Track your competitors down to their hooks
Everything a competitor's public account can tell you, read every day:
- See which of their posts beat their own median, and why.
- Learn their pillars, hooks, formats and posting rhythm.
- Get alerted when they change strategy, not three months later.
Trusted by 894+ agencies and content teams
Which of @rivalfit's posts beat their median this month, and why?
Scoutycompared 26 posts against their own median- 10,000+ posts and accounts analyzed daily
- Competitors refreshed every 24 hrs
- No logins needed
analyze
Following a competitor is easy. Understanding one is the hard part
Read a competitor against their own numbers
A post with 2M views tells you nothing until you know their median. ContentScout compares every post to the account that published it, which is what lets you read an 8K account and a 2M one in the same grid.
Track your first competitor →
On any competitor, reveal:
- Top hooks and pillars
- Best posting hours
- Topic gaps
- Comment sections
- Views, comments, likes and follower spikes
- Formats
- Video lengths
- Posting consistency
- Brand collabs
Watch the topics they own and the ones they left open
Track the keywords of your category and see who is covering what.
The gap a competitor is not filling is usually the cheapest place for you to win.
Find the gaps →
What you can track around them:
- Their keywords
- Topics they own
- Sentiment about them
- New competitors entering
- Keyword spikes
- Formats spreading in the category
insights and alerts
Know why their post worked, not just that it did
ContentScout reads their transcripts, covers and comments, so you learn the pattern you can adapt: the opening, the length, the setting, the promise. Copying a post is useless. Understanding it is not.
See what's behind their best posts →The moves you want to catch early:
- They changed their hook style three weeks ago and it is working
- Their best posts are the ones under 20 seconds
- They quietly stopped posting the pillar that used to carry them
The competitive audit you rebuild every quarter, running by itself
A viral library of your category
Not just your competitors: everything that broke out in the niche, whoever published it.
Trends before they reach them
Catching the format first is the only way competitive tracking turns into an advantage instead of a mirror.
Alerts on every account you watch
A competitor breaking out, changing format or losing steam. The three things worth knowing this week.
what they say
Like having a content director, creative strategist and data analyst, all at once.
"ContentScout is the closest I’ve been to having a content director: my metrics and my competitors in one place, ideas out of my own data, and a workspace per client. And it connects with Claude."
Teo VisualsAgency owner · @teovisuals"I manage my personal brand and my clients’ content here. I explore trends, see which posts worked and why, and get ideas that don’t sound generic. Creating for yourself is the hardest part, and this makes it easy."
SaraFreelance content manager · @sara_quintero02"ContentScout’s AI really understands my niche. It’s not generic slop, it reads my audience the way a strategist would."
Tomi GYouTuber · @tunigoyafaq
What people ask us
Anything else? Book 30 minutes with the team and we'll look at it with your accounts.
Book a call →How does competitor tracking work?
You add their public profiles and ContentScout reads them every 24 hours: what they publish, which posts beat their own median, which hooks and pillars carry them, how consistently they post and what their audience says underneath.
Do I need access to their account?
No. Everything comes from public data, so you can track any account on TikTok, Instagram or YouTube without asking anyone for anything.
Why compare against their own median instead of raw views?
Because raw views only tell you how big an account is. Comparing a post against the median of the account that published it tells you whether that post did something unusual, which is the part you can learn from.
How many competitors can I track?
From 4 to 16 tracked accounts depending on the plan, plus posts and keywords, and you can swap them whenever you want.
Will I know when they change strategy?
Yes, that is what the alerts and insights are for: a new format spreading, a pillar they dropped, a hook style that changed, a post breaking out. You hear about it the week it happens.
What data does ContentScout access?
Only what is already public on the platforms: posts, captions, covers, transcripts, comments and the metrics any profile shows. We never read private or internal data. No DMs, no follower or following lists, no inbox.
The data and social intelligence platform powering the content industry.
5-day free trial on every plan. Plans start at $29 a month.