Works with Claude. 
@calai.app
Competitor · last 12 posts
Followers
380K
Views
No data
Engagement
0.1%
Top outlier
12.5x
An AI content strategist that works from your niche's real data
Scouty reads your accounts, your competitors and your niche every day, then tells you:
- What to post this week, with the data behind each idea.
- Why last month's posts flopped, compared with what worked around you.
- Which hooks, formats and topics are climbing on TikTok, Instagram and YouTube.
- A calendar, hooks and scripts drafted from that data, ready for you to film.
- Plans from live data, not guesses
- Refreshed every 24 hrs
- From $29/mo, 5-day free trial
hi, I'm Scouty. I read your niche every night so your strategy isn't a guess
ask me what to post. I'll show you why
Generic AI makes up a strategy. Scouty reads the data first
It studies your competitors before it suggests anything
ChatGPT gives generic strategy advice because it has never seen your niche, so it fills the gaps with plausible averages. Scouty starts from your account and your competitors' (4 on Basic, up to 16 on Ultra): which posts beat each account's own median, what they open with and how long they run.
Analytics
@cocinaconmarta
Your metrics
Last 30 days · vs previous 30 days148.2K
+4%Followers
Total followers across your connected channels
46
-8%Posts
Posts across your connected channels
3.9M
+22%Views
Total views on your videos and reels
312.4K
+17%Likes
Total likes received
8.9K
+31%Comments
Comments received
Your hooks
Views don't compare across networks. Pick one to see your hook ranking.
Their pillars
Sample figures. The covers are real posts.
1
200.7K
200.7KContent creation
Topics: content ideas, viral formats, repurpose content, strategy
2.9M49 posts
2
341.9K
341.9KSocial media strategy
Topics: instagram growth, follower growth, viralization
2.2M30 posts
3
222.5K
222.5KMonetization tips
Topics: business growth, testimonials, sales message, lead magnets
1M11 posts
4
30.9K
30.9KVideo editing
Topics: edit audio, editing tips, video layout, record videos
894.4K8 posts
5
10.3K
10.3KPersonal growth
Topics: overcome fear, motivation, weekly organization
697.2K21 posts
Content creation is their strongest topic: their most-posted and their best average performance.
Posting consistency
Last 30 days
20 posts · 17 active days
SMTWTFS
LessMore
Outliers from your competitors
@xntonio9
Outlier 3.5xHighly saved
Day 1. SOMBRERO FLICK‼️🇧🇷 #xntonio #football#Soccer#footballtiktok#tutorial
4.2M261.1K72580.0K8.5K
@naughtyfork
Outlier 2.8xLikes above averageHighly saved
Some delish dishes in NYC this week! #nyc #Foodie #fyp #nycfood
341.9K34.4K12011.6K4.6K
@maki.techhh
Outlier 2.5xLikes above averageHighly saved
My vacation gaming setup specs 🖤 | #techtok #setup #minimalist #setupgaming #peripherals | @CozyDanny
630.2K56.5K4928.4K2.1K
What Scouty reads before it gives you a plan:
Your posts against your own medianCompetitor outliersHooks that opened the winnersFormats and video lengthsPosting rhythmTranscripts and on-screen textComment sentimentTopics nobody in the niche coversYour posts against your own medianCompetitor outliersHooks that opened the winnersFormats and video lengthsPosting rhythmTranscripts and on-screen textComment sentimentTopics nobody in the niche coversYour posts against your own medianCompetitor outliersHooks that opened the winnersFormats and video lengthsPosting rhythmTranscripts and on-screen textComment sentimentTopics nobody in the niche coversYour posts against your own medianCompetitor outliersHooks that opened the winnersFormats and video lengthsPosting rhythmTranscripts and on-screen textComment sentimentTopics nobody in the niche covers
It knows what your audience keeps asking for
Track the topics of your niche as keywords and Scouty reads the comment sections under them.
When it proposes a post, it can point to the questions and complaints that justify it.
