Works with Claude. 
@calai.app
Competitor · last 12 posts
Followers
380K
Views
No data
Engagement
0.1%
Top outlier
12.5x
An AI head of content for teams running several brands
Scouty keeps watch over every brand your team runs, and each week it hands you:
- What worked and what didn't, brand by brand, on TikTok, Instagram and YouTube.
- The competitor moves and rising trends worth reacting to.
- Briefs your team can pick up, built on the same numbers everyone sees.
- A summary ready to send to leadership or to the client.
- Up to 5 workspaces
- Up to 3 seats
- Refreshed every 24 hrs
I'm Scouty. I watch every brand so your Monday meeting starts with facts
the weekly review will be ready before the meeting
One person can't watch 5 brands on 3 platforms. Scouty can
Every brand in its own workspace, read every day
Give each brand or client a workspace with its own accounts, competitors and keywords: 3 on Pro, 5 on Ultra. ContentScout reads all of them daily and the alerts land in the workspace that needs attention, so nobody opens fifteen profiles to find out.
Analytics
@cocinaconmarta
Your metrics
Last 30 days · vs previous 30 days148.2K
+4%Followers
Total followers across your connected channels
46
-8%Posts
Posts across your connected channels
3.9M
+22%Views
Total views on your videos and reels
312.4K
+17%Likes
Total likes received
8.9K
+31%Comments
Comments received
Your hooks
Views don't compare across networks. Pick one to see your hook ranking.
Their pillars
Sample figures. The covers are real posts.
1
200.7K
200.7KContent creation
Topics: content ideas, viral formats, repurpose content, strategy
2.9M49 posts
2
341.9K
341.9KSocial media strategy
Topics: instagram growth, follower growth, viralization
2.2M30 posts
3
222.5K
222.5KMonetization tips
Topics: business growth, testimonials, sales message, lead magnets
1M11 posts
4
30.9K
30.9KVideo editing
Topics: edit audio, editing tips, video layout, record videos
894.4K8 posts
5
10.3K
10.3KPersonal growth
Topics: overcome fear, motivation, weekly organization
697.2K21 posts
Content creation is their strongest topic: their most-posted and their best average performance.
Posting consistency
Last 30 days
20 posts · 17 active days
SMTWTFS
LessMore
Outliers from your competitors
@xntonio9
Outlier 3.5xHighly saved
Day 1. SOMBRERO FLICK‼️🇧🇷 #xntonio #football#Soccer#footballtiktok#tutorial
4.2M261.1K72580.0K8.5K
@naughtyfork
Outlier 2.8xLikes above averageHighly saved
Some delish dishes in NYC this week! #nyc #Foodie #fyp #nycfood
341.9K34.4K12011.6K4.6K
@maki.techhh
Outlier 2.5xLikes above averageHighly saved
My vacation gaming setup specs 🖤 | #techtok #setup #minimalist #setupgaming #peripherals | @CozyDanny
630.2K56.5K4928.4K2.1K
What Scouty reviews for each brand:
Posts against the brand's own medianCompetitor outliersHooks and formats that wonPosting consistencyComment sentimentKeyword historyTopics the brand is missingTrends entering the nichePosts against the brand's own medianCompetitor outliersHooks and formats that wonPosting consistencyComment sentimentKeyword historyTopics the brand is missingTrends entering the nichePosts against the brand's own medianCompetitor outliersHooks and formats that wonPosting consistencyComment sentimentKeyword historyTopics the brand is missingTrends entering the nichePosts against the brand's own medianCompetitor outliersHooks and formats that wonPosting consistencyComment sentimentKeyword historyTopics the brand is missingTrends entering the niche
Catch competitor moves before your team reacts too late
When a competitor posts an outlier or a topic spikes in one of your niches, an alert goes out.
You decide whether the team reacts this week, and the brief comes with the posts that triggered it.
