Works with Claude. 
@calai.app
Competitor · last 12 posts
Followers
380K
Views
No data
Engagement
0.1%
Top outlier
12.5x
Coach with proof, not just with opinion
Back every piece of advice with data from the client's own niche:
- Audit a client's account in minutes instead of an afternoon.
- Show what is working in their niche, not what worked in yours.
- Keep your advice current as Instagram keeps moving.
- 10,000+ posts and accounts analyzed daily
- Every account refreshed every 24 hrs
- No client logins needed
The audit you do by hand for every client, done for you
Audit any account before the first session
Paste a client's profile and read the whole picture: their pillars, their hooks, their posting rhythm, which posts beat their own median and which topics they dropped. The homework of your first call, already done.
Analytics
@cocinaconmarta
Your metrics
Last 30 days · vs previous 30 days148.2K
+4%Followers
Total followers across your connected channels
46
-8%Posts
Posts across your connected channels
3.9M
+22%Views
Total views on your videos and reels
312.4K
+17%Likes
Total likes received
8.9K
+31%Comments
Comments received
Your hooks
Views don't compare across networks. Pick one to see your hook ranking.
Their pillars
Sample figures. The covers are real posts.
1
200.7K
200.7KContent creation
Topics: content ideas, viral formats, repurpose content, strategy
2.9M49 posts
2
341.9K
341.9KSocial media strategy
Topics: instagram growth, follower growth, viralization
2.2M30 posts
3
222.5K
222.5KMonetization tips
Topics: business growth, testimonials, sales message, lead magnets
1M11 posts
4
30.9K
30.9KVideo editing
Topics: edit audio, editing tips, video layout, record videos
894.4K8 posts
5
10.3K
10.3KPersonal growth
Topics: overcome fear, motivation, weekly organization
697.2K21 posts
Content creation is their strongest topic: their most-posted and their best average performance.
Posting consistency
Last 30 days
20 posts · 17 active days
SMTWTFS
LessMore
Outliers from your competitors
@xntonio9
Outlier 3.5xHighly saved
Day 1. SOMBRERO FLICK‼️🇧🇷 #xntonio #football#Soccer#footballtiktok#tutorial
4.2M261.1K72580.0K8.5K
@naughtyfork
Outlier 2.8xLikes above averageHighly saved
Some delish dishes in NYC this week! #nyc #Foodie #fyp #nycfood
341.9K34.4K12011.6K4.6K
@maki.techhh
Outlier 2.5xLikes above averageHighly saved
My vacation gaming setup specs 🖤 | #techtok #setup #minimalist #setupgaming #peripherals | @CozyDanny
630.2K56.5K4928.4K2.1K
On any client account, reveal:
Content pillarsHook typesTopic gapsPosting consistencyBest posting hoursFormats and video lengthsOutliers against their own medianAudience sentimentContent pillarsHook typesTopic gapsPosting consistencyBest posting hoursFormats and video lengthsOutliers against their own medianAudience sentimentContent pillarsHook typesTopic gapsPosting consistencyBest posting hoursFormats and video lengthsOutliers against their own medianAudience sentimentContent pillarsHook typesTopic gapsPosting consistencyBest posting hoursFormats and video lengthsOutliers against their own medianAudience sentiment
Teach what their audience is asking, not what you assume
Track the topics of each client's niche and read the comments underneath them.
Your advice arrives with the questions their audience is already writing.
Tracking
Follow what gets published about a topic on TikTok, Instagram and YouTube, and who is publishing it.
nyc food
TT
Posts
30
Top post
2.7Mviews
Last run
2h ago
soccer skills
TT
Posts
30
Top post
42Mviews
Last run
6h ago
gaming setup
TT
Posts
30
Top post
2.1Mviews
Last run
yesterday
makeup tutorial
TT
Posts
30
Top post
5.5Mviews
Last run
15h ago
ecommerce tips
TT
Posts
30
Top post
219Kviews
Last run
3h ago
What you can track per client:
Topics in their nicheKeyword spikesSentiment analysisCompetitor accountsNew formats on InstagramQuestions their audience repeatsTopics in their nicheKeyword spikesSentiment analysisCompetitor accountsNew formats on InstagramQuestions their audience repeatsTopics in their nicheKeyword spikesSentiment analysisCompetitor accountsNew formats on InstagramQuestions their audience repeatsTopics in their nicheKeyword spikesSentiment analysisCompetitor accountsNew formats on InstagramQuestions their audience repeats
Session notes that write themselves, for every client
ContentScout reads every account you coach 24/7,
and surfaces what changed and what to do about it,
so you arrive with something new every week.
Marketing & Social MediaYOUR NICHESep 9
58% of the viral posts in your niche are shot at home.
Across the other niches it's 37%. It doesn't say that's what made them viral, it says what the ones that got there look like.
Bring it into your content without copying anyone.
@calai.appCOMPETITORSSep 9@calai.app's videos between 10 and 15 seconds median 2.4× the views of everything longer they post.
Measured on their last 60 posts, against their own median.
Try that length on your next video.
@sephoraYOUR ACCOUNTSSep 9You've posted about pricing 5 times. All 5 beat your median, and no other topic does that.
It's your most reliable topic, and the one you post least.
Move it up in next week's calendar.
@sephoraYOUR ACCOUNTSSep 8Videos you record with an office background do 2× better than the rest of yours.
Same length, same topics. What changes is the room.
Shoot the next two there and compare.
@hormoziCOMPETITORSSep 8Their best recent post ran 7.2× @hormozi's own median after switching the hook to a question.
