ContentScout

Content insights you would never spot by hand

Findings that come from crossing data nobody reads by eye:

  • The exact video length where a competitor takes off.
  • The setting their best posts share.
  • The topic that beat your median every single time you posted it.

Trusted by 894+ agencies and content teams

Which of @rivalfit's posts beat their median this month, and why?

AnalyzeInstagram, TikTok
Scoutycompared 26 posts against their own median
3 squat mistakes you're makingposted Oct 2
formatReelviews1.2M9.4x
What I eat in a day at 2,000 kcalposted Oct 9
formatTikTokviews640K5.1x
12-minute no-equipment routineposted Oct 5
formatReelviews410K3.2x
Answering your questionsposted Oct 12
formatTikTokviews96K0.8x
Scouty's readEvery win is a hook-first tutorial under 40 seconds. Their Q&A posts land below median every time.

analyze

A dashboard shows numbers and waits. An analyst brings you the finding

Findings with the posts that prove them

Every insight arrives in three parts: what we found, what it was measured against, and what to do next. Without the comparison it reads like an opinion; without the next step it is trivia.

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The kind of thing ContentScout finds:

  • Video lengths that outperform
  • Settings shared by viral posts
  • Topics that always beat your median
  • Hook styles carrying an account
  • Formats spreading across your niche
  • Content gaps you left open
  • Sentiment shifts
  • Follower spikes with a cause

what they say

Like having a content director, creative strategist and data analyst, all at once.

"ContentScout is the closest I’ve been to having a content director: my metrics and my competitors in one place, ideas out of my own data, and a workspace per client. And it connects with Claude."
Teo VisualsAgency owner · @teovisuals
"I manage my personal brand and my clients’ content here. I explore trends, see which posts worked and why, and get ideas that don’t sound generic. Creating for yourself is the hardest part, and this makes it easy."
SaraFreelance content manager · @sara_quintero02
"ContentScout’s AI really understands my niche. It’s not generic slop, it reads my audience the way a strategist would."
Tomi GYouTuber · @tunigoya

faq

What people ask us

Anything else? Book 30 minutes with the team and we'll look at it with your accounts.

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What counts as an insight?

Something that comes from crossing data nobody reads by eye: the length where a competitor's videos take off, the setting their best posts share, the topic that beat your median every time. Not 'your competitor posted yesterday', which anyone sees by opening their profile.

Where do they come from?

From the accounts, posts and keywords you track, plus the viral corpus of your niche. Everything is compared against each account's own median, which is what makes a finding meaningful regardless of account size.

Do they come with evidence?

Yes, always: the comparison it was measured against and the posts it came from. An insight you cannot verify is an opinion.

How often do new ones appear?

Daily, as the tracked data refreshes. You can mark them done or dismiss them, so the list stays a queue and not an archive.

Can my agents read them?

Yes, through MCP. That is what lets an automation act on a finding instead of waiting for someone to read it.

The data and social intelligence platform powering the content industry.

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