Works with Claude. 
@calai.app
Competitor · last 12 posts
Followers
380K
Views
No data
Engagement
0.1%
Top outlier
12.5x
Run campaigns on what's actually working
Everything you need to brief on proof instead of vibes:
- Vet a creator before you pay them, from their public numbers.
- See which UGC angles are landing in the brand's niche right now.
- Track every creator and competitor of a campaign in its own workspace.
- A workspace per brand
- 10,000+ posts and accounts analyzed daily
- Creators and competitors refreshed every 24 hrs
Know which creator will perform before you sign them
Vet creators on numbers, not on their media kit
Paste any creator's profile and read what a media kit never shows: how their outliers compare to their own median, which formats carry them, how consistent they really are, and what their audience says in the comments.
Analytics
@cocinaconmarta
Your metrics
Last 30 days · vs previous 30 days148.2K
+4%Followers
Total followers across your connected channels
46
-8%Posts
Posts across your connected channels
3.9M
+22%Views
Total views on your videos and reels
312.4K
+17%Likes
Total likes received
8.9K
+31%Comments
Comments received
Your hooks
Views don't compare across networks. Pick one to see your hook ranking.
Their pillars
Sample figures. The covers are real posts.
1
200.7K
200.7KContent creation
Topics: content ideas, viral formats, repurpose content, strategy
2.9M49 posts
2
341.9K
341.9KSocial media strategy
Topics: instagram growth, follower growth, viralization
2.2M30 posts
3
222.5K
222.5KMonetization tips
Topics: business growth, testimonials, sales message, lead magnets
1M11 posts
4
30.9K
30.9KVideo editing
Topics: edit audio, editing tips, video layout, record videos
894.4K8 posts
5
10.3K
10.3KPersonal growth
Topics: overcome fear, motivation, weekly organization
697.2K21 posts
Content creation is their strongest topic: their most-posted and their best average performance.
Posting consistency
Last 30 days
20 posts · 17 active days
SMTWTFS
LessMore
Outliers from your competitors
@xntonio9
Outlier 3.5xHighly saved
Day 1. SOMBRERO FLICK‼️🇧🇷 #xntonio #football#Soccer#footballtiktok#tutorial
4.2M261.1K72580.0K8.5K
@naughtyfork
Outlier 2.8xLikes above averageHighly saved
Some delish dishes in NYC this week! #nyc #Foodie #fyp #nycfood
341.9K34.4K12011.6K4.6K
@maki.techhh
Outlier 2.5xLikes above averageHighly saved
My vacation gaming setup specs 🖤 | #techtok #setup #minimalist #setupgaming #peripherals | @CozyDanny
630.2K56.5K4928.4K2.1K
On any creator you are considering, reveal:
Outliers against their own medianContent pillarsHook typesAudience sentimentPosting consistencyVideo lengths and formatsBrand collabs they already didBest posting hoursOutliers against their own medianContent pillarsHook typesAudience sentimentPosting consistencyVideo lengths and formatsBrand collabs they already didBest posting hoursOutliers against their own medianContent pillarsHook typesAudience sentimentPosting consistencyVideo lengths and formatsBrand collabs they already didBest posting hoursOutliers against their own medianContent pillarsHook typesAudience sentimentPosting consistencyVideo lengths and formatsBrand collabs they already didBest posting hours
Follow the campaign conversation while it is still live
Track the campaign hashtag, the product name and the brand's category as keywords.
You see the UGC angle that is taking off in time to brief the next batch of creators on it.
