Works with Claude. 
@calai.app
Competitor · last 12 posts
Followers
380K
Views
No data
Engagement
0.1%
Top outlier
12.5x
TikTok monitoring for when one video changes your week
On TikTok a complaint or a rave can reach millions overnight:
- Catch your brand when it is said out loud, the way TikTok mentions happen.
- See a comment section turn while it is still turning.
- Know when a competitor posts a video far above their usual numbers.
- Get the alert within the day, not in next month's report.
- Spoken mentions read from transcripts
- Refreshed every 24 hrs
- Alerts on spikes and sentiment
your new content strategist, aka Scouty
On TikTok, by the time someone sends you the link, it already has a million views
Know when a competitor hits a video far above their usual
Track your competitors' TikTok accounts. ContentScout reads every post daily and measures it against that account's own median, so you see the video that took off, the hook it used and what people said under it, the same day it starts climbing.
Analytics
@cocinaconmarta
Your metrics
Last 30 days · vs previous 30 days148.2K
+4%Followers
Total followers across your connected channels
46
-8%Posts
Posts across your connected channels
3.9M
+22%Views
Total views on your videos and reels
312.4K
+17%Likes
Total likes received
8.9K
+31%Comments
Comments received
Your hooks
Views don't compare across networks. Pick one to see your hook ranking.
Their pillars
Sample figures. The covers are real posts.
1
200.7K
200.7KContent creation
Topics: content ideas, viral formats, repurpose content, strategy
2.9M49 posts
2
341.9K
341.9KSocial media strategy
Topics: instagram growth, follower growth, viralization
2.2M30 posts
3
222.5K
222.5KMonetization tips
Topics: business growth, testimonials, sales message, lead magnets
1M11 posts
4
30.9K
30.9KVideo editing
Topics: edit audio, editing tips, video layout, record videos
894.4K8 posts
5
10.3K
10.3KPersonal growth
Topics: overcome fear, motivation, weekly organization
697.2K21 posts
Content creation is their strongest topic: their most-posted and their best average performance.
Posting consistency
Last 30 days
20 posts · 17 active days
SMTWTFS
LessMore
Outliers from your competitors
@xntonio9
Outlier 3.5xHighly saved
Day 1. SOMBRERO FLICK‼️🇧🇷 #xntonio #football#Soccer#footballtiktok#tutorial
4.2M261.1K72580.0K8.5K
@naughtyfork
Outlier 2.8xLikes above averageHighly saved
Some delish dishes in NYC this week! #nyc #Foodie #fyp #nycfood
341.9K34.4K12011.6K4.6K
@maki.techhh
Outlier 2.5xLikes above averageHighly saved
My vacation gaming setup specs 🖤 | #techtok #setup #minimalist #setupgaming #peripherals | @CozyDanny
630.2K56.5K4928.4K2.1K
On competitor TikTok accounts, see:
Outliers against their medianHooks in the first secondsSounds they usePosting frequencyComment sentimentVideo lengthsFormats that repeatFollower spikesOutliers against their medianHooks in the first secondsSounds they usePosting frequencyComment sentimentVideo lengthsFormats that repeatFollower spikesOutliers against their medianHooks in the first secondsSounds they usePosting frequencyComment sentimentVideo lengthsFormats that repeatFollower spikesOutliers against their medianHooks in the first secondsSounds they usePosting frequencyComment sentimentVideo lengthsFormats that repeatFollower spikes
Mentions that are spoken, caught like they were written
On TikTok people talk to the camera and rarely type your name. Track your brand as a keyword and ContentScout reads the transcript, the on-screen text and the caption of each video.
A stitch or a duet that names you is a post like any other: its transcript gets read too.
