Works with Claude. 
@calai.app
Competitor · last 12 posts
Followers
380K
Views
No data
Engagement
0.1%
Top outlier
12.5x
Social listening for YouTube Shorts, across the whole short-form feed
A Short rarely lives only on YouTube. The same format, audio and topic usually run on TikTok and Reels too. ContentScout listens to all three:
- Track one keyword and follow it on Shorts, TikTok and Instagram from the same place.
- Transcripts and on-screen text for short videos whose caption says nothing.
- Outliers against each channel's median, so a lucky spike looks different from a real signal.
- See which of your long-form topics people already watch as Shorts.
- YouTube Shorts, TikTok and Reels
- Transcripts and on-screen text
- Refreshed every 24 hrs
your new content strategist, aka Scouty
The Shorts feed changes every week. Your read of it should too
Track the channels winning on Shorts
Add the channels in your niche that post Shorts and ContentScout reads every new one daily: what is said, what the text on screen says and which ones beat the channel's own median. Add your own channel too, and you can compare your long-form topics with what the niche watches short.
Analytics
@cocinaconmarta
Your metrics
Last 30 days · vs previous 30 days148.2K
+4%Followers
Total followers across your connected channels
46
-8%Posts
Posts across your connected channels
3.9M
+22%Views
Total views on your videos and reels
312.4K
+17%Likes
Total likes received
8.9K
+31%Comments
Comments received
Your hooks
Views don't compare across networks. Pick one to see your hook ranking.
Their pillars
Sample figures. The covers are real posts.
1
200.7K
200.7KContent creation
Topics: content ideas, viral formats, repurpose content, strategy
2.9M49 posts
2
341.9K
341.9KSocial media strategy
Topics: instagram growth, follower growth, viralization
2.2M30 posts
3
222.5K
222.5KMonetization tips
Topics: business growth, testimonials, sales message, lead magnets
1M11 posts
4
30.9K
30.9KVideo editing
Topics: edit audio, editing tips, video layout, record videos
894.4K8 posts
5
10.3K
10.3KPersonal growth
Topics: overcome fear, motivation, weekly organization
697.2K21 posts
Content creation is their strongest topic: their most-posted and their best average performance.
Posting consistency
Last 30 days
20 posts · 17 active days
SMTWTFS
LessMore
Outliers from your competitors
@xntonio9
Outlier 3.5xHighly saved
Day 1. SOMBRERO FLICK‼️🇧🇷 #xntonio #football#Soccer#footballtiktok#tutorial
4.2M261.1K72580.0K8.5K
@naughtyfork
Outlier 2.8xLikes above averageHighly saved
Some delish dishes in NYC this week! #nyc #Foodie #fyp #nycfood
341.9K34.4K12011.6K4.6K
@maki.techhh
Outlier 2.5xLikes above averageHighly saved
My vacation gaming setup specs 🖤 | #techtok #setup #minimalist #setupgaming #peripherals | @CozyDanny
630.2K56.5K4928.4K2.1K
On the channels posting Shorts in your niche, reveal:
Spoken hooks in the first secondsOn-screen textAudios they reuseOutliers against their own medianTopics they post short vs longPosting frequencyComment sentimentVideo lengthsSpoken hooks in the first secondsOn-screen textAudios they reuseOutliers against their own medianTopics they post short vs longPosting frequencyComment sentimentVideo lengthsSpoken hooks in the first secondsOn-screen textAudios they reuseOutliers against their own medianTopics they post short vs longPosting frequencyComment sentimentVideo lengthsSpoken hooks in the first secondsOn-screen textAudios they reuseOutliers against their own medianTopics they post short vs longPosting frequencyComment sentimentVideo lengths
One topic, three short-form feeds
Track a keyword and ContentScout follows it on YouTube Shorts, TikTok and Instagram, with posts, creators and views per day.
A topic climbing on all three is a format worth making. One that only moves on one platform might just be that feed's week.
