Social listening for video and image
The conversation stopped being text. Your listening tool did not:
- Read what a video says out loud, through its transcript.
- Read what a cover shows: the setting, the text on screen, whether anyone appears.
- Read the comment sections underneath, where people actually react.
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Which of @rivalfit's posts beat their median this month, and why?
Scoutycompared 26 posts against their own median- Transcripts, covers and comments
- 10,000+ posts and accounts analyzed daily
- TikTok, Instagram and YouTube
analyze
A keyword search cannot hear a video
Analyze the image, not the caption around it
Visual social listening means reading the post itself: what is on screen, where it was shot, how it opens and what is said. That is where the pattern lives, and no caption describes it.
See it on a real post →
What we read inside a post:
- Spoken transcript
- Text on screen
- Setting and production style
- Whether people appear
- Mood and framing
- Opening and hook type
- Video length and pacing
- Comment sections
Track a topic and get what was actually said about it
Every post that surfaces for your keyword can be transcribed and read, not just matched by its caption.
A brand mentioned out loud in a video is a mention. Your current tool never saw it.
Track a topic →
What visual listening lets you track:
- Mentions with no tag
- Formats spreading in a niche
- Visual patterns in viral posts
- Sentiment analysis
- Topic evolution
- Production styles that outperform
insights and alerts
Listening that opens the post instead of skimming its caption
ContentScout transcribes what is said, reads what the cover shows and goes through the comments, at scale, across your whole niche. That is how a listening report can tell you the setting, the opening and the promise behind what worked.
See what's inside a post →Findings that only exist if you read the video:
- 58% of the viral posts in this niche were shot at home
- UGC with a hands-only opening outperforms face-to-camera here
- Your brand was named out loud in a video nobody tagged
Built for the platforms where nobody writes anymore
A viral library you can filter visually
Filter by production style, setting, mood and format, which is impossible when a tool only indexes words.
Trends read from the video
A trend is a shape: an opening, a beat, a framing. We read it from the posts instead of from a hashtag count.
Alerts on untagged mentions
The mention spoken on camera that no tag-based alert will ever catch.
what they say
Like having a content director, creative strategist and data analyst, all at once.
"ContentScout is the closest I’ve been to having a content director: my metrics and my competitors in one place, ideas out of my own data, and a workspace per client. And it connects with Claude."
Teo VisualsAgency owner · @teovisuals"I manage my personal brand and my clients’ content here. I explore trends, see which posts worked and why, and get ideas that don’t sound generic. Creating for yourself is the hardest part, and this makes it easy."
SaraFreelance content manager · @sara_quintero02"ContentScout’s AI really understands my niche. It’s not generic slop, it reads my audience the way a strategist would."
Tomi GYouTuber · @tunigoyafaq
What people ask us
Anything else? Book 30 minutes with the team and we'll look at it with your accounts.
Book a call →What is visual social listening?
Listening that reads the post itself and not only the text around it: the spoken transcript, what the cover shows, the setting, the format, and the comments underneath. On video-first platforms, that is most of the message.
Why can't a normal listening tool do this?
Because they were built to index text and match keywords. A video has almost no text to index: the words are spoken, the message is on screen and the reaction is in the comments. Matching a caption misses all three.
Does it catch mentions when nobody tags the brand?
Yes, and it is the clearest example of why this matters. A creator saying your name out loud is a mention that a tag-based alert will never surface.
What exactly do you read inside a post?
The spoken transcript, the text on screen, the setting and production style, whether people appear, the opening, the length and the comment section.
Which platforms does it cover?
TikTok, Instagram and YouTube, which is where video-first conversation actually happens.
What data does ContentScout access?
Only what is already public on the platforms: posts, captions, covers, transcripts, comments and the metrics any profile shows. We never read private or internal data. No DMs, no follower or following lists, no inbox.
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