TikTokBeauty & Skincare

Top Beauty & Skincare Creators on TikTok Right Now

This week, ContentScout sampled 165 public beauty and skincare posts on TikTok. The average view count across the sample reaches 3926956, up from 3443562 in the previous run. The median engagement rate sits at 9.03 percent.

ContentScout's own analysis: we sample real public posts matching beauty & skincare search terms on TikTok and score them by how much engagement they're getting relative to how recently they were posted. The ranking measures reach pulled inside this sample, not follower count or account size.

avg. views

3.9M

3,926,956 per post

median engagement

9.0%

9.03% exact

posts analyzed

165

public, from this week

vs. last week

+14%

in average views

This week's ranking

  1. @darceyangel
    @darceyangel

    a green routine 💚✨ #skincare #asmr

    74M
    total views
    2
    posts
    13.8%
    engagement
  2. @miahhcarter
    @miahhcarter

    thanks gorgeous 💗 how i do my soft glam makeup #makeup #makeuptutorial #tutorial #mua #makeuptransformation

    61M
    total views
    2
    posts
    4.4%
    engagement
  3. @voronina_valeria_
    @voronina_valeria_

    #makeup #transformation #sameperson #makeuptransformation #transition

    57M
    total views
    1
    posts
    6.0%
    engagement
  4. @layallure
    @layallure

    What should I name him?😩 #asmr #asmrskincare #skincare #skincareroutine #acne #getreadywithme #sound

    50M
    total views
    1
    posts
    14.0%
    engagement
  5. @songofskin
    @songofskin

    If I was new to skincare this is exactly what I would use 🫧✨ Korean beauty is my absolute favorite and this is the best routine for beginners #skincare #glassskin #glowyskin #koreanbeauty #essence #t

    40M
    total views
    2
    posts
    3.9%
    engagement
  6. @ellielouiseellis
    @ellielouiseellis

    Pls dont bully me thanks 😁#fyp #grwm #makeup

    30M
    total views
    1
    posts
    12.0%
    engagement
  7. @sabosbigtittygf
    @sabosbigtittygf

    I’m convinced it’s user error #fyp #tiktoksearch #blackqueens #makeup #skincolor

    28M
    total views
    1
    posts
    7.1%
    engagement
  8. @seananthonyv
    @seananthonyv

    makeup is for EVERYBODY!! 🫶🏼 #makeup #beauty #viralmakeup #makeuptutorial

    19M
    total views
    1
    posts
    4.7%
    engagement
  9. @txss_itzell
    @txss_itzell

    this was so fun omg @Geniee 👸🏽🤍 #getreadywithme #houston #sneakingout #Vlog #grwm

    19M
    total views
    2
    posts
    13.7%
    engagement
  10. @_lily.benson
    @_lily.benson

    GRWM hungover Big up the kids #grwm

    18M
    total views
    1
    posts
    9.9%
    engagement
  11. @makeup
    @makeup

    Makeup ASMR👀 @Kate Longoria #makeup #makeuptutorial #makeupartist #asmr #makeupasmr #makeupinspo

    16M
    total views
    1
    posts
    1.5%
    engagement
  12. @mysthegreat
    @mysthegreat

    I LOVE these shoes they’re my favorite #foryoupage #foryou #fyp #school #grwm

    15M
    total views
    1
    posts
    13.2%
    engagement
  13. @rikki
    @rikki

    DO NOT SHAVE YOUR FACE !!!!!!! until you’ve watched this video 😚💕 #beautytips #skincareroutine #BeautyTok #foryou

    11M
    total views
    1
    posts
    4.8%
    engagement
  14. @joannex444
    @joannex444

    they had a good day aw🥹!!!! #fyp #grwm #influencer #foryoupage❤️ #satire

    11M
    total views
    2
    posts
    3.9%
    engagement
  15. @kylie.dickson
    @kylie.dickson

    grwm for game day 💙⭐️ #dallascowboyscheerleaders

    9.7M
    total views
    1
    posts
    15.7%
    engagement
  16. @home_of_a_nut
    @home_of_a_nut

    sooo excited ᕕ(՞ᗜ՞)ᕗ #birthday #goviralgo #fyp #makemefamous #grwm

    9.6M
    total views
    1
    posts
    7.2%
    engagement
  17. @samaraispinkk
    @samaraispinkk

    It’s a good day today #samara #grwm

    8.9M
    total views
    1
    posts
    6.0%
    engagement
  18. @itsyas.xo
    @itsyas.xo

    which song is your fav? 💖 #viral #itsyasdummyvideo #viralvideo #grwm #fyp

    8.5M
    total views
    1
    posts
    3.8%
    engagement
  19. @sunyatoo
    @sunyatoo

    new to korean skincare? i got u 👯‍♀️🌟✨- - - products used: @kose_official speedy oil cleanser @anua.skincare foamy cleanser heartleaf @anua.skincare heartleat 77% smoothing toner @tirtir_global mil

    8.2M
    total views
    1
    posts
    6.5%
    engagement
  20. @millylivin
    @millylivin

    People were doing their makeup like THIS before Sephora existed 😭 Tell me if I’m using any of these wrong!!#traditionalmakeup #makeuphistory #historicalmakeup #makeuptiktok #BeautyTok

    7M
    total views
    1
    posts
    9.5%
    engagement
  21. @jessejaggers
    @jessejaggers

    Replying to @Angel picking out a full face makeup routine with only lipstick! #makeup #lipstick #viralmakeup #beauty #makeupchallenge

    6.8M
    total views
    1
    posts
    6.6%
    engagement
  22. @queenie.arraz
    @queenie.arraz

    Yow check this out everyone, who wants tutorial?🙋‍♀️🫶 #fyp #illusionmakeup #makeup #makeupqueenie #foryoupage

    6M
    total views
    1
    posts
    4.2%
    engagement
  23. @honeyroseloves
    @honeyroseloves

    British girl turns Swedish 👀 follow for more💕 #makeup #britishgirl

    5.9M
    total views
    1
    posts
    4.1%
    engagement
  24. @beautyytokkk
    @beautyytokkk

    if you have acne pone skin like me, check the ingredients of your make up products✅️ #porecleaning #porecloggingingredients #poreclogging #concealer #essence #maybelline #loreal #revolutionmakeup #sk

    5.4M
    total views
    1
    posts
    9.0%
    engagement
  25. @maya_marvin
    @maya_marvin
    5.4M
    total views
    1
    posts
    10.7%
    engagement

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About this ranking

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How is this ranking measured?

Creators are ranked by ContentScout using a proprietary scoring system applied to a sample of public posts collected this week. The ranking reflects reach within this specific sample, not total account follower counts or lifetime views.

Who is ranked first on the list?

@darceyangel holds the top spot with 2 posts in the sample, 73853373 total views, and a median engagement rate of 13.81 percent. Their top post is titled a green routine 💚✨ #skincare #asmr and has 73398695 views.

What were the average views in the previous run compared to now?

The previous run recorded an average of 3443562 views. The current sample records an average of 3926956 views across 165 posts.

What kind of content do these creators make?

Based on the post captions in the sample, creators focus on skincare routines, ASMR, makeup tutorials, transformations, and get ready with me videos.