Works with Claude. 
@calai.app
Competitor · last 12 posts
Followers
380K
Views
No data
Engagement
0.1%
Top outlier
12.5x
The central brain your content automations are missing
Plenty of tools can publish for you. None of them know what is worth publishing:
- Connect ContentScout to Claude or any MCP client and query your data in plain language.
- Let your automations decide from real signal instead of a fixed schedule.
- Feed agents what is working in your niche, refreshed every 24 hours.
- MCP access on every plan
- 10,000+ posts and accounts analyzed daily
- Works with Claude and any MCP client
Automation without judgement is just a faster way to post noise
Give your agents something real to reason about
ContentScout keeps a live picture of your accounts, your competitors and your niche. Through MCP, an agent can ask it what is working and act on the answer, instead of inventing one.
Analytics
@cocinaconmarta
Your metrics
Last 30 days · vs previous 30 days148.2K
+4%Followers
Total followers across your connected channels
46
-8%Posts
Posts across your connected channels
3.9M
+22%Views
Total views on your videos and reels
312.4K
+17%Likes
Total likes received
8.9K
+31%Comments
Comments received
Your hooks
Views don't compare across networks. Pick one to see your hook ranking.
Their pillars
Sample figures. The covers are real posts.
1
200.7K
200.7KContent creation
Topics: content ideas, viral formats, repurpose content, strategy
2.9M49 posts
2
341.9K
341.9KSocial media strategy
Topics: instagram growth, follower growth, viralization
2.2M30 posts
3
222.5K
222.5KMonetization tips
Topics: business growth, testimonials, sales message, lead magnets
1M11 posts
4
30.9K
30.9KVideo editing
Topics: edit audio, editing tips, video layout, record videos
894.4K8 posts
5
10.3K
10.3KPersonal growth
Topics: overcome fear, motivation, weekly organization
697.2K21 posts
Content creation is their strongest topic: their most-posted and their best average performance.
Posting consistency
Last 30 days
20 posts · 17 active days
SMTWTFS
LessMore
Outliers from your competitors
@xntonio9
Outlier 3.5xHighly saved
Day 1. SOMBRERO FLICK‼️🇧🇷 #xntonio #football#Soccer#footballtiktok#tutorial
4.2M261.1K72580.0K8.5K
@naughtyfork
Outlier 2.8xLikes above averageHighly saved
Some delish dishes in NYC this week! #nyc #Foodie #fyp #nycfood
341.9K34.4K12011.6K4.6K
@maki.techhh
Outlier 2.5xLikes above averageHighly saved
My vacation gaming setup specs 🖤 | #techtok #setup #minimalist #setupgaming #peripherals | @CozyDanny
630.2K56.5K4928.4K2.1K
What an agent can read through MCP:
Tracked accounts and their metricsCompetitor outliersContent pillars and hooksTrending topics, hashtags and audiosKeyword searches and their historyPost transcriptsAudience sentimentYour saved libraryTracked accounts and their metricsCompetitor outliersContent pillars and hooksTrending topics, hashtags and audiosKeyword searches and their historyPost transcriptsAudience sentimentYour saved libraryTracked accounts and their metricsCompetitor outliersContent pillars and hooksTrending topics, hashtags and audiosKeyword searches and their historyPost transcriptsAudience sentimentYour saved libraryTracked accounts and their metricsCompetitor outliersContent pillars and hooksTrending topics, hashtags and audiosKeyword searches and their historyPost transcriptsAudience sentimentYour saved library
Trigger on signal, not on a cron
Keywords, mentions and topics update daily, and alerts fire when something actually moves.
That is the difference between an automation that posts every Tuesday and one that posts when there is a reason to.
Tracking
Follow what gets published about a topic on TikTok, Instagram and YouTube, and who is publishing it.
nyc food
TT
Posts
30
Top post
2.7Mviews
Last run
2h ago
soccer skills
TT
Posts
30
Top post
42Mviews
Last run
6h ago
gaming setup
TT
Posts
30
Top post
2.1Mviews
Last run
yesterday
makeup tutorial
TT
Posts
30
Top post
5.5Mviews
Last run
15h ago
ecommerce tips
TT
Posts
30
Top post
219Kviews
Last run
3h ago
What you can automate around:
A competitor breaking outA keyword spikingSentiment turningA trend entering your nicheA topic gap openingYour own post outperformingA competitor breaking outA keyword spikingSentiment turningA trend entering your nicheA topic gap openingYour own post outperformingA competitor breaking outA keyword spikingSentiment turningA trend entering your nicheA topic gap openingYour own post outperformingA competitor breaking outA keyword spikingSentiment turningA trend entering your nicheA topic gap openingYour own post outperforming
Findings your automations can act on without you
ContentScout reads your accounts and your niche 24/7,
turns it into structured findings an agent can query,
so the automation decides with data instead of a template.
Marketing & Social MediaYOUR NICHESep 9
58% of the viral posts in your niche are shot at home.
Across the other niches it's 37%. It doesn't say that's what made them viral, it says what the ones that got there look like.
Bring it into your content without copying anyone.
@calai.appCOMPETITORSSep 9@calai.app's videos between 10 and 15 seconds median 2.4× the views of everything longer they post.
Measured on their last 60 posts, against their own median.
Try that length on your next video.
@sephoraYOUR ACCOUNTSSep 9You've posted about pricing 5 times. All 5 beat your median, and no other topic does that.
It's your most reliable topic, and the one you post least.
Move it up in next week's calendar.
@sephoraYOUR ACCOUNTSSep 8Videos you record with an office background do 2× better than the rest of yours.
