Works with Claude. 
@calai.app
Competitor · last 12 posts
Followers
380K
Views
No data
Engagement
0.1%
Top outlier
12.5x
Sell more by reading the signals others miss
Turn your feed into a sales channel instead of a hobby:
- See which posts bring buyers, not just views.
- Read what people ask before they buy, straight from the comments.
- Catch what your competitors are selling while it is still working.
- 10,000+ posts and accounts analyzed daily
- Competitors read every 24 hrs
- No manual scrolling
Know what is selling in your niche before you post it
See what your competitors sell and how they sell it
Add the accounts selling to the same people and ContentScout reads them daily: which offers they push, which hooks open the sale, which posts break out and what buyers reply underneath.
Analytics
@cocinaconmarta
Your metrics
Last 30 days · vs previous 30 days148.2K
+4%Followers
Total followers across your connected channels
46
-8%Posts
Posts across your connected channels
3.9M
+22%Views
Total views on your videos and reels
312.4K
+17%Likes
Total likes received
8.9K
+31%Comments
Comments received
Your hooks
Views don't compare across networks. Pick one to see your hook ranking.
Their pillars
Sample figures. The covers are real posts.
1
200.7K
200.7KContent creation
Topics: content ideas, viral formats, repurpose content, strategy
2.9M49 posts
2
341.9K
341.9KSocial media strategy
Topics: instagram growth, follower growth, viralization
2.2M30 posts
3
222.5K
222.5KMonetization tips
Topics: business growth, testimonials, sales message, lead magnets
1M11 posts
4
30.9K
30.9KVideo editing
Topics: edit audio, editing tips, video layout, record videos
894.4K8 posts
5
10.3K
10.3KPersonal growth
Topics: overcome fear, motivation, weekly organization
697.2K21 posts
Content creation is their strongest topic: their most-posted and their best average performance.
Posting consistency
Last 30 days
20 posts · 17 active days
SMTWTFS
LessMore
Outliers from your competitors
@xntonio9
Outlier 3.5xHighly saved
Day 1. SOMBRERO FLICK‼️🇧🇷 #xntonio #football#Soccer#footballtiktok#tutorial
4.2M261.1K72580.0K8.5K
@naughtyfork
Outlier 2.8xLikes above averageHighly saved
Some delish dishes in NYC this week! #nyc #Foodie #fyp #nycfood
341.9K34.4K12011.6K4.6K
@maki.techhh
Outlier 2.5xLikes above averageHighly saved
My vacation gaming setup specs 🖤 | #techtok #setup #minimalist #setupgaming #peripherals | @CozyDanny
630.2K56.5K4928.4K2.1K
On any account selling in your niche, reveal:
Offers and pitches that repeatHook types that open a saleComment sectionsFormats and video lengthsPosting consistencyBest posting hoursOutliers against their own medianAudience sentimentOffers and pitches that repeatHook types that open a saleComment sectionsFormats and video lengthsPosting consistencyBest posting hoursOutliers against their own medianAudience sentimentOffers and pitches that repeatHook types that open a saleComment sectionsFormats and video lengthsPosting consistencyBest posting hoursOutliers against their own medianAudience sentimentOffers and pitches that repeatHook types that open a saleComment sectionsFormats and video lengthsPosting consistencyBest posting hoursOutliers against their own medianAudience sentiment
Objections and questions, before they cost you a sale
Track your product category as keywords and read the comment sections of the whole niche.
The doubt that keeps repeating is your next post, and often your next offer.
Tracking
Follow what gets published about a topic on TikTok, Instagram and YouTube, and who is publishing it.
nyc food
TT
Posts
30
Top post
2.7Mviews
Last run
2h ago
soccer skills
TT
Posts
30
Top post
42Mviews
Last run
6h ago
gaming setup
TT
Posts
30
Top post
2.1Mviews
Last run
yesterday
makeup tutorial
TT
Posts
30
Top post
5.5Mviews
Last run
15h ago
ecommerce tips
TT
Posts
30
Top post
219Kviews
Last run
3h ago
What you can track to sell:
Product mentionsBuyer questionsSentiment analysisCompetitor launchesKeyword spikesNew demand in your categoryProduct mentionsBuyer questionsSentiment analysisCompetitor launchesKeyword spikesNew demand in your categoryProduct mentionsBuyer questionsSentiment analysisCompetitor launchesKeyword spikesNew demand in your categoryProduct mentionsBuyer questionsSentiment analysisCompetitor launchesKeyword spikesNew demand in your category
Every signal your buyers leave, read for you
ContentScout reads your category 24/7,
and pings you when demand or a format moves,
so you post when it converts, not when you remember.
Marketing & Social MediaYOUR NICHESep 9
58% of the viral posts in your niche are shot at home.
Across the other niches it's 37%. It doesn't say that's what made them viral, it says what the ones that got there look like.
Bring it into your content without copying anyone.
@calai.appCOMPETITORSSep 9@calai.app's videos between 10 and 15 seconds median 2.4× the views of everything longer they post.
Measured on their last 60 posts, against their own median.
Try that length on your next video.
@sephoraYOUR ACCOUNTSSep 9You've posted about pricing 5 times. All 5 beat your median, and no other topic does that.
It's your most reliable topic, and the one you post least.
Move it up in next week's calendar.
@sephoraYOUR ACCOUNTSSep 8Videos you record with an office background do 2× better than the rest of yours.
Same length, same topics. What changes is the room.
Shoot the next two there and compare.
@hormoziCOMPETITORSSep 8Their best recent post ran 7.2× @hormozi's own median after switching the hook to a question.
