TikTokBeauty & SkincareUpdated: September 24, 2026

Top Beauty and Skincare Creators on TikTok Right Now

This ranking tracks the top Beauty and Skincare creators on TikTok by reach based on 165 public posts sampled this week. Average views across the sample sit at 2,622,580. ContentScout reads this social data and turns it into content.

ContentScout's own analysis: we sample real public posts matching beauty & skincare search terms on TikTok and score them by how much engagement they're getting relative to how recently they were posted. The ranking measures reach pulled inside this sample, not follower count or account size.

2.6M

Avg. views

10.3%

Median engagement

165

Posts analyzed

-3%

Vs. last week

@ailimee__
I am not slavic but… this makeup 🤏🏻 #bigforeheadfilter #slavicmakeup#slavicmakeup#makeuptransition #makeup
91M
total views
1
posts
7.4%
engagement
@courtneyjones5252
Replying to @rhei5u4tfr5vgt4 I clean my face every morning and night #skincare #acneproneskin #acnepositivity #acne #acneskin #texturedskin #skincareroutine
43M
total views
1
posts
6.3%
engagement
@songofskin
If I was new to skincare this is exactly what I would use 🫧✨ Korean beauty is my absolute favorite and this is the best routine for beginners #skincare #glassskin #glowyskin #koreanbeauty #essence #t
40M
total views
2
posts
3.9%
engagement
@ellielouiseellis
Pls dont bully me thanks 😁#fyp #grwm #makeup
26M
total views
1
posts
12.1%
engagement
@deniska.beauty
#makeup #grwm #fyp
22M
total views
1
posts
0.8%
engagement
@oh09236
Need to learn more transformations 🥹 #makeup #makeuplook #darkfeminine
19M
total views
1
posts
13.3%
engagement
@makeupnuku
#tutorial #arabicsong #trending #fyp #makeup
14M
total views
1
posts
6.6%
engagement
@swag_charhar
a draft i have of my other trending makeup transition :)!! i don’t rly like this video xD #fyp #trend #egirl #makeuptransition #makeup
13M
total views
1
posts
12.7%
engagement
@rikki
DO NOT SHAVE YOUR FACE !!!!!!! until you’ve watched this video 😚💕 #beautytips #skincareroutine #BeautyTok #foryou
11M
total views
1
posts
4.8%
engagement
@albina
Fixing my skin texture with Retinal dual cream ✨ @celimax.global #skin #skincare #celimax #kbeauty
9.3M
total views
1
posts
1.5%
engagement
@billzxbillzette
Been a minute since his last skincare routine 😅🤭🧼 #ASMR #skincare #fyp #pourtoi #couple
8.7M
total views
1
posts
3.0%
engagement
@michogrl
Real makeup > filters. 🤍✨ #makeup #BeautyTok #realmakeup #closeupmakeup #fyp
8.3M
total views
1
posts
7.3%
engagement
@sunyatoo
new to korean skincare? i got u 👯‍♀️🌟✨- - - products used: @kose_official speedy oil cleanser @anua.skincare foamy cleanser heartleaf @anua.skincare heartleat 77% smoothing toner @tirtir_global mil
8.1M
total views
1
posts
6.5%
engagement
@emily.uddman
#makeup #makeuptutorial #tips
6.7M
total views
1
posts
15.2%
engagement
@idylleed
My @SKIN1004 US era just keeps getting better 💕 The centella routine is still my skin’s happy place, calm, glowy, soft ✨ #centella #centellaskincare #skincare #skincareroutine #grwm
6.5M
total views
1
posts
2.3%
engagement
@millylivin
People were doing their makeup like THIS before Sephora existed 😭 Tell me if I’m using any of these wrong!!#traditionalmakeup #makeuphistory #historicalmakeup #makeuptiktok #BeautyTok
6M
total views
1
posts
9.5%
engagement
@itsbabykelz
a very in-depth makeup tutorial for beginners ✨ this video is almost 6 minutes long but it’s good for your attention span!!!! 😌 #makeuptutorial #makeupchallenge #MakeupRoutine #makeuptips #makeuphack
5.6M
total views
2
posts
8.6%
engagement
@laviniarusanda
Showing you why you should never compare yourself to someone you see online. Lighting and filters make a huge difference!! #makeup #BeautyTok #makeuptrend #beautystandard #realskin #skintexture #acnep
5M
total views
2
posts
10.6%
engagement
@empty_gril
#yarnmakeup #makeup #yarn
4.5M
total views
1
posts
23.7%
engagement
@idk.myself.either8
Tf is that #tiktok #tiktoksearch #makeup #skincolor
4.5M
total views
1
posts
5.5%
engagement
@skincareroutinessx
I failed… #makeup #gettingready #BeautyTok #relatable #foryou
3.9M
total views
1
posts
8.5%
engagement
@emilytembymakeup
Trying pale makeup… should i try a full face?👀 ib @Han 🎀 #Makeup #PaleMakeup #FakeTan #Transition #MakeupTransition
3.9M
total views
2
posts
7.2%
engagement
@.emiliewilliams
get ready with meee #grwm #BeautyTok #MakeupRoutine #makeuptutorial #girlblogger
3.7M
total views
2
posts
16.5%
engagement
@issy.fbb
pm skincare i stick to as a model @medicube global 🧴˚☽˚｡⋆ ad #medicube #skincare #tonerpad #pdrnpeptideserum #wrappingmask
3.4M
total views
1
posts
1.3%
engagement
@zzbratzbb
Adriana Lima makeup tutorial as requested 👄 . . . #makeup #adrianalima #makeuptransformation #fypシ #victoriassecret
3.3M
total views
1
posts
9.1%
engagement

questions

Questions, answered.

How is this ranking measured?+

The ranking is based on ContentScout's own scoring using a sample of public posts collected this week, measuring total and average views rather than overall account follower counts.

Who is currently leading the ranking?+

@ailimee__ leads the ranking with 90,942,106 views from 1 post in the sample.

What is the average view count across the sample?+

The average view count across all 165 sampled posts is 2,622,580.

How does the current average view count compare to the previous run?+

The previous run's average views were 2,701,116, compared to 2,622,580 in this run.