Top TikTok Hashtags for Beauty & Skincare
This week, ContentScout sampled 163 public Beauty & Skincare posts on TikTok. The average view count across the sample is 1,859,937, with a median engagement rate of 12.18%. Average views decreased from the previous run, which recorded 2,354,219 views.
ContentScout's own analysis: we sample real public posts matching beauty & skincare search terms on TikTok and score them by how much engagement they're getting relative to how recently they were posted. Hashtags are ranked by the average views of the posts using them, not by how often they appear. The numbers describe those posts, they don't promise results.
#texturedskin
2 posts in sample
- 41M
- Avg. views
- 6.3%
- Engagement
#skincareforbeginners
2 posts in sample
- 19M
- Avg. views
- 8.9%
- Engagement
#acne
5 posts in sample
- 17M
- Avg. views
- 6.3%
- Engagement
#acneproneskin
3 posts in sample
- 14M
- Avg. views
- 6.3%
- Engagement
#glowyskin
3 posts in sample
- 13M
- Avg. views
- 8.4%
- Engagement
#family
2 posts in sample
- 12M
- Avg. views
- 9.1%
- Engagement
#glassskin
7 posts in sample
- 5.8M
- Avg. views
- 8.8%
- Engagement
#foryou
3 posts in sample
- 5.3M
- Avg. views
- 12.3%
- Engagement
#skincare
35 posts in sample
- 4.9M
- Avg. views
- 8.8%
- Engagement
#jesuslovesyou
3 posts in sample
- 4.4M
- Avg. views
- 14.8%
- Engagement
#miagrwm
3 posts in sample
- 4.4M
- Avg. views
- 14.8%
- Engagement
#skincareroutine
22 posts in sample
- 4.3M
- Avg. views
- 9.0%
- Engagement
#beautytips
5 posts in sample
- 2.9M
- Avg. views
- 6.7%
- Engagement
#highschool
2 posts in sample
- 2.7M
- Avg. views
- 17.6%
- Engagement
#school
6 posts in sample
- 2.5M
- Avg. views
- 15.5%
- Engagement
#blowthisup
2 posts in sample
- 2.5M
- Avg. views
- 14.5%
- Engagement
#viral
5 posts in sample
- 1.9M
- Avg. views
- 14.1%
- Engagement
#beauty
9 posts in sample
- 1.4M
- Avg. views
- 12.2%
- Engagement
#makeuptips
2 posts in sample
- 1.3M
- Avg. views
- 9.0%
- Engagement
#schoollife
2 posts in sample
- 1.2M
- Avg. views
- 13.9%
- Engagement
#beautytok
21 posts in sample
- 1.1M
- Avg. views
- 10.8%
- Engagement
#makeupartist
5 posts in sample
- 1.1M
- Avg. views
- 25.6%
- Engagement
#makeuptutorial
23 posts in sample
- 1.1M
- Avg. views
- 13.1%
- Engagement
#grwm
49 posts in sample
- 1.1M
- Avg. views
- 14.8%
- Engagement
#makeuptiktok
6 posts in sample
- 1.1M
- Avg. views
- 24.9%
- Engagement
Questions, answered.
How is this data measured?+
ContentScout reads social data from public TikTok posts in the Beauty & Skincare niche and ranks the hashtags using its own scoring method. This run analyzes 163 posts sampled this week.
Which hashtags have the highest average views?+
#texturedskin leads the ranking with an average of 40,583,941 views across 2 posts. #skincareforbeginners follows with 19,354,153 average views across 2 posts.
Which hashtags appear on the most posts?+
#skincare appears on 35 posts with an average of 4,880,703 views. #skincareroutine appears on 22 posts with an average of 4,316,945 views.
Do high average views guarantee success?+
No. A hashtag's average views describe the posts using it in this sample, not a guarantee of reach. Do not use all of these tags at once.
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