Works with Claude. 
@calai.app
Competitor · last 12 posts
Followers
380K
Views
No data
Engagement
0.1%
Top outlier
12.5x
The content brain your agency runs on
Everything your agency needs to run organic content for every client:
- A separate workspace per client, with its own accounts, competitors and data.
- Watch every client's competitors without opening ten dashboards.
- Walk into the call with the answer before the client asks the question.
- A workspace per client
- 10,000+ posts and accounts analyzed daily
- Every account refreshed every 24 hrs
A 24/7 content analyst working every client account while your team sleeps
Know your client's competitors better than your client does
Add the accounts your client competes with and ContentScout keeps reading them: what they publish, what breaks out, what changed this week. The competitive slide of your report writes itself.
Analytics
@cocinaconmarta
Your metrics
Last 30 days · vs previous 30 days148.2K
+4%Followers
Total followers across your connected channels
46
-8%Posts
Posts across your connected channels
3.9M
+22%Views
Total views on your videos and reels
312.4K
+17%Likes
Total likes received
8.9K
+31%Comments
Comments received
Your hooks
Views don't compare across networks. Pick one to see your hook ranking.
Their pillars
Sample figures. The covers are real posts.
1
200.7K
200.7KContent creation
Topics: content ideas, viral formats, repurpose content, strategy
2.9M49 posts
2
341.9K
341.9KSocial media strategy
Topics: instagram growth, follower growth, viralization
2.2M30 posts
3
222.5K
222.5KMonetization tips
Topics: business growth, testimonials, sales message, lead magnets
1M11 posts
4
30.9K
30.9KVideo editing
Topics: edit audio, editing tips, video layout, record videos
894.4K8 posts
5
10.3K
10.3KPersonal growth
Topics: overcome fear, motivation, weekly organization
697.2K21 posts
Content creation is their strongest topic: their most-posted and their best average performance.
Posting consistency
Last 30 days
20 posts · 17 active days
SMTWTFS
LessMore
Outliers from your competitors
@xntonio9
Outlier 3.5xHighly saved
Day 1. SOMBRERO FLICK‼️🇧🇷 #xntonio #football#Soccer#footballtiktok#tutorial
4.2M261.1K72580.0K8.5K
@naughtyfork
Outlier 2.8xLikes above averageHighly saved
Some delish dishes in NYC this week! #nyc #Foodie #fyp #nycfood
341.9K34.4K12011.6K4.6K
@maki.techhh
Outlier 2.5xLikes above averageHighly saved
My vacation gaming setup specs 🖤 | #techtok #setup #minimalist #setupgaming #peripherals | @CozyDanny
630.2K56.5K4928.4K2.1K
For every account you manage, reveal:
Top hooks and pillarsBest posting hoursUGC collabsTopic gapsComment sectionsViews, comments, likes and follower spikesFormatsVideo lengthsConsistencyTop hooks and pillarsBest posting hoursUGC collabsTopic gapsComment sectionsViews, comments, likes and follower spikesFormatsVideo lengthsConsistencyTop hooks and pillarsBest posting hoursUGC collabsTopic gapsComment sectionsViews, comments, likes and follower spikesFormatsVideo lengthsConsistencyTop hooks and pillarsBest posting hoursUGC collabsTopic gapsComment sectionsViews, comments, likes and follower spikesFormatsVideo lengthsConsistency
Social listening for every brand you manage, not just the loud one
Track the keywords, mentions and conversations of each client in their own space.
You find out that a client is being talked about the day it happens, not in the monthly review.
Tracking
Follow what gets published about a topic on TikTok, Instagram and YouTube, and who is publishing it.
nyc food
TT
Posts
30
Top post
2.7Mviews
Last run
2h ago
soccer skills
TT
Posts
30
Top post
42Mviews
Last run
6h ago
gaming setup
TT
Posts
30
Top post
2.1Mviews
Last run
yesterday
makeup tutorial
TT
Posts
30
Top post
5.5Mviews
Last run
15h ago
ecommerce tips
TT
Posts
30
Top post
219Kviews
Last run
3h ago
What you can track per client:
Brand mentionsSentiment analysisKeyword spikesTopic evolutionCompetitor keywordsNew conversations in their nicheBrand mentionsSentiment analysisKeyword spikesTopic evolutionCompetitor keywordsNew conversations in their nicheBrand mentionsSentiment analysisKeyword spikesTopic evolutionCompetitor keywordsNew conversations in their nicheBrand mentionsSentiment analysisKeyword spikesTopic evolutionCompetitor keywordsNew conversations in their niche
Catch everything, in every account you are paid to watch
ContentScout reads every client account 24/7,
and pings you the moment something moves,
so the next report is already half written.
Marketing & Social MediaYOUR NICHESep 9
58% of the viral posts in your niche are shot at home.
Across the other niches it's 37%. It doesn't say that's what made them viral, it says what the ones that got there look like.
Bring it into your content without copying anyone.
@calai.appCOMPETITORSSep 9@calai.app's videos between 10 and 15 seconds median 2.4× the views of everything longer they post.
Measured on their last 60 posts, against their own median.
Try that length on your next video.
@sephoraYOUR ACCOUNTSSep 9You've posted about pricing 5 times. All 5 beat your median, and no other topic does that.
It's your most reliable topic, and the one you post least.
Move it up in next week's calendar.
@sephoraYOUR ACCOUNTSSep 8Videos you record with an office background do 2× better than the rest of yours.
Same length, same topics. What changes is the room.
Shoot the next two there and compare.
@hormoziCOMPETITORSSep 8Their best recent post ran 7.2× @hormozi's own median after switching the hook to a question.
Their three previous posts opened with a statement.
