Works with Claude. 
@calai.app
Competitor · last 12 posts
Followers
380K
Views
No data
Engagement
0.1%
Top outlier
12.5x
Instagram monitoring for the mentions nobody tagged
Your Instagram insights end at your own profile. Your brand does not:
- Catch your brand when it is shown on screen or said out loud in a Reel.
- Read the comments on creator posts and collabs that talk about you.
- Follow competitors' accounts and see their launches the day they post.
- Hand your client or your boss a clear picture of what was said.
- Reels, carousels and comments
- Refreshed every 24 hrs
- Public data only
your new content strategist, aka Scouty
Most Instagram mentions never reach your notifications. They still count
Keep an eye on your competitors’ Instagram
Track any public Instagram account next to yours. ContentScout reads their Reels and carousels every day, flags the posts that beat that account's own median and summarizes the sentiment in the comments. A launch shows up the day it is posted, not a week later.
Analytics
@cocinaconmarta
Your metrics
Last 30 days · vs previous 30 days148.2K
+4%Followers
Total followers across your connected channels
46
-8%Posts
Posts across your connected channels
3.9M
+22%Views
Total views on your videos and reels
312.4K
+17%Likes
Total likes received
8.9K
+31%Comments
Comments received
Your hooks
Views don't compare across networks. Pick one to see your hook ranking.
Their pillars
Sample figures. The covers are real posts.
1
200.7K
200.7KContent creation
Topics: content ideas, viral formats, repurpose content, strategy
2.9M49 posts
2
341.9K
341.9KSocial media strategy
Topics: instagram growth, follower growth, viralization
2.2M30 posts
3
222.5K
222.5KMonetization tips
Topics: business growth, testimonials, sales message, lead magnets
1M11 posts
4
30.9K
30.9KVideo editing
Topics: edit audio, editing tips, video layout, record videos
894.4K8 posts
5
10.3K
10.3KPersonal growth
Topics: overcome fear, motivation, weekly organization
697.2K21 posts
Content creation is their strongest topic: their most-posted and their best average performance.
Posting consistency
Last 30 days
20 posts · 17 active days
SMTWTFS
LessMore
Outliers from your competitors
@xntonio9
Outlier 3.5xHighly saved
Day 1. SOMBRERO FLICK‼️🇧🇷 #xntonio #football#Soccer#footballtiktok#tutorial
4.2M261.1K72580.0K8.5K
@naughtyfork
Outlier 2.8xLikes above averageHighly saved
Some delish dishes in NYC this week! #nyc #Foodie #fyp #nycfood
341.9K34.4K12011.6K4.6K
@maki.techhh
Outlier 2.5xLikes above averageHighly saved
My vacation gaming setup specs 🖤 | #techtok #setup #minimalist #setupgaming #peripherals | @CozyDanny
630.2K56.5K4928.4K2.1K
On competitor accounts, see:
New launches and campaignsReels beating their medianCarousel vs Reel mixCollabs with creatorsComment sentimentPosting frequencyHooks on their coversFollower changesNew launches and campaignsReels beating their medianCarousel vs Reel mixCollabs with creatorsComment sentimentPosting frequencyHooks on their coversFollower changesNew launches and campaignsReels beating their medianCarousel vs Reel mixCollabs with creatorsComment sentimentPosting frequencyHooks on their coversFollower changesNew launches and campaignsReels beating their medianCarousel vs Reel mixCollabs with creatorsComment sentimentPosting frequencyHooks on their coversFollower changes
Your brand name as a keyword, read inside the post
Track your brand and product names as keywords. ContentScout matches them in captions, in the text on covers and in what is said in the Reel, then logs posts, creators and views per day.
A creator holding your product up in a Reel without tagging you shows up the same way a tag would.
