Works with Claude. 
@calai.app
Competitor · last 12 posts
Followers
380K
Views
No data
Engagement
0.1%
Top outlier
12.5x
Know what is being said about you the day it is said
Brand monitoring across the platforms where reputation actually moves:
- Track your brand, your product and the people who mention you.
- Catch a spike, a complaint or a crisis while you can still respond.
- See sentiment turn before it becomes a thread.
- 10,000+ posts and accounts analyzed daily
- Mentions refreshed every 24 hrs
- Alerts the moment something moves
Find out from your dashboard, not from a screenshot someone sends you
Watch the accounts that talk about you
Track your own accounts, the creators who mention you and the competitors you are compared to. ContentScout reads all of them daily and tells you what changed, so nothing about your brand reaches you late.
Analytics
@cocinaconmarta
Your metrics
Last 30 days · vs previous 30 days148.2K
+4%Followers
Total followers across your connected channels
46
-8%Posts
Posts across your connected channels
3.9M
+22%Views
Total views on your videos and reels
312.4K
+17%Likes
Total likes received
8.9K
+31%Comments
Comments received
Your hooks
Views don't compare across networks. Pick one to see your hook ranking.
Their pillars
Sample figures. The covers are real posts.
1
200.7K
200.7KContent creation
Topics: content ideas, viral formats, repurpose content, strategy
2.9M49 posts
2
341.9K
341.9KSocial media strategy
Topics: instagram growth, follower growth, viralization
2.2M30 posts
3
222.5K
222.5KMonetization tips
Topics: business growth, testimonials, sales message, lead magnets
1M11 posts
4
30.9K
30.9KVideo editing
Topics: edit audio, editing tips, video layout, record videos
894.4K8 posts
5
10.3K
10.3KPersonal growth
Topics: overcome fear, motivation, weekly organization
697.2K21 posts
Content creation is their strongest topic: their most-posted and their best average performance.
Posting consistency
Last 30 days
20 posts · 17 active days
SMTWTFS
LessMore
Outliers from your competitors
@xntonio9
Outlier 3.5xHighly saved
Day 1. SOMBRERO FLICK‼️🇧🇷 #xntonio #football#Soccer#footballtiktok#tutorial
4.2M261.1K72580.0K8.5K
@naughtyfork
Outlier 2.8xLikes above averageHighly saved
Some delish dishes in NYC this week! #nyc #Foodie #fyp #nycfood
341.9K34.4K12011.6K4.6K
@maki.techhh
Outlier 2.5xLikes above averageHighly saved
My vacation gaming setup specs 🖤 | #techtok #setup #minimalist #setupgaming #peripherals | @CozyDanny
630.2K56.5K4928.4K2.1K
On your brand and the accounts around it, monitor:
Follower spikes and dropsPosts breaking outComment sectionsAudience sentimentCompetitor movesFormats and hooks that mention youPosting consistencyOutliers against your own medianFollower spikes and dropsPosts breaking outComment sectionsAudience sentimentCompetitor movesFormats and hooks that mention youPosting consistencyOutliers against your own medianFollower spikes and dropsPosts breaking outComment sectionsAudience sentimentCompetitor movesFormats and hooks that mention youPosting consistencyOutliers against your own medianFollower spikes and dropsPosts breaking outComment sectionsAudience sentimentCompetitor movesFormats and hooks that mention youPosting consistencyOutliers against your own median
Mentions, questions and complaints, before they pile up
Track your brand name and your product as keywords, and read the comment sections where people actually complain.
A question answered the same day is support. Answered in a month it is a bad review.
Tracking
Follow what gets published about a topic on TikTok, Instagram and YouTube, and who is publishing it.
nyc food
TT
Posts
30
Top post
2.7Mviews
Last run
2h ago
soccer skills
TT
Posts
30
Top post
42Mviews
Last run
6h ago
gaming setup
TT
Posts
30
Top post
2.1Mviews
Last run
yesterday
makeup tutorial
TT
Posts
30
Top post
5.5Mviews
Last run
15h ago
ecommerce tips
TT
Posts
30
Top post
219Kviews
Last run
3h ago
What you can monitor:
Brand mentionsProduct mentionsSentiment analysisCompetitor comparisonsKeyword spikesNew conversations about your categoryBrand mentionsProduct mentionsSentiment analysisCompetitor comparisonsKeyword spikesNew conversations about your categoryBrand mentionsProduct mentionsSentiment analysisCompetitor comparisonsKeyword spikesNew conversations about your categoryBrand mentionsProduct mentionsSentiment analysisCompetitor comparisonsKeyword spikesNew conversations about your category
Nothing about your brand reaches you late
ContentScout watches your brand and your category 24/7,
and pings you the moment something moves,
so you respond while responding still helps.
Marketing & Social MediaYOUR NICHESep 9
58% of the viral posts in your niche are shot at home.
Across the other niches it's 37%. It doesn't say that's what made them viral, it says what the ones that got there look like.
Bring it into your content without copying anyone.
@calai.appCOMPETITORSSep 9@calai.app's videos between 10 and 15 seconds median 2.4× the views of everything longer they post.
Measured on their last 60 posts, against their own median.
Try that length on your next video.
@sephoraYOUR ACCOUNTSSep 9You've posted about pricing 5 times. All 5 beat your median, and no other topic does that.
It's your most reliable topic, and the one you post least.
Move it up in next week's calendar.
@sephoraYOUR ACCOUNTSSep 8Videos you record with an office background do 2× better than the rest of yours.
Same length, same topics. What changes is the room.
Shoot the next two there and compare.
