YouTube Beauty & Skincare Hashtag Performance
This week, we sampled 110 public Beauty & Skincare posts on YouTube. The average view count across the sample is 6,872,937, down slightly from 6,912,259 in the previous run. Here are the hashtags these posts are using, ranked by ContentScout scoring.
ContentScout's own analysis: we sample real public posts matching beauty & skincare search terms on YouTube and score them by how much engagement they're getting relative to how recently they were posted. Hashtags are ranked by the average views of the posts using them, not by how often they appear. The numbers describe those posts, they don't promise results.
#haul
2 posts in sample
- 94M
- Avg. views
- 0.0%
- Engagement
#beautytips
3 posts in sample
- 58M
- Avg. views
- 0.0%
- Engagement
#reels
2 posts in sample
- 55M
- Avg. views
- 0.0%
- Engagement
#funny
2 posts in sample
- 41M
- Avg. views
- 0.0%
- Engagement
#review
2 posts in sample
- 40M
- Avg. views
- 0.0%
- Engagement
#asmrsounds
3 posts in sample
- 28M
- Avg. views
- 0.0%
- Engagement
#skincareroutine
3 posts in sample
- 22M
- Avg. views
- 0.0%
- Engagement
#hacks
3 posts in sample
- 16M
- Avg. views
- 0.0%
- Engagement
#beauty
33 posts in sample
- 16M
- Avg. views
- 0.0%
- Engagement
#short
2 posts in sample
- 14M
- Avg. views
- 0.0%
- Engagement
#makeup
46 posts in sample
- 10M
- Avg. views
- 0.0%
- Engagement
#makeuptutorial
18 posts in sample
- 8.2M
- Avg. views
- 0.7%
- Engagement
#grwm
20 posts in sample
- 7.3M
- Avg. views
- 0.4%
- Engagement
#tutorial
4 posts in sample
- 6.7M
- Avg. views
- 1.9%
- Engagement
#halloween
4 posts in sample
- 6.6M
- Avg. views
- 0.0%
- Engagement
#girls
3 posts in sample
- 5.8M
- Avg. views
- 1.6%
- Engagement
#cute
3 posts in sample
- 5.4M
- Avg. views
- 0.0%
- Engagement
#fyp
11 posts in sample
- 5.2M
- Avg. views
- 0.0%
- Engagement
#shorts
19 posts in sample
- 4.4M
- Avg. views
- 0.0%
- Engagement
#skincare
29 posts in sample
- 3.4M
- Avg. views
- 0.0%
- Engagement
#viralshorts
2 posts in sample
- 3.1M
- Avg. views
- 0.0%
- Engagement
#explore
2 posts in sample
- 2.6M
- Avg. views
- 0.8%
- Engagement
#school
2 posts in sample
- 2.4M
- Avg. views
- 1.4%
- Engagement
#morningroutine
2 posts in sample
- 1.8M
- Avg. views
- 1.9%
- Engagement
#makeupartist
4 posts in sample
- 1.7M
- Avg. views
- 0.0%
- Engagement
Questions, answered.
How is this data measured?+
ContentScout reads social data from public posts and ranks the hashtags based on its own scoring system. The sample includes 110 posts from this week.
Which hashtag has the highest average views?+
#haul leads the ranking with 93,500,000 average views across 2 posts in the sample.
Which hashtag appears on the most posts?+
#makeup appears on 46 posts in the sample, with an average of 10,199,022 views and a 0.00% median engagement rate.
Do these view counts guarantee results for my posts?+
No. A hashtag's average views describe the performance of the posts currently using it, rather than a guarantee for new content.
Should I use all of these hashtags at once?+
No. The data shows individual performance per tag across different posts, not a requirement to combine them all.
More on Beauty & Skincare on YouTube