that supports MCP.
A tool built for content-intensive teams
For content agencies
Manage 100s of clients without hiring more. Give them answers and results before they even ask.
For content teams and companies
Stay on top of your content game, and see what your competitors are doing.
For influencer marketing agencies
Find creators, winning topics and strategies. Build campaigns that improve on autopilot.
For top creators
For creators serious about their content game who want to grow their organic content.
For indiehackers and social sellers
Use ContentScout to find what's winning and spot content that prints money.
For agents
Use ContentScout's MCP to build a central content brain that tells your content automations what to do.
Pricing
Basic
For solo operators, freelancers, small content teams and agencies.
$29/month
or $290 a year · 2 months free
- 4 tracked accounts, 2 posts, 2 keywords
- 1 workspace
- 50 credits
- Track any account, post or keyword, refreshed every 24h
- Trending: viral trends, hashtags, audios and topics
- Alerts and automations
- MCP access (Claude, ChatGPT)
- Chat access: generate ideas, analyze competitors and more
- Viral Library
- Advanced Search
- Priority support
Start free trial
$0 due today · Cancel anytime
Most popular
Pro
For growing content teams and agencies.
$49/month
or $490 a year · 2 months free
- 8 tracked accounts, 4 posts, 4 keywords
- 3 workspaces
- 200 credits
- Track any account, post or keyword, refreshed every 24h
- Trending: viral trends, hashtags, audios and topics
- Alerts and automations
- MCP access (Claude, ChatGPT)
- Chat access: generate ideas, analyze competitors and more
- Viral Library
- Advanced Search
- Priority support
Start free trial
$0 due today · Cancel anytime
Ultra
For bigger teams and agencies with 24/7 content operations.
$89/month
or $890 a year · 2 months free
- 16 tracked accounts, 12 posts, 12 keywords
- 5 workspaces
- 600 credits
- Track any account, post or keyword, refreshed every 24h
- Trending: viral trends, hashtags, audios and topics
- Alerts and automations
- MCP access (Claude, ChatGPT)
- Chat access: generate ideas, analyze competitors and more
- Viral Library
- Advanced SearchSoon
- Priority support
Start free trial
$0 due today · Cancel anytime
Enterprise
For companies with more intensive analytics, monitoring and listening needs.
FAQ
Social listening and competitor monitoring for the video era. It watches the accounts, posts and keywords you care about on TikTok, Instagram and YouTube, spies on what your competitors are doing, listens to what your audience asks for, and turns all of it into insights you can act on. Content agencies and in-house teams run their week on it, and if you automate IG, TikTok or YouTube accounts, it works as the central brain that tells those automations what to do.
You track a keyword and it brings back what gets published about it, who is publishing it, whether the conversation is growing or already fading, and what people say in the comments. It reads video and image too, not just text: transcripts, covers and comment sections, which is where the conversation actually happens now.
You track your own accounts, your brand's keywords and the creators who mention you, and ContentScout pings you when something moves: a follower spike, a post breaking out, a competitor changing tack, comments turning negative. You find out the same day instead of a week later.
TikTok, Instagram and YouTube. Any public profile or post on those three, yours or anyone else's.
Content agencies, in-house content teams, influencer marketing agencies, creators, social sellers, and anyone wiring up content automations. If your week depends on organic content performing, it is for you.
Only what is already public on the platforms: posts, captions, covers, transcripts, comments and the metrics any profile shows to anyone who opens it. We never read private or internal data. No DMs, no follower or following lists, no inbox. If you cannot see it by opening the app yourself, we do not read it either.
Yes, and arguably more than for anyone else. You have little data of your own to learn from, so what is already working for other accounts in your niche is the fastest thing you have.
Yes. Monthly and annual plans cancel from your account settings, in two clicks, with nobody to talk to on the way out.
Yes. Each client gets its own workspace, with its own accounts, competitors and data, so nothing bleeds between them.