Top Beauty & Skincare Creators on TikTok Right Now
This week, ContentScout sampled 165 public beauty and skincare posts on TikTok. The average view count across the sample reaches 3926956, up from 3443562 in the previous run. The median engagement rate sits at 9.03 percent.
ContentScout's own analysis: we sample real public posts matching beauty & skincare search terms on TikTok and score them by how much engagement they're getting relative to how recently they were posted. The ranking measures reach pulled inside this sample, not follower count or account size.
avg. views
3.9M
3,926,956 per post
median engagement
9.0%
9.03% exact
posts analyzed
165
public, from this week
vs. last week
+14%
in average views
This week's ranking

@miahhcarterthanks gorgeous 💗 how i do my soft glam makeup #makeup #makeuptutorial #tutorial #mua #makeuptransformation
- 61M
- total views
- 2
- posts
- 4.4%
- engagement
@voronina_valeria_#makeup #transformation #sameperson #makeuptransformation #transition
- 57M
- total views
- 1
- posts
- 6.0%
- engagement
@layallureWhat should I name him?😩 #asmr #asmrskincare #skincare #skincareroutine #acne #getreadywithme #sound
- 50M
- total views
- 1
- posts
- 14.0%
- engagement
@songofskinIf I was new to skincare this is exactly what I would use 🫧✨ Korean beauty is my absolute favorite and this is the best routine for beginners #skincare #glassskin #glowyskin #koreanbeauty #essence #t
- 40M
- total views
- 2
- posts
- 3.9%
- engagement

@sabosbigtittygfI’m convinced it’s user error #fyp #tiktoksearch #blackqueens #makeup #skincolor
- 28M
- total views
- 1
- posts
- 7.1%
- engagement
@seananthonyvmakeup is for EVERYBODY!! 🫶🏼 #makeup #beauty #viralmakeup #makeuptutorial
- 19M
- total views
- 1
- posts
- 4.7%
- engagement
@txss_itzellthis was so fun omg @Geniee 👸🏽🤍 #getreadywithme #houston #sneakingout #Vlog #grwm
- 19M
- total views
- 2
- posts
- 13.7%
- engagement

@makeupMakeup ASMR👀 @Kate Longoria #makeup #makeuptutorial #makeupartist #asmr #makeupasmr #makeupinspo
- 16M
- total views
- 1
- posts
- 1.5%
- engagement
@mysthegreatI LOVE these shoes they’re my favorite #foryoupage #foryou #fyp #school #grwm
- 15M
- total views
- 1
- posts
- 13.2%
- engagement
@rikkiDO NOT SHAVE YOUR FACE !!!!!!! until you’ve watched this video 😚💕 #beautytips #skincareroutine #BeautyTok #foryou
- 11M
- total views
- 1
- posts
- 4.8%
- engagement
@joannex444they had a good day aw🥹!!!! #fyp #grwm #influencer #foryoupage❤️ #satire
- 11M
- total views
- 2
- posts
- 3.9%
- engagement

@home_of_a_nutsooo excited ᕕ(՞ᗜ՞)ᕗ #birthday #goviralgo #fyp #makemefamous #grwm
- 9.6M
- total views
- 1
- posts
- 7.2%
- engagement

@itsyas.xowhich song is your fav? 💖 #viral #itsyasdummyvideo #viralvideo #grwm #fyp
- 8.5M
- total views
- 1
- posts
- 3.8%
- engagement
@sunyatoonew to korean skincare? i got u 👯♀️🌟✨- - - products used: @kose_official speedy oil cleanser @anua.skincare foamy cleanser heartleaf @anua.skincare heartleat 77% smoothing toner @tirtir_global mil
- 8.2M
- total views
- 1
- posts
- 6.5%
- engagement
@millylivinPeople were doing their makeup like THIS before Sephora existed 😭 Tell me if I’m using any of these wrong!!#traditionalmakeup #makeuphistory #historicalmakeup #makeuptiktok #BeautyTok
- 7M
- total views
- 1
- posts
- 9.5%
- engagement
@jessejaggersReplying to @Angel picking out a full face makeup routine with only lipstick! #makeup #lipstick #viralmakeup #beauty #makeupchallenge
- 6.8M
- total views
- 1
- posts
- 6.6%
- engagement
@queenie.arrazYow check this out everyone, who wants tutorial?🙋♀️🫶 #fyp #illusionmakeup #makeup #makeupqueenie #foryoupage
- 6M
- total views
- 1
- posts
- 4.2%
- engagement
@honeyroselovesBritish girl turns Swedish 👀 follow for more💕 #makeup #britishgirl
- 5.9M
- total views
- 1
- posts
- 4.1%
- engagement
@beautyytokkkif you have acne pone skin like me, check the ingredients of your make up products✅️ #porecleaning #porecloggingingredients #poreclogging #concealer #essence #maybelline #loreal #revolutionmakeup #sk
- 5.4M
- total views
- 1
- posts
- 9.0%
- engagement
@maya_marvin- 5.4M
- total views
- 1
- posts
- 10.7%
- engagement
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