Tracking
Follow what gets published about a topic on TikTok, Instagram and YouTube, and who is publishing it.
nyc food
TT
Posts
30
Top post
2.7Mviews
Last run
2h ago
soccer skills
TT
Posts
30
Top post
42Mviews
Last run
6h ago
gaming setup
TT
Posts
30
Top post
2.1Mviews
Last run
yesterday
makeup tutorial
TT
Posts
30
Top post
5.5Mviews
Last run
15h ago
ecommerce tips
TT
Posts
30
Top post
219Kviews
Last run
3h ago
What you can ask it to draft:
A weekly content planA monthly calendarHooks for a topicScripts from a winning formatAngles for a launchA post-mortem on last monthA weekly content planA monthly calendarHooks for a topicScripts from a winning formatAngles for a launchA post-mortem on last monthA weekly content planA monthly calendarHooks for a topicScripts from a winning formatAngles for a launchA post-mortem on last monthA weekly content planA monthly calendarHooks for a topicScripts from a winning formatAngles for a launchA post-mortem on last month
A strategy that updates when the data does
A strategist on retainer can cost thousands a month and the deck goes stale in a week,
Scouty rereads your niche every 24 hours from $29/mo,
so this week's plan comes from this week's data.
Marketing & Social MediaYOUR NICHESep 9
58% of the viral posts in your niche are shot at home.
Across the other niches it's 37%. It doesn't say that's what made them viral, it says what the ones that got there look like.
Bring it into your content without copying anyone.
@calai.appCOMPETITORSSep 9@calai.app's videos between 10 and 15 seconds median 2.4× the views of everything longer they post.
Measured on their last 60 posts, against their own median.
Try that length on your next video.
@sephoraYOUR ACCOUNTSSep 9You've posted about pricing 5 times. All 5 beat your median, and no other topic does that.
It's your most reliable topic, and the one you post least.
Move it up in next week's calendar.
@sephoraYOUR ACCOUNTSSep 8Videos you record with an office background do 2× better than the rest of yours.
Same length, same topics. What changes is the room.
Shoot the next two there and compare.
@hormoziCOMPETITORSSep 8Their best recent post ran 7.2× @hormozi's own median after switching the hook to a question.
Their three previous posts opened with a statement.
Look at what that post had, and keep the shape.
pilates at homeYOUR NICHESep 8
Your “pilates at home” keyword is up 25% this week, and its outliers are pulling 45% more than last week's.
The conversation is still climbing.
Join it now, not once it's over.
Marketing & Social MediaYOUR NICHESep 9
58% of the viral posts in your niche are shot at home.
Across the other niches it's 37%. It doesn't say that's what made them viral, it says what the ones that got there look like.
Bring it into your content without copying anyone.
@calai.appCOMPETITORSSep 9@calai.app's videos between 10 and 15 seconds median 2.4× the views of everything longer they post.
Measured on their last 60 posts, against their own median.
Try that length on your next video.
@sephoraYOUR ACCOUNTSSep 9You've posted about pricing 5 times. All 5 beat your median, and no other topic does that.
It's your most reliable topic, and the one you post least.
Move it up in next week's calendar.
@sephoraYOUR ACCOUNTSSep 8Videos you record with an office background do 2× better than the rest of yours.
Same length, same topics. What changes is the room.
Shoot the next two there and compare.
@hormoziCOMPETITORSSep 8Their best recent post ran 7.2× @hormozi's own median after switching the hook to a question.
Their three previous posts opened with a statement.
Look at what that post had, and keep the shape.
pilates at homeYOUR NICHESep 8
Your “pilates at home” keyword is up 25% this week, and its outliers are pulling 45% more than last week's.
The conversation is still climbing.
Join it now, not once it's over.
Why your posts flopped, answered with your numbers
Ask Scouty what went wrong last month and it compares each post with your own median and with the outliers in your niche from the same weeks: the hook, the length, the topic, the format. You get a reason you can act on, not a pep talk.
