Works with Claude. 
@calai.app
Competitor · last 12 posts
Followers
380K
Views
No data
Engagement
0.1%
Top outlier
12.5x
The analyst behind your own account
Everything a media team would do for you, without the media team:
- See which of your posts beat your own average, and why.
- Study the creators you look up to down to their hooks and formats.
- Get the next idea from your data instead of from a blank page.
- 10,000+ posts and accounts analyzed daily
- Your account, read every 24 hrs
- No manual scrolling
Learn from the creators you admire instead of copying them
Reverse engineer the accounts you want to grow into
Add the creators ahead of you and ContentScout reads them for you: which topics carry them, how they open a video, how long their best ones run, how often they post. The stuff you would notice after watching two hundred videos.
Analytics
@cocinaconmarta
Your metrics
Last 30 days · vs previous 30 days148.2K
+4%Followers
Total followers across your connected channels
46
-8%Posts
Posts across your connected channels
3.9M
+22%Views
Total views on your videos and reels
312.4K
+17%Likes
Total likes received
8.9K
+31%Comments
Comments received
Your hooks
Views don't compare across networks. Pick one to see your hook ranking.
Their pillars
Sample figures. The covers are real posts.
1
200.7K
200.7KContent creation
Topics: content ideas, viral formats, repurpose content, strategy
2.9M49 posts
2
341.9K
341.9KSocial media strategy
Topics: instagram growth, follower growth, viralization
2.2M30 posts
3
222.5K
222.5KMonetization tips
Topics: business growth, testimonials, sales message, lead magnets
1M11 posts
4
30.9K
30.9KVideo editing
Topics: edit audio, editing tips, video layout, record videos
894.4K8 posts
5
10.3K
10.3KPersonal growth
Topics: overcome fear, motivation, weekly organization
697.2K21 posts
Content creation is their strongest topic: their most-posted and their best average performance.
Posting consistency
Last 30 days
20 posts · 17 active days
SMTWTFS
LessMore
Outliers from your competitors
@xntonio9
Outlier 3.5xHighly saved
Day 1. SOMBRERO FLICK‼️🇧🇷 #xntonio #football#Soccer#footballtiktok#tutorial
4.2M261.1K72580.0K8.5K
@naughtyfork
Outlier 2.8xLikes above averageHighly saved
Some delish dishes in NYC this week! #nyc #Foodie #fyp #nycfood
341.9K34.4K12011.6K4.6K
@maki.techhh
Outlier 2.5xLikes above averageHighly saved
My vacation gaming setup specs 🖤 | #techtok #setup #minimalist #setupgaming #peripherals | @CozyDanny
630.2K56.5K4928.4K2.1K
On any creator you follow, reveal:
Top hooks and pillarsBest posting hoursBrand collabsTopic gapsComment sectionsViews, comments, likes and follower spikesFormatsVideo lengthsConsistencyTop hooks and pillarsBest posting hoursBrand collabsTopic gapsComment sectionsViews, comments, likes and follower spikesFormatsVideo lengthsConsistencyTop hooks and pillarsBest posting hoursBrand collabsTopic gapsComment sectionsViews, comments, likes and follower spikesFormatsVideo lengthsConsistencyTop hooks and pillarsBest posting hoursBrand collabsTopic gapsComment sectionsViews, comments, likes and follower spikesFormatsVideo lengthsConsistency
Your next idea is in your comments, and we find it
Track the topics of your niche and read what people ask underneath the videos, yours and everyone else's.
You stop guessing what your audience wants because they already wrote it.
Tracking
Follow what gets published about a topic on TikTok, Instagram and YouTube, and who is publishing it.
nyc food
TT
Posts
30
Top post
2.7Mviews
Last run
2h ago
soccer skills
TT
Posts
30
Top post
42Mviews
Last run
6h ago
gaming setup
TT
Posts
30
Top post
2.1Mviews
Last run
yesterday
makeup tutorial
TT
Posts
30
Top post
5.5Mviews
Last run
15h ago
ecommerce tips
TT
Posts
30
Top post
219Kviews
Last run
3h ago
What you can track in your niche:
Trending topicsKeyword spikesSentiment analysisMentionsNew formatsWhat creators like you are testingTrending topicsKeyword spikesSentiment analysisMentionsNew formatsWhat creators like you are testingTrending topicsKeyword spikesSentiment analysisMentionsNew formatsWhat creators like you are testingTrending topicsKeyword spikesSentiment analysisMentionsNew formatsWhat creators like you are testing
The notes an analyst would leave you, every single day
ContentScout reads your account and your niche 24/7,
and tells you what changed and what to do about it,
so growing stops being a guessing game.
Marketing & Social MediaYOUR NICHESep 9
58% of the viral posts in your niche are shot at home.
Across the other niches it's 37%. It doesn't say that's what made them viral, it says what the ones that got there look like.
Bring it into your content without copying anyone.
@calai.appCOMPETITORSSep 9@calai.app's videos between 10 and 15 seconds median 2.4× the views of everything longer they post.
Measured on their last 60 posts, against their own median.
Try that length on your next video.
@sephoraYOUR ACCOUNTSSep 9You've posted about pricing 5 times. All 5 beat your median, and no other topic does that.
It's your most reliable topic, and the one you post least.
Move it up in next week's calendar.
@sephoraYOUR ACCOUNTSSep 8Videos you record with an office background do 2× better than the rest of yours.
