Works with Claude. 
@calai.app
Competitor · last 12 posts
Followers
380K
Views
No data
Engagement
0.1%
Top outlier
12.5x
Social listening built for video and image
Hear what your niche is saying, where it is actually being said:
- Track any topic across TikTok, Instagram and YouTube.
- Read transcripts, covers and comment sections, not just captions.
- See whether a conversation is growing or already fading.
- 10,000+ posts and accounts analyzed daily
- Topics refreshed every 24 hrs
- Video, image and comments
Most listening tools were built for text. The conversation moved
Listen to the accounts shaping the conversation
A topic is not just a keyword, it is the people carrying it. Track the accounts that publish about it and ContentScout reads them daily: what they say, how they frame it and what their audience answers underneath.
Analytics
@cocinaconmarta
Your metrics
Last 30 days · vs previous 30 days148.2K
+4%Followers
Total followers across your connected channels
46
-8%Posts
Posts across your connected channels
3.9M
+22%Views
Total views on your videos and reels
312.4K
+17%Likes
Total likes received
8.9K
+31%Comments
Comments received
Your hooks
Views don't compare across networks. Pick one to see your hook ranking.
Their pillars
Sample figures. The covers are real posts.
1
200.7K
200.7KContent creation
Topics: content ideas, viral formats, repurpose content, strategy
2.9M49 posts
2
341.9K
341.9KSocial media strategy
Topics: instagram growth, follower growth, viralization
2.2M30 posts
3
222.5K
222.5KMonetization tips
Topics: business growth, testimonials, sales message, lead magnets
1M11 posts
4
30.9K
30.9KVideo editing
Topics: edit audio, editing tips, video layout, record videos
894.4K8 posts
5
10.3K
10.3KPersonal growth
Topics: overcome fear, motivation, weekly organization
697.2K21 posts
Content creation is their strongest topic: their most-posted and their best average performance.
Posting consistency
Last 30 days
20 posts · 17 active days
SMTWTFS
LessMore
Outliers from your competitors
@xntonio9
Outlier 3.5xHighly saved
Day 1. SOMBRERO FLICK‼️🇧🇷 #xntonio #football#Soccer#footballtiktok#tutorial
4.2M261.1K72580.0K8.5K
@naughtyfork
Outlier 2.8xLikes above averageHighly saved
Some delish dishes in NYC this week! #nyc #Foodie #fyp #nycfood
341.9K34.4K12011.6K4.6K
@maki.techhh
Outlier 2.5xLikes above averageHighly saved
My vacation gaming setup specs 🖤 | #techtok #setup #minimalist #setupgaming #peripherals | @CozyDanny
630.2K56.5K4928.4K2.1K
On the accounts carrying a topic, reveal:
How they frame itHook typesComment sectionsFormats and video lengthsPosting consistencyOutliers against their own medianAudience sentimentTopic gapsHow they frame itHook typesComment sectionsFormats and video lengthsPosting consistencyOutliers against their own medianAudience sentimentTopic gapsHow they frame itHook typesComment sectionsFormats and video lengthsPosting consistencyOutliers against their own medianAudience sentimentTopic gapsHow they frame itHook typesComment sectionsFormats and video lengthsPosting consistencyOutliers against their own medianAudience sentimentTopic gaps
Track a topic and watch its curve, not just its noise
Every keyword you track gets its own history: how many posts a day, how many creators, how many views, and the sentiment underneath.
That is the difference between knowing a topic is loud and knowing it is still climbing.
Tracking
Follow what gets published about a topic on TikTok, Instagram and YouTube, and who is publishing it.
nyc food
TT
Posts
30
Top post
2.7Mviews
Last run
2h ago
soccer skills
TT
Posts
30
Top post
42Mviews
Last run
6h ago
gaming setup
TT
Posts
30
Top post
2.1Mviews
Last run
yesterday
makeup tutorial
TT
Posts
30
Top post
5.5Mviews
Last run
15h ago
ecommerce tips
TT
Posts
30
Top post
219Kviews
Last run
3h ago
What you can listen to:
Topic evolutionKeyword spikesSentiment analysisNew creators entering a topicQuestions the audience repeatsFormats carrying the conversationTopic evolutionKeyword spikesSentiment analysisNew creators entering a topicQuestions the audience repeatsFormats carrying the conversationTopic evolutionKeyword spikesSentiment analysisNew creators entering a topicQuestions the audience repeatsFormats carrying the conversationTopic evolutionKeyword spikesSentiment analysisNew creators entering a topicQuestions the audience repeatsFormats carrying the conversation
Listening that arrives with the next move attached
ContentScout reads your topics 24/7,
and tells you what changed and what it means,
so listening turns into something you can act on.
Marketing & Social MediaYOUR NICHESep 9
58% of the viral posts in your niche are shot at home.
Across the other niches it's 37%. It doesn't say that's what made them viral, it says what the ones that got there look like.
Bring it into your content without copying anyone.
@calai.appCOMPETITORSSep 9@calai.app's videos between 10 and 15 seconds median 2.4× the views of everything longer they post.
Measured on their last 60 posts, against their own median.
Try that length on your next video.
@sephoraYOUR ACCOUNTSSep 9You've posted about pricing 5 times. All 5 beat your median, and no other topic does that.
It's your most reliable topic, and the one you post least.
Move it up in next week's calendar.
@sephoraYOUR ACCOUNTSSep 8Videos you record with an office background do 2× better than the rest of yours.
Same length, same topics. What changes is the room.
Shoot the next two there and compare.
