TikTok Beauty and Skincare Hashtag Performance Data
To find the best hashtags for TikTok beauty and skincare content, look at the real performance of the 163 public posts sampled this week. The highest-performing tags include #sameperson and #makeuptransformation, while broad terms like #makeup and #skincare remain highly common. Overall, the sampled posts generated an average of 3,366,905 views with a median engagement rate of 10.13%.
ContentScout's own analysis: we sample real public posts matching beauty & skincare search terms on TikTok and score them by how much engagement they're getting relative to how recently they were posted. Hashtags are ranked by the average views of the posts using them, not by how often they appear. The numbers describe those posts, they don't promise results.
#sameperson
2 posts in sample
- 105M
- Avg. views
- 8.3%
- Engagement
#makeuptransformation
3 posts in sample
- 75M
- Avg. views
- 8.2%
- Engagement
#asmr
4 posts in sample
- 28M
- Avg. views
- 7.3%
- Engagement
#acne
2 posts in sample
- 19M
- Avg. views
- 12.0%
- Engagement
#heatlesscurls
2 posts in sample
- 19M
- Avg. views
- 12.9%
- Engagement
#skincaresteps
2 posts in sample
- 10M
- Avg. views
- 8.2%
- Engagement
#glowyskin
4 posts in sample
- 9.9M
- Avg. views
- 6.8%
- Engagement
#skincaretips
3 posts in sample
- 9.4M
- Avg. views
- 4.8%
- Engagement
#foryoupage
4 posts in sample
- 8.9M
- Avg. views
- 12.8%
- Engagement
#skincare
29 posts in sample
- 7.4M
- Avg. views
- 6.8%
- Engagement
#glassskin
6 posts in sample
- 6.5M
- Avg. views
- 9.1%
- Engagement
#makeup
45 posts in sample
- 6.4M
- Avg. views
- 12.1%
- Engagement
#spidermanmakeup
2 posts in sample
- 5.3M
- Avg. views
- 11.0%
- Engagement
#spiderman
3 posts in sample
- 3.5M
- Avg. views
- 12.1%
- Engagement
#medicube
2 posts in sample
- 3.5M
- Avg. views
- 1.2%
- Engagement
#skincareroutine
25 posts in sample
- 2.9M
- Avg. views
- 7.6%
- Engagement
#skincareasmr
2 posts in sample
- 2.8M
- Avg. views
- 7.3%
- Engagement
#makeupartist
2 posts in sample
- 2.5M
- Avg. views
- 11.4%
- Engagement
#easymakeup
2 posts in sample
- 2.4M
- Avg. views
- 6.7%
- Engagement
#fyp
39 posts in sample
- 2.3M
- Avg. views
- 13.0%
- Engagement
#beginnermakeup
3 posts in sample
- 2.3M
- Avg. views
- 10.8%
- Engagement
#makeuplook
3 posts in sample
- 2.2M
- Avg. views
- 10.0%
- Engagement
#glowup
2 posts in sample
- 1.8M
- Avg. views
- 7.2%
- Engagement
#glam
2 posts in sample
- 1.6M
- Avg. views
- 5.9%
- Engagement
#school
5 posts in sample
- 1.6M
- Avg. views
- 16.6%
- Engagement
Questions, answered.
How is this hashtag data gathered and measured?+
This data is sourced by ContentScout, a platform that analyzes social media data to help creators build content. For this report, we analyzed a sample of 163 public beauty and skincare posts from this week to calculate average views and median engagement rates.
Should I add all twenty of these hashtags to my TikTok posts?+
No, you should not use all of these tags at once. Some tags like #makeup are very broad and appeared on 45 posts in our sample, while specific tags like #spidermanmakeup appeared on only 2 posts. Choose a small mix of broad and niche tags that directly match your content.
Does using a high-ranking hashtag guarantee millions of views?+
No, these metrics are not a guarantee of performance. A tag's average views describe the posts currently using it: for example, #sameperson has 105,068,399 average views across only 2 posts in our sample, meaning a couple of highly successful posts heavily influenced that average.
Are beauty and skincare views rising or falling overall?+
Average views across our sample decreased to 3,366,905 this week, compared to 3,731,951 in our previous run. However, overall engagement remains solid, showing a median engagement rate of 10.13% across the 163 sampled posts.
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