Works with Claude. 
@calai.app
Competitor · last 12 posts
Followers
380K
Views
No data
Engagement
0.1%
Top outlier
12.5x
Social listening for video and image
The conversation stopped being text. Your listening tool did not:
- Read what a video says out loud, through its transcript.
- Read what a cover shows: the setting, the text on screen, whether anyone appears.
- Read the comment sections underneath, where people actually react.
- Transcripts, covers and comments
- 10,000+ posts and accounts analyzed daily
- TikTok, Instagram and YouTube
A keyword search cannot hear a video
Analyze the image, not the caption around it
Visual social listening means reading the post itself: what is on screen, where it was shot, how it opens and what is said. That is where the pattern lives, and no caption describes it.
Analytics
@cocinaconmarta
Your metrics
Last 30 days · vs previous 30 days148.2K
+4%Followers
Total followers across your connected channels
46
-8%Posts
Posts across your connected channels
3.9M
+22%Views
Total views on your videos and reels
312.4K
+17%Likes
Total likes received
8.9K
+31%Comments
Comments received
Your hooks
Views don't compare across networks. Pick one to see your hook ranking.
Their pillars
Sample figures. The covers are real posts.
1
200.7K
200.7KContent creation
Topics: content ideas, viral formats, repurpose content, strategy
2.9M49 posts
2
341.9K
341.9KSocial media strategy
Topics: instagram growth, follower growth, viralization
2.2M30 posts
3
222.5K
222.5KMonetization tips
Topics: business growth, testimonials, sales message, lead magnets
1M11 posts
4
30.9K
30.9KVideo editing
Topics: edit audio, editing tips, video layout, record videos
894.4K8 posts
5
10.3K
10.3KPersonal growth
Topics: overcome fear, motivation, weekly organization
697.2K21 posts
Content creation is their strongest topic: their most-posted and their best average performance.
Posting consistency
Last 30 days
20 posts · 17 active days
SMTWTFS
LessMore
Outliers from your competitors
@xntonio9
Outlier 3.5xHighly saved
Day 1. SOMBRERO FLICK‼️🇧🇷 #xntonio #football#Soccer#footballtiktok#tutorial
4.2M261.1K72580.0K8.5K
@naughtyfork
Outlier 2.8xLikes above averageHighly saved
Some delish dishes in NYC this week! #nyc #Foodie #fyp #nycfood
341.9K34.4K12011.6K4.6K
@maki.techhh
Outlier 2.5xLikes above averageHighly saved
My vacation gaming setup specs 🖤 | #techtok #setup #minimalist #setupgaming #peripherals | @CozyDanny
630.2K56.5K4928.4K2.1K
What we read inside a post:
Spoken transcriptText on screenSetting and production styleWhether people appearMood and framingOpening and hook typeVideo length and pacingComment sectionsSpoken transcriptText on screenSetting and production styleWhether people appearMood and framingOpening and hook typeVideo length and pacingComment sectionsSpoken transcriptText on screenSetting and production styleWhether people appearMood and framingOpening and hook typeVideo length and pacingComment sectionsSpoken transcriptText on screenSetting and production styleWhether people appearMood and framingOpening and hook typeVideo length and pacingComment sections
Track a topic and get what was actually said about it
Every post that surfaces for your keyword can be transcribed and read, not just matched by its caption.
A brand mentioned out loud in a video is a mention. Your current tool never saw it.
Tracking
Follow what gets published about a topic on TikTok, Instagram and YouTube, and who is publishing it.
nyc food
TT
Posts
30
Top post
2.7Mviews
Last run
2h ago
soccer skills
TT
Posts
30
Top post
42Mviews
Last run
6h ago
gaming setup
TT
Posts
30
Top post
2.1Mviews
Last run
yesterday
makeup tutorial
TT
Posts
30
Top post
5.5Mviews
Last run
15h ago
ecommerce tips
TT
Posts
30
Top post
219Kviews
Last run
3h ago
What visual listening lets you track:
Mentions with no tagFormats spreading in a nicheVisual patterns in viral postsSentiment analysisTopic evolutionProduction styles that outperformMentions with no tagFormats spreading in a nicheVisual patterns in viral postsSentiment analysisTopic evolutionProduction styles that outperformMentions with no tagFormats spreading in a nicheVisual patterns in viral postsSentiment analysisTopic evolutionProduction styles that outperformMentions with no tagFormats spreading in a nicheVisual patterns in viral postsSentiment analysisTopic evolutionProduction styles that outperform
The patterns a text-only tool cannot see
ContentScout reads video and image across your niche 24/7,
and turns it into findings you can act on,
so listening finally covers where the conversation lives.
Marketing & Social MediaYOUR NICHESep 9
58% of the viral posts in your niche are shot at home.
Across the other niches it's 37%. It doesn't say that's what made them viral, it says what the ones that got there look like.
Bring it into your content without copying anyone.
@calai.appCOMPETITORSSep 9@calai.app's videos between 10 and 15 seconds median 2.4× the views of everything longer they post.
Measured on their last 60 posts, against their own median.
Try that length on your next video.
@sephoraYOUR ACCOUNTSSep 9You've posted about pricing 5 times. All 5 beat your median, and no other topic does that.
It's your most reliable topic, and the one you post least.
Move it up in next week's calendar.