@hormoziCOMPETITORSSep 8Their best recent post ran 7.2× @hormozi's own median after switching the hook to a question.
Their three previous posts opened with a statement.
Look at what that post had, and keep the shape.
pilates at homeYOUR NICHESep 8
Your “pilates at home” keyword is up 25% this week, and its outliers are pulling 45% more than last week's.
The conversation is still climbing.
Join it now, not once it's over.
Marketing & Social MediaYOUR NICHESep 9
58% of the viral posts in your niche are shot at home.
Across the other niches it's 37%. It doesn't say that's what made them viral, it says what the ones that got there look like.
Bring it into your content without copying anyone.
@calai.appCOMPETITORSSep 9@calai.app's videos between 10 and 15 seconds median 2.4× the views of everything longer they post.
Measured on their last 60 posts, against their own median.
Try that length on your next video.
@sephoraYOUR ACCOUNTSSep 9You've posted about pricing 5 times. All 5 beat your median, and no other topic does that.
It's your most reliable topic, and the one you post least.
Move it up in next week's calendar.
@sephoraYOUR ACCOUNTSSep 8Videos you record with an office background do 2× better than the rest of yours.
Same length, same topics. What changes is the room.
Shoot the next two there and compare.
@hormoziCOMPETITORSSep 8Their best recent post ran 7.2× @hormozi's own median after switching the hook to a question.
Their three previous posts opened with a statement.
Look at what that post had, and keep the shape.
pilates at homeYOUR NICHESep 8
Your “pilates at home” keyword is up 25% this week, and its outliers are pulling 45% more than last week's.
The conversation is still climbing.
Join it now, not once it's over.
Listening that reads the video, not just the caption
Most of what people say now is spoken on camera or written on a cover, where a keyword search never reaches. ContentScout transcribes and reads both, at scale, so the topic report includes what was actually said.
[no persons detected]
[mood: aesthetic]
[setting: home]
[production: phone]
What text-only listening never hears:
What is said out loud in a video that no caption mentionsThe objection repeating across 40 comment sectionsThe setting and format the whole topic converged onWhat is said out loud in a video that no caption mentionsThe objection repeating across 40 comment sectionsThe setting and format the whole topic converged onWhat is said out loud in a video that no caption mentionsThe objection repeating across 40 comment sectionsThe setting and format the whole topic converged onWhat is said out loud in a video that no caption mentionsThe objection repeating across 40 comment sectionsThe setting and format the whole topic converged onWhat is said out loud in a video that no caption mentionsThe objection repeating across 40 comment sectionsThe setting and format the whole topic converged onWhat is said out loud in a video that no caption mentionsThe objection repeating across 40 comment sectionsThe setting and format the whole topic converged onWhat is said out loud in a video that no caption mentionsThe objection repeating across 40 comment sectionsThe setting and format the whole topic converged onWhat is said out loud in a video that no caption mentionsThe objection repeating across 40 comment sectionsThe setting and format the whole topic converged on
Everything a listening tool should do, on the platforms that matter now
A viral library by niche
The posts that already broke out around a topic, so you can see the shape of the conversation instead of a word cloud.
Trends, hashtags and sounds
What is rising inside a topic right now, with the posts using it, so you can join while it still pays.
Alerts when a topic moves
A spike, a new creator taking it over, sentiment turning. You hear about it the day it happens.
“ContentScout is the closest I've been to having a content director: my metrics and my competitors in one place, ideas out of my own data, and a workspace per client. And it connects with Claude.”
Teo Visuals
Video editor and agency owner
@teovisuals
“I manage my personal brand and my clients' content here. I explore trends, see which posts worked and why, and get ideas that don't sound generic. Creating for yourself is the hardest part, and this makes it easy.”
Sara
Freelance content manager
@sara_quintero02
“ContentScout's AI really understands my niche. It's not generic slop, it reads my audience the way a strategist would.”
Tomi G
YouTuber
@tunigoya
Ask Scouty anything about your data
Plug your social brain into your assistant.
Connect ContentScout through MCP and your assistant works with your real data: your accounts, your niche and your competitors.
Autopilot is only autopilot if it knows what to do.
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Manage 100s of clients without hiring more. Give them answers and results before they even ask.
For content teams and companies
Stay on top of your content game, and see what your competitors are doing.
For influencer marketing agencies
Find creators, winning topics and strategies. Build campaigns that improve on autopilot.
For top creators
For creators serious about their content game who want to grow their organic content.
For indiehackers and social sellers
Use ContentScout to find what's winning and spot content that prints money.
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Use ContentScout's MCP to build a central content brain that tells your content automations what to do.
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FAQ
Following what gets published and said about a topic, a brand or a category, and what people answer underneath, so you can act on it. The classic version was built around text; most of the conversation now happens inside video.
Traditional tools index text: tweets, articles, captions. ContentScout reads what a video says out loud through its transcript, what a cover shows, and what the comment sections underneath are saying. On TikTok, Instagram and YouTube, that is where the conversation actually is.
TikTok, Instagram and YouTube. Any public post or profile on those three.
Yes, and it is the point of tracking a topic instead of searching it. Each keyword accumulates its own daily history: posts, creators and views per day, so you see the slope and not just today's volume.
Yes, on the comments, which is where people actually say what they think. You get what the audience asks for, complains about and reacts to, summarized.
Only what is already public on the platforms: posts, captions, covers, transcripts, comments and the metrics any profile shows. We never read private or internal data. No DMs, no follower or following lists, no inbox.