[no persons detected]
[mood: aesthetic]
[setting: home]
[production: phone]
What a chatbot with no data can't tell you:
Which of your posts beat your median, and whyThe format your competitors switched to last weekThe question your audience repeats in the commentsWhich of your posts beat your median, and whyThe format your competitors switched to last weekThe question your audience repeats in the commentsWhich of your posts beat your median, and whyThe format your competitors switched to last weekThe question your audience repeats in the commentsWhich of your posts beat your median, and whyThe format your competitors switched to last weekThe question your audience repeats in the commentsWhich of your posts beat your median, and whyThe format your competitors switched to last weekThe question your audience repeats in the commentsWhich of your posts beat your median, and whyThe format your competitors switched to last weekThe question your audience repeats in the commentsWhich of your posts beat your median, and whyThe format your competitors switched to last weekThe question your audience repeats in the commentsWhich of your posts beat your median, and whyThe format your competitors switched to last weekThe question your audience repeats in the comments
The research a strategist does, done before you open the chat
Proven posts to learn from
The Viral Library (Pro and Ultra) groups proven posts by niche, so Scouty can point to a real reference when it suggests a format.
Trends while they climb
Formats, hashtags, audios and topics rising right now, so this week's plan uses what is moving this week.
Alerts that change the plan
When a competitor posts an outlier or a topic spikes, you hear about it and can ask Scouty what to do with it.
“ContentScout is the closest I've been to having a content director: my metrics and my competitors in one place, ideas out of my own data, and a workspace per client. And it connects with Claude.”
Teo Visuals
Video editor and agency owner
@teovisuals
“I manage my personal brand and my clients' content here. I explore trends, see which posts worked and why, and get ideas that don't sound generic. Creating for yourself is the hardest part, and this makes it easy.”
Sara
Freelance content manager
@sara_quintero02
“ContentScout's AI really understands my niche. It's not generic slop, it reads my audience the way a strategist would.”
Tomi G
YouTuber
@tunigoya
Ask Scouty what to post this week
Plug your social brain into your assistant.
Connect ContentScout through MCP and your assistant works with your real data: your accounts, your niche and your competitors.
Autopilot is only autopilot if it knows what to do.
Start free trialWorks with Claude, ChatGPT/Codex and any LLM that supports MCP.
For anyone who needs a strategist but can't hire one yet
Creators posting without a plan
Get a weekly plan built from your niche, not from a list of generic content ideas.
Founders doing their own content
Know what to post about your product and why, without paying a strategist's retainer.
One-person marketing teams
The person who runs social gets a strategist's research behind every decision.
Freelance social media managers
Bring each client a plan backed by the numbers of their niche.
Copywriters and scriptwriters
Start from hooks and scripts that follow formats already working in the niche.
People already using ChatGPT or Claude
Connect ContentScout through the MCP so your assistant stops guessing and reads your data.
Start free and see it on your own accounts
No card to start. Plans start at $29 a month.
FAQ
Yes. ContentScout includes Scouty, an AI strategist that works from public data on TikTok, Instagram and YouTube: your accounts, your competitors, the keywords you track, trends and comment sections, refreshed every 24 hours. It drafts strategies, calendars, hooks and scripts from that data and explains the reasoning behind each one.
ContentScout costs $29 to $89 per month and Scouty covers the research, the weekly plan and the first drafts, which is where most of a strategist's hours go. It does not film, publish or know things about your business you haven't told it. Teams that already have a strategist use it so that person spends the week deciding instead of collecting data.
Because it has no data about your niche, so it fills the gaps with plausible, average advice. Scouty reads your competitors' outliers, the topics that are climbing and what your audience says in the comments before it writes anything. If you prefer ChatGPT or Claude, ContentScout's MCP lets them read the same data.
Compare each post with your own median and with the outliers in your niche from the same weeks, looking at hook, length, format and topic. ContentScout does this for the TikTok, Instagram and YouTube accounts you track, and you can ask Scouty to explain the gap in plain language.
No. Scouty drafts strategies, calendars, hooks and scripts. You or your team publish them with whatever tool you already use.
Only public data from TikTok, Instagram and YouTube: posts, captions, covers, transcripts, on-screen text, comments and public metrics. It never reads DMs, private data or follower lists.
Basic is $29/mo, Pro $49/mo and Ultra $89/mo, with two months free on annual billing. Every plan starts with a 5-day free trial: $0 today, cancel anytime.