TikTok Fashion & Style Hashtag Performance Data
To target the Fashion & Style audience on TikTok, our sample of 76 public posts shows that broad tags like #styleinspo and #ootd offer high frequency, while tags like #clothes and #clothingbrand saw the highest average views. Across this week's sample, posts averaged 1,802,569 views with a 10.54% median engagement rate. You should select a few highly relevant tags for your specific video rather than using all of them at once, keeping in mind that high average views describe these specific posts and do not guarantee reach.
ContentScout's own analysis: we sample real public posts matching fashion & style search terms on TikTok and score them by how much engagement they're getting relative to how recently they were posted. Hashtags are ranked by the average views of the posts using them, not by how often they appear. The numbers describe those posts, they don't promise results.
#clothes
3 posts in sample
- 18M
- Avg. views
- 7.5%
- Engagement
#clothingbrand
2 posts in sample
- 15M
- Avg. views
- 6.5%
- Engagement
#archivefashion
2 posts in sample
- 13M
- Avg. views
- 10.4%
- Engagement
#clothing
2 posts in sample
- 12M
- Avg. views
- 11.1%
- Engagement
#fashion
16 posts in sample
- 5.1M
- Avg. views
- 8.5%
- Engagement
#foryou
2 posts in sample
- 4.1M
- Avg. views
- 9.7%
- Engagement
#outfit
14 posts in sample
- 3.9M
- Avg. views
- 12.2%
- Engagement
#fashiontok
20 posts in sample
- 3.8M
- Avg. views
- 11.7%
- Engagement
#foryoupage
3 posts in sample
- 3.3M
- Avg. views
- 10.0%
- Engagement
#outfitideas
12 posts in sample
- 3.1M
- Avg. views
- 7.9%
- Engagement
#styleinspo
22 posts in sample
- 2.4M
- Avg. views
- 8.2%
- Engagement
#style
6 posts in sample
- 2.3M
- Avg. views
- 12.3%
- Engagement
#summer
4 posts in sample
- 2.2M
- Avg. views
- 21.5%
- Engagement
#fashioninspo
2 posts in sample
- 2.2M
- Avg. views
- 12.5%
- Engagement
#fallfashion
4 posts in sample
- 2.1M
- Avg. views
- 11.3%
- Engagement
#streetwear
4 posts in sample
- 1.9M
- Avg. views
- 10.9%
- Engagement
#ootd
32 posts in sample
- 1.5M
- Avg. views
- 14.7%
- Engagement
#outfitoftheday
3 posts in sample
- 1.3M
- Avg. views
- 6.9%
- Engagement
#autumnfashion
2 posts in sample
- 1.2M
- Avg. views
- 17.3%
- Engagement
#ootdfashion
2 posts in sample
- 1.2M
- Avg. views
- 6.0%
- Engagement
#miniskirt
2 posts in sample
- 1.1M
- Avg. views
- 15.8%
- Engagement
#outfitinspo
32 posts in sample
- 1M
- Avg. views
- 10.3%
- Engagement
#fyp
21 posts in sample
- 1M
- Avg. views
- 12.4%
- Engagement
#viral
8 posts in sample
- 912K
- Avg. views
- 10.7%
- Engagement
#outfits
2 posts in sample
- 849K
- Avg. views
- 3.3%
- Engagement
Questions, answered.
How is this hashtag performance measured?+
ContentScout, a tool for content creators that turns social data into actionable insights, analyzed a sample of 76 public TikTok posts in the Fashion & Style niche this week. The hashtags are ranked using our own scoring system based on how frequently they appear, their average view counts, and their median engagement rates.
Can I compare these numbers to last week's trends?+
No, because this is the first time we have compiled and run this data for the Fashion & Style niche. We do not have a prior run to compare these numbers against yet.
Why do some hashtags with only two or three posts have such high average views?+
Tags like #clothes appeared on just 3 posts but averaged 17,837,911 views, while #clothingbrand appeared on 2 posts with 14,797,987 average views. These figures describe the performance of the specific posts in our sample that used them, meaning a couple of exceptionally high-performing videos drove up the average, rather than guaranteeing similar reach for every creator.
Which hashtags drove the highest engagement in this sample?+
The highest median engagement rate came from #summer at 21.51% across 4 posts, followed closely by #autumnfashion at 17.27% across 2 posts, and #ootd at 14.66% across 32 posts.
More on Fashion & Style on TikTok
Fashion & Style on other platforms