Works with Claude. 
@calai.app
Competitor · last 12 posts
Followers
380K
Views
No data
Engagement
0.1%
Top outlier
12.5x
Track your competitors down to their hooks
Everything a competitor's public account can tell you, read every day:
- See which of their posts beat their own median, and why.
- Learn their pillars, hooks, formats and posting rhythm.
- Get alerted when they change strategy, not three months later.
- 10,000+ posts and accounts analyzed daily
- Competitors refreshed every 24 hrs
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Following a competitor is easy. Understanding one is the hard part
Read a competitor against their own numbers
A post with 2M views tells you nothing until you know their median. ContentScout compares every post to the account that published it, which is what lets you read an 8K account and a 2M one in the same grid.
Analytics
@cocinaconmarta
Your metrics
Last 30 days · vs previous 30 days148.2K
+4%Followers
Total followers across your connected channels
46
-8%Posts
Posts across your connected channels
3.9M
+22%Views
Total views on your videos and reels
312.4K
+17%Likes
Total likes received
8.9K
+31%Comments
Comments received
Your hooks
Views don't compare across networks. Pick one to see your hook ranking.
Their pillars
Sample figures. The covers are real posts.
1
200.7K
200.7KContent creation
Topics: content ideas, viral formats, repurpose content, strategy
2.9M49 posts
2
341.9K
341.9KSocial media strategy
Topics: instagram growth, follower growth, viralization
2.2M30 posts
3
222.5K
222.5KMonetization tips
Topics: business growth, testimonials, sales message, lead magnets
1M11 posts
4
30.9K
30.9KVideo editing
Topics: edit audio, editing tips, video layout, record videos
894.4K8 posts
5
10.3K
10.3KPersonal growth
Topics: overcome fear, motivation, weekly organization
697.2K21 posts
Content creation is their strongest topic: their most-posted and their best average performance.
Posting consistency
Last 30 days
20 posts · 17 active days
SMTWTFS
LessMore
Outliers from your competitors
@xntonio9
Outlier 3.5xHighly saved
Day 1. SOMBRERO FLICK‼️🇧🇷 #xntonio #football#Soccer#footballtiktok#tutorial
4.2M261.1K72580.0K8.5K
@naughtyfork
Outlier 2.8xLikes above averageHighly saved
Some delish dishes in NYC this week! #nyc #Foodie #fyp #nycfood
341.9K34.4K12011.6K4.6K
@maki.techhh
Outlier 2.5xLikes above averageHighly saved
My vacation gaming setup specs 🖤 | #techtok #setup #minimalist #setupgaming #peripherals | @CozyDanny
630.2K56.5K4928.4K2.1K
On any competitor, reveal:
Top hooks and pillarsBest posting hoursTopic gapsComment sectionsViews, comments, likes and follower spikesFormatsVideo lengthsPosting consistencyBrand collabsTop hooks and pillarsBest posting hoursTopic gapsComment sectionsViews, comments, likes and follower spikesFormatsVideo lengthsPosting consistencyBrand collabsTop hooks and pillarsBest posting hoursTopic gapsComment sectionsViews, comments, likes and follower spikesFormatsVideo lengthsPosting consistencyBrand collabsTop hooks and pillarsBest posting hoursTopic gapsComment sectionsViews, comments, likes and follower spikesFormatsVideo lengthsPosting consistencyBrand collabs
Watch the topics they own and the ones they left open
Track the keywords of your category and see who is covering what.
The gap a competitor is not filling is usually the cheapest place for you to win.
Tracking
Follow what gets published about a topic on TikTok, Instagram and YouTube, and who is publishing it.
nyc food
TT
Posts
30
Top post
2.7Mviews
Last run
2h ago
soccer skills
TT
Posts
30
Top post
42Mviews
Last run
6h ago
gaming setup
TT
Posts
30
Top post
2.1Mviews
Last run
yesterday
makeup tutorial
TT
Posts
30
Top post
5.5Mviews
Last run
15h ago
ecommerce tips
TT
Posts
30
Top post
219Kviews
Last run
3h ago
What you can track around them:
Their keywordsTopics they ownSentiment about themNew competitors enteringKeyword spikesFormats spreading in the categoryTheir keywordsTopics they ownSentiment about themNew competitors enteringKeyword spikesFormats spreading in the categoryTheir keywordsTopics they ownSentiment about themNew competitors enteringKeyword spikesFormats spreading in the categoryTheir keywordsTopics they ownSentiment about themNew competitors enteringKeyword spikesFormats spreading in the category
Their strategy, explained to you every day
ContentScout reads every competitor you track 24/7,
and tells you what changed and what it means,
so you react in days instead of quarters.
Marketing & Social MediaYOUR NICHESep 9
58% of the viral posts in your niche are shot at home.
Across the other niches it's 37%. It doesn't say that's what made them viral, it says what the ones that got there look like.
Bring it into your content without copying anyone.
@calai.appCOMPETITORSSep 9@calai.app's videos between 10 and 15 seconds median 2.4× the views of everything longer they post.
Measured on their last 60 posts, against their own median.
Try that length on your next video.
@sephoraYOUR ACCOUNTSSep 9You've posted about pricing 5 times. All 5 beat your median, and no other topic does that.
