TikTokBeauty & SkincareUpdated: August 13, 2026

TikTok Beauty and Skincare Creator Reach Rankings

Based on our analysis of 163 public posts this week, @voronina_valeria_ leads the beauty and skincare niche with an average of 105,068,399 views per post. ContentScout, a tool that turns social data into content insights, tracked an average of 3,366,905 views across the entire sample, down from the previous run's average of 3,731,951. Creators like @darceyangel and @songofskin are securing high reach with posts featuring ASMR routines, skincare tutorials, and makeup transformations.

ContentScout's own analysis: we sample real public posts matching beauty & skincare search terms on TikTok and score them by how much engagement they're getting relative to how recently they were posted. The ranking measures reach pulled inside this sample, not follower count or account size.

3.4M

Avg. views

10.1%

Median engagement

163

Posts analyzed

-10%

Vs. last week

@voronina_valeria_
Reply to @treanajones143 #makeup #makeuptransformation #sameperson #halfface #godisawoman
210M
total views
2
posts
8.3%
engagement
@darceyangel
a green routine 💚✨ #skincare #asmr
80M
total views
3
posts
6.6%
engagement
@songofskin
If I was new to skincare this is exactly what I would use 🫧✨ Korean beauty is my absolute favorite and this is the best routine for beginners #skincare #glassskin #glowyskin #koreanbeauty #essence #t
39M
total views
1
posts
6.2%
engagement
@lucyfice
ASMR morning ritual…💦 ib: @georgia barratt #fyp #foryoupage #asmr #skincare #heatlesscurls #overnightmask
35M
total views
1
posts
8.7%
engagement
@genoaskin
How long you should wait after each skincare step ✨ #skincare #skincareroutine #skincaretips #skincaresteps
21M
total views
1
posts
4.8%
engagement
@immifaith
Hey girly💕 today I’m doing your makeup asmr style 🤫✨. I hope you enjoy and ill see you in the next one 💋 #amr #doingyourmakeupasmr #makeupasmr #makeup #fyp
17M
total views
1
posts
7.1%
engagement
@miahhcarter
Comment your battery sign see who your twin is 🔋🔋🪫 using @PLOUISE new blushes ! 😍 #makeup #transition #makeuptransformation
15M
total views
1
posts
4.0%
engagement
@my.colorful.studio
Lemon peeling bath and my skin - perfect match 🍋🍋🍋 Check my Amazon storefront in my bio👆🏻 #lemon #bathtime #skincare #bathroutine #beautyhacks
12M
total views
1
posts
6.8%
engagement
@yaprintsevaa
Spider-man makeup tutorial 🕸️❤️ #spiderman #makeuptutorial #makeup #spidermanbrandnewday #spidermanmakeup
11M
total views
1
posts
9.1%
engagement
@ellielouiseellis
Pls dont bully me thanks 😁#fyp #grwm #makeup
10M
total views
1
posts
14.1%
engagement
@malihaihenacho
They tried skincare for the first time.. And it was Epic 😂 #skincare #skincareroutine #skincaretips #SkinCare101 #fyp
7.6M
total views
1
posts
2.2%
engagement
@skylerrosefirth
i’m so nervous #satire #grwm #fyp #goviralgo #skylerrosefirth
5.6M
total views
1
posts
7.0%
engagement
@juuujubee
send this to someone you think it could help! in-depth beginner makeup tutorial 🫶🏼 @kjh.brand brow gel @Ciele Cosmetics skin tint @Diorbeauty bronzing balm @Rare Beauty liquid blush shade happy @Tow
4.7M
total views
1
posts
8.3%
engagement
@amechimadu
Bro was writing down notes like he was back in school 😭…. Dads Skincare: Face Cream @NIVEA @niveamen Lips @Vaseline Fragrance @Mugler My Skincare: Revival Eye Patches @Beauty of Joseon Pimple p
3.7M
total views
1
posts
3.3%
engagement
@lozlee13
Brand new Launch by medicube their 3 in 1 facial booster pro #medicube #tiktokmademebuylt #koreanskincare #skincare
3.7M
total views
1
posts
1.3%
engagement
@grwmia.o
FIRST DAY OF SCHOOL GET READY WITH ME!!📌✂️🚌#jesuslovesyou #miagrwm #school #grwm #firstdayofschool
3.5M
total views
1
posts
15.8%
engagement
@itsbabykelz
Replying to @mymyaltacct whoever said I should go BLONDE… I’m sorry I ever doubted you 😩 what do we think??? + pls give me more hairstyle suggestions 👀💇🏼‍♀️ #hairtransformation #hairinspo #makeupt
3.3M
total views
2
posts
8.3%
engagement
@evehenderson123
October to march🥲 #makeup #mua #beauty #facepaint #makeuplook #makeuptutorial #MakeupTikTok #creativemakeup #sfx
3.3M
total views
1
posts
10.0%
engagement
@makeup.919
Look at this amaing glam tutorials by stylistmorena(IG) make sure to follow me for makeup tutorials #EndlessJourney #makeup919 #makeup #glam #glamour #eyeshadow #beautiful #GlowUp #makeupartist #make
3.3M
total views
1
posts
2.8%
engagement
@issy.fbb
pm skincare i stick to as a model @medicube global 🧴˚☽˚｡⋆ ad #medicube #skincare #tonerpad #pdrnpeptideserum #wrappingmask
3.3M
total views
1
posts
1.2%
engagement
@therealsudani
@GlowWithZuza #samara#glowwithzuza#skincare#breakouts#trending
3M
total views
1
posts
5.0%
engagement
@fatimavsb
Perfected my after shower routine 🌟🧼 Toner @The Ordinary Ingrown tonic @TOPICALS Body stick @The INKEY List Eye patches @rhode skin Exfoliate @Paula's Choice Body butter @Naturium @eos Product
3M
total views
3
posts
11.5%
engagement
@yaniyakezia
GRWM TO GO “OUT” !!! SET:@snatchedesign 🪽 #grwm #viral #fyp #barbiedoll
2.9M
total views
1
posts
17.1%
engagement
@love.to.god1
#makeuptutorial #ninja #fyp
2.9M
total views
1
posts
18.8%
engagement
@whosbeth_
Replying to @Beth Fournier 2016 baddie makeup transition results ✨ #makeup #2016 #2010s #makeuptransition #2016makeup
2.7M
total views
2
posts
11.2%
engagement

questions

Questions, answered.

How is this ranking measured?+

This list is ranked by ContentScout's own scoring system based on a sample of 163 real public posts collected this week, focusing on actual reach within this sample rather than overall follower counts.

What is the average performance for beauty and skincare content this week?+

The average view count across the entire sampled niche is 3,366,905. This represents a decrease compared to the previous run's average of 3,731,951 views. The median engagement rate for this week's sample is 10.13%.

Which creators in the sample achieved the highest engagement rates?+

@grwmia.o leads the sample with a median engagement rate of 15.82% from a single post. She is followed closely by @ellielouiseellis, who achieved a 14.11% median engagement rate on her video.

What video styles are driving the highest views according to the data?+

The top-performing posts include makeup transformations, routine videos with ASMR elements, and beginner skincare tips. For example, @voronina_valeria_ pulled over 164 million views on a makeup transformation post, while @darceyangel generated over 73 million views with a green skincare routine ASMR video.