Their three previous posts opened with a statement.
Look at what that post had, and keep the shape.
pilates at homeYOUR NICHESep 8
Your “pilates at home” keyword is up 25% this week, and its outliers are pulling 45% more than last week's.
The conversation is still climbing.
Join it now, not once it's over.
Marketing & Social MediaYOUR NICHESep 9
58% of the viral posts in your niche are shot at home.
Across the other niches it's 37%. It doesn't say that's what made them viral, it says what the ones that got there look like.
Bring it into your content without copying anyone.
@calai.appCOMPETITORSSep 9@calai.app's videos between 10 and 15 seconds median 2.4× the views of everything longer they post.
Measured on their last 60 posts, against their own median.
Try that length on your next video.
@sephoraYOUR ACCOUNTSSep 9You've posted about pricing 5 times. All 5 beat your median, and no other topic does that.
It's your most reliable topic, and the one you post least.
Move it up in next week's calendar.
@sephoraYOUR ACCOUNTSSep 8Videos you record with an office background do 2× better than the rest of yours.
Same length, same topics. What changes is the room.
Shoot the next two there and compare.
@hormoziCOMPETITORSSep 8Their best recent post ran 7.2× @hormozi's own median after switching the hook to a question.
Their three previous posts opened with a statement.
Look at what that post had, and keep the shape.
pilates at homeYOUR NICHESep 8
Your “pilates at home” keyword is up 25% this week, and its outliers are pulling 45% more than last week's.
The conversation is still climbing.
Join it now, not once it's over.
Advice they can verify, not advice they must trust
ContentScout reads covers, transcripts and comments across your client's niche, so every recommendation you give comes with the posts that prove it works there.
[no persons detected]
[mood: aesthetic]
[setting: home]
[production: phone]
The findings that make a session land:
Their reels under 20 seconds median 2× the restThe pillar they post least is the one that performs bestTheir audience keeps asking the same question nobody answeredTheir reels under 20 seconds median 2× the restThe pillar they post least is the one that performs bestTheir audience keeps asking the same question nobody answeredTheir reels under 20 seconds median 2× the restThe pillar they post least is the one that performs bestTheir audience keeps asking the same question nobody answeredTheir reels under 20 seconds median 2× the restThe pillar they post least is the one that performs bestTheir audience keeps asking the same question nobody answeredTheir reels under 20 seconds median 2× the restThe pillar they post least is the one that performs bestTheir audience keeps asking the same question nobody answeredTheir reels under 20 seconds median 2× the restThe pillar they post least is the one that performs bestTheir audience keeps asking the same question nobody answeredTheir reels under 20 seconds median 2× the restThe pillar they post least is the one that performs bestTheir audience keeps asking the same question nobody answeredTheir reels under 20 seconds median 2× the restThe pillar they post least is the one that performs bestTheir audience keeps asking the same question nobody answered
The prep work of every session, ready before you start
A viral library for every client niche
Your clients are not all coaches. Pull proven references for each niche without researching from zero every time.
Instagram changes, your advice keeps up
Catch the formats that are rising now, so what you teach this month is not what worked last year.
Alerts on every account you coach
A client breaking out, a competitor changing tack, sentiment turning. Session material that arrives on its own.
“ContentScout is the closest I've been to having a content director: my metrics and my competitors in one place, ideas out of my own data, and a workspace per client. And it connects with Claude.”
Teo Visuals
Video editor and agency owner
@teovisuals
“I manage my personal brand and my clients' content here. I explore trends, see which posts worked and why, and get ideas that don't sound generic. Creating for yourself is the hardest part, and this makes it easy.”
Sara
Freelance content manager
@sara_quintero02
“ContentScout's AI really understands my niche. It's not generic slop, it reads my audience the way a strategist would.”
Tomi G
YouTuber
@tunigoya
Ask Scouty anything about your data
Plug your social brain into your assistant.
Connect ContentScout through MCP and your assistant works with your real data: your accounts, your niche and your competitors.
Autopilot is only autopilot if it knows what to do.
Start free trialWorks with Claude, ChatGPT/Codex and any LLM that supports MCP.
A tool built for content-intensive teams
For content agencies
Manage 100s of clients without hiring more. Give them answers and results before they even ask.
For content teams and companies
Stay on top of your content game, and see what your competitors are doing.
For influencer marketing agencies
Find creators, winning topics and strategies. Build campaigns that improve on autopilot.
For top creators
For creators serious about their content game who want to grow their organic content.
For indiehackers and social sellers
Use ContentScout to find what's winning and spot content that prints money.
For agents
Use ContentScout's MCP to build a central content brain that tells your content automations what to do.
Start free and see it on your own accounts
No card to start. Plans start at $29 a month.
FAQ
You paste their public profile and get the picture in minutes: pillars, hooks, posting consistency, best hours, formats and which posts beat their own median. The audit you rebuild by hand for every client is already written when the call starts.
No. Everything runs on public profiles, so you can audit a prospect before they hire you and walk into the sales call with findings instead of promises.
Yes, and it is where it helps most. Each client can live in its own workspace, and what is working in beauty is not what is working in fitness. ContentScout reads each niche separately.
Trends, formats and topics refresh daily, so what you teach reflects what is working this month instead of the playbook you built last year.
Only what is already public on the platforms: posts, captions, covers, transcripts, comments and the metrics any profile shows. We never read private or internal data. No DMs, no follower or following lists, no inbox.
Yes. Monthly and annual plans cancel from your account settings, in two clicks, with nobody to talk to on the way out.