Works with Claude. 
@calai.app
Competitor · last 12 posts
Followers
380K
Views
No data
Engagement
0.1%
Top outlier
12.5x
Plan videos around what's already working
Decide before you spend three days shooting:
- Validate an idea against the channels that already tested it.
- Study packaging and angles instead of guessing at them.
- Read a whole category without going channel by channel.
- 10,000+ posts and accounts analyzed daily
- Channels refreshed every 24 hrs
- Based on live data
Study a whole category without going channel by channel
Learn the packaging that carries a channel
Add the channels you compete with and ContentScout reads them: which topics they lean on, how they open a video, which uploads beat their own median and which ones they quietly stopped making.
Analytics
@cocinaconmarta
Your metrics
Last 30 days · vs previous 30 days148.2K
+4%Followers
Total followers across your connected channels
46
-8%Posts
Posts across your connected channels
3.9M
+22%Views
Total views on your videos and reels
312.4K
+17%Likes
Total likes received
8.9K
+31%Comments
Comments received
Your hooks
Views don't compare across networks. Pick one to see your hook ranking.
Their pillars
Sample figures. The covers are real posts.
1
200.7K
200.7KContent creation
Topics: content ideas, viral formats, repurpose content, strategy
2.9M49 posts
2
341.9K
341.9KSocial media strategy
Topics: instagram growth, follower growth, viralization
2.2M30 posts
3
222.5K
222.5KMonetization tips
Topics: business growth, testimonials, sales message, lead magnets
1M11 posts
4
30.9K
30.9KVideo editing
Topics: edit audio, editing tips, video layout, record videos
894.4K8 posts
5
10.3K
10.3KPersonal growth
Topics: overcome fear, motivation, weekly organization
697.2K21 posts
Content creation is their strongest topic: their most-posted and their best average performance.
Posting consistency
Last 30 days
20 posts · 17 active days
SMTWTFS
LessMore
Outliers from your competitors
@xntonio9
Outlier 3.5xHighly saved
Day 1. SOMBRERO FLICK‼️🇧🇷 #xntonio #football#Soccer#footballtiktok#tutorial
4.2M261.1K72580.0K8.5K
@naughtyfork
Outlier 2.8xLikes above averageHighly saved
Some delish dishes in NYC this week! #nyc #Foodie #fyp #nycfood
341.9K34.4K12011.6K4.6K
@maki.techhh
Outlier 2.5xLikes above averageHighly saved
My vacation gaming setup specs 🖤 | #techtok #setup #minimalist #setupgaming #peripherals | @CozyDanny
630.2K56.5K4928.4K2.1K
On any channel in your category, reveal:
Content pillarsHook types and openingsVideo lengthsUpload consistencyTopic gapsOutliers against their own medianComment sectionsFormats that carry themContent pillarsHook types and openingsVideo lengthsUpload consistencyTopic gapsOutliers against their own medianComment sectionsFormats that carry themContent pillarsHook types and openingsVideo lengthsUpload consistencyTopic gapsOutliers against their own medianComment sectionsFormats that carry themContent pillarsHook types and openingsVideo lengthsUpload consistencyTopic gapsOutliers against their own medianComment sectionsFormats that carry them
Find the demand before you commit a shoot to it
Track the topics of your category as keywords and read the comment sections underneath the videos.
The question a thousand people asked and nobody answered is a video that is already validated.
Tracking
Follow what gets published about a topic on TikTok, Instagram and YouTube, and who is publishing it.
nyc food
TT
Posts
30
Top post
2.7Mviews
Last run
2h ago
soccer skills
TT
Posts
30
Top post
42Mviews
Last run
6h ago
gaming setup
TT
Posts
30
Top post
2.1Mviews
Last run
yesterday
makeup tutorial
TT
Posts
30
Top post
5.5Mviews
Last run
15h ago
ecommerce tips
TT
Posts
30
Top post
219Kviews
Last run
3h ago
What you can track before planning:
Topic evolutionKeyword spikesQuestions with no good answer yetCompetitor topicsNew formats in the categorySentiment analysisTopic evolutionKeyword spikesQuestions with no good answer yetCompetitor topicsNew formats in the categorySentiment analysisTopic evolutionKeyword spikesQuestions with no good answer yetCompetitor topicsNew formats in the categorySentiment analysisTopic evolutionKeyword spikesQuestions with no good answer yetCompetitor topicsNew formats in the categorySentiment analysis
Validate the idea before it costs you a week
ContentScout reads your category 24/7,
and surfaces the topics and formats that are moving,
so the calendar fills with ideas that already have evidence.
Marketing & Social MediaYOUR NICHESep 9
58% of the viral posts in your niche are shot at home.
Across the other niches it's 37%. It doesn't say that's what made them viral, it says what the ones that got there look like.
Bring it into your content without copying anyone.
@calai.appCOMPETITORSSep 9@calai.app's videos between 10 and 15 seconds median 2.4× the views of everything longer they post.
Measured on their last 60 posts, against their own median.
Try that length on your next video.
@sephoraYOUR ACCOUNTSSep 9You've posted about pricing 5 times. All 5 beat your median, and no other topic does that.
It's your most reliable topic, and the one you post least.
Move it up in next week's calendar.
@sephoraYOUR ACCOUNTSSep 8Videos you record with an office background do 2× better than the rest of yours.