It's your most reliable topic, and the one you post least.
Move it up in next week's calendar.
@sephoraYOUR ACCOUNTSSep 8Videos you record with an office background do 2× better than the rest of yours.
Same length, same topics. What changes is the room.
Shoot the next two there and compare.
@hormoziCOMPETITORSSep 8Their best recent post ran 7.2× @hormozi's own median after switching the hook to a question.
Their three previous posts opened with a statement.
Look at what that post had, and keep the shape.
pilates at homeYOUR NICHESep 8
Your “pilates at home” keyword is up 25% this week, and its outliers are pulling 45% more than last week's.
The conversation is still climbing.
Join it now, not once it's over.
Marketing & Social MediaYOUR NICHESep 9
58% of the viral posts in your niche are shot at home.
Across the other niches it's 37%. It doesn't say that's what made them viral, it says what the ones that got there look like.
Bring it into your content without copying anyone.
@calai.appCOMPETITORSSep 9@calai.app's videos between 10 and 15 seconds median 2.4× the views of everything longer they post.
Measured on their last 60 posts, against their own median.
Try that length on your next video.
@sephoraYOUR ACCOUNTSSep 9You've posted about pricing 5 times. All 5 beat your median, and no other topic does that.
It's your most reliable topic, and the one you post least.
Move it up in next week's calendar.
@sephoraYOUR ACCOUNTSSep 8Videos you record with an office background do 2× better than the rest of yours.
Same length, same topics. What changes is the room.
Shoot the next two there and compare.
@hormoziCOMPETITORSSep 8Their best recent post ran 7.2× @hormozi's own median after switching the hook to a question.
Their three previous posts opened with a statement.
Look at what that post had, and keep the shape.
pilates at homeYOUR NICHESep 8
Your “pilates at home” keyword is up 25% this week, and its outliers are pulling 45% more than last week's.
The conversation is still climbing.
Join it now, not once it's over.
Know why their post worked, not just that it did
ContentScout reads their transcripts, covers and comments, so you learn the pattern you can adapt: the opening, the length, the setting, the promise. Copying a post is useless. Understanding it is not.
[no persons detected]
[mood: aesthetic]
[setting: home]
[production: phone]
The moves you want to catch early:
They changed their hook style three weeks ago and it is workingTheir best posts are the ones under 20 secondsThey quietly stopped posting the pillar that used to carry themThey changed their hook style three weeks ago and it is workingTheir best posts are the ones under 20 secondsThey quietly stopped posting the pillar that used to carry themThey changed their hook style three weeks ago and it is workingTheir best posts are the ones under 20 secondsThey quietly stopped posting the pillar that used to carry themThey changed their hook style three weeks ago and it is workingTheir best posts are the ones under 20 secondsThey quietly stopped posting the pillar that used to carry themThey changed their hook style three weeks ago and it is workingTheir best posts are the ones under 20 secondsThey quietly stopped posting the pillar that used to carry themThey changed their hook style three weeks ago and it is workingTheir best posts are the ones under 20 secondsThey quietly stopped posting the pillar that used to carry themThey changed their hook style three weeks ago and it is workingTheir best posts are the ones under 20 secondsThey quietly stopped posting the pillar that used to carry themThey changed their hook style three weeks ago and it is workingTheir best posts are the ones under 20 secondsThey quietly stopped posting the pillar that used to carry them
The competitive audit you rebuild every quarter, running by itself
A viral library of your category
Not just your competitors: everything that broke out in the niche, whoever published it.
Trends before they reach them
Catching the format first is the only way competitive tracking turns into an advantage instead of a mirror.
Alerts on every account you watch
A competitor breaking out, changing format or losing steam. The three things worth knowing this week.
“ContentScout is the closest I've been to having a content director: my metrics and my competitors in one place, ideas out of my own data, and a workspace per client. And it connects with Claude.”
Teo Visuals
Video editor and agency owner
@teovisuals
“I manage my personal brand and my clients' content here. I explore trends, see which posts worked and why, and get ideas that don't sound generic. Creating for yourself is the hardest part, and this makes it easy.”
Sara
Freelance content manager
@sara_quintero02
“ContentScout's AI really understands my niche. It's not generic slop, it reads my audience the way a strategist would.”
Tomi G
YouTuber
@tunigoya
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FAQ
You add their public profiles and ContentScout reads them every 24 hours: what they publish, which posts beat their own median, which hooks and pillars carry them, how consistently they post and what their audience says underneath.
No. Everything comes from public data, so you can track any account on TikTok, Instagram or YouTube without asking anyone for anything.
Because raw views only tell you how big an account is. Comparing a post against the median of the account that published it tells you whether that post did something unusual, which is the part you can learn from.
From 4 to 16 tracked accounts depending on the plan, plus posts and keywords, and you can swap them whenever you want.
Yes, that is what the alerts and insights are for: a new format spreading, a pillar they dropped, a hook style that changed, a post breaking out. You hear about it the week it happens.
Only what is already public on the platforms: posts, captions, covers, transcripts, comments and the metrics any profile shows. We never read private or internal data. No DMs, no follower or following lists, no inbox.