Works with Claude. 
@calai.app
Competitor · last 12 posts
Followers
380K
Views
No data
Engagement
0.1%
Top outlier
12.5x
Build content strategy on data, not opinions
The research half of your week, already done:
- What is working in the niche, read daily instead of by hand.
- The evidence to back a plan before anyone calls it a hunch.
- Trends caught while they climb, not after the planning cycle closes.
- 10,000+ posts and accounts analyzed daily
- Every niche refreshed every 24 hrs
- Based on live data
The research you do by hand, running every night
Read a whole niche without opening a spreadsheet
Add the accounts that define the category and ContentScout keeps reading them: pillars, hooks, formats, posting rhythm and what breaks out. The competitive audit you rebuild every quarter stays up to date on its own.
Analytics
@cocinaconmarta
Your metrics
Last 30 days · vs previous 30 days148.2K
+4%Followers
Total followers across your connected channels
46
-8%Posts
Posts across your connected channels
3.9M
+22%Views
Total views on your videos and reels
312.4K
+17%Likes
Total likes received
8.9K
+31%Comments
Comments received
Your hooks
Views don't compare across networks. Pick one to see your hook ranking.
Their pillars
Sample figures. The covers are real posts.
1
200.7K
200.7KContent creation
Topics: content ideas, viral formats, repurpose content, strategy
2.9M49 posts
2
341.9K
341.9KSocial media strategy
Topics: instagram growth, follower growth, viralization
2.2M30 posts
3
222.5K
222.5KMonetization tips
Topics: business growth, testimonials, sales message, lead magnets
1M11 posts
4
30.9K
30.9KVideo editing
Topics: edit audio, editing tips, video layout, record videos
894.4K8 posts
5
10.3K
10.3KPersonal growth
Topics: overcome fear, motivation, weekly organization
697.2K21 posts
Content creation is their strongest topic: their most-posted and their best average performance.
Posting consistency
Last 30 days
20 posts · 17 active days
SMTWTFS
LessMore
Outliers from your competitors
@xntonio9
Outlier 3.5xHighly saved
Day 1. SOMBRERO FLICK‼️🇧🇷 #xntonio #football#Soccer#footballtiktok#tutorial
4.2M261.1K72580.0K8.5K
@naughtyfork
Outlier 2.8xLikes above averageHighly saved
Some delish dishes in NYC this week! #nyc #Foodie #fyp #nycfood
341.9K34.4K12011.6K4.6K
@maki.techhh
Outlier 2.5xLikes above averageHighly saved
My vacation gaming setup specs 🖤 | #techtok #setup #minimalist #setupgaming #peripherals | @CozyDanny
630.2K56.5K4928.4K2.1K
On any account in the category, reveal:
Content pillars and their shareHook types that carry themTopic gaps they left openFormats and video lengthsPosting consistencyBest posting hoursOutliers against their own medianAudience sentimentContent pillars and their shareHook types that carry themTopic gaps they left openFormats and video lengthsPosting consistencyBest posting hoursOutliers against their own medianAudience sentimentContent pillars and their shareHook types that carry themTopic gaps they left openFormats and video lengthsPosting consistencyBest posting hoursOutliers against their own medianAudience sentimentContent pillars and their shareHook types that carry themTopic gaps they left openFormats and video lengthsPosting consistencyBest posting hoursOutliers against their own medianAudience sentiment
Plan around what the audience is asking, not what you assume
Track the topics of the category as keywords and read the comment sections underneath them.
The content pillar you propose comes with the questions that justify it.
Tracking
Follow what gets published about a topic on TikTok, Instagram and YouTube, and who is publishing it.
nyc food
TT
Posts
30
Top post
2.7Mviews
Last run
2h ago
soccer skills
TT
Posts
30
Top post
42Mviews
Last run
6h ago
gaming setup
TT
Posts
30
Top post
2.1Mviews
Last run
yesterday
makeup tutorial
TT
Posts
30
Top post
5.5Mviews
Last run
15h ago
ecommerce tips
TT
Posts
30
Top post
219Kviews
Last run
3h ago
What you can research continuously:
Topic evolutionKeyword spikesNew conversations in the categorySentiment analysisCompetitor keywordsFormats rising in the nicheTopic evolutionKeyword spikesNew conversations in the categorySentiment analysisCompetitor keywordsFormats rising in the nicheTopic evolutionKeyword spikesNew conversations in the categorySentiment analysisCompetitor keywordsFormats rising in the nicheTopic evolutionKeyword spikesNew conversations in the categorySentiment analysisCompetitor keywordsFormats rising in the niche
Findings you can put in the deck, with the proof attached
ContentScout reads the category 24/7,
and surfaces what changed and what it means,
so the strategy updates itself between quarters.
Marketing & Social MediaYOUR NICHESep 9
58% of the viral posts in your niche are shot at home.
Across the other niches it's 37%. It doesn't say that's what made them viral, it says what the ones that got there look like.
Bring it into your content without copying anyone.
@calai.appCOMPETITORSSep 9@calai.app's videos between 10 and 15 seconds median 2.4× the views of everything longer they post.
Measured on their last 60 posts, against their own median.
Try that length on your next video.
@sephoraYOUR ACCOUNTSSep 9You've posted about pricing 5 times. All 5 beat your median, and no other topic does that.
It's your most reliable topic, and the one you post least.
Move it up in next week's calendar.
@sephoraYOUR ACCOUNTSSep 8Videos you record with an office background do 2× better than the rest of yours.
Same length, same topics. What changes is the room.
Shoot the next two there and compare.
@hormoziCOMPETITORSSep 8Their best recent post ran 7.2× @hormozi's own median after switching the hook to a question.
Their three previous posts opened with a statement.