Tracking
Follow what gets published about a topic on TikTok, Instagram and YouTube, and who is publishing it.
nyc food
TT
Posts
30
Top post
2.7Mviews
Last run
2h ago
soccer skills
TT
Posts
30
Top post
42Mviews
Last run
6h ago
gaming setup
TT
Posts
30
Top post
2.1Mviews
Last run
yesterday
makeup tutorial
TT
Posts
30
Top post
5.5Mviews
Last run
15h ago
ecommerce tips
TT
Posts
30
Top post
219Kviews
Last run
3h ago
What you can listen for in short-form:
The same topic on Shorts, TikTok and ReelsAudios moving between platformsFormats repeating across feedsDaily spikes per keywordNew creators in a topicQuestions in Shorts commentsThe same topic on Shorts, TikTok and ReelsAudios moving between platformsFormats repeating across feedsDaily spikes per keywordNew creators in a topicQuestions in Shorts commentsThe same topic on Shorts, TikTok and ReelsAudios moving between platformsFormats repeating across feedsDaily spikes per keywordNew creators in a topicQuestions in Shorts commentsThe same topic on Shorts, TikTok and ReelsAudios moving between platformsFormats repeating across feedsDaily spikes per keywordNew creators in a topicQuestions in Shorts comments
Which long videos deserve a Short
ContentScout shows which topics are moving in short-form,
Scouty compares them with what your channel already covers and suggests hooks,
and you decide which long videos to cut into Shorts first.
Marketing & Social MediaYOUR NICHESep 9
58% of the viral posts in your niche are shot at home.
Across the other niches it's 37%. It doesn't say that's what made them viral, it says what the ones that got there look like.
Bring it into your content without copying anyone.
@calai.appCOMPETITORSSep 9@calai.app's videos between 10 and 15 seconds median 2.4× the views of everything longer they post.
Measured on their last 60 posts, against their own median.
Try that length on your next video.
@sephoraYOUR ACCOUNTSSep 9You've posted about pricing 5 times. All 5 beat your median, and no other topic does that.
It's your most reliable topic, and the one you post least.
Move it up in next week's calendar.
@sephoraYOUR ACCOUNTSSep 8Videos you record with an office background do 2× better than the rest of yours.
Same length, same topics. What changes is the room.
Shoot the next two there and compare.
@hormoziCOMPETITORSSep 8Their best recent post ran 7.2× @hormozi's own median after switching the hook to a question.
Their three previous posts opened with a statement.
Look at what that post had, and keep the shape.
pilates at homeYOUR NICHESep 8
Your “pilates at home” keyword is up 25% this week, and its outliers are pulling 45% more than last week's.
The conversation is still climbing.
Join it now, not once it's over.
Marketing & Social MediaYOUR NICHESep 9
58% of the viral posts in your niche are shot at home.
Across the other niches it's 37%. It doesn't say that's what made them viral, it says what the ones that got there look like.
Bring it into your content without copying anyone.
@calai.appCOMPETITORSSep 9@calai.app's videos between 10 and 15 seconds median 2.4× the views of everything longer they post.
Measured on their last 60 posts, against their own median.
Try that length on your next video.
@sephoraYOUR ACCOUNTSSep 9You've posted about pricing 5 times. All 5 beat your median, and no other topic does that.
It's your most reliable topic, and the one you post least.
Move it up in next week's calendar.
@sephoraYOUR ACCOUNTSSep 8Videos you record with an office background do 2× better than the rest of yours.
Same length, same topics. What changes is the room.
Shoot the next two there and compare.
@hormoziCOMPETITORSSep 8Their best recent post ran 7.2× @hormozi's own median after switching the hook to a question.
Their three previous posts opened with a statement.
Look at what that post had, and keep the shape.
pilates at homeYOUR NICHESep 8
Your “pilates at home” keyword is up 25% this week, and its outliers are pulling 45% more than last week's.
The conversation is still climbing.
Join it now, not once it's over.
Shorts say it out loud, fast and without captions
Most Shorts carry their message in the voice-over and the text on screen, and the caption adds little. ContentScout transcribes the audio and reads the on-screen text of each tracked Short, so a topic is matched by what the video says.
