YouTube Food and Cooking Hashtags: Reach and Performance Data
Based on a sample of 100 top YouTube Food and Cooking posts analyzed by ContentScout, the tag #foodasmr led in average reach with 33,591,182 views across 2 posts. Highly frequent tags like #shorts (16 posts) and #easyrecipe (15 posts) also showed strong performance, though average views across the entire sample dropped slightly from 11,228,477 last run to 11,203,114. Do not use all of these tags at once: choose broad options like #food and specific options like #mealprepideas depending on your actual video topic.
ContentScout's own analysis: we sample real public posts matching food & cooking search terms on YouTube and score them by how much engagement they're getting relative to how recently they were posted. Hashtags are ranked by the average views of the posts using them, not by how often they appear. The numbers describe those posts, they don't promise results.
#foodasmr
2 posts in sample
- 34M
- Avg. views
- 0.1%
- Engagement
#trending
2 posts in sample
- 14M
- Avg. views
- 1.2%
- Engagement
#dessert
4 posts in sample
- 13M
- Avg. views
- 1.9%
- Engagement
#cake
3 posts in sample
- 12M
- Avg. views
- 4.2%
- Engagement
#food
6 posts in sample
- 12M
- Avg. views
- 0.9%
- Engagement
#recipe
9 posts in sample
- 11M
- Avg. views
- 1.3%
- Engagement
#shorts
16 posts in sample
- 9.6M
- Avg. views
- 3.9%
- Engagement
#usa
2 posts in sample
- 8.7M
- Avg. views
- 2.9%
- Engagement
#easyrecipe
15 posts in sample
- 7.8M
- Avg. views
- 2.5%
- Engagement
#cooking
11 posts in sample
- 7.5M
- Avg. views
- 1.5%
- Engagement
#mealprepideas
2 posts in sample
- 6.3M
- Avg. views
- 2.3%
- Engagement
#ramen
2 posts in sample
- 6.1M
- Avg. views
- 0.5%
- Engagement
#dinner
2 posts in sample
- 4.5M
- Avg. views
- 1.5%
- Engagement
#healthyrecipes
2 posts in sample
- 3.6M
- Avg. views
- 1.1%
- Engagement
#mealprep
6 posts in sample
- 1.7M
- Avg. views
- 3.2%
- Engagement
#viral
3 posts in sample
- 1.4M
- Avg. views
- 0.5%
- Engagement
#highprotein
2 posts in sample
- 119K
- Avg. views
- 2.9%
- Engagement
#tutorial
3 posts in sample
- 38K
- Avg. views
- 0.5%
- Engagement
Questions, answered.
How is this hashtag data gathered and measured?+
We analyzed a sample of 100 real, public YouTube posts from the Food and Cooking niche this week. The metrics represent the average views and median engagement rate of the posts using each specific hashtag within this sample.
What is the overall performance of Food and Cooking posts in this sample?+
The average view count across the entire 100-post sample is 11,203,114, which is a slight decrease from the previous run's average of 11,228,477 views. The median engagement rate across these posts is 2.73%.
Should I use all of these top-performing hashtags in my videos?+
No, you should not use all of them at once. It is best to mix broad hashtags like #food, which appeared on 6 posts with 12,064,870 average views, with specific ones like #mealprep, which appeared on 6 posts with 1,703,904 average views, based strictly on your video content.
Does using a high-view hashtag like #foodasmr guarantee millions of views?+
No, the view counts represent the average performance of the sampled posts that used the hashtag, not a guarantee of future reach. For example, #foodasmr has 33,591,182 average views but only appeared on 2 posts in our sample, and had a very low median engagement rate of 0.07%.
More on Food & Cooking on YouTube
Hashtags that work in other YouTube niches