How is this data measured?

ContentScout reads social data from public posts, samples them by niche, and ranks hashtags using its own scoring method based on post views and engagement rates.

Which hashtag has the highest average views?

#essence leads the ranking with 22202388 average views across 2 posts in the sample.

Which hashtag appears in the most posts?

#makeup is the most frequent tag, appearing on 47 posts with an average of 3787193 views and a 7.52% median engagement rate.

Should I use all of these hashtags at once?

No. The data shows individual post performance for specific tags, not a combined formula.

Do high average views guarantee success?

No. A tag's average views describe the posts using it in the sample, not a guarantee for your own content.

TikTokBeauty & SkincareUpdated November 14, 2026

Top Beauty and Skincare Hashtags on TikTok

This week, ContentScout sampled 167 public Beauty and Skincare posts on TikTok. The average view count across the sample is 1876063, with a median engagement rate of 8.98%. Previous average views were 3926956. Below is the ranking of hashtags used by these posts, sorted by platform scoring.

ContentScout's own analysis: we sample real public posts matching beauty & skincare search terms on TikTok and score them by how much engagement they're getting relative to how recently they were posted. Hashtags are ranked by the average views of the posts using them, not by how often they appear. The numbers describe those posts, they don't promise results.

avg. views

1.9M

1,876,063 per post

median engagement

9.0%

8.98% exact

posts analyzed

167

public, from this week

vs. last week

-52%

in average views