Works with Claude. 
@calai.app
Competitor · last 12 posts
Followers
380K
Views
No data
Engagement
0.1%
Top outlier
12.5x
Catch trends before they peak
Get to a format while it still pays to be there:
- See a sound, a format or a topic while it is climbing, not once it saturates.
- Keep a pipeline of ideas that does not depend on scrolling for hours.
- Know why something is blowing up, so you can adapt it instead of copying it.
- 10,000+ posts and accounts analyzed daily
- Trends refreshed every 24 hrs
- Based on live data
The scroll you do for research, running without you
Read the accounts setting the pace in your niche
Add the accounts that break formats first and ContentScout watches them daily: what they are testing, which of their posts blow past their own median, and how fast the rest of the niche copies it.
Analytics
@cocinaconmarta
Your metrics
Last 30 days · vs previous 30 days148.2K
+4%Followers
Total followers across your connected channels
46
-8%Posts
Posts across your connected channels
3.9M
+22%Views
Total views on your videos and reels
312.4K
+17%Likes
Total likes received
8.9K
+31%Comments
Comments received
Your hooks
Views don't compare across networks. Pick one to see your hook ranking.
Their pillars
Sample figures. The covers are real posts.
1
200.7K
200.7KContent creation
Topics: content ideas, viral formats, repurpose content, strategy
2.9M49 posts
2
341.9K
341.9KSocial media strategy
Topics: instagram growth, follower growth, viralization
2.2M30 posts
3
222.5K
222.5KMonetization tips
Topics: business growth, testimonials, sales message, lead magnets
1M11 posts
4
30.9K
30.9KVideo editing
Topics: edit audio, editing tips, video layout, record videos
894.4K8 posts
5
10.3K
10.3KPersonal growth
Topics: overcome fear, motivation, weekly organization
697.2K21 posts
Content creation is their strongest topic: their most-posted and their best average performance.
Posting consistency
Last 30 days
20 posts · 17 active days
SMTWTFS
LessMore
Outliers from your competitors
@xntonio9
Outlier 3.5xHighly saved
Day 1. SOMBRERO FLICK‼️🇧🇷 #xntonio #football#Soccer#footballtiktok#tutorial
4.2M261.1K72580.0K8.5K
@naughtyfork
Outlier 2.8xLikes above averageHighly saved
Some delish dishes in NYC this week! #nyc #Foodie #fyp #nycfood
341.9K34.4K12011.6K4.6K
@maki.techhh
Outlier 2.5xLikes above averageHighly saved
My vacation gaming setup specs 🖤 | #techtok #setup #minimalist #setupgaming #peripherals | @CozyDanny
630.2K56.5K4928.4K2.1K
On any account in your niche, reveal:
Formats they are testingHook typesVideo lengthsPosting consistencyBest posting hoursSounds they useOutliers against their own medianComment sectionsFormats they are testingHook typesVideo lengthsPosting consistencyBest posting hoursSounds they useOutliers against their own medianComment sectionsFormats they are testingHook typesVideo lengthsPosting consistencyBest posting hoursSounds they useOutliers against their own medianComment sectionsFormats they are testingHook typesVideo lengthsPosting consistencyBest posting hoursSounds they useOutliers against their own medianComment sections
Enter a topic while the conversation is still growing
Track topics as keywords and watch the curve: how many posts, how many creators, how many views per day.
You can see whether a trend is climbing or already coming down before you spend a shoot on it.
Tracking
Follow what gets published about a topic on TikTok, Instagram and YouTube, and who is publishing it.
nyc food
TT
Posts
30
Top post
2.7Mviews
Last run
2h ago
soccer skills
TT
Posts
30
Top post
42Mviews
Last run
6h ago
gaming setup
TT
Posts
30
Top post
2.1Mviews
Last run
yesterday
makeup tutorial
TT
Posts
30
Top post
5.5Mviews
Last run
15h ago
ecommerce tips
TT
Posts
30
Top post
219Kviews
Last run
3h ago
What you can track to catch a trend:
Topic evolutionKeyword spikesNew formatsSounds gaining tractionCreators entering a topicSentiment analysisTopic evolutionKeyword spikesNew formatsSounds gaining tractionCreators entering a topicSentiment analysisTopic evolutionKeyword spikesNew formatsSounds gaining tractionCreators entering a topicSentiment analysisTopic evolutionKeyword spikesNew formatsSounds gaining tractionCreators entering a topicSentiment analysis
The scroll of a whole day, read for you every morning
ContentScout watches your niche 24/7,
and pings you the moment a format starts moving,
so you show up while it still pays.
Marketing & Social MediaYOUR NICHESep 9
58% of the viral posts in your niche are shot at home.
Across the other niches it's 37%. It doesn't say that's what made them viral, it says what the ones that got there look like.
Bring it into your content without copying anyone.
@calai.appCOMPETITORSSep 9@calai.app's videos between 10 and 15 seconds median 2.4× the views of everything longer they post.
Measured on their last 60 posts, against their own median.
Try that length on your next video.
@sephoraYOUR ACCOUNTSSep 9You've posted about pricing 5 times. All 5 beat your median, and no other topic does that.
It's your most reliable topic, and the one you post least.
Move it up in next week's calendar.
@sephoraYOUR ACCOUNTSSep 8Videos you record with an office background do 2× better than the rest of yours.
Same length, same topics. What changes is the room.
Shoot the next two there and compare.