Tracking
Follow what gets published about a topic on TikTok, Instagram and YouTube, and who is publishing it.
nyc food
TT
Posts
30
Top post
2.7Mviews
Last run
2h ago
soccer skills
TT
Posts
30
Top post
42Mviews
Last run
6h ago
gaming setup
TT
Posts
30
Top post
2.1Mviews
Last run
yesterday
makeup tutorial
TT
Posts
30
Top post
5.5Mviews
Last run
15h ago
ecommerce tips
TT
Posts
30
Top post
219Kviews
Last run
3h ago
What it can prepare for the team:
A weekly review per brandBriefs with reference postsA content calendarHooks and scripts to start fromCompetitor reportsA summary for leadershipA weekly review per brandBriefs with reference postsA content calendarHooks and scripts to start fromCompetitor reportsA summary for leadershipA weekly review per brandBriefs with reference postsA content calendarHooks and scripts to start fromCompetitor reportsA summary for leadershipA weekly review per brandBriefs with reference postsA content calendarHooks and scripts to start fromCompetitor reportsA summary for leadership
Direction for the team, not one more dashboard to check
ContentScout reads every workspace 24/7,
Scouty turns it into priorities per brand,
and your team starts the week knowing what to make.
Marketing & Social MediaYOUR NICHESep 9
58% of the viral posts in your niche are shot at home.
Across the other niches it's 37%. It doesn't say that's what made them viral, it says what the ones that got there look like.
Bring it into your content without copying anyone.
@calai.appCOMPETITORSSep 9@calai.app's videos between 10 and 15 seconds median 2.4× the views of everything longer they post.
Measured on their last 60 posts, against their own median.
Try that length on your next video.
@sephoraYOUR ACCOUNTSSep 9You've posted about pricing 5 times. All 5 beat your median, and no other topic does that.
It's your most reliable topic, and the one you post least.
Move it up in next week's calendar.
@sephoraYOUR ACCOUNTSSep 8Videos you record with an office background do 2× better than the rest of yours.
Same length, same topics. What changes is the room.
Shoot the next two there and compare.
@hormoziCOMPETITORSSep 8Their best recent post ran 7.2× @hormozi's own median after switching the hook to a question.
Their three previous posts opened with a statement.
Look at what that post had, and keep the shape.
pilates at homeYOUR NICHESep 8
Your “pilates at home” keyword is up 25% this week, and its outliers are pulling 45% more than last week's.
The conversation is still climbing.
Join it now, not once it's over.
Marketing & Social MediaYOUR NICHESep 9
58% of the viral posts in your niche are shot at home.
Across the other niches it's 37%. It doesn't say that's what made them viral, it says what the ones that got there look like.
Bring it into your content without copying anyone.
@calai.appCOMPETITORSSep 9@calai.app's videos between 10 and 15 seconds median 2.4× the views of everything longer they post.
Measured on their last 60 posts, against their own median.
Try that length on your next video.
@sephoraYOUR ACCOUNTSSep 9You've posted about pricing 5 times. All 5 beat your median, and no other topic does that.
It's your most reliable topic, and the one you post least.
Move it up in next week's calendar.
@sephoraYOUR ACCOUNTSSep 8Videos you record with an office background do 2× better than the rest of yours.
Same length, same topics. What changes is the room.
Shoot the next two there and compare.
@hormoziCOMPETITORSSep 8Their best recent post ran 7.2× @hormozi's own median after switching the hook to a question.
Their three previous posts opened with a statement.
Look at what that post had, and keep the shape.
pilates at homeYOUR NICHESep 8
Your “pilates at home” keyword is up 25% this week, and its outliers are pulling 45% more than last week's.
The conversation is still climbing.
Join it now, not once it's over.
Weekly content meetings that run on evidence
Without a shared source, each person brings a different screenshot and the loudest opinion wins. With ContentScout the team looks at the same tracked accounts, the same outliers and the same comment sentiment, and outliers are measured against each account's own median, so a good post means the same thing to everyone. Scouty has the weekly review written before anyone sits down.