Same length, same topics. What changes is the room.
Shoot the next two there and compare.
@hormoziCOMPETITORSSep 8Their best recent post ran 7.2× @hormozi's own median after switching the hook to a question.
Their three previous posts opened with a statement.
Look at what that post had, and keep the shape.
pilates at homeYOUR NICHESep 8
Your “pilates at home” keyword is up 25% this week, and its outliers are pulling 45% more than last week's.
The conversation is still climbing.
Join it now, not once it's over.
Marketing & Social MediaYOUR NICHESep 9
58% of the viral posts in your niche are shot at home.
Across the other niches it's 37%. It doesn't say that's what made them viral, it says what the ones that got there look like.
Bring it into your content without copying anyone.
@calai.appCOMPETITORSSep 9@calai.app's videos between 10 and 15 seconds median 2.4× the views of everything longer they post.
Measured on their last 60 posts, against their own median.
Try that length on your next video.
@sephoraYOUR ACCOUNTSSep 9You've posted about pricing 5 times. All 5 beat your median, and no other topic does that.
It's your most reliable topic, and the one you post least.
Move it up in next week's calendar.
@sephoraYOUR ACCOUNTSSep 8Videos you record with an office background do 2× better than the rest of yours.
Same length, same topics. What changes is the room.
Shoot the next two there and compare.
@hormoziCOMPETITORSSep 8Their best recent post ran 7.2× @hormozi's own median after switching the hook to a question.
Their three previous posts opened with a statement.
Look at what that post had, and keep the shape.
pilates at homeYOUR NICHESep 8
Your “pilates at home” keyword is up 25% this week, and its outliers are pulling 45% more than last week's.
The conversation is still climbing.
Join it now, not once it's over.
Know why a video worked, not just that it did
ContentScout reads transcripts, covers and comments across your niche, so you learn the pattern behind a hit: the opening, the length, the setting, the question it answered. That is what you can repeat.
[no persons detected]
[mood: aesthetic]
[setting: home]
[production: phone]
Nothing happens in your niche without you noticing:
Your videos between 16 and 17 seconds median 3× the rest65% of the viral posts in your niche were shot at homeThe topic you dropped in March is climbing againYour videos between 16 and 17 seconds median 3× the rest65% of the viral posts in your niche were shot at homeThe topic you dropped in March is climbing againYour videos between 16 and 17 seconds median 3× the rest65% of the viral posts in your niche were shot at homeThe topic you dropped in March is climbing againYour videos between 16 and 17 seconds median 3× the rest65% of the viral posts in your niche were shot at homeThe topic you dropped in March is climbing againYour videos between 16 and 17 seconds median 3× the rest65% of the viral posts in your niche were shot at homeThe topic you dropped in March is climbing againYour videos between 16 and 17 seconds median 3× the rest65% of the viral posts in your niche were shot at homeThe topic you dropped in March is climbing againYour videos between 16 and 17 seconds median 3× the rest65% of the viral posts in your niche were shot at homeThe topic you dropped in March is climbing againYour videos between 16 and 17 seconds median 3× the rest65% of the viral posts in your niche were shot at homeThe topic you dropped in March is climbing again
Stop scrolling for research. It is already here
A viral library for your niche
Thousands of posts that already broke out, filtered by format, language and account size, so a reference is a search and not an evening.
Trends while they are still climbing
Catch the format on the way up instead of joining the day it saturates and gets you nothing.
Alerts so you never miss a wave
A creator you follow breaking out, a topic taking off, your own post outperforming. You hear it the day it happens.
“ContentScout is the closest I've been to having a content director: my metrics and my competitors in one place, ideas out of my own data, and a workspace per client. And it connects with Claude.”
Teo Visuals
Video editor and agency owner
@teovisuals
“I manage my personal brand and my clients' content here. I explore trends, see which posts worked and why, and get ideas that don't sound generic. Creating for yourself is the hardest part, and this makes it easy.”
Sara
Freelance content manager
@sara_quintero02
“ContentScout's AI really understands my niche. It's not generic slop, it reads my audience the way a strategist would.”
Tomi G
YouTuber
@tunigoya
Ask Scouty anything about your data
Plug your social brain into your assistant.
Connect ContentScout through MCP and your assistant works with your real data: your accounts, your niche and your competitors.
Autopilot is only autopilot if it knows what to do.
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Find creators, winning topics and strategies. Build campaigns that improve on autopilot.
For top creators
For creators serious about their content game who want to grow their organic content.
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FAQ
Arguably more than for anyone else. You have little data of your own to learn from, so what is already working for other accounts in your niche is the fastest thing you have. That is exactly what ContentScout reads for you.
No. Everything runs on public profiles, yours and anyone else's, so you can start by pasting a link and looking at a creator you admire.
Scrolling shows you what got views. ContentScout shows you why: which hook carried it, how it compares to that account's own median, what people asked in the comments. And it does it every day instead of when you have a free evening.
Yes, and they come from your own data plus what is working around you, not from a generic prompt. The chat generates ideas out of your posts, your niche and the creators you track.
Only what is already public on the platforms: posts, captions, covers, transcripts, comments and the metrics any profile shows to anyone who opens it. We never read private or internal data. No DMs, no follower or following lists, no inbox.
Yes. Monthly and annual plans cancel from your account settings, in two clicks, with nobody to talk to on the way out.