Works with Claude. 
@calai.app
Competitor · last 12 posts
Followers
380K
Views
No data
Engagement
0.1%
Top outlier
12.5x
Social listening for TikTok, where everything is said out loud
On TikTok the caption is three emojis and the opinion is in the video. ContentScout listens to both:
- Transcripts of every tracked video, so a spoken review or complaint can be found.
- Comment sections read and scored for sentiment, where the product questions show up.
- Daily numbers per topic, so you catch a conversation in its first days.
- The sounds and formats carrying a topic, with the videos using them.
- Videos, sounds and comments
- Topics refreshed every 24 hrs
- 10,000+ posts and accounts analyzed daily
your new content strategist, aka Scouty
On TikTok, a week is a long time. Listening has to keep up
Listen to the creators your buyers trust
Track the creators who review, compare and complain in your category. ContentScout reads every new video daily: the transcript, the text on screen and the replies underneath, so you know what they told their audience without watching each one.
Analytics
@cocinaconmarta
Your metrics
Last 30 days · vs previous 30 days148.2K
+4%Followers
Total followers across your connected channels
46
-8%Posts
Posts across your connected channels
3.9M
+22%Views
Total views on your videos and reels
312.4K
+17%Likes
Total likes received
8.9K
+31%Comments
Comments received
Your hooks
Views don't compare across networks. Pick one to see your hook ranking.
Their pillars
Sample figures. The covers are real posts.
1
200.7K
200.7KContent creation
Topics: content ideas, viral formats, repurpose content, strategy
2.9M49 posts
2
341.9K
341.9KSocial media strategy
Topics: instagram growth, follower growth, viralization
2.2M30 posts
3
222.5K
222.5KMonetization tips
Topics: business growth, testimonials, sales message, lead magnets
1M11 posts
4
30.9K
30.9KVideo editing
Topics: edit audio, editing tips, video layout, record videos
894.4K8 posts
5
10.3K
10.3KPersonal growth
Topics: overcome fear, motivation, weekly organization
697.2K21 posts
Content creation is their strongest topic: their most-posted and their best average performance.
Posting consistency
Last 30 days
20 posts · 17 active days
SMTWTFS
LessMore
Outliers from your competitors
@xntonio9
Outlier 3.5xHighly saved
Day 1. SOMBRERO FLICK‼️🇧🇷 #xntonio #football#Soccer#footballtiktok#tutorial
4.2M261.1K72580.0K8.5K
@naughtyfork
Outlier 2.8xLikes above averageHighly saved
Some delish dishes in NYC this week! #nyc #Foodie #fyp #nycfood
341.9K34.4K12011.6K4.6K
@maki.techhh
Outlier 2.5xLikes above averageHighly saved
My vacation gaming setup specs 🖤 | #techtok #setup #minimalist #setupgaming #peripherals | @CozyDanny
630.2K56.5K4928.4K2.1K
On the TikTok creators in your category, reveal:
What they say about products on cameraOn-screen text and hooksSounds they build onQuestions in the commentsOutliers against their own medianVideo lengthsComment sentimentHow often they postWhat they say about products on cameraOn-screen text and hooksSounds they build onQuestions in the commentsOutliers against their own medianVideo lengthsComment sentimentHow often they postWhat they say about products on cameraOn-screen text and hooksSounds they build onQuestions in the commentsOutliers against their own medianVideo lengthsComment sentimentHow often they postWhat they say about products on cameraOn-screen text and hooksSounds they build onQuestions in the commentsOutliers against their own medianVideo lengthsComment sentimentHow often they post
Catch a TikTok conversation on day three, not day thirty
Each keyword you track counts posts, creators and views per day from the moment you add it.
TikTok topics rise and fade in days. If new creators keep joining, you are early. If posts keep coming while views drop, you are late.