Same length, same topics. What changes is the room.
Shoot the next two there and compare.
@hormoziCOMPETITORSSep 8Their best recent post ran 7.2× @hormozi's own median after switching the hook to a question.
Their three previous posts opened with a statement.
Look at what that post had, and keep the shape.
pilates at homeYOUR NICHESep 8
Your “pilates at home” keyword is up 25% this week, and its outliers are pulling 45% more than last week's.
The conversation is still climbing.
Join it now, not once it's over.
Marketing & Social MediaYOUR NICHESep 9
58% of the viral posts in your niche are shot at home.
Across the other niches it's 37%. It doesn't say that's what made them viral, it says what the ones that got there look like.
Bring it into your content without copying anyone.
@calai.appCOMPETITORSSep 9@calai.app's videos between 10 and 15 seconds median 2.4× the views of everything longer they post.
Measured on their last 60 posts, against their own median.
Try that length on your next video.
@sephoraYOUR ACCOUNTSSep 9You've posted about pricing 5 times. All 5 beat your median, and no other topic does that.
It's your most reliable topic, and the one you post least.
Move it up in next week's calendar.
@sephoraYOUR ACCOUNTSSep 8Videos you record with an office background do 2× better than the rest of yours.
Same length, same topics. What changes is the room.
Shoot the next two there and compare.
@hormoziCOMPETITORSSep 8Their best recent post ran 7.2× @hormozi's own median after switching the hook to a question.
Their three previous posts opened with a statement.
Look at what that post had, and keep the shape.
pilates at homeYOUR NICHESep 8
Your “pilates at home” keyword is up 25% this week, and its outliers are pulling 45% more than last week's.
The conversation is still climbing.
Join it now, not once it's over.
Agents that know your niche, not just how to write
A model with no data about your category writes something plausible and generic. Connected to ContentScout, it writes from transcripts, covers and comments of what actually worked around you, which is a different thing entirely.
[no persons detected]
[mood: aesthetic]
[setting: home]
[production: phone]
The decisions your automations can finally make:
Draft about the topic that is climbing, not the one on the calendarUse the format that is working in the niche this weekHold the post while sentiment is negativeDraft about the topic that is climbing, not the one on the calendarUse the format that is working in the niche this weekHold the post while sentiment is negativeDraft about the topic that is climbing, not the one on the calendarUse the format that is working in the niche this weekHold the post while sentiment is negativeDraft about the topic that is climbing, not the one on the calendarUse the format that is working in the niche this weekHold the post while sentiment is negativeDraft about the topic that is climbing, not the one on the calendarUse the format that is working in the niche this weekHold the post while sentiment is negativeDraft about the topic that is climbing, not the one on the calendarUse the format that is working in the niche this weekHold the post while sentiment is negativeDraft about the topic that is climbing, not the one on the calendarUse the format that is working in the niche this weekHold the post while sentiment is negativeDraft about the topic that is climbing, not the one on the calendarUse the format that is working in the niche this weekHold the post while sentiment is negative
The context layer between your data and your agents
A viral library your agents can query
Proven posts by niche and format, available to a model that needs a reference instead of an invention.
Trends as a live input
What is rising right now, so an automation can ride it while it still pays instead of a week late.
Alerts as triggers
The moments worth acting on, ready to start a workflow: a spike, an outlier, sentiment turning.
“ContentScout is the closest I've been to having a content director: my metrics and my competitors in one place, ideas out of my own data, and a workspace per client. And it connects with Claude.”
Teo Visuals
Video editor and agency owner
@teovisuals
“I manage my personal brand and my clients' content here. I explore trends, see which posts worked and why, and get ideas that don't sound generic. Creating for yourself is the hardest part, and this makes it easy.”
Sara
Freelance content manager
@sara_quintero02
“ContentScout's AI really understands my niche. It's not generic slop, it reads my audience the way a strategist would.”
Tomi G
YouTuber
@tunigoya
Ask Scouty anything about your data
Plug your social brain into your assistant.
Connect ContentScout through MCP and your assistant works with your real data: your accounts, your niche and your competitors.
Autopilot is only autopilot if it knows what to do.
Start free trialWorks with Claude, ChatGPT/Codex and any LLM that supports MCP.
A tool built for content-intensive teams
For content agencies
Manage 100s of clients without hiring more. Give them answers and results before they even ask.
For content teams and companies
Stay on top of your content game, and see what your competitors are doing.
For influencer marketing agencies
Find creators, winning topics and strategies. Build campaigns that improve on autopilot.
For top creators
For creators serious about their content game who want to grow their organic content.
For indiehackers and social sellers
Use ContentScout to find what's winning and spot content that prints money.
For agents
Use ContentScout's MCP to build a central content brain that tells your content automations what to do.
Start free and see it on your own accounts
No card to start. Plans start at $29 a month.
FAQ
MCP is the protocol that lets an assistant like Claude read a tool's data directly. It matters because it turns ContentScout from a dashboard you look at into a source your agents can query while they work. The setup, the compatibility and the full list of what it exposes live on the MCP page.
Your tracked accounts and their metrics, competitor outliers, pillars and hooks, trending topics, hashtags and audios, keyword searches with their history, post transcripts, audience sentiment and your saved library.
It can draft from your data, which is the part that matters. A model with no context about your niche writes something plausible and generic; with ContentScout connected it writes from what actually worked around you.
To connect Claude, no: it is a setup you do once. To build custom automations on top, you will want someone comfortable wiring tools together.
Yes, from the entry plan up. What changes between plans is how much you can track, not whether your agents can read it.