TikTok Beauty & Skincare Hashtag Performance
This week, we sampled 165 public TikTok posts in the Beauty & Skincare niche. Average views across the sample sit at 2,622,580, with a median engagement rate of 10.31 percent. Average views dropped from 2,701,116 in the previous run.
ContentScout's own analysis: we sample real public posts matching beauty & skincare search terms on TikTok and score them by how much engagement they're getting relative to how recently they were posted. Hashtags are ranked by the average views of the posts using them, not by how often they appear. The numbers describe those posts, they don't promise results.
#texturedskin
2 posts in sample
- 41M
- Avg. views
- 6.3%
- Engagement
#makeuptransition
4 posts in sample
- 27M
- Avg. views
- 9.3%
- Engagement
#acnepositivity
2 posts in sample
- 23M
- Avg. views
- 6.9%
- Engagement
#acneproneskin
2 posts in sample
- 21M
- Avg. views
- 7.3%
- Engagement
#acne
4 posts in sample
- 21M
- Avg. views
- 6.3%
- Engagement
#glowyskin
2 posts in sample
- 19M
- Avg. views
- 6.4%
- Engagement
#tutorial
2 posts in sample
- 8.5M
- Avg. views
- 9.1%
- Engagement
#glassskin
8 posts in sample
- 6M
- Avg. views
- 7.4%
- Engagement
#makeup
53 posts in sample
- 4.8M
- Avg. views
- 11.7%
- Engagement
#trend
3 posts in sample
- 4.8M
- Avg. views
- 12.8%
- Engagement
#skincareroutine
23 posts in sample
- 4.5M
- Avg. views
- 7.4%
- Engagement
#skincare
32 posts in sample
- 4M
- Avg. views
- 6.3%
- Engagement
#skin
3 posts in sample
- 3.3M
- Avg. views
- 2.4%
- Engagement
#fyp
33 posts in sample
- 3.3M
- Avg. views
- 11.4%
- Engagement
#makeuptiktok
2 posts in sample
- 3.3M
- Avg. views
- 7.1%
- Engagement
#trending
5 posts in sample
- 3.1M
- Avg. views
- 8.4%
- Engagement
#foryou
8 posts in sample
- 2.8M
- Avg. views
- 9.9%
- Engagement
#makeuphacks
3 posts in sample
- 2.5M
- Avg. views
- 2.9%
- Engagement
#makeuptrend
2 posts in sample
- 2.5M
- Avg. views
- 10.6%
- Engagement
#realskin
2 posts in sample
- 2.5M
- Avg. views
- 10.6%
- Engagement
#beautytips
6 posts in sample
- 2.4M
- Avg. views
- 8.2%
- Engagement
#kbeauty
5 posts in sample
- 2.2M
- Avg. views
- 2.4%
- Engagement
#beautytok
22 posts in sample
- 2.1M
- Avg. views
- 8.1%
- Engagement
#koreanskincare
5 posts in sample
- 2M
- Avg. views
- 6.5%
- Engagement
#transition
2 posts in sample
- 1.9M
- Avg. views
- 7.2%
- Engagement
Questions, answered.
How is this data measured?+
ContentScout reads public social data from 165 TikTok posts in the Beauty & Skincare niche this week and ranks the hashtags using its own scoring system.
Should I use all of these hashtags at once?+
No. The data shows individual hashtag performance across different posts, not a requirement to combine them all.
What do the average view numbers mean?+
A hashtag's average views describe the posts using that tag in the sample. They are not a guarantee of reach for your own posts.
Which tags are broad versus specific?+
Tags like #makeup and #skincare appear on dozens of posts with lower average views, while tags like #texturedskin and #makeuptransition appear on fewer posts with much higher average views.
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