@hormoziCOMPETITORSSep 8Their best recent post ran 7.2× @hormozi's own median after switching the hook to a question.
Their three previous posts opened with a statement.
Look at what that post had, and keep the shape.
pilates at homeYOUR NICHESep 8
Your “pilates at home” keyword is up 25% this week, and its outliers are pulling 45% more than last week's.
The conversation is still climbing.
Join it now, not once it's over.
Marketing & Social MediaYOUR NICHESep 9
58% of the viral posts in your niche are shot at home.
Across the other niches it's 37%. It doesn't say that's what made them viral, it says what the ones that got there look like.
Bring it into your content without copying anyone.
@calai.appCOMPETITORSSep 9@calai.app's videos between 10 and 15 seconds median 2.4× the views of everything longer they post.
Measured on their last 60 posts, against their own median.
Try that length on your next video.
@sephoraYOUR ACCOUNTSSep 9You've posted about pricing 5 times. All 5 beat your median, and no other topic does that.
It's your most reliable topic, and the one you post least.
Move it up in next week's calendar.
@sephoraYOUR ACCOUNTSSep 8Videos you record with an office background do 2× better than the rest of yours.
Same length, same topics. What changes is the room.
Shoot the next two there and compare.
@hormoziCOMPETITORSSep 8Their best recent post ran 7.2× @hormozi's own median after switching the hook to a question.
Their three previous posts opened with a statement.
Look at what that post had, and keep the shape.
pilates at homeYOUR NICHESep 8
Your “pilates at home” keyword is up 25% this week, and its outliers are pulling 45% more than last week's.
The conversation is still climbing.
Join it now, not once it's over.
Monitoring that hears what is said out loud about you
Half the mentions of a brand today are spoken in a video, not written in a caption, and a keyword alert never sees them. ContentScout transcribes and reads them, so a mention counts even when nobody tagged you.
[no persons detected]
[mood: aesthetic]
[setting: home]
[production: phone]
The things you want to hear about today:
A video mentioning your brand is breaking out right nowComments about you turned negative this weekA competitor is being compared to you in a post gaining tractionA video mentioning your brand is breaking out right nowComments about you turned negative this weekA competitor is being compared to you in a post gaining tractionA video mentioning your brand is breaking out right nowComments about you turned negative this weekA competitor is being compared to you in a post gaining tractionA video mentioning your brand is breaking out right nowComments about you turned negative this weekA competitor is being compared to you in a post gaining tractionA video mentioning your brand is breaking out right nowComments about you turned negative this weekA competitor is being compared to you in a post gaining tractionA video mentioning your brand is breaking out right nowComments about you turned negative this weekA competitor is being compared to you in a post gaining tractionA video mentioning your brand is breaking out right nowComments about you turned negative this weekA competitor is being compared to you in a post gaining tractionA video mentioning your brand is breaking out right nowComments about you turned negative this weekA competitor is being compared to you in a post gaining traction
Everything you need to react while it still matters
A viral library for context
See how conversations like yours played out elsewhere, so a response is informed by precedent instead of by panic.
Trends around your category
What is rising near your brand right now, which is often where the next mention wave comes from.
Real-time alerts
A spike, a post breaking out, sentiment turning. The three moments where hours matter.
“ContentScout is the closest I've been to having a content director: my metrics and my competitors in one place, ideas out of my own data, and a workspace per client. And it connects with Claude.”
Teo Visuals
Video editor and agency owner
@teovisuals
“I manage my personal brand and my clients' content here. I explore trends, see which posts worked and why, and get ideas that don't sound generic. Creating for yourself is the hardest part, and this makes it easy.”
Sara
Freelance content manager
@sara_quintero02
“ContentScout's AI really understands my niche. It's not generic slop, it reads my audience the way a strategist would.”
Tomi G
YouTuber
@tunigoya
Ask Scouty anything about your data
Plug your social brain into your assistant.
Connect ContentScout through MCP and your assistant works with your real data: your accounts, your niche and your competitors.
Autopilot is only autopilot if it knows what to do.
Start free trialWorks with Claude, ChatGPT/Codex and any LLM that supports MCP.
A tool built for content-intensive teams
For content agencies
Manage 100s of clients without hiring more. Give them answers and results before they even ask.
For content teams and companies
Stay on top of your content game, and see what your competitors are doing.
For influencer marketing agencies
Find creators, winning topics and strategies. Build campaigns that improve on autopilot.
For top creators
For creators serious about their content game who want to grow their organic content.
For indiehackers and social sellers
Use ContentScout to find what's winning and spot content that prints money.
For agents
Use ContentScout's MCP to build a central content brain that tells your content automations what to do.
Start free and see it on your own accounts
No card to start. Plans start at $29 a month.
FAQ
Watching what is published and said about your brand, your product and your people, and being told when it moves. Listening is about a topic; monitoring is about you.
Tracked accounts, posts and keywords refresh every 24 hours, and real-time alerts fire the moment one of the conditions you care about happens: a post breaking out, sentiment turning, a spike.
That is exactly why it reads transcripts and covers. A creator saying your brand name out loud in a video is a mention that no tag-based alert will ever show you.
Yes. Each brand can live in its own workspace with its own accounts, keywords and alerts, which is how agencies monitor a full roster without mixing anything.
It is built to catch the early shape of one: sentiment turning in the comments, a critical post gaining traction, a spike you did not cause. What you do next is yours, but you find out on day one.
Only what is already public on the platforms: posts, captions, covers, transcripts, comments and the metrics any profile shows. We never read private or internal data. No DMs, no follower or following lists, no inbox.