Top YouTube Beauty & Skincare Hashtags
This week, ContentScout sampled 127 public Beauty & Skincare posts on YouTube. The average views across the sample sit at 8,500,958, with a median engagement rate of 0.00%. Here are the hashtags these posts use, ranked by platform scoring.
ContentScout's own analysis: we sample real public posts matching beauty & skincare search terms on YouTube and score them by how much engagement they're getting relative to how recently they were posted. Hashtags are ranked by the average views of the posts using them, not by how often they appear. The numbers describe those posts, they don't promise results.

#hairstyle
2 posts in sample
- 76M
- Avg. views
- 0.0%
- Engagement

#nailart
2 posts in sample
- 76M
- Avg. views
- 0.0%
- Engagement

#routinevlog
2 posts in sample
- 76M
- Avg. views
- 1.9%
- Engagement

#lipgloss
2 posts in sample
- 67M
- Avg. views
- 0.0%
- Engagement

#haul
3 posts in sample
- 58M
- Avg. views
- 0.0%
- Engagement

#beautytips
4 posts in sample
- 43M
- Avg. views
- 0.0%
- Engagement

#hair
7 posts in sample
- 22M
- Avg. views
- 0.0%
- Engagement

#beauty
29 posts in sample
- 18M
- Avg. views
- 0.0%
- Engagement

#halloween
2 posts in sample
- 13M
- Avg. views
- 0.0%
- Engagement

#makeuptutorial
19 posts in sample
- 11M
- Avg. views
- 1.4%
- Engagement

#grwm
23 posts in sample
- 9.3M
- Avg. views
- 1.3%
- Engagement

#short
3 posts in sample
- 9.3M
- Avg. views
- 0.0%
- Engagement

#makeup
57 posts in sample
- 9.3M
- Avg. views
- 0.0%
- Engagement

#shortsfeed
5 posts in sample
- 9.3M
- Avg. views
- 0.0%
- Engagement

#grwmmakeup
2 posts in sample
- 7.1M
- Avg. views
- 3.5%
- Engagement

#aesthetic
2 posts in sample
- 6.8M
- Avg. views
- 2.1%
- Engagement

#makeupinspo
2 posts in sample
- 6.7M
- Avg. views
- 2.5%
- Engagement

#tutorial
4 posts in sample
- 4.9M
- Avg. views
- 1.5%
- Engagement

#fyp
15 posts in sample
- 4.4M
- Avg. views
- 0.0%
- Engagement

#makeuplook
2 posts in sample
- 3.9M
- Avg. views
- 3.8%
- Engagement

#latinamakeup
2 posts in sample
- 3.8M
- Avg. views
- 1.2%
- Engagement

#kbeauty
3 posts in sample
- 3.7M
- Avg. views
- 0.0%
- Engagement

#shorts
26 posts in sample
- 3.4M
- Avg. views
- 0.0%
- Engagement

#skincareroutine
4 posts in sample
- 3.2M
- Avg. views
- 0.0%
- Engagement

#trending
6 posts in sample
- 3.1M
- Avg. views
- 1.2%
- Engagement
Questions, answered.
How is this data measured?+
ContentScout sampled 127 public posts this week for the Beauty and Skincare niche on YouTube, calculating average views, median engagement rates, and platform scores for each hashtag.
Should I use all of these hashtags at once?+
No. The data shows which tags appear on specific posts, not that you should combine all of them into a single upload.
Do these view counts guarantee results?+
A tag's average views describe the posts using it in the sample, not a guarantee of what your specific post will receive.
Which hashtags appear the most in the sample?+
#makeup appears on 57 posts, #beauty appears on 29 posts, and #grwm appears on 23 posts.
Which hashtags have the highest average views?+
#hairstyle leads with 75,808,000 average views across 2 posts, followed by #nailart with 75,502,050 average views across 2 posts.
More on Beauty & Skincare on YouTube
Hashtags that work in other YouTube niches