@hormoziCOMPETITORSSep 8Their best recent post ran 7.2× @hormozi's own median after switching the hook to a question.
Their three previous posts opened with a statement.
Look at what that post had, and keep the shape.
pilates at homeYOUR NICHESep 8
Your “pilates at home” keyword is up 25% this week, and its outliers are pulling 45% more than last week's.
The conversation is still climbing.
Join it now, not once it's over.
Marketing & Social MediaYOUR NICHESep 9
58% of the viral posts in your niche are shot at home.
Across the other niches it's 37%. It doesn't say that's what made them viral, it says what the ones that got there look like.
Bring it into your content without copying anyone.
@calai.appCOMPETITORSSep 9@calai.app's videos between 10 and 15 seconds median 2.4× the views of everything longer they post.
Measured on their last 60 posts, against their own median.
Try that length on your next video.
@sephoraYOUR ACCOUNTSSep 9You've posted about pricing 5 times. All 5 beat your median, and no other topic does that.
It's your most reliable topic, and the one you post least.
Move it up in next week's calendar.
@sephoraYOUR ACCOUNTSSep 8Videos you record with an office background do 2× better than the rest of yours.
Same length, same topics. What changes is the room.
Shoot the next two there and compare.
@hormoziCOMPETITORSSep 8Their best recent post ran 7.2× @hormozi's own median after switching the hook to a question.
Their three previous posts opened with a statement.
Look at what that post had, and keep the shape.
pilates at homeYOUR NICHESep 8
Your “pilates at home” keyword is up 25% this week, and its outliers are pulling 45% more than last week's.
The conversation is still climbing.
Join it now, not once it's over.
Know why a video blew up, so you can adapt it
ContentScout reads transcripts and covers at scale, so a trend stops being 'that dance' and becomes something you can brief: this opening, this length, this setting, this beat.
[no persons detected]
[mood: aesthetic]
[setting: home]
[production: phone]
The difference between early and late:
This format is up 25% this week and its outliers are pulling 45% moreThe trend you were about to shoot peaked nine days agoThree accounts in your niche started the same transitionThis format is up 25% this week and its outliers are pulling 45% moreThe trend you were about to shoot peaked nine days agoThree accounts in your niche started the same transitionThis format is up 25% this week and its outliers are pulling 45% moreThe trend you were about to shoot peaked nine days agoThree accounts in your niche started the same transitionThis format is up 25% this week and its outliers are pulling 45% moreThe trend you were about to shoot peaked nine days agoThree accounts in your niche started the same transitionThis format is up 25% this week and its outliers are pulling 45% moreThe trend you were about to shoot peaked nine days agoThree accounts in your niche started the same transitionThis format is up 25% this week and its outliers are pulling 45% moreThe trend you were about to shoot peaked nine days agoThree accounts in your niche started the same transitionThis format is up 25% this week and its outliers are pulling 45% moreThe trend you were about to shoot peaked nine days agoThree accounts in your niche started the same transitionThis format is up 25% this week and its outliers are pulling 45% moreThe trend you were about to shoot peaked nine days agoThree accounts in your niche started the same transition
A pipeline of ideas that never runs dry
A viral library you can filter
Thousands of posts that already broke out, by niche, format, language and account size. Ideas on demand instead of after two hours of scrolling.
Trends, sounds and hashtags
What is rising now, with the posts using it, so you judge the wave before you jump on it.
Alerts that keep you early
A format taking off, a sound spreading, a topic cooling down. Being first is mostly a matter of finding out first.
“ContentScout is the closest I've been to having a content director: my metrics and my competitors in one place, ideas out of my own data, and a workspace per client. And it connects with Claude.”
Teo Visuals
Video editor and agency owner
@teovisuals
“I manage my personal brand and my clients' content here. I explore trends, see which posts worked and why, and get ideas that don't sound generic. Creating for yourself is the hardest part, and this makes it easy.”
Sara
Freelance content manager
@sara_quintero02
“ContentScout's AI really understands my niche. It's not generic slop, it reads my audience the way a strategist would.”
Tomi G
YouTuber
@tunigoya
Ask Scouty anything about your data
Plug your social brain into your assistant.
Connect ContentScout through MCP and your assistant works with your real data: your accounts, your niche and your competitors.
Autopilot is only autopilot if it knows what to do.
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Manage 100s of clients without hiring more. Give them answers and results before they even ask.
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Stay on top of your content game, and see what your competitors are doing.
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Find creators, winning topics and strategies. Build campaigns that improve on autopilot.
For top creators
For creators serious about their content game who want to grow their organic content.
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Use ContentScout to find what's winning and spot content that prints money.
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Use ContentScout's MCP to build a central content brain that tells your content automations what to do.
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FAQ
It tracks topics and formats daily and shows the curve: how many posts and creators joined, and whether views per day are still climbing. Seeing the slope is what separates arriving early from arriving when it is saturated.
Yes. Trending sounds, hashtags and topics come with the posts that are actually using them, so you can judge the wave instead of trusting a leaderboard.
Between the viral library, the trends board and the chat that generates ideas from your own data, the pipeline stops depending on how long you scrolled that night.
No. It covers TikTok, Instagram and YouTube, which matters because formats jump between platforms and often arrive on one before the others.
Only what is already public on the platforms: posts, captions, covers, transcripts, comments and the metrics any profile shows. We never read private or internal data. No DMs, no follower or following lists, no inbox.
Yes. Monthly and annual plans cancel from your account settings, in two clicks, with nobody to talk to on the way out.