[no persons detected]
[mood: aesthetic]
[setting: home]
[production: phone]
What you can't see from inside one feed:
A format that started on TikTok and is reaching Shorts nowA Short with no caption that explains your whole category in 40 secondsA long-video topic your audience already watches as a Short somewhere elseA format that started on TikTok and is reaching Shorts nowA Short with no caption that explains your whole category in 40 secondsA long-video topic your audience already watches as a Short somewhere elseA format that started on TikTok and is reaching Shorts nowA Short with no caption that explains your whole category in 40 secondsA long-video topic your audience already watches as a Short somewhere elseA format that started on TikTok and is reaching Shorts nowA Short with no caption that explains your whole category in 40 secondsA long-video topic your audience already watches as a Short somewhere elseA format that started on TikTok and is reaching Shorts nowA Short with no caption that explains your whole category in 40 secondsA long-video topic your audience already watches as a Short somewhere elseA format that started on TikTok and is reaching Shorts nowA Short with no caption that explains your whole category in 40 secondsA long-video topic your audience already watches as a Short somewhere elseA format that started on TikTok and is reaching Shorts nowA Short with no caption that explains your whole category in 40 secondsA long-video topic your audience already watches as a Short somewhere elseA format that started on TikTok and is reaching Shorts nowA Short with no caption that explains your whole category in 40 secondsA long-video topic your audience already watches as a Short somewhere else
Short-form listening that compares feeds
Audios and formats across platforms
See which audios, hashtags and formats are rising, and check whether the same one is moving on TikTok and Reels before you commit a Short to it.
A real signal or a lucky week
Shorts views jump around. Outliers are measured against each channel's own median, so you can tell a pattern from one Short that got pushed.
Alerts when a topic jumps
A topic spikes, a tracked channel posts an outlier Short, sentiment turns. You hear about it the same day.
“ContentScout is the closest I've been to having a content director: my metrics and my competitors in one place, ideas out of my own data, and a workspace per client. And it connects with Claude.”
Teo Visuals
Video editor and agency owner
@teovisuals
“I manage my personal brand and my clients' content here. I explore trends, see which posts worked and why, and get ideas that don't sound generic. Creating for yourself is the hardest part, and this makes it easy.”
Sara
Freelance content manager
@sara_quintero02
“ContentScout's AI really understands my niche. It's not generic slop, it reads my audience the way a strategist would.”
Tomi G
YouTuber
@tunigoya
Ask Scouty about short-form
Scouty answers from the Shorts, TikToks and Reels you track.
Ask Scouty what's working in Shorts
Plug your social brain into your assistant.
Connect ContentScout through MCP and your assistant works with your real data: your accounts, your niche and your competitors.
Autopilot is only autopilot if it knows what to do.
Start free trialWorks with Claude, ChatGPT/Codex and any LLM that supports MCP.
Who listens to Shorts with ContentScout
Long-form YouTube creators
Decide which of your videos to cut into Shorts based on what the feed is watching.
Editors and repurposing teams
Know which formats and audios are working before you cut a long video down.
Agencies running short-form
Follow the same client topic on Shorts, TikTok and Reels in one workspace.
Brands posting short-form
See how your category talks in short videos on all three platforms.
Short-form creators
Spot the formats moving from one feed to the next while there is still room.
Teams using Claude or ChatGPT
Pass short-form findings through the MCP to the scheduler and video tools you already use.
Start free and see it on your own accounts
No card to start. Plans start at $29 a month.
FAQ
Start from the topics that are already moving in short-form. ContentScout tracks keywords across YouTube Shorts, TikTok and Instagram with daily posts, creators and views, and Scouty, the built-in chat, compares those topics with what your channel covers and suggests ideas and hooks for the cut.
ContentScout covers YouTube (Shorts included), TikTok and Instagram in one place, and you can track the same keyword on all three. That matters because short-form formats and audios travel: the same idea often runs on TikTok, Reels and Shorts within days. Plans start at $29/month with a 5-day free trial.
Compare against a baseline. ContentScout measures outliers against each channel's own median and builds a daily history for every keyword you track, so one Short that got pushed reads differently from a topic where posts, creators and views keep rising for several days. Checking the same keyword on TikTok and Reels adds a second signal.
Yes. ContentScout transcribes the audio and reads the on-screen text of the Shorts it tracks, so a Short can be found by what it says even with an empty caption. It also reads the comments and scores their sentiment, using public data only.
Shorts are covered as part of YouTube. When you track a channel or a keyword, its Shorts are read along with its long-form videos: transcripts, on-screen text, covers, comments and public metrics.
No. It does not edit, generate or publish videos. It tells you which topics and formats are working in short-form so you choose what to cut. Through the MCP, Claude or ChatGPT can pass that to the video and scheduling tools you already use.
Yes. You can be alerted when a tracked topic spikes, when comment sentiment turns or when a tracked channel posts an outlier. Data refreshes every 24 hours.
Basic is $29/month, Pro $49/month and Ultra $89/month, with more tracked accounts, posts and keywords on each plan. Every plan starts with a 5-day free trial, and annual billing gives you 2 months free.