Look at what that post had, and keep the shape.
pilates at homeYOUR NICHESep 8
Your “pilates at home” keyword is up 25% this week, and its outliers are pulling 45% more than last week's.
The conversation is still climbing.
Join it now, not once it's over.
Marketing & Social MediaYOUR NICHESep 9
58% of the viral posts in your niche are shot at home.
Across the other niches it's 37%. It doesn't say that's what made them viral, it says what the ones that got there look like.
Bring it into your content without copying anyone.
@calai.appCOMPETITORSSep 9@calai.app's videos between 10 and 15 seconds median 2.4× the views of everything longer they post.
Measured on their last 60 posts, against their own median.
Try that length on your next video.
@sephoraYOUR ACCOUNTSSep 9You've posted about pricing 5 times. All 5 beat your median, and no other topic does that.
It's your most reliable topic, and the one you post least.
Move it up in next week's calendar.
@sephoraYOUR ACCOUNTSSep 8Videos you record with an office background do 2× better than the rest of yours.
Same length, same topics. What changes is the room.
Shoot the next two there and compare.
@hormoziCOMPETITORSSep 8Their best recent post ran 7.2× @hormozi's own median after switching the hook to a question.
Their three previous posts opened with a statement.
Look at what that post had, and keep the shape.
pilates at homeYOUR NICHESep 8
Your “pilates at home” keyword is up 25% this week, and its outliers are pulling 45% more than last week's.
The conversation is still climbing.
Join it now, not once it's over.
Bring a strategy nobody can call a hunch
ContentScout reads transcripts, covers and comments across the whole category, so every recommendation in the deck arrives with the posts, the numbers and the comparison that produced it.
[no persons detected]
[mood: aesthetic]
[setting: home]
[production: phone]
The findings that settle a debate:
The pillar nobody wanted to fund is the one with the best median65% of the viral posts in this category were shot at homeThe format the team wanted to drop is the one still climbingThe pillar nobody wanted to fund is the one with the best median65% of the viral posts in this category were shot at homeThe format the team wanted to drop is the one still climbingThe pillar nobody wanted to fund is the one with the best median65% of the viral posts in this category were shot at homeThe format the team wanted to drop is the one still climbingThe pillar nobody wanted to fund is the one with the best median65% of the viral posts in this category were shot at homeThe format the team wanted to drop is the one still climbingThe pillar nobody wanted to fund is the one with the best median65% of the viral posts in this category were shot at homeThe format the team wanted to drop is the one still climbingThe pillar nobody wanted to fund is the one with the best median65% of the viral posts in this category were shot at homeThe format the team wanted to drop is the one still climbingThe pillar nobody wanted to fund is the one with the best median65% of the viral posts in this category were shot at homeThe format the team wanted to drop is the one still climbingThe pillar nobody wanted to fund is the one with the best median65% of the viral posts in this category were shot at homeThe format the team wanted to drop is the one still climbing
The desk research of a whole week, standing by
A viral library to source references
Thousands of proven posts by niche, format and language. The reference slide of the deck stops being a manual hunt.
Trends inside your planning cycle
Catch a format while it is rising and put it into the quarter, instead of discovering it when the plan is already signed.
Alerts that reopen the plan
When a topic breaks out or a competitor changes direction, you hear about it in time to adjust rather than to explain.
“ContentScout is the closest I've been to having a content director: my metrics and my competitors in one place, ideas out of my own data, and a workspace per client. And it connects with Claude.”
Teo Visuals
Video editor and agency owner
@teovisuals
“I manage my personal brand and my clients' content here. I explore trends, see which posts worked and why, and get ideas that don't sound generic. Creating for yourself is the hardest part, and this makes it easy.”
Sara
Freelance content manager
@sara_quintero02
“ContentScout's AI really understands my niche. It's not generic slop, it reads my audience the way a strategist would.”
Tomi G
YouTuber
@tunigoya
Ask Scouty anything about your data
Plug your social brain into your assistant.
Connect ContentScout through MCP and your assistant works with your real data: your accounts, your niche and your competitors.
Autopilot is only autopilot if it knows what to do.
Start free trialWorks with Claude, ChatGPT/Codex and any LLM that supports MCP.
A tool built for content-intensive teams
For content agencies
Manage 100s of clients without hiring more. Give them answers and results before they even ask.
For content teams and companies
Stay on top of your content game, and see what your competitors are doing.
For influencer marketing agencies
Find creators, winning topics and strategies. Build campaigns that improve on autopilot.
For top creators
For creators serious about their content game who want to grow their organic content.
For indiehackers and social sellers
Use ContentScout to find what's winning and spot content that prints money.
For agents
Use ContentScout's MCP to build a central content brain that tells your content automations what to do.
Start free and see it on your own accounts
No card to start. Plans start at $29 a month.
FAQ
You point it at the accounts and topics that define the category, and it reads them every day: pillars, hooks, formats, posting rhythm, outliers and comments. The audit you rebuild by hand every quarter stays current on its own.
Every claim comes with what produced it: the posts, the comparison against each account's own median, and what the audience said underneath. A recommendation with evidence stops being one opinion among several.
Yes. It surfaces the topics that worked and were dropped, the pillars a competitor is not covering, and the questions that keep appearing in comments with nobody answering them.
You track the category's topics as keywords. ContentScout brings back who is publishing about them, whether the conversation is growing or fading, and the sentiment in the comments, on video and image, not just text.
Yes. Each brand or category can live in its own workspace with its own accounts, competitors and keywords, so research on one never contaminates the other.
Only what is already public on the platforms: posts, captions, covers, transcripts, comments and the metrics any profile shows. We never read private or internal data. No DMs, no follower or following lists, no inbox.
Yes. Monthly and annual plans cancel from your account settings, in two clicks, with nobody to talk to on the way out.