Same length, same topics. What changes is the room.
Shoot the next two there and compare.
@hormoziCOMPETITORSSep 8Their best recent post ran 7.2× @hormozi's own median after switching the hook to a question.
Their three previous posts opened with a statement.
Look at what that post had, and keep the shape.
pilates at homeYOUR NICHESep 8
Your “pilates at home” keyword is up 25% this week, and its outliers are pulling 45% more than last week's.
The conversation is still climbing.
Join it now, not once it's over.
Marketing & Social MediaYOUR NICHESep 9
58% of the viral posts in your niche are shot at home.
Across the other niches it's 37%. It doesn't say that's what made them viral, it says what the ones that got there look like.
Bring it into your content without copying anyone.
@calai.appCOMPETITORSSep 9@calai.app's videos between 10 and 15 seconds median 2.4× the views of everything longer they post.
Measured on their last 60 posts, against their own median.
Try that length on your next video.
@sephoraYOUR ACCOUNTSSep 9You've posted about pricing 5 times. All 5 beat your median, and no other topic does that.
It's your most reliable topic, and the one you post least.
Move it up in next week's calendar.
@sephoraYOUR ACCOUNTSSep 8Videos you record with an office background do 2× better than the rest of yours.
Same length, same topics. What changes is the room.
Shoot the next two there and compare.
@hormoziCOMPETITORSSep 8Their best recent post ran 7.2× @hormozi's own median after switching the hook to a question.
Their three previous posts opened with a statement.
Look at what that post had, and keep the shape.
pilates at homeYOUR NICHESep 8
Your “pilates at home” keyword is up 25% this week, and its outliers are pulling 45% more than last week's.
The conversation is still climbing.
Join it now, not once it's over.
Know why a video worked before you make yours
ContentScout reads transcripts and thumbnails at scale, so you can study the opening, the structure and the packaging of what already worked in your category, and plan yours on top of it.
[no persons detected]
[mood: aesthetic]
[setting: home]
[production: phone]
What tells you an idea will land:
Three channels covered this topic and all three beat their medianThe same question appears in 200 comments across the categoryVideos under 8 minutes are outperforming long form hereThree channels covered this topic and all three beat their medianThe same question appears in 200 comments across the categoryVideos under 8 minutes are outperforming long form hereThree channels covered this topic and all three beat their medianThe same question appears in 200 comments across the categoryVideos under 8 minutes are outperforming long form hereThree channels covered this topic and all three beat their medianThe same question appears in 200 comments across the categoryVideos under 8 minutes are outperforming long form hereThree channels covered this topic and all three beat their medianThe same question appears in 200 comments across the categoryVideos under 8 minutes are outperforming long form hereThree channels covered this topic and all three beat their medianThe same question appears in 200 comments across the categoryVideos under 8 minutes are outperforming long form hereThree channels covered this topic and all three beat their medianThe same question appears in 200 comments across the categoryVideos under 8 minutes are outperforming long form hereThree channels covered this topic and all three beat their medianThe same question appears in 200 comments across the categoryVideos under 8 minutes are outperforming long form here
The research that decides what is worth shooting
A viral library to model packaging
Proven videos by category and format, so the reference for a thumbnail or an opening is a search away.
Trends worth a production slot
Catch a topic while it is climbing, so the video lands while people are still searching for it.
Alerts across your category
A competitor breaking out, a topic taking off, a format cooling down. The signals that reopen a content calendar.
“ContentScout is the closest I've been to having a content director: my metrics and my competitors in one place, ideas out of my own data, and a workspace per client. And it connects with Claude.”
Teo Visuals
Video editor and agency owner
@teovisuals
“I manage my personal brand and my clients' content here. I explore trends, see which posts worked and why, and get ideas that don't sound generic. Creating for yourself is the hardest part, and this makes it easy.”
Sara
Freelance content manager
@sara_quintero02
“ContentScout's AI really understands my niche. It's not generic slop, it reads my audience the way a strategist would.”
Tomi G
YouTuber
@tunigoya
Ask Scouty anything about your data
Plug your social brain into your assistant.
Connect ContentScout through MCP and your assistant works with your real data: your accounts, your niche and your competitors.
Autopilot is only autopilot if it knows what to do.
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Manage 100s of clients without hiring more. Give them answers and results before they even ask.
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Find creators, winning topics and strategies. Build campaigns that improve on autopilot.
For top creators
For creators serious about their content game who want to grow their organic content.
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Use ContentScout to find what's winning and spot content that prints money.
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FAQ
It reads the channels in your category and the conversation around your topics, and shows which ideas already beat their own median elsewhere, which questions keep going unanswered, and which formats are rising. You commit a shoot to something that already has evidence.
Yes. It reads thumbnails and transcripts at scale, so you can study the openings and the framing of the videos that outperformed in your category instead of guessing at them.
No, that is the point. You add the channels once and ContentScout keeps reading all of them daily, comparing each video against that channel's own median rather than against a raw view count.
Yes, and it also covers TikTok and Instagram, which is where a lot of short-form formats start before they reach YouTube.
Only what is already public on the platforms: videos, titles, thumbnails, transcripts, comments and the metrics any channel shows. We never read private or internal data. No DMs, no follower or following lists, no inbox.
Yes. Monthly and annual plans cancel from your account settings, in two clicks, with nobody to talk to on the way out.