TikTokBeauty & SkincareUpdated: August 31, 2026

Top Beauty and Skincare Creators on TikTok Right Now

This page ranks the top Beauty and Skincare creators on TikTok based on public posts sampled this week. The sample includes 163 posts with an average of 1,859,937 views and a median engagement rate of 12.18 percent. Average views dropped from 2,354,219 in the previous run.

ContentScout's own analysis: we sample real public posts matching beauty & skincare search terms on TikTok and score them by how much engagement they're getting relative to how recently they were posted. The ranking measures reach pulled inside this sample, not follower count or account size.

1.9M

Avg. views

12.2%

Median engagement

163

Posts analyzed

-21%

Vs. last week

@darceyangel
a green routine 💚✨ #skincare #asmr
73M
total views
1
posts
9.0%
engagement
@courtneyjones5252
Replying to @rhei5u4tfr5vgt4 I clean my face every morning and night #skincare #acneproneskin #acnepositivity #acne #acneskin #texturedskin #skincareroutine
42M
total views
1
posts
6.3%
engagement
@songofskin
If I was new to skincare this is exactly what I would use 🫧✨ Korean beauty is my absolute favorite and this is the best routine for beginners #skincare #glassskin #glowyskin #koreanbeauty #essence #t
39M
total views
1
posts
6.2%
engagement
@alexoukla
Days in the life #toxic #family #MentalHealth
21M
total views
1
posts
14.9%
engagement
@grwmia.o
FIRST DAY OF SCHOOL GET READY WITH ME!!📌✂️🚌#jesuslovesyou #miagrwm #school #grwm #firstdayofschool
13M
total views
3
posts
14.8%
engagement
@rikki
DO NOT SHAVE YOUR FACE !!!!!!! until you’ve watched this video 😚💕 #beautytips #skincareroutine #BeautyTok #foryou
13M
total views
2
posts
10.2%
engagement
@samaraispinkk
Hello world #samara #grwm
13M
total views
1
posts
9.5%
engagement
@gumurz
Its ok giys i safe dada i safe! #gummy #goth#highschool #makeup #grwm
5.2M
total views
1
posts
15.9%
engagement
@emily.uddman
#makeup #makeuptutorial #tips
5M
total views
1
posts
16.6%
engagement
@yaniyakezia
GRWM TO GO “OUT” !!! SET:@snatchedesign 🪽 #grwm #viral #fyp #barbiedoll
4.6M
total views
1
posts
14.8%
engagement
@slideshowsx_tok
and then they see girl wearing makeup and think they’re not wearing any 💔💔 #viral #blowthisup #makeup #funny #menpmo🤦🏻‍♀️
4.4M
total views
1
posts
18.0%
engagement
@amechimadu
Bro was writing down notes like he was back in school 😭…. Dads Skincare: Face Cream @NIVEA @niveamen Lips @Vaseline Fragrance @Mugler My Skincare: Revival Eye Patches @Beauty of Joseon Pimple p
3.8M
total views
1
posts
3.3%
engagement
@makeup.919
Look at this amaing glam tutorials by stylistmorena(IG) make sure to follow me for makeup tutorials #EndlessJourney #makeup919 #makeup #glam #glamour #eyeshadow #beautiful #GlowUp #makeupartist #make
3.3M
total views
1
posts
2.8%
engagement
@millylivin
People were doing their makeup like THIS before Sephora existed 😭 Tell me if I’m using any of these wrong!!#traditionalmakeup #makeuphistory #historicalmakeup #makeuptiktok #BeautyTok
3.2M
total views
1
posts
10.0%
engagement
@colourofbeauty
Get ready with me💄💖 #closeup #beauty #makeup #lipstick #BeautyTok
3M
total views
1
posts
14.2%
engagement
@.emiliewilliams
since everyone kept asking for the product names💕 #makeup #makeuptutorial #beautytips #tutorial #foryou
3M
total views
1
posts
12.3%
engagement
@mikaylanogueira
Try these makeup tips to level up your makeup ❤️ #makeup #makeuptutorial #beauty #makeuptips #mua
2.5M
total views
1
posts
6.5%
engagement
@theconfidentfamily
Replying to @summerbotwe Cianna couldn’t wait to recreate one of Summers looks! She loved how it turned out using her @🇬🇧MADEBYMITCHELL🇬🇧 Curve Case (Deep) and brush with the @Trouble Maker Beauty
2.4M
total views
4
posts
26.8%
engagement
@emilytembymakeup
UK BADDIE MAKEUP🇬🇧 Ib @Cariadryan of course💅🏼 @REFY brow tint @Benefit Cosmetics UK mighty fine brow pen @EYLURE LONDON under lash pre glued clusters @collectioncosmetics lasting perfection ult
2M
total views
1
posts
6.0%
engagement
@lorena_oficial0
Grwm para la high school💕💕#school #grwm #makeup #schoollife
1.9M
total views
1
posts
16.8%
engagement
@viviglows
💀 which skin care will you choose? #skincare #acne #pimples #routine #faceroutine
1.9M
total views
1
posts
4.1%
engagement
@_sharberry_
My fav little hack for smoother looking skin ✨ Zinc has been such a game changer for my acne and strawberry skin 🤍 #YUMU #zinc #acne #skincare #bodyskincare
1.6M
total views
1
posts
15.7%
engagement
@taontm
Get ready with meee 🍒🫶🏼 #BeautyTok #grwm #makeup #fypシ #girls
1.5M
total views
1
posts
14.8%
engagement
@itsedonna
Glass skin >>>>> #glassskin #clearskin #skincare #skincarejourney #healthyskin #viralskincare #skincareobsessed
1.5M
total views
1
posts
3.0%
engagement
@ninersslifeee
GRWM to move into college! I can’t believe this day is finally here, I will be filming it all so stay tuned @Crickle Daisy @First Aid Beauty @Kosas @reale actives @SkinCeuticals @One Skin
1.4M
total views
1
posts
12.1%
engagement

questions

Questions, answered.

How is this ranking measured?+

The ranking is determined by ContentScout using public post data sampled this week, ordered by reach within the sample rather than overall account size.

Who leads the current ranking?+

@darceyangel ranks first in the sample with 73,300,455 views on a single post titled "a green routine 💚✨ #skincare #asmr".

What are creators posting about in this sample?+

Creators are posting get ready with me videos, skincare routines, makeup tutorials, and advice on topics like shaving and acne.

What is the average view count for posts in this run?+

The average view count across all 163 sampled posts is 1,859,937, which is lower than the previous run's average of 2,354,219.