Tracking
Follow what gets published about a topic on TikTok, Instagram and YouTube, and who is publishing it.
nyc food
TT
Posts
30
Top post
2.7Mviews
Last run
2h ago
soccer skills
TT
Posts
30
Top post
42Mviews
Last run
6h ago
gaming setup
TT
Posts
30
Top post
2.1Mviews
Last run
yesterday
makeup tutorial
TT
Posts
30
Top post
5.5Mviews
Last run
15h ago
ecommerce tips
TT
Posts
30
Top post
219Kviews
Last run
3h ago
What you can monitor on Instagram:
Untagged brand mentionsProduct names in ReelsMentions in creator collabsComment complaintsDaily mention volumeSentiment week over weekUntagged brand mentionsProduct names in ReelsMentions in creator collabsComment complaintsDaily mention volumeSentiment week over weekUntagged brand mentionsProduct names in ReelsMentions in creator collabsComment complaintsDaily mention volumeSentiment week over weekUntagged brand mentionsProduct names in ReelsMentions in creator collabsComment complaintsDaily mention volumeSentiment week over week
A weekly answer to “what did Instagram say about us?”
ContentScout reads your brand and your competitors on Instagram every day, one workspace per client,
keeps a daily history of mentions, views and sentiment, and Scouty sums up the week,
so the update to your client or your boss takes minutes.
Marketing & Social MediaYOUR NICHESep 9
58% of the viral posts in your niche are shot at home.
Across the other niches it's 37%. It doesn't say that's what made them viral, it says what the ones that got there look like.
Bring it into your content without copying anyone.
@calai.appCOMPETITORSSep 9@calai.app's videos between 10 and 15 seconds median 2.4× the views of everything longer they post.
Measured on their last 60 posts, against their own median.
Try that length on your next video.
@sephoraYOUR ACCOUNTSSep 9You've posted about pricing 5 times. All 5 beat your median, and no other topic does that.
It's your most reliable topic, and the one you post least.
Move it up in next week's calendar.
@sephoraYOUR ACCOUNTSSep 8Videos you record with an office background do 2× better than the rest of yours.
Same length, same topics. What changes is the room.
Shoot the next two there and compare.
@hormoziCOMPETITORSSep 8Their best recent post ran 7.2× @hormozi's own median after switching the hook to a question.
Their three previous posts opened with a statement.
Look at what that post had, and keep the shape.
pilates at homeYOUR NICHESep 8
Your “pilates at home” keyword is up 25% this week, and its outliers are pulling 45% more than last week's.
The conversation is still climbing.
Join it now, not once it's over.
Marketing & Social MediaYOUR NICHESep 9
58% of the viral posts in your niche are shot at home.
Across the other niches it's 37%. It doesn't say that's what made them viral, it says what the ones that got there look like.
Bring it into your content without copying anyone.
@calai.appCOMPETITORSSep 9@calai.app's videos between 10 and 15 seconds median 2.4× the views of everything longer they post.
Measured on their last 60 posts, against their own median.
Try that length on your next video.
@sephoraYOUR ACCOUNTSSep 9You've posted about pricing 5 times. All 5 beat your median, and no other topic does that.
It's your most reliable topic, and the one you post least.
Move it up in next week's calendar.
@sephoraYOUR ACCOUNTSSep 8Videos you record with an office background do 2× better than the rest of yours.
Same length, same topics. What changes is the room.
Shoot the next two there and compare.
@hormoziCOMPETITORSSep 8Their best recent post ran 7.2× @hormozi's own median after switching the hook to a question.
Their three previous posts opened with a statement.
Look at what that post had, and keep the shape.
pilates at homeYOUR NICHESep 8
Your “pilates at home” keyword is up 25% this week, and its outliers are pulling 45% more than last week's.
The conversation is still climbing.
Join it now, not once it's over.
A mention without a tag is still a mention
On Instagram, people show a product before they name it, and they name it before they tag it. ContentScout transcribes Reels and reads the text on covers, so the post where a creator reviews you without a single @ lands in your feed with its views and its comments.
