Social listening built for video and image
Hear what your niche is saying, where it is actually being said:
- Track any topic across TikTok, Instagram and YouTube.
- Read transcripts, covers and comment sections, not just captions.
- See whether a conversation is growing or already fading.
Trusted by 894+ agencies and content teams
Which of @rivalfit's posts beat their median this month, and why?
Scoutycompared 26 posts against their own median- 10,000+ posts and accounts analyzed daily
- Topics refreshed every 24 hrs
- Video, image and comments
analyze
Most listening tools were built for text. The conversation moved
Listen to the accounts shaping the conversation
A topic is not just a keyword, it is the people carrying it. Track the accounts that publish about it and ContentScout reads them daily: what they say, how they frame it and what their audience answers underneath.
Start listening →
On the accounts carrying a topic, reveal:
- How they frame it
- Hook types
- Comment sections
- Formats and video lengths
- Posting consistency
- Outliers against their own median
- Audience sentiment
- Topic gaps
Track a topic and watch its curve, not just its noise
Every keyword you track gets its own history: how many posts a day, how many creators, how many views, and the sentiment underneath.
That is the difference between knowing a topic is loud and knowing it is still climbing.
Track your first topic →
What you can listen to:
- Topic evolution
- Keyword spikes
- Sentiment analysis
- New creators entering a topic
- Questions the audience repeats
- Formats carrying the conversation
insights and alerts
Listening that reads the video, not just the caption
Most of what people say now is spoken on camera or written on a cover, where a keyword search never reaches. ContentScout transcribes and reads both, at scale, so the topic report includes what was actually said.
See what listening misses →What text-only listening never hears:
- What is said out loud in a video that no caption mentions
- The objection repeating across 40 comment sections
- The setting and format the whole topic converged on
Everything a listening tool should do, on the platforms that matter now
A viral library by niche
The posts that already broke out around a topic, so you can see the shape of the conversation instead of a word cloud.
Trends, hashtags and sounds
What is rising inside a topic right now, with the posts using it, so you can join while it still pays.
Alerts when a topic moves
A spike, a new creator taking it over, sentiment turning. You hear about it the day it happens.
what they say
Like having a content director, creative strategist and data analyst, all at once.
"ContentScout is the closest I’ve been to having a content director: my metrics and my competitors in one place, ideas out of my own data, and a workspace per client. And it connects with Claude."
Teo VisualsAgency owner · @teovisuals"I manage my personal brand and my clients’ content here. I explore trends, see which posts worked and why, and get ideas that don’t sound generic. Creating for yourself is the hardest part, and this makes it easy."
SaraFreelance content manager · @sara_quintero02"ContentScout’s AI really understands my niche. It’s not generic slop, it reads my audience the way a strategist would."
Tomi GYouTuber · @tunigoyafaq
What people ask us
Anything else? Book 30 minutes with the team and we'll look at it with your accounts.
Book a call →What is social listening?
Following what gets published and said about a topic, a brand or a category, and what people answer underneath, so you can act on it. The classic version was built around text; most of the conversation now happens inside video.
How is this different from a traditional listening tool?
Traditional tools index text: tweets, articles, captions. ContentScout reads what a video says out loud through its transcript, what a cover shows, and what the comment sections underneath are saying. On TikTok, Instagram and YouTube, that is where the conversation actually is.
Which platforms does it cover?
TikTok, Instagram and YouTube. Any public post or profile on those three.
Can I tell whether a conversation is growing or dying?
Yes, and it is the point of tracking a topic instead of searching it. Each keyword accumulates its own daily history: posts, creators and views per day, so you see the slope and not just today's volume.
Does it analyze sentiment?
Yes, on the comments, which is where people actually say what they think. You get what the audience asks for, complains about and reacts to, summarized.
What data does ContentScout access?
Only what is already public on the platforms: posts, captions, covers, transcripts, comments and the metrics any profile shows. We never read private or internal data. No DMs, no follower or following lists, no inbox.
The data and social intelligence platform powering the content industry.
5-day free trial on every plan. Plans start at $29 a month.