Works with Claude. 
@calai.app
Competitor · last 12 posts
Followers
380K
Views
No data
Engagement
0.1%
Top outlier
12.5x
Social listening for YouTube, without watching every video
The opinions that matter on YouTube are buried in long videos and longer comment threads. ContentScout reads them for you:
- Full transcripts, so a mention at minute 14 of a review counts.
- Comment threads summarized: what viewers agree with, push back on and ask.
- Titles and thumbnails across a category, to see how a topic is being framed.
- The questions that repeat, ready to plan your next videos around.
- Long-form videos and Shorts
- Transcripts, titles and comments
- Channels refreshed every 24 hrs
your new content strategist, aka Scouty
A category on YouTube is hundreds of hours of video. Nobody has time to watch it
Track the channels that review your category
Add the reviewers, educators and competitors your buyers watch. Every new upload is transcribed and read along with its title, thumbnail and comments, so you know what was said about your product or your category without opening the video.
Analytics
@cocinaconmarta
Your metrics
Last 30 days · vs previous 30 days148.2K
+4%Followers
Total followers across your connected channels
46
-8%Posts
Posts across your connected channels
3.9M
+22%Views
Total views on your videos and reels
312.4K
+17%Likes
Total likes received
8.9K
+31%Comments
Comments received
Your hooks
Views don't compare across networks. Pick one to see your hook ranking.
Their pillars
Sample figures. The covers are real posts.
1
200.7K
200.7KContent creation
Topics: content ideas, viral formats, repurpose content, strategy
2.9M49 posts
2
341.9K
341.9KSocial media strategy
Topics: instagram growth, follower growth, viralization
2.2M30 posts
3
222.5K
222.5KMonetization tips
Topics: business growth, testimonials, sales message, lead magnets
1M11 posts
4
30.9K
30.9KVideo editing
Topics: edit audio, editing tips, video layout, record videos
894.4K8 posts
5
10.3K
10.3KPersonal growth
Topics: overcome fear, motivation, weekly organization
697.2K21 posts
Content creation is their strongest topic: their most-posted and their best average performance.
Posting consistency
Last 30 days
20 posts · 17 active days
SMTWTFS
LessMore
Outliers from your competitors
@xntonio9
Outlier 3.5xHighly saved
Day 1. SOMBRERO FLICK‼️🇧🇷 #xntonio #football#Soccer#footballtiktok#tutorial
4.2M261.1K72580.0K8.5K
@naughtyfork
Outlier 2.8xLikes above averageHighly saved
Some delish dishes in NYC this week! #nyc #Foodie #fyp #nycfood
341.9K34.4K12011.6K4.6K
@maki.techhh
Outlier 2.5xLikes above averageHighly saved
My vacation gaming setup specs 🖤 | #techtok #setup #minimalist #setupgaming #peripherals | @CozyDanny
630.2K56.5K4928.4K2.1K
On the YouTube channels in your category, reveal:
Spoken mentions in long videosTitle patternsThumbnail textComment thread sentimentQuestions viewers repeatOutliers against their own medianUpload rhythmVideo lengthsSpoken mentions in long videosTitle patternsThumbnail textComment thread sentimentQuestions viewers repeatOutliers against their own medianUpload rhythmVideo lengthsSpoken mentions in long videosTitle patternsThumbnail textComment thread sentimentQuestions viewers repeatOutliers against their own medianUpload rhythmVideo lengthsSpoken mentions in long videosTitle patternsThumbnail textComment thread sentimentQuestions viewers repeatOutliers against their own medianUpload rhythmVideo lengths
Follow a topic across every channel that covers it
Track a keyword and ContentScout finds it inside transcripts, titles and covers, then logs posts, creators and views per day.
You see who is talking about it, how often, and whether the comments under those videos agree.