[no persons detected]
[mood: aesthetic]
[setting: home]
[production: phone]
What changes when everyone reads the same data:
The meeting debates the plan, not whose numbers are rightA new team member gets context with one questionClients see the reason behind each decisionThe meeting debates the plan, not whose numbers are rightA new team member gets context with one questionClients see the reason behind each decisionThe meeting debates the plan, not whose numbers are rightA new team member gets context with one questionClients see the reason behind each decisionThe meeting debates the plan, not whose numbers are rightA new team member gets context with one questionClients see the reason behind each decisionThe meeting debates the plan, not whose numbers are rightA new team member gets context with one questionClients see the reason behind each decisionThe meeting debates the plan, not whose numbers are rightA new team member gets context with one questionClients see the reason behind each decisionThe meeting debates the plan, not whose numbers are rightA new team member gets context with one questionClients see the reason behind each decisionThe meeting debates the plan, not whose numbers are rightA new team member gets context with one questionClients see the reason behind each decision
What a head of content keeps an eye on, for every brand at once
References the team can reuse
The Viral Library (Pro and Ultra) collects proven posts by niche, so a brief comes with examples instead of adjectives.
Trends per niche
Formats, hashtags, audios and topics climbing in each brand's niche, so you assign the ones worth doing before they peak.
Alerts tied to a brand
A competitor outlier, a topic spiking, sentiment turning. Each alert belongs to a workspace, so you know which team should move.
“ContentScout is the closest I've been to having a content director: my metrics and my competitors in one place, ideas out of my own data, and a workspace per client. And it connects with Claude.”
Teo Visuals
Video editor and agency owner
@teovisuals
“I manage my personal brand and my clients' content here. I explore trends, see which posts worked and why, and get ideas that don't sound generic. Creating for yourself is the hardest part, and this makes it easy.”
Sara
Freelance content manager
@sara_quintero02
“ContentScout's AI really understands my niche. It's not generic slop, it reads my audience the way a strategist would.”
Tomi G
YouTuber
@tunigoya
Ask Scouty how this brand did this week
Plug your social brain into your assistant.
Connect ContentScout through MCP and your assistant works with your real data: your accounts, your niche and your competitors.
Autopilot is only autopilot if it knows what to do.
Start free trialWorks with Claude, ChatGPT/Codex and any LLM that supports MCP.
Built for teams without a head of content yet
Content agencies
Run each client in its own workspace and review all of them from one account.
In-house teams with several brands
Keep product lines or regional accounts on separate data without losing the overview.
Influencer marketing agencies
Watch the niche of every campaign and see what's working before the brief goes out.
Founders managing a content team
Get a weekly read on your content without hiring a senior lead first.
Content leads stretched thin
Hand the monitoring to Scouty so your hours go to direction and feedback.
Teams using Claude or ChatGPT
Connect the MCP and let your assistant read each brand's data when it drafts.
Start free and see it on your own accounts
No card to start. Plans start at $29 a month.
FAQ
It takes on the monitoring and preparation side of the role: reviewing how each brand performed, watching competitors and trends, and drafting briefs, calendars and reports. In ContentScout that is Scouty working on each brand's workspace, with data from TikTok, Instagram and YouTube refreshed every 24 hours. The calls and the creative direction stay with your team, and nothing gets published for you.
Yes, if a tool does the daily reading. In ContentScout each brand gets a workspace (1 on Basic, 3 on Pro, 5 on Ultra) with its own accounts, competitors, keywords and alerts, so one client's data never mixes with another's. Alerts fire when a competitor posts an outlier, a keyword spikes or sentiment turns, and Scouty summarizes each brand's week so the person in charge spends the time on decisions.
Give everyone one source to open. Pro includes 2 seats ($49/mo) and Ultra 3 ($89/mo); Basic is a single-user plan. Outliers are measured against each account's own median, so a good post means the same thing to everyone in the meeting.
Yes. Ask Scouty for a weekly review per brand and it pulls posts against the account's median, competitor outliers, rising topics and comment sentiment. The meeting starts from that summary instead of from opinions.
Scouty drafts briefs, calendars, hooks and scripts when you ask, with the reference posts behind them. It does not assign tasks or publish; your team picks the brief up in whatever tool it already uses. Through the MCP, Claude or ChatGPT can read the same data and pass it to other tools.
It works for one person, but this setup is built around teams: several brands, several people and one shared set of numbers. If you run a single account alone, Basic at $29/mo covers it and Scouty works the same way.
Only public data from TikTok, Instagram and YouTube: posts, captions, covers, transcripts, on-screen text, comments and public metrics. No DMs, no private data, no follower lists, no inboxes. Every plan starts with a 5-day free trial.