@sephoraYOUR ACCOUNTSSep 8Videos you record with an office background do 2× better than the rest of yours.
Same length, same topics. What changes is the room.
Shoot the next two there and compare.
@hormoziCOMPETITORSSep 8Their best recent post ran 7.2× @hormozi's own median after switching the hook to a question.
Their three previous posts opened with a statement.
Look at what that post had, and keep the shape.
pilates at homeYOUR NICHESep 8
Your “pilates at home” keyword is up 25% this week, and its outliers are pulling 45% more than last week's.
The conversation is still climbing.
Join it now, not once it's over.
Marketing & Social MediaYOUR NICHESep 9
58% of the viral posts in your niche are shot at home.
Across the other niches it's 37%. It doesn't say that's what made them viral, it says what the ones that got there look like.
Bring it into your content without copying anyone.
@calai.appCOMPETITORSSep 9@calai.app's videos between 10 and 15 seconds median 2.4× the views of everything longer they post.
Measured on their last 60 posts, against their own median.
Try that length on your next video.
@sephoraYOUR ACCOUNTSSep 9You've posted about pricing 5 times. All 5 beat your median, and no other topic does that.
It's your most reliable topic, and the one you post least.
Move it up in next week's calendar.
@sephoraYOUR ACCOUNTSSep 8Videos you record with an office background do 2× better than the rest of yours.
Same length, same topics. What changes is the room.
Shoot the next two there and compare.
@hormoziCOMPETITORSSep 8Their best recent post ran 7.2× @hormozi's own median after switching the hook to a question.
Their three previous posts opened with a statement.
Look at what that post had, and keep the shape.
pilates at homeYOUR NICHESep 8
Your “pilates at home” keyword is up 25% this week, and its outliers are pulling 45% more than last week's.
The conversation is still climbing.
Join it now, not once it's over.
Listening that opens the post instead of skimming its caption
ContentScout transcribes what is said, reads what the cover shows and goes through the comments, at scale, across your whole niche. That is how a listening report can tell you the setting, the opening and the promise behind what worked.
[no persons detected]
[mood: aesthetic]
[setting: home]
[production: phone]
Findings that only exist if you read the video:
58% of the viral posts in this niche were shot at homeUGC with a hands-only opening outperforms face-to-camera hereYour brand was named out loud in a video nobody tagged58% of the viral posts in this niche were shot at homeUGC with a hands-only opening outperforms face-to-camera hereYour brand was named out loud in a video nobody tagged58% of the viral posts in this niche were shot at homeUGC with a hands-only opening outperforms face-to-camera hereYour brand was named out loud in a video nobody tagged58% of the viral posts in this niche were shot at homeUGC with a hands-only opening outperforms face-to-camera hereYour brand was named out loud in a video nobody tagged58% of the viral posts in this niche were shot at homeUGC with a hands-only opening outperforms face-to-camera hereYour brand was named out loud in a video nobody tagged58% of the viral posts in this niche were shot at homeUGC with a hands-only opening outperforms face-to-camera hereYour brand was named out loud in a video nobody tagged58% of the viral posts in this niche were shot at homeUGC with a hands-only opening outperforms face-to-camera hereYour brand was named out loud in a video nobody tagged58% of the viral posts in this niche were shot at homeUGC with a hands-only opening outperforms face-to-camera hereYour brand was named out loud in a video nobody tagged
Built for the platforms where nobody writes anymore
A viral library you can filter visually
Filter by production style, setting, mood and format, which is impossible when a tool only indexes words.
Trends read from the video
A trend is a shape: an opening, a beat, a framing. We read it from the posts instead of from a hashtag count.
Alerts on untagged mentions
The mention spoken on camera that no tag-based alert will ever catch.
“ContentScout is the closest I've been to having a content director: my metrics and my competitors in one place, ideas out of my own data, and a workspace per client. And it connects with Claude.”
Teo Visuals
Video editor and agency owner
@teovisuals
“I manage my personal brand and my clients' content here. I explore trends, see which posts worked and why, and get ideas that don't sound generic. Creating for yourself is the hardest part, and this makes it easy.”
Sara
Freelance content manager
@sara_quintero02
“ContentScout's AI really understands my niche. It's not generic slop, it reads my audience the way a strategist would.”
Tomi G
YouTuber
@tunigoya
Ask Scouty anything about your data
Plug your social brain into your assistant.
Connect ContentScout through MCP and your assistant works with your real data: your accounts, your niche and your competitors.
Autopilot is only autopilot if it knows what to do.
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FAQ
Listening that reads the post itself and not only the text around it: the spoken transcript, what the cover shows, the setting, the format, and the comments underneath. On video-first platforms, that is most of the message.
Because they were built to index text and match keywords. A video has almost no text to index: the words are spoken, the message is on screen and the reaction is in the comments. Matching a caption misses all three.
Yes, and it is the clearest example of why this matters. A creator saying your name out loud is a mention that a tag-based alert will never surface.
The spoken transcript, the text on screen, the setting and production style, whether people appear, the opening, the length and the comment section.
TikTok, Instagram and YouTube, which is where video-first conversation actually happens.
Only what is already public on the platforms: posts, captions, covers, transcripts, comments and the metrics any profile shows. We never read private or internal data. No DMs, no follower or following lists, no inbox.