TikTokFashion & StyleUpdated: September 29, 2026

Top Fashion and Style Creators on TikTok by Reach

This week, ContentScout sampled 161 public posts in the Fashion and Style niche on TikTok. The average view count across the sample is 936,521 with a median engagement rate of 8.63 percent. The previous run recorded an average of 1,263,915 views.

ContentScout's own analysis: we sample real public posts matching fashion & style search terms on TikTok and score them by how much engagement they're getting relative to how recently they were posted. The ranking measures reach pulled inside this sample, not follower count or account size.

937K

Avg. views

8.6%

Median engagement

161

Posts analyzed

-26%

Vs. last week

@0fftherunway
#archivefashion #runwayfashion #clothing #fashiontok #outfit
25M
total views
2
posts
15.7%
engagement
@leanortizz
I wear the 4th combo a bit too much 😭🫶#outfitinspiration #OOTD #fashiontips #falloutfits #fashiontiktok
23M
total views
4
posts
7.4%
engagement
@ootd
🇩🇰 It's impossible not to envy all of the looks we've spotted at Copenhagen Fashion Week! #OOTD #chpfw #Summer #outfit #inspo
11M
total views
1
posts
11.7%
engagement
@kayteeroe
how I style my bloat😜 dress is @asos #midsize #bodytype #midsizefashion #outfitinspo #styling
8.4M
total views
1
posts
6.2%
engagement
@krisgoman
Why simple when you can be amazing 💅🏼 #outfit #outfitideas #outfitinspo #allblackoutfit #fashion #dinneroutfit #styleinspo
7.6M
total views
1
posts
9.5%
engagement
@archivegarments
#outfit #clothes #fashion #fashiontok #clothingbrand
6.2M
total views
1
posts
5.4%
engagement
@gemeasaliceesophi
my age outfit ✨ qual nota esse look merece? #creatorsearchinsights #lookdodia #outfit #OOTD #fashiontiktok
5.4M
total views
1
posts
7.0%
engagement
@richelle_zh
easy fall outfit inspo🫶🏻☕️ #fallfashion #styleinspo #outfitideas #OOTD #autumn
5.2M
total views
2
posts
8.0%
engagement
@kozinx
#OOTD #grwm
3.8M
total views
1
posts
7.0%
engagement
@anisiafromsprouts
all black outfit never fails #outfitinspo #fyp
3.4M
total views
1
posts
15.3%
engagement
@jenjenwl26
More outfits let’s go @Andrew🇵🇭 @︎︎ #outfit #schoollife #outfitinspo #friends #asians
3M
total views
1
posts
18.0%
engagement
@lillianclairee
i feel outstanding #style #OOTD #styletips #nashville #fyp
3M
total views
1
posts
17.5%
engagement
@annasyren
When the Paris OOTD isn’t as aesthetic as you thought 🍂🍁😅 #paris #OOTD #fyp
2.8M
total views
1
posts
4.9%
engagement
@julie.tay7
Double tap if you’d wear this! ❤️ Get dressed. Show up. And have fun FINDING YOU AGAIN!! Hiiiiii I'm Julie Tay, your hype girl for daily outfit inspo & confidence boosts! Follow for your daily dose of
2.5M
total views
1
posts
6.8%
engagement
@squishyymama
2.4M
total views
1
posts
17.8%
engagement
@ilikeboyswithpiercings
i have to achieve this style 😩 #fashion #swag #foru #fashiontok #archivefashion
2.3M
total views
1
posts
12.9%
engagement
@nextlevelinmind
chic outfit inspo🐆🍸🪩 #chic #fashioninspiration #SelfImprovement #styleinspo #viralvideos
1.9M
total views
1
posts
2.4%
engagement
@iamsimplymorgan
This or That: How to elevate your outfit 💙 spring/summer outfit 🔥 @Amazon Fashion @Goodwill Industries Intl. @Fashion Nova @boohoo @savers_thrift #wearingvsstyling #outfit #fashion #outfitinspo #sty
1.8M
total views
1
posts
4.1%
engagement
@heymissteacher
My first week of teacher fits 🍎 #styleinspo #OOTD
1.7M
total views
1
posts
7.4%
engagement
@triniwc
Happy Monday boo! Blazer @Walmart | top @PUMIEY | pants & Pearls @Amazon Fashion | shoes @stevemadden | bag @Coach | glasses @Lensmart_US | oura ring cover by @PAVOI How was your monday bestie? Mine
1.5M
total views
2
posts
13.2%
engagement
@georgiedobson
Minimal outfit ideas for spring 🌞Outfit links are on my LTK girls 🔗 #OOTD #styleinspo #minimalstyle #casualoutfits #springoutfit #casualstyle #myoutfit #outfits #springfashion #outfitinspo #outfitid
1.5M
total views
1
posts
2.8%
engagement
@thestyleformulaa
Colorful dresses deserve the right accessory colors. ✨ #ColorCombination #StyleTips #ColorStyling #FashionInspiration
1.4M
total views
2
posts
9.9%
engagement
@naviasoulie
Wearing vs Styling✨ Office Edition - #outfitcheck #fashioninspo #stylingideas #stylingtips #womenfashion
1.4M
total views
1
posts
4.0%
engagement
@brunetkaa1
style inspiration 🖤👠#рекомендации #recommendations #styleinspo #outfits #outfitinspo
1.2M
total views
1
posts
12.7%
engagement
@wearepopn
What is the most expensive fashion item you own? #fashion #fashioninspo #fashiontok #styleinspo #style
1.1M
total views
1
posts
8.3%
engagement

questions

Questions, answered.

How is this ranking measured?+

The ranking is determined by ContentScout scoring based on reach within the current sample of public posts rather than overall account follower counts.

Who is currently ranked first?+

@0fftherunway leads the list with 2 posts in the sample, 25,430,424 total views, and a 15.74 percent median engagement rate.

How many posts were analyzed for this report?+

The data is based on 161 real public posts sampled this week.

What is the average view count for creators in this sample?+

The average views across the sample sit at 936,521, down from 1,263,915 in the previous run.