Top Performing YouTube Food and Cooking Posts
This week, we analyzed a sample of 100 public Food and Cooking posts on YouTube to see what is driving the most engagement. The sampled videos achieved an average of 11,203,114 views, with a median engagement rate of 2.73 percent. This is a slight decrease from the previous analysis, which recorded an average of 11,228,477 views.
ContentScout's own analysis: we sample real public posts matching food & cooking search terms on YouTube and score them by how much engagement they're getting relative to how recently they were posted. It is not YouTube's official trending list.
- Open post on the platform
The end of an era #cooking #food #foodasmr #recipe
- views
- 44M
- likes
- 0
- comments
- 19K
- Open post on the platform
🍳 Easy one pan breakfast sandwich! #breakfastideas #eggs
- views
- 42M
- likes
- 597K
- comments
- 6.4K
- Open post on the platform
Easy Snack Recipe at Home | MR Indian Asmr | Fireless Cooking Tomato Recipe #shorts
- views
- 42M
- likes
- 234K
- comments
- 1.1K
- Open post on the platform
3-Ingredient Oreo Ice Cream! Recipe tutorial #Shorts
- views
- 27M
- likes
- 1.3M
- comments
- 6.6K
- Open post on the platform
Chocolate Dessert Recipe🍫#chocolate #dessert #chocolates #trending #shorts #easyrecipe
- views
- 25M
- likes
- 214K
- comments
- 844
- Open post on the platform
The best Nutella dessert ever! #easyrecipe #nutella #recipe
- views
- 23M
- likes
- 584K
- comments
- 3.7K
- Open post on the platform
I love this candy #cooking #food #foodasmr #recipe
- views
- 23M
- likes
- 0
- comments
- 22K
- Open post on the platform
Teachers Love Me! @ChefRush @albert_cancook #brownie #cake #easyrecipe
- views
- 19M
- likes
- 803K
- comments
- 4.7K
- Open post on the platform
Easy Pasta Recipe | 15-Minute Pasta Recipe 🍝
- views
- 21M
- likes
- 151K
- comments
- 567
- Open post on the platform
what I eat when I'm too lazy to cook
- views
- 19M
- likes
- 834K
- comments
- 4.4K
Questions, answered.
How are these YouTube cooking posts selected and ranked?+
The posts are analyzed and ranked using ContentScout, a tool for content creators that evaluates social data. The ranking is determined by ContentScout's proprietary scoring system rather than view count alone, drawing from a sample of 100 public posts this week.
What are the overall performance benchmarks for this niche right now?+
For the current period, the average views across our sample stand at 11,203,114. The median engagement rate for these posts is 2.73 percent.
Is viewership for YouTube cooking content growing or shrinking?+
Average views have experienced a minor decline. The average of 11,203,114 views from this run is slightly lower than the previous run's average of 11,228,477 views.
What common themes appear in the highest-ranking post titles?+
Based purely on the post data, many of the top-performing captions focus on quick preparation, using terms like 'easy recipe', 'one pan', '3-ingredient', and '15-minute'. Dessert and snack content, alongside ASMR and short-form video tags, also feature heavily in the top spots.
More on Food & Cooking on YouTube
Trending posts in other YouTube niches