Tracking
Follow what gets published about a topic on TikTok, Instagram and YouTube, and who is publishing it.
nyc food
TT
Posts
30
Top post
2.7Mviews
Last run
2h ago
soccer skills
TT
Posts
30
Top post
42Mviews
Last run
6h ago
gaming setup
TT
Posts
30
Top post
2.1Mviews
Last run
yesterday
makeup tutorial
TT
Posts
30
Top post
5.5Mviews
Last run
15h ago
ecommerce tips
TT
Posts
30
Top post
219Kviews
Last run
3h ago
What you can listen for on TikTok:
Spoken brand and product mentionsQuestions driven by the commentsSounds carrying a topicTopic spikes by dayNew creators joining a topicSentiment under the videosSpoken brand and product mentionsQuestions driven by the commentsSounds carrying a topicTopic spikes by dayNew creators joining a topicSentiment under the videosSpoken brand and product mentionsQuestions driven by the commentsSounds carrying a topicTopic spikes by dayNew creators joining a topicSentiment under the videosSpoken brand and product mentionsQuestions driven by the commentsSounds carrying a topicTopic spikes by dayNew creators joining a topicSentiment under the videos
What TikTok said about your topic, summarized every morning
ContentScout reads the TikTok videos and comments you track,
finds the opinions and questions that are spreading,
and tells you which ones are worth answering this week.
Marketing & Social MediaYOUR NICHESep 9
58% of the viral posts in your niche are shot at home.
Across the other niches it's 37%. It doesn't say that's what made them viral, it says what the ones that got there look like.
Bring it into your content without copying anyone.
@calai.appCOMPETITORSSep 9@calai.app's videos between 10 and 15 seconds median 2.4× the views of everything longer they post.
Measured on their last 60 posts, against their own median.
Try that length on your next video.
@sephoraYOUR ACCOUNTSSep 9You've posted about pricing 5 times. All 5 beat your median, and no other topic does that.
It's your most reliable topic, and the one you post least.
Move it up in next week's calendar.
@sephoraYOUR ACCOUNTSSep 8Videos you record with an office background do 2× better than the rest of yours.
Same length, same topics. What changes is the room.
Shoot the next two there and compare.
@hormoziCOMPETITORSSep 8Their best recent post ran 7.2× @hormozi's own median after switching the hook to a question.
Their three previous posts opened with a statement.
Look at what that post had, and keep the shape.
pilates at homeYOUR NICHESep 8
Your “pilates at home” keyword is up 25% this week, and its outliers are pulling 45% more than last week's.
The conversation is still climbing.
Join it now, not once it's over.
Marketing & Social MediaYOUR NICHESep 9
58% of the viral posts in your niche are shot at home.
Across the other niches it's 37%. It doesn't say that's what made them viral, it says what the ones that got there look like.
Bring it into your content without copying anyone.
@calai.appCOMPETITORSSep 9@calai.app's videos between 10 and 15 seconds median 2.4× the views of everything longer they post.
Measured on their last 60 posts, against their own median.
Try that length on your next video.
@sephoraYOUR ACCOUNTSSep 9You've posted about pricing 5 times. All 5 beat your median, and no other topic does that.
It's your most reliable topic, and the one you post least.
Move it up in next week's calendar.
@sephoraYOUR ACCOUNTSSep 8Videos you record with an office background do 2× better than the rest of yours.
Same length, same topics. What changes is the room.
Shoot the next two there and compare.
@hormoziCOMPETITORSSep 8Their best recent post ran 7.2× @hormozi's own median after switching the hook to a question.
Their three previous posts opened with a statement.
Look at what that post had, and keep the shape.
pilates at homeYOUR NICHESep 8
Your “pilates at home” keyword is up 25% this week, and its outliers are pulling 45% more than last week's.
The conversation is still climbing.
Join it now, not once it's over.
TikTok talks in video. ContentScout transcribes it
Most TikTok captions say almost nothing. The review, the comparison and the complaint are spoken, and the follow-up questions are in the comments. ContentScout transcribes the audio, reads the text on screen and analyzes the comment section of every video it tracks. A creator naming your brand out loud counts as a mention, tag or no tag.