Tracking
Follow what gets published about a topic on TikTok, Instagram and YouTube, and who is publishing it.
nyc food
TT
Posts
30
Top post
2.7Mviews
Last run
2h ago
soccer skills
TT
Posts
30
Top post
42Mviews
Last run
6h ago
gaming setup
TT
Posts
30
Top post
2.1Mviews
Last run
yesterday
makeup tutorial
TT
Posts
30
Top post
5.5Mviews
Last run
15h ago
ecommerce tips
TT
Posts
30
Top post
219Kviews
Last run
3h ago
What you can listen for on YouTube:
Product mentions inside reviewsComparisons between brandsRecurring viewer questionsHow titles frame a topicComment sentiment by keywordChannels new to a topicProduct mentions inside reviewsComparisons between brandsRecurring viewer questionsHow titles frame a topicComment sentiment by keywordChannels new to a topicProduct mentions inside reviewsComparisons between brandsRecurring viewer questionsHow titles frame a topicComment sentiment by keywordChannels new to a topicProduct mentions inside reviewsComparisons between brandsRecurring viewer questionsHow titles frame a topicComment sentiment by keywordChannels new to a topic
Hours of YouTube, read for you every day
ContentScout transcribes the videos and threads you track,
finds the opinions and questions that repeat across channels,
and turns them into video ideas you can plan around.
Marketing & Social MediaYOUR NICHESep 9
58% of the viral posts in your niche are shot at home.
Across the other niches it's 37%. It doesn't say that's what made them viral, it says what the ones that got there look like.
Bring it into your content without copying anyone.
@calai.appCOMPETITORSSep 9@calai.app's videos between 10 and 15 seconds median 2.4× the views of everything longer they post.
Measured on their last 60 posts, against their own median.
Try that length on your next video.
@sephoraYOUR ACCOUNTSSep 9You've posted about pricing 5 times. All 5 beat your median, and no other topic does that.
It's your most reliable topic, and the one you post least.
Move it up in next week's calendar.
@sephoraYOUR ACCOUNTSSep 8Videos you record with an office background do 2× better than the rest of yours.
Same length, same topics. What changes is the room.
Shoot the next two there and compare.
@hormoziCOMPETITORSSep 8Their best recent post ran 7.2× @hormozi's own median after switching the hook to a question.
Their three previous posts opened with a statement.
Look at what that post had, and keep the shape.
pilates at homeYOUR NICHESep 8
Your “pilates at home” keyword is up 25% this week, and its outliers are pulling 45% more than last week's.
The conversation is still climbing.
Join it now, not once it's over.
Marketing & Social MediaYOUR NICHESep 9
58% of the viral posts in your niche are shot at home.
Across the other niches it's 37%. It doesn't say that's what made them viral, it says what the ones that got there look like.
Bring it into your content without copying anyone.
@calai.appCOMPETITORSSep 9@calai.app's videos between 10 and 15 seconds median 2.4× the views of everything longer they post.
Measured on their last 60 posts, against their own median.
Try that length on your next video.
@sephoraYOUR ACCOUNTSSep 9You've posted about pricing 5 times. All 5 beat your median, and no other topic does that.
It's your most reliable topic, and the one you post least.
Move it up in next week's calendar.
@sephoraYOUR ACCOUNTSSep 8Videos you record with an office background do 2× better than the rest of yours.
Same length, same topics. What changes is the room.
Shoot the next two there and compare.
@hormoziCOMPETITORSSep 8Their best recent post ran 7.2× @hormozi's own median after switching the hook to a question.
Their three previous posts opened with a statement.
Look at what that post had, and keep the shape.
pilates at homeYOUR NICHESep 8
Your “pilates at home” keyword is up 25% this week, and its outliers are pulling 45% more than last week's.
The conversation is still climbing.
Join it now, not once it's over.
The opinion is in the middle of the video. ContentScout reads the whole transcript
A YouTube review rarely puts its verdict in the title, and YouTube search is built to find videos, not every moment a brand is named inside them. ContentScout transcribes long-form videos and Shorts end to end and reads the comment threads underneath, so a mention, a comparison or a complaint counts wherever it was said.