Tracking
Follow what gets published about a topic on TikTok, Instagram and YouTube, and who is publishing it.
nyc food
TT
Posts
30
Top post
2.7Mviews
Last run
2h ago
soccer skills
TT
Posts
30
Top post
42Mviews
Last run
6h ago
gaming setup
TT
Posts
30
Top post
2.1Mviews
Last run
yesterday
makeup tutorial
TT
Posts
30
Top post
5.5Mviews
Last run
15h ago
ecommerce tips
TT
Posts
30
Top post
219Kviews
Last run
3h ago
What you can track per campaign:
Campaign hashtagsProduct mentionsUGC angles that are landingCompeting brand campaignsSentiment around the launchNew creators entering the topicCampaign hashtagsProduct mentionsUGC angles that are landingCompeting brand campaignsSentiment around the launchNew creators entering the topicCampaign hashtagsProduct mentionsUGC angles that are landingCompeting brand campaignsSentiment around the launchNew creators entering the topicCampaign hashtagsProduct mentionsUGC angles that are landingCompeting brand campaignsSentiment around the launchNew creators entering the topic
Every campaign decision, backed by a post you can show
ContentScout watches your creators and their niches 24/7,
and pings you the moment an angle starts working,
so the next brief is written on proof.
Marketing & Social MediaYOUR NICHESep 9
58% of the viral posts in your niche are shot at home.
Across the other niches it's 37%. It doesn't say that's what made them viral, it says what the ones that got there look like.
Bring it into your content without copying anyone.
@calai.appCOMPETITORSSep 9@calai.app's videos between 10 and 15 seconds median 2.4× the views of everything longer they post.
Measured on their last 60 posts, against their own median.
Try that length on your next video.
@sephoraYOUR ACCOUNTSSep 9You've posted about pricing 5 times. All 5 beat your median, and no other topic does that.
It's your most reliable topic, and the one you post least.
Move it up in next week's calendar.
@sephoraYOUR ACCOUNTSSep 8Videos you record with an office background do 2× better than the rest of yours.
Same length, same topics. What changes is the room.
Shoot the next two there and compare.
@hormoziCOMPETITORSSep 8Their best recent post ran 7.2× @hormozi's own median after switching the hook to a question.
Their three previous posts opened with a statement.
Look at what that post had, and keep the shape.
pilates at homeYOUR NICHESep 8
Your “pilates at home” keyword is up 25% this week, and its outliers are pulling 45% more than last week's.
The conversation is still climbing.
Join it now, not once it's over.
Marketing & Social MediaYOUR NICHESep 9
58% of the viral posts in your niche are shot at home.
Across the other niches it's 37%. It doesn't say that's what made them viral, it says what the ones that got there look like.
Bring it into your content without copying anyone.
@calai.appCOMPETITORSSep 9@calai.app's videos between 10 and 15 seconds median 2.4× the views of everything longer they post.
Measured on their last 60 posts, against their own median.
Try that length on your next video.
@sephoraYOUR ACCOUNTSSep 9You've posted about pricing 5 times. All 5 beat your median, and no other topic does that.
It's your most reliable topic, and the one you post least.
Move it up in next week's calendar.
@sephoraYOUR ACCOUNTSSep 8Videos you record with an office background do 2× better than the rest of yours.
Same length, same topics. What changes is the room.
Shoot the next two there and compare.
@hormoziCOMPETITORSSep 8Their best recent post ran 7.2× @hormozi's own median after switching the hook to a question.
Their three previous posts opened with a statement.
Look at what that post had, and keep the shape.
pilates at homeYOUR NICHESep 8
Your “pilates at home” keyword is up 25% this week, and its outliers are pulling 45% more than last week's.
The conversation is still climbing.
Join it now, not once it's over.
Brief on evidence, not on a moodboard
ContentScout reads the transcripts and covers of thousands of creator posts, so you can tell a brand which angle, which opening and which length are working in their category, and show the posts that prove it.