Look at what that post had, and keep the shape.
pilates at homeYOUR NICHESep 8
Your “pilates at home” keyword is up 25% this week, and its outliers are pulling 45% more than last week's.
The conversation is still climbing.
Join it now, not once it's over.
Marketing & Social MediaYOUR NICHESep 9
58% of the viral posts in your niche are shot at home.
Across the other niches it's 37%. It doesn't say that's what made them viral, it says what the ones that got there look like.
Bring it into your content without copying anyone.
@calai.appCOMPETITORSSep 9@calai.app's videos between 10 and 15 seconds median 2.4× the views of everything longer they post.
Measured on their last 60 posts, against their own median.
Try that length on your next video.
@sephoraYOUR ACCOUNTSSep 9You've posted about pricing 5 times. All 5 beat your median, and no other topic does that.
It's your most reliable topic, and the one you post least.
Move it up in next week's calendar.
@sephoraYOUR ACCOUNTSSep 8Videos you record with an office background do 2× better than the rest of yours.
Same length, same topics. What changes is the room.
Shoot the next two there and compare.
@hormoziCOMPETITORSSep 8Their best recent post ran 7.2× @hormozi's own median after switching the hook to a question.
Their three previous posts opened with a statement.
Look at what that post had, and keep the shape.
pilates at homeYOUR NICHESep 8
Your “pilates at home” keyword is up 25% this week, and its outliers are pulling 45% more than last week's.
The conversation is still climbing.
Join it now, not once it's over.
Stop reporting numbers. Start reporting reasons
ContentScout reads transcripts, covers and comments across every account you manage and every competitor they have. So the next report says why a video worked and what to do about it, instead of how many views it got.
[no persons detected]
[mood: aesthetic]
[setting: home]
[production: phone]
Nothing moves in a client account without you noticing:
A client's competitor broke 5× their median this weekTwo of your clients are winning with the same formatThe keyword you pitched in January is climbing againA client's competitor broke 5× their median this weekTwo of your clients are winning with the same formatThe keyword you pitched in January is climbing againA client's competitor broke 5× their median this weekTwo of your clients are winning with the same formatThe keyword you pitched in January is climbing againA client's competitor broke 5× their median this weekTwo of your clients are winning with the same formatThe keyword you pitched in January is climbing againA client's competitor broke 5× their median this weekTwo of your clients are winning with the same formatThe keyword you pitched in January is climbing againA client's competitor broke 5× their median this weekTwo of your clients are winning with the same formatThe keyword you pitched in January is climbing againA client's competitor broke 5× their median this weekTwo of your clients are winning with the same formatThe keyword you pitched in January is climbing againA client's competitor broke 5× their median this weekTwo of your clients are winning with the same formatThe keyword you pitched in January is climbing again
The analyst your agency would hire, on every account
A viral library for every niche you serve
Your clients are not in the same industry. Pull proven references for each one without starting the research from zero.
Trends before the client sends them
Catch the format while it climbs, and bring it to the client instead of receiving it in a WhatsApp on Friday.
Alerts across the whole roster
One feed for every account you manage: competitor moves, spikes, sentiment turning, keywords cooling down.
“ContentScout is the closest I've been to having a content director: my metrics and my competitors in one place, ideas out of my own data, and a workspace per client. And it connects with Claude.”
Teo Visuals
Video editor and agency owner
@teovisuals
“I manage my personal brand and my clients' content here. I explore trends, see which posts worked and why, and get ideas that don't sound generic. Creating for yourself is the hardest part, and this makes it easy.”
Sara
Freelance content manager
@sara_quintero02
“ContentScout's AI really understands my niche. It's not generic slop, it reads my audience the way a strategist would.”
Tomi G
YouTuber
@tunigoya
Ask Scouty anything about your data
Plug your social brain into your assistant.
Connect ContentScout through MCP and your assistant works with your real data: your accounts, your niche and your competitors.
Autopilot is only autopilot if it knows what to do.
Start free trialWorks with Claude, ChatGPT/Codex and any LLM that supports MCP.
A tool built for content-intensive teams
For content agencies
Manage 100s of clients without hiring more. Give them answers and results before they even ask.
For content teams and companies
Stay on top of your content game, and see what your competitors are doing.
For influencer marketing agencies
Find creators, winning topics and strategies. Build campaigns that improve on autopilot.
For top creators
For creators serious about their content game who want to grow their organic content.
For indiehackers and social sellers
Use ContentScout to find what's winning and spot content that prints money.
For agents
Use ContentScout's MCP to build a central content brain that tells your content automations what to do.
Start free and see it on your own accounts
No card to start. Plans start at $29 a month.
FAQ
Each client gets its own workspace, with its own tracked accounts, competitors, keywords and data. Nothing bleeds between them, you switch client in one click, and what you learn in one account is yours to apply in the rest.
It depends on the plan: 4, 8 or 16 tracked accounts, plus posts and keywords, and up to 5 workspaces. Agencies with a bigger roster usually go Enterprise, which is sized to the roster instead of to a plan.
You track the keywords and mentions of each brand in its own workspace. ContentScout brings back who is talking about them, whether the conversation is growing or fading, and the sentiment in the comments, on video and image, not just text.
That is most of the point. Instead of pasting screenshots of view counts, you bring the reason: which hook carried the month, which competitor changed strategy, what the audience asked for in the comments and what to publish next because of it.
Only what is already public on the platforms: posts, captions, covers, transcripts, comments and the metrics any profile shows to anyone who opens it. We never read private or internal data. No DMs, no follower or following lists, no inbox. Your clients do not have to hand over a single password.
No. Everything works from public profiles, so you can track a prospect's account before they are even a client, and walk into the pitch with their competitive landscape already read.
Yes. Monthly and annual plans cancel from your account settings, in two clicks, with nobody to talk to on the way out.