Tracking
Follow what gets published about a topic on TikTok, Instagram and YouTube, and who is publishing it.
nyc food
TT
Posts
30
Top post
2.7Mviews
Last run
2h ago
soccer skills
TT
Posts
30
Top post
42Mviews
Last run
6h ago
gaming setup
TT
Posts
30
Top post
2.1Mviews
Last run
yesterday
makeup tutorial
TT
Posts
30
Top post
5.5Mviews
Last run
15h ago
ecommerce tips
TT
Posts
30
Top post
219Kviews
Last run
3h ago
What you can monitor on TikTok:
Spoken brand mentionsProduct names on screenComplaints going viralComment sections turningDaily mention volumeNew creators talking about youSpoken brand mentionsProduct names on screenComplaints going viralComment sections turningDaily mention volumeNew creators talking about youSpoken brand mentionsProduct names on screenComplaints going viralComment sections turningDaily mention volumeNew creators talking about youSpoken brand mentionsProduct names on screenComplaints going viralComment sections turningDaily mention volumeNew creators talking about you
The day it starts, not the week it peaks
ContentScout reads your brand, your posts and your competitors on TikTok every day,
tells you which video is climbing and how the comments read,
so you answer while the video is still being watched.
Marketing & Social MediaYOUR NICHESep 9
58% of the viral posts in your niche are shot at home.
Across the other niches it's 37%. It doesn't say that's what made them viral, it says what the ones that got there look like.
Bring it into your content without copying anyone.
@calai.appCOMPETITORSSep 9@calai.app's videos between 10 and 15 seconds median 2.4× the views of everything longer they post.
Measured on their last 60 posts, against their own median.
Try that length on your next video.
@sephoraYOUR ACCOUNTSSep 9You've posted about pricing 5 times. All 5 beat your median, and no other topic does that.
It's your most reliable topic, and the one you post least.
Move it up in next week's calendar.
@sephoraYOUR ACCOUNTSSep 8Videos you record with an office background do 2× better than the rest of yours.
Same length, same topics. What changes is the room.
Shoot the next two there and compare.
@hormoziCOMPETITORSSep 8Their best recent post ran 7.2× @hormozi's own median after switching the hook to a question.
Their three previous posts opened with a statement.
Look at what that post had, and keep the shape.
pilates at homeYOUR NICHESep 8
Your “pilates at home” keyword is up 25% this week, and its outliers are pulling 45% more than last week's.
The conversation is still climbing.
Join it now, not once it's over.
Marketing & Social MediaYOUR NICHESep 9
58% of the viral posts in your niche are shot at home.
Across the other niches it's 37%. It doesn't say that's what made them viral, it says what the ones that got there look like.
Bring it into your content without copying anyone.
@calai.appCOMPETITORSSep 9@calai.app's videos between 10 and 15 seconds median 2.4× the views of everything longer they post.
Measured on their last 60 posts, against their own median.
Try that length on your next video.
@sephoraYOUR ACCOUNTSSep 9You've posted about pricing 5 times. All 5 beat your median, and no other topic does that.
It's your most reliable topic, and the one you post least.
Move it up in next week's calendar.
@sephoraYOUR ACCOUNTSSep 8Videos you record with an office background do 2× better than the rest of yours.
Same length, same topics. What changes is the room.
Shoot the next two there and compare.
@hormoziCOMPETITORSSep 8Their best recent post ran 7.2× @hormozi's own median after switching the hook to a question.
Their three previous posts opened with a statement.
Look at what that post had, and keep the shape.
pilates at homeYOUR NICHESep 8
Your “pilates at home” keyword is up 25% this week, and its outliers are pulling 45% more than last week's.
The conversation is still climbing.
Join it now, not once it's over.
On TikTok, the comments turn faster than the video
A positive video about you can carry a comment section full of people saying the opposite, and that thread is what the next viewer reads. ContentScout reads the comments on the posts you track, summarizes the sentiment with the questions and complaints that repeat, and alerts you when it turns.