[no persons detected]
[mood: aesthetic]
[setting: home]
[production: phone]
What you miss when you only read YouTube titles:
The honest verdict at minute 18 of a 25-minute reviewA comparison where your brand comes second and never makes the titleThe same viewer question asked under five different channels' videosThe honest verdict at minute 18 of a 25-minute reviewA comparison where your brand comes second and never makes the titleThe same viewer question asked under five different channels' videosThe honest verdict at minute 18 of a 25-minute reviewA comparison where your brand comes second and never makes the titleThe same viewer question asked under five different channels' videosThe honest verdict at minute 18 of a 25-minute reviewA comparison where your brand comes second and never makes the titleThe same viewer question asked under five different channels' videosThe honest verdict at minute 18 of a 25-minute reviewA comparison where your brand comes second and never makes the titleThe same viewer question asked under five different channels' videosThe honest verdict at minute 18 of a 25-minute reviewA comparison where your brand comes second and never makes the titleThe same viewer question asked under five different channels' videosThe honest verdict at minute 18 of a 25-minute reviewA comparison where your brand comes second and never makes the titleThe same viewer question asked under five different channels' videosThe honest verdict at minute 18 of a 25-minute reviewA comparison where your brand comes second and never makes the titleThe same viewer question asked under five different channels' videos
From a category's videos to your content plan
The questions viewers keep asking
Scouty pulls the repeated questions out of the comment threads in your category, so your next videos answer what people already want to know.
Packaging that worked
Outliers in your category, measured against each channel's own median, with the title and thumbnail that carried them.
Alerts on reviews and mentions
A topic spikes, sentiment in the comments turns, a tracked channel posts an outlier. You get it the day it happens.
“ContentScout is the closest I've been to having a content director: my metrics and my competitors in one place, ideas out of my own data, and a workspace per client. And it connects with Claude.”
Teo Visuals
Video editor and agency owner
@teovisuals
“I manage my personal brand and my clients' content here. I explore trends, see which posts worked and why, and get ideas that don't sound generic. Creating for yourself is the hardest part, and this makes it easy.”
Sara
Freelance content manager
@sara_quintero02
“ContentScout's AI really understands my niche. It's not generic slop, it reads my audience the way a strategist would.”
Tomi G
YouTuber
@tunigoya
Ask Scouty about a whole category
Scouty answers from the transcripts, titles and comments of the channels you track.
Ask Scouty what YouTube is saying about your topic
Plug your social brain into your assistant.
Connect ContentScout through MCP and your assistant works with your real data: your accounts, your niche and your competitors.
Autopilot is only autopilot if it knows what to do.
Start free trialWorks with Claude, ChatGPT/Codex and any LLM that supports MCP.
Who listens to YouTube with ContentScout
Software and product companies
Hear what reviewers and tutorial channels say about your product and your competitors.
Brand and PR teams
Catch mentions spoken inside long videos that a title-based alert never sees.
YouTube creators
Plan videos around the questions your category's viewers ask again and again.
Agencies
Run YouTube listening for several clients, each in its own workspace.
Influencer marketing teams
Check what a channel has said about your category before a sponsorship.
Teams using Claude or ChatGPT
Use the MCP to bring YouTube findings into your assistant and the tools around it.
Start free and see it on your own accounts
No card to start. Plans start at $29 a month.
FAQ
Yes. Track the channels that review your category and your product name as a keyword. ContentScout transcribes every new video, so a mention counts even when it happens mid-video and never reaches the title, and it reads titles, thumbnails and comment threads too. Data refreshes every 24 hours, and an alert can tell you when sentiment turns.
YouTube search is built to find videos, not every moment a brand is named inside them. ContentScout searches the transcript of each video it tracks, long-form and Shorts, so a brand said out loud is found whether it comes up in the first seconds or at minute 30 of a 40-minute video.
ContentScout is built for video platforms and reads YouTube reviews through their full transcripts, plus titles, thumbnails and comment threads. You track the reviewer channels and keywords you care about and get daily data and alerts, using public data only. Plans start at $29/month with a 5-day free trial.
Track the main channels in your niche and ask Scouty, the built-in chat, for the questions that repeat across their comment threads. ContentScout reads the public comments under tracked videos and scores their sentiment. On YouTube that thread is often more useful than the video description.
Yes. ContentScout reads titles and thumbnail covers and shows outliers measured against each channel's own median, so you can see which framing got the clicks in your category.
Listening tells you what viewers keep asking and what reviewers keep getting wrong. Scouty turns that into ideas, angles, scripts and a content calendar based on your niche's data and your brand context. It does not publish anything: you still record and upload on your own.
No. It works with public data only: videos, captions, covers, transcripts, comments and public metrics. No logins, no DMs, no private data.
Basic ($29/month) tracks 4 accounts and 2 keywords, Pro ($49/month) 8 accounts and 4 keywords, and Ultra ($89/month) 16 accounts and 12 keywords. Every plan starts with a 5-day free trial, and annual billing gives you 2 months free.