TikTok Fashion & Style Hashtag Performance Data
This week, 160 public Fashion and Style posts on TikTok averaged 595,513 views with a median engagement rate of 11.79%. Previous run average views were 1,362,908. ContentScout ranks the top performing hashtags below based on platform data.
ContentScout's own analysis: we sample real public posts matching fashion & style search terms on TikTok and score them by how much engagement they're getting relative to how recently they were posted. Hashtags are ranked by the average views of the posts using them, not by how often they appear. The numbers describe those posts, they don't promise results.
#inspo
2 posts in sample
- 4.7M
- Avg. views
- 14.3%
- Engagement
#fashionhacks
5 posts in sample
- 3.9M
- Avg. views
- 7.8%
- Engagement
#y2kaesthetic
2 posts in sample
- 2.3M
- Avg. views
- 18.9%
- Engagement
#balenciaga
2 posts in sample
- 1.7M
- Avg. views
- 18.1%
- Engagement
#backtoschool
2 posts in sample
- 1.5M
- Avg. views
- 12.1%
- Engagement
#styleinspo
26 posts in sample
- 1.3M
- Avg. views
- 8.6%
- Engagement
#fallfashion
8 posts in sample
- 1.3M
- Avg. views
- 8.9%
- Engagement
#outfitinspiration
2 posts in sample
- 1.3M
- Avg. views
- 1.9%
- Engagement
#schooloutfits
3 posts in sample
- 1.2M
- Avg. views
- 13.7%
- Engagement
#ootdinspo
3 posts in sample
- 1.1M
- Avg. views
- 18.4%
- Engagement
#streetwear
6 posts in sample
- 1.1M
- Avg. views
- 13.1%
- Engagement
#outfitideas
35 posts in sample
- 1.1M
- Avg. views
- 12.7%
- Engagement
#outfit
21 posts in sample
- 1M
- Avg. views
- 14.0%
- Engagement
#fashion
29 posts in sample
- 882K
- Avg. views
- 10.6%
- Engagement
#autumn
6 posts in sample
- 840K
- Avg. views
- 14.4%
- Engagement
#fashiontok
20 posts in sample
- 803K
- Avg. views
- 10.3%
- Engagement
#ootd
68 posts in sample
- 714K
- Avg. views
- 14.1%
- Engagement
#style
5 posts in sample
- 691K
- Avg. views
- 2.6%
- Engagement
#falloutfits
12 posts in sample
- 610K
- Avg. views
- 16.2%
- Engagement
#colorpairing
2 posts in sample
- 498K
- Avg. views
- 5.0%
- Engagement
#falloutfit
2 posts in sample
- 490K
- Avg. views
- 5.2%
- Engagement
#styletips
6 posts in sample
- 438K
- Avg. views
- 9.0%
- Engagement
#styling
2 posts in sample
- 425K
- Avg. views
- 16.6%
- Engagement
#fashiontiktok
11 posts in sample
- 425K
- Avg. views
- 9.5%
- Engagement
#outfitinspo
62 posts in sample
- 365K
- Avg. views
- 12.7%
- Engagement
Questions, answered.
How is this data measured?+
ContentScout reads social data from public TikTok posts this week and scores them to rank the hashtags.
Should I use all of these hashtags at once?+
No. The data shows individual hashtag performance, and you should select tags that fit your specific post.
Do these view counts guarantee my post will reach those numbers?+
No. A hashtag's average views describe the posts using it in the sample, not a guarantee for your own content.
Which hashtags appear most frequently in the sample?+
#ootd appears on 68 posts, #outfitideas appears on 35 posts, and #fashion appears on 29 posts.
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