[no persons detected]
[mood: aesthetic]
[setting: home]
[production: phone]
What a caption search on TikTok never catches:
A creator naming your product in a video captioned only with emojisThe 'where did you get that' question under every video in a trendA reply video that flipped the mood of a topic overnightA creator naming your product in a video captioned only with emojisThe 'where did you get that' question under every video in a trendA reply video that flipped the mood of a topic overnightA creator naming your product in a video captioned only with emojisThe 'where did you get that' question under every video in a trendA reply video that flipped the mood of a topic overnightA creator naming your product in a video captioned only with emojisThe 'where did you get that' question under every video in a trendA reply video that flipped the mood of a topic overnightA creator naming your product in a video captioned only with emojisThe 'where did you get that' question under every video in a trendA reply video that flipped the mood of a topic overnightA creator naming your product in a video captioned only with emojisThe 'where did you get that' question under every video in a trendA reply video that flipped the mood of a topic overnightA creator naming your product in a video captioned only with emojisThe 'where did you get that' question under every video in a trendA reply video that flipped the mood of a topic overnightA creator naming your product in a video captioned only with emojisThe 'where did you get that' question under every video in a trendA reply video that flipped the mood of a topic overnight
Built for a platform where a trend lasts days
Sounds, hashtags and topics as they climb
On TikTok the sound often is the conversation. See which audios and topics are rising now, with the videos using them.
Comment sentiment, per topic
Opinions on TikTok live in the replies. ContentScout scores the comments under the videos you track and shows which way they lean.
Alerts the same day
A topic spikes, sentiment flips, a competitor posts a video far above their median. Data refreshes every 24 hours, so you hear about it while the topic is still moving.
“ContentScout is the closest I've been to having a content director: my metrics and my competitors in one place, ideas out of my own data, and a workspace per client. And it connects with Claude.”
Teo Visuals
Video editor and agency owner
@teovisuals
“I manage my personal brand and my clients' content here. I explore trends, see which posts worked and why, and get ideas that don't sound generic. Creating for yourself is the hardest part, and this makes it easy.”
Sara
Freelance content manager
@sara_quintero02
“ContentScout's AI really understands my niche. It's not generic slop, it reads my audience the way a strategist would.”
Tomi G
YouTuber
@tunigoya
Ask Scouty what TikTok is saying
Scouty answers from the TikTok videos, transcripts and comments you track.
Ask Scouty about your TikTok topics
Plug your social brain into your assistant.
Connect ContentScout through MCP and your assistant works with your real data: your accounts, your niche and your competitors.
Autopilot is only autopilot if it knows what to do.
Start free trialWorks with Claude, ChatGPT/Codex and any LLM that supports MCP.
Who listens to TikTok with ContentScout
Consumer brands
Hear how people review and compare products like yours, in the videos and in the comments.
Social media managers
Know what your category is talking about this week, not last month.
Agencies
One workspace per client, each with its own creators, keywords and alerts.
Influencer marketing teams
Hear what a creator has said about your category before you sign them.
TikTok creators
Turn the questions in your niche's comments into your next videos.
Teams using Claude or ChatGPT
Connect the MCP and let your assistant pull TikTok findings into the tools you already use.
Start free and see it on your own accounts
No card to start. Plans start at $29 a month.
FAQ
You need a tool that transcribes the videos, because on TikTok the text is thin: short captions and a few hashtags. ContentScout transcribes public TikTok videos, reads covers and on-screen text, and analyzes the comment sections, so you track a topic by what people actually say. Each tracked keyword builds a daily history of posts, creators and views.
Yes. ContentScout reads what is said and shown in the video, so a creator naming your brand out loud counts as a mention even without a tag. Track your brand and product names as keywords, and set an alert for when the sentiment around them turns.
Track it as a keyword and watch the daily curve of posts, creators and views, which refreshes every 24 hours. If new creators keep joining, it is still early. If posts keep coming while views drop, it is late.
Yes. ContentScout shows the audios, hashtags and topics that are climbing, with the videos using them, and Scouty can tell you which sounds the accounts you track are using. That matters on TikTok because a sound often carries a whole topic.
ContentScout scores the sentiment of the public comment sections of the TikTok videos and keywords you track, and Scouty, the built-in chat, summarizes the questions and complaints that repeat. On TikTok the comments are often where product questions and honest opinions show up first.
No. ContentScout reads public TikTok data: videos, captions, covers, transcripts, on-screen text, comments and public metrics. It never reads DMs, private accounts or follower lists.
No. It does not schedule or publish, and it does not generate videos. It tells you what is being said and what to make. Through the MCP, Claude or ChatGPT can take those findings to the scheduler and creative tools you already use.
Basic is $29/month with 4 tracked accounts and 2 keywords, Pro $49/month with 8 accounts and 4 keywords, and Ultra $89/month with 16 accounts and 12 keywords. Every plan starts with a 5-day free trial, and annual billing gives you 2 months free.