Fashion and Style TikTok Posts: Current Engagement Data
This week, ContentScout sampled 160 public Fashion and Style posts on TikTok. The average view count across the sample is 595,513, down from 1,362,908 in the previous run. The median engagement rate sits at 11.79%.
ContentScout's own analysis: we sample real public posts matching fashion & style search terms on TikTok and score them by how much engagement they're getting relative to how recently they were posted. It is not TikTok's official trending list.
- Open post on the platform

@kenzellsworth
It really is that big of a deal #kapreeandkenz #outfitinspo #outfit #trending
- views
- 1.5M
- likes
- 158K
- comments
- 645
- Open post on the platform

@sidsigmon
They keep laughing at my outfits #balenciaga #streetwear #fashiontiktok #fashion #fashiontok
- views
- 3.1M
- likes
- 539K
- comments
- 6K
- Open post on the platform

@josiebullardbooks
Okay, I think this button down shirt hack just changed my life!! You can find the clamp I used, as well as a bunch of others, on my LTK 🫶 #shirthack #fashiontip #buttondownshirt #darkacademiavibes #fallfashion
- views
- 4.5M
- likes
- 579K
- comments
- 1.3K
- Open post on the platform

@sidsigmon
The girls at school hate fashion #balenciaga #steetwear #fashion #fashiontok #fashiontiktok
- views
- 234K
- likes
- 32K
- comments
- 491
- Open post on the platform

@marinaaa.ro
#falloutfits #ootdinspo
- views
- 333K
- likes
- 98K
- comments
- 114
- Open post on the platform

@anisiafromsprouts
ootn to celebrate @DFYNE turning 5 🥂🫶🏼 #OOTD #fyp
- views
- 1.8M
- likes
- 409K
- comments
- 911
- Open post on the platform

@_bethanycook
outfit of the night!! slowly transitioning to autumn vibes already 🤓 details: dress & bag @Cider anti chafing shorts @Boody boots @asos design (wide fit!) jewellery @Bella Christie Jewellery @Bohomoon @EvryJewels #outfitinspo #OOTD #midsizefashion #confidence #falloutfits
- views
- 2.4M
- likes
- 379K
- comments
- 894
- Open post on the platform

@ootd
🇩🇰 It's impossible not to envy all of the looks we've spotted at Copenhagen Fashion Week! #OOTD #chpfw #Summer #outfit #inspo
- views
- 9.4M
- likes
- 1.1M
- comments
- 2.8K
- Open post on the platform

@styleformula.daily
Fall Third Color Outfit Ideas 🤍 #falloutfit #colorpairing #stylingtips
- views
- 961K
- likes
- 43K
- comments
- 96
- Open post on the platform

@demetradias
my FAVORITE fall color combos💋💋 outfit details are all in my LTK :) #falloutfits #outfitideas
- views
- 599K
- likes
- 79K
- comments
- 101
Questions, answered.
How is this data measured?+
ContentScout reads social data from public TikTok posts in the Fashion and Style niche, tracks metrics like views, likes, and comments, and scores them using its own platform scoring system.
How many posts were sampled for this report?+
The current dataset includes 160 public posts sampled this week.
What is the average view count for these posts?+
The average view count across the 160 sampled posts is 595,513.
How does average viewership compare to the previous run?+
Average views dropped from 1,362,908 in the previous run to 595,513 in this run.
What is the median engagement rate?+
The median engagement rate for the sampled posts is 11.79%.
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