[no persons detected]
[mood: aesthetic]
[setting: home]
[production: phone]
What a caption search misses on TikTok:
"Don't buy this" said to camera with your product in handThe stitch replying to your ad that is getting more views than the adThe question about your shipping repeated in 300 comments"Don't buy this" said to camera with your product in handThe stitch replying to your ad that is getting more views than the adThe question about your shipping repeated in 300 comments"Don't buy this" said to camera with your product in handThe stitch replying to your ad that is getting more views than the adThe question about your shipping repeated in 300 comments"Don't buy this" said to camera with your product in handThe stitch replying to your ad that is getting more views than the adThe question about your shipping repeated in 300 comments"Don't buy this" said to camera with your product in handThe stitch replying to your ad that is getting more views than the adThe question about your shipping repeated in 300 comments"Don't buy this" said to camera with your product in handThe stitch replying to your ad that is getting more views than the adThe question about your shipping repeated in 300 comments"Don't buy this" said to camera with your product in handThe stitch replying to your ad that is getting more views than the adThe question about your shipping repeated in 300 comments"Don't buy this" said to camera with your product in handThe stitch replying to your ad that is getting more views than the adThe question about your shipping repeated in 300 comments
TikTok monitoring at TikTok speed
Every account, not just yours
TikTok's native analytics stop at your own profile. ContentScout reads any public account, so competitors and the creators who mention you sit in the same place.
A daily history per keyword
Posts, creators and views per day for your brand name, so you see a spike start instead of finding it at its peak.
Same-day alerts
A video about you breaking out, sentiment turning, a competitor outlier. Sent on the daily refresh, while you can still answer.
“ContentScout is the closest I've been to having a content director: my metrics and my competitors in one place, ideas out of my own data, and a workspace per client. And it connects with Claude.”
Teo Visuals
Video editor and agency owner
@teovisuals
“I manage my personal brand and my clients' content here. I explore trends, see which posts worked and why, and get ideas that don't sound generic. Creating for yourself is the hardest part, and this makes it easy.”
Sara
Freelance content manager
@sara_quintero02
“ContentScout's AI really understands my niche. It's not generic slop, it reads my audience the way a strategist would.”
Tomi G
YouTuber
@tunigoya
Ask Scouty about your brand on TikTok
Scouty reads your tracked accounts, posts and keywords and answers in plain words.
Ask Scouty what TikTok said about you
Plug your social brain into your assistant.
Connect ContentScout through MCP and your assistant works with your real data: your accounts, your niche and your competitors.
Autopilot is only autopilot if it knows what to do.
Start free trialWorks with Claude, ChatGPT/Codex and any LLM that supports MCP.
For teams whose brand lives or dies on TikTok
DTC and TikTok Shop brands
Find the videos showing your product, the complaints included, before they set the tone.
PR and communications teams
Spot the video that could become a story while it is still a video.
Social media managers
See what is said about the brand outside your own profile and answer the same day.
Agencies with TikTok clients
A workspace per client with brand keywords, competitor accounts and alerts for each.
Creator and UGC managers
Follow the creators who talk about you and how their audience reacts.
Founders of consumer brands
Know when your product is the topic of a video without spending your evenings scrolling.
Start free and see it on your own accounts
No card to start. Plans start at $29 a month.
FAQ
Yes. ContentScout reads the transcript and the on-screen text of each TikTok, so a brand named out loud or shown on screen counts as a mention. Caption and hashtag searches miss most of these.
Tracked keywords, accounts and posts refresh every 24 hours, and alerts go out on that refresh when something you care about moves: a video about you breaking out, a sentiment turn, a competitor outlier. That is the same day for most spikes, not weeks later.
A stitch or a duet is a public TikTok with its own transcript. If it names your brand out loud, on screen or in the caption, it shows up like any other mention.
Track their public accounts in ContentScout. Each post is measured against that account's own median, so a competitor's outlier stands out with its hook, its length and what the audience said in the comments.
Track the post or your brand keyword. ContentScout reads the comment section, summarizes the sentiment with the questions and complaints that repeat, and can alert you when it turns.
No. It does not publish, schedule or reply. It finds and reads what is happening so you or your team can decide how to answer.
Public data only: posts, captions, transcripts, on-screen text, covers, comments and public metrics. No DMs, no inbox, no follower lists, and no access to your TikTok account is needed.
Basic is $29/month with 4 tracked accounts, 2 posts and 2 keywords. Pro is $49/month with 8 accounts and Ultra $89/month with 16, and every plan covers Instagram and YouTube as well. All plans start with a 5-day free trial.