[no persons detected]
[mood: aesthetic]
[setting: home]
[production: phone]
What tag-based tracking misses on Instagram:
Your logo on a creator's cover with no @ in the captionYour product named out loud in the middle of a ReelA complaint sitting in the comments of someone else's postYour logo on a creator's cover with no @ in the captionYour product named out loud in the middle of a ReelA complaint sitting in the comments of someone else's postYour logo on a creator's cover with no @ in the captionYour product named out loud in the middle of a ReelA complaint sitting in the comments of someone else's postYour logo on a creator's cover with no @ in the captionYour product named out loud in the middle of a ReelA complaint sitting in the comments of someone else's postYour logo on a creator's cover with no @ in the captionYour product named out loud in the middle of a ReelA complaint sitting in the comments of someone else's postYour logo on a creator's cover with no @ in the captionYour product named out loud in the middle of a ReelA complaint sitting in the comments of someone else's postYour logo on a creator's cover with no @ in the captionYour product named out loud in the middle of a ReelA complaint sitting in the comments of someone else's postYour logo on a creator's cover with no @ in the captionYour product named out loud in the middle of a ReelA complaint sitting in the comments of someone else's post
Instagram monitoring that goes past your own insights
Every account, not just yours
Native insights stop at your profile. ContentScout reads public posts from any account, so your competitors and the creators who talk about you sit in the same view.
Comments with sentiment
The comment section under a creator's Reel is where buyers ask about you. You see the questions and the tone, summarized.
Alerts when something moves
A Reel about you breaking out, a competitor launch, comments turning sour. You hear about it on the next daily refresh.
“ContentScout is the closest I've been to having a content director: my metrics and my competitors in one place, ideas out of my own data, and a workspace per client. And it connects with Claude.”
Teo Visuals
Video editor and agency owner
@teovisuals
“I manage my personal brand and my clients' content here. I explore trends, see which posts worked and why, and get ideas that don't sound generic. Creating for yourself is the hardest part, and this makes it easy.”
Sara
Freelance content manager
@sara_quintero02
“ContentScout's AI really understands my niche. It's not generic slop, it reads my audience the way a strategist would.”
Tomi G
YouTuber
@tunigoya
Ask Scouty about your Instagram mentions
Scouty reads your tracked accounts and keywords and answers in plain words.
Ask Scouty what Instagram said about you
Plug your social brain into your assistant.
Connect ContentScout through MCP and your assistant works with your real data: your accounts, your niche and your competitors.
Autopilot is only autopilot if it knows what to do.
Start free trialWorks with Claude, ChatGPT/Codex and any LLM that supports MCP.
Built for the people who answer for a brand on Instagram
Agencies with Instagram clients
One workspace per client, with their mentions, competitors and a story to tell every Monday.
Social media managers
See what is said about the brand beyond your own profile, before someone forwards you a screenshot.
E-commerce and DTC brands
Find the creators showing your product in Reels and read what their audience asks.
Influencer marketing teams
Follow the collabs you paid for and the ones you did not, with their views and comments.
Local businesses and restaurants
Catch the Reels where customers film your place and say what they thought.
Marketing leads
Get a clear read of brand mentions and competitor launches without living inside the feed.
Start free and see it on your own accounts
No card to start. Plans start at $29 a month.
FAQ
Yes. Track your brand as a keyword and ContentScout looks for it in captions, cover text and Reel transcripts. A creator saying your name out loud or showing your product with the name on screen counts as a mention.
No. Stories are not public data in the way posts are, so ContentScout does not read them. It covers public Reels, carousels and image posts, their comments and their public metrics.
Yes, any public account. ContentScout reads it every 24 hours, shows which posts beat that account's own median, and summarizes what its audience says in the comments.
Tracked accounts and keywords refresh every 24 hours, and alerts fire on that refresh when a condition you set is met: a post about you breaking out, sentiment turning, a competitor posting an outlier. In practice you hear about it within a day, not when someone forwards a screenshot.
A collab is a public post, so yes: if it mentions your brand in the caption, on the cover or out loud, it shows up with its views and comments. You can also track the creator's account directly.
Native insights cover only the account you manage. ContentScout reads public posts from any account, creators and competitors included, and looks for your brand in captions, covers, Reel transcripts and comments. The same plan covers TikTok and YouTube.
Give each client its own workspace with their accounts, competitors and brand keywords. Every keyword keeps a daily history of posts, creators and views with comment sentiment, and Scouty, the built-in chat, can summarize what changed in the week. Pro has 3 workspaces at $49/month and Ultra has 5 at $89/month.
Basic is $29/month with 4 tracked accounts and 2 keywords, Pro is $49/month with 8 accounts and 4 keywords, and Ultra is $89/month with 16 accounts and 12 keywords. Every plan starts with a 5-day free trial, and annual billing gives you 2 months free.