Their three previous posts opened with a statement.
Look at what that post had, and keep the shape.
pilates at homeYOUR NICHESep 8
Your “pilates at home” keyword is up 25% this week, and its outliers are pulling 45% more than last week's.
The conversation is still climbing.
Join it now, not once it's over.
Marketing & Social MediaYOUR NICHESep 9
58% of the viral posts in your niche are shot at home.
Across the other niches it's 37%. It doesn't say that's what made them viral, it says what the ones that got there look like.
Bring it into your content without copying anyone.
@calai.appCOMPETITORSSep 9@calai.app's videos between 10 and 15 seconds median 2.4× the views of everything longer they post.
Measured on their last 60 posts, against their own median.
Try that length on your next video.
@sephoraYOUR ACCOUNTSSep 9You've posted about pricing 5 times. All 5 beat your median, and no other topic does that.
It's your most reliable topic, and the one you post least.
Move it up in next week's calendar.
@sephoraYOUR ACCOUNTSSep 8Videos you record with an office background do 2× better than the rest of yours.
Same length, same topics. What changes is the room.
Shoot the next two there and compare.
@hormoziCOMPETITORSSep 8Their best recent post ran 7.2× @hormozi's own median after switching the hook to a question.
Their three previous posts opened with a statement.
Look at what that post had, and keep the shape.
pilates at homeYOUR NICHESep 8
Your “pilates at home” keyword is up 25% this week, and its outliers are pulling 45% more than last week's.
The conversation is still climbing.
Join it now, not once it's over.
Know why a post sold, so you can do it again
ContentScout reads transcripts, covers and comments across your category, so you learn which opening, which length and which proof move a buyer, instead of reposting and hoping.
[no persons detected]
[mood: aesthetic]
[setting: home]
[production: phone]
The signals that turn into sales:
The same objection appears in 40 comments across your nicheDemo posts outsell testimonial posts in this categoryA competitor launched an offer three days ago and it is landingThe same objection appears in 40 comments across your nicheDemo posts outsell testimonial posts in this categoryA competitor launched an offer three days ago and it is landingThe same objection appears in 40 comments across your nicheDemo posts outsell testimonial posts in this categoryA competitor launched an offer three days ago and it is landingThe same objection appears in 40 comments across your nicheDemo posts outsell testimonial posts in this categoryA competitor launched an offer three days ago and it is landingThe same objection appears in 40 comments across your nicheDemo posts outsell testimonial posts in this categoryA competitor launched an offer three days ago and it is landingThe same objection appears in 40 comments across your nicheDemo posts outsell testimonial posts in this categoryA competitor launched an offer three days ago and it is landingThe same objection appears in 40 comments across your nicheDemo posts outsell testimonial posts in this categoryA competitor launched an offer three days ago and it is landingThe same objection appears in 40 comments across your nicheDemo posts outsell testimonial posts in this categoryA competitor launched an offer three days ago and it is landing
The research that finds content that prints money
A viral library of what already sold
Proven posts in your category, filtered by format and language, so you model what worked instead of guessing from scratch.
Trends you can turn into an offer
Catch a format while it climbs and put your product inside it, before the niche is saturated with it.
Alerts on demand and competitors
A competitor launching, a question spiking, sentiment turning. The moments where a fast post beats a good one.
“ContentScout is the closest I've been to having a content director: my metrics and my competitors in one place, ideas out of my own data, and a workspace per client. And it connects with Claude.”
Teo Visuals
Video editor and agency owner
@teovisuals
“I manage my personal brand and my clients' content here. I explore trends, see which posts worked and why, and get ideas that don't sound generic. Creating for yourself is the hardest part, and this makes it easy.”
Sara
Freelance content manager
@sara_quintero02
“ContentScout's AI really understands my niche. It's not generic slop, it reads my audience the way a strategist would.”
Tomi G
YouTuber
@tunigoya
Ask Scouty anything about your data
Plug your social brain into your assistant.
Connect ContentScout through MCP and your assistant works with your real data: your accounts, your niche and your competitors.
Autopilot is only autopilot if it knows what to do.
Start free trialWorks with Claude, ChatGPT/Codex and any LLM that supports MCP.
A tool built for content-intensive teams
For content agencies
Manage 100s of clients without hiring more. Give them answers and results before they even ask.
For content teams and companies
Stay on top of your content game, and see what your competitors are doing.
For influencer marketing agencies
Find creators, winning topics and strategies. Build campaigns that improve on autopilot.
For top creators
For creators serious about their content game who want to grow their organic content.
For indiehackers and social sellers
Use ContentScout to find what's winning and spot content that prints money.
For agents
Use ContentScout's MCP to build a central content brain that tells your content automations what to do.
Start free and see it on your own accounts
No card to start. Plans start at $29 a month.
FAQ
It reads what is already converting attention in your category: which hooks open a pitch, which formats carry the offers, and what buyers ask in the comments before they buy. You post into demand that already exists instead of testing blind.
Yes, from public data. You add their accounts and ContentScout tracks their posts, their offers, what breaks out and how their audience reacts underneath.
You track your product category as keywords and read the comment sections of the whole niche. The doubt that repeats across dozens of posts is the one worth answering with content, and often with a change to the offer.
No. Most of the value comes from reading other accounts, which does not depend on your size at all.
Only what is already public on the platforms: posts, captions, covers, transcripts, comments and the metrics any profile shows. We never read private or internal data. No DMs, no follower or following lists, no inbox.
Yes. Monthly and annual plans cancel from your account settings, in two clicks, with nobody to talk to on the way out.