[no persons detected]
[mood: aesthetic]
[setting: home]
[production: phone]
The findings that change a brief:
UGC with a hands-only opening is outperforming face-to-camera in this nicheThe creator's best posts are the ones under 20 secondsTwo competing brands just briefed the same angleUGC with a hands-only opening is outperforming face-to-camera in this nicheThe creator's best posts are the ones under 20 secondsTwo competing brands just briefed the same angleUGC with a hands-only opening is outperforming face-to-camera in this nicheThe creator's best posts are the ones under 20 secondsTwo competing brands just briefed the same angleUGC with a hands-only opening is outperforming face-to-camera in this nicheThe creator's best posts are the ones under 20 secondsTwo competing brands just briefed the same angleUGC with a hands-only opening is outperforming face-to-camera in this nicheThe creator's best posts are the ones under 20 secondsTwo competing brands just briefed the same angleUGC with a hands-only opening is outperforming face-to-camera in this nicheThe creator's best posts are the ones under 20 secondsTwo competing brands just briefed the same angleUGC with a hands-only opening is outperforming face-to-camera in this nicheThe creator's best posts are the ones under 20 secondsTwo competing brands just briefed the same angleUGC with a hands-only opening is outperforming face-to-camera in this nicheThe creator's best posts are the ones under 20 secondsTwo competing brands just briefed the same angle
The research your team does by hand, already done
A viral library for every brand category
Pull proven UGC references for beauty, food, gaming or whatever the brief is, without starting from a blank search.
Trends you can pitch on Monday
Catch the format while it climbs and put it in the next brief, instead of discovering it when every brand already used it.
Alerts on creators and campaigns
One feed for the roster: a creator breaking out, a campaign losing steam, sentiment turning on a launch.
“ContentScout is the closest I've been to having a content director: my metrics and my competitors in one place, ideas out of my own data, and a workspace per client. And it connects with Claude.”
Teo Visuals
Video editor and agency owner
@teovisuals
“I manage my personal brand and my clients' content here. I explore trends, see which posts worked and why, and get ideas that don't sound generic. Creating for yourself is the hardest part, and this makes it easy.”
Sara
Freelance content manager
@sara_quintero02
“ContentScout's AI really understands my niche. It's not generic slop, it reads my audience the way a strategist would.”
Tomi G
YouTuber
@tunigoya
Ask Scouty anything about your data
Plug your social brain into your assistant.
Connect ContentScout through MCP and your assistant works with your real data: your accounts, your niche and your competitors.
Autopilot is only autopilot if it knows what to do.
Start free trialWorks with Claude, ChatGPT/Codex and any LLM that supports MCP.
A tool built for content-intensive teams
For content agencies
Manage 100s of clients without hiring more. Give them answers and results before they even ask.
For content teams and companies
Stay on top of your content game, and see what your competitors are doing.
For influencer marketing agencies
Find creators, winning topics and strategies. Build campaigns that improve on autopilot.
For top creators
For creators serious about their content game who want to grow their organic content.
For indiehackers and social sellers
Use ContentScout to find what's winning and spot content that prints money.
For agents
Use ContentScout's MCP to build a central content brain that tells your content automations what to do.
Start free and see it on your own accounts
No card to start. Plans start at $29 a month.
FAQ
It reads any public profile and shows what a media kit leaves out: how their standout posts compare to their own median, which pillars and hooks carry them, how often they really publish and what their audience says in the comments. Reach is easy to inflate; the shape of the account is not.
No. Everything comes from public data, so you can study a creator long before there is a contract, and pitch a brand with the shortlist already researched.
Yes. Each brand gets its own workspace, with its own creators, competitors and keywords. Nothing bleeds between accounts and you switch client in one click.
You track the category and ContentScout reads the covers, transcripts and comments of what is already working there: which opening, which length, which setting. You brief the angle with the posts that prove it, instead of describing a vibe.
Yes. You track the campaign posts and the hashtag, and the report explains why a piece worked, which creator carried it and what the audience said, instead of pasting a view count.
Only what is already public on the platforms: posts, captions, covers, transcripts, comments and the metrics any profile shows. We never read private or internal data. No DMs, no follower or following lists, no inbox.
Yes. Monthly and annual plans cancel from your account settings, in two clicks, with nobody to talk to on the way out.