YouTube Travel Hashtags: Performance Data and View Counts
If you want to reach Travel audiences on YouTube right now, tags like #travel, #traveltips, and #explore are the most common, but niche tags like #luggage and #traveling are associated with the highest average views. This week, ContentScout analyzed 159 public posts in this niche, finding an average view count of 5,037,878 (up from 1,967,296 last run) and a median engagement rate of 0.97%. Rather than using all these tags at once, creators should balance high-reach niche terms like #luggage, which averaged 160,950,000 views across 2 posts, with broad, high-frequency tags like #travel, which appeared on 65 posts.
ContentScout's own analysis: we sample real public posts matching travel search terms on YouTube and score them by how much engagement they're getting relative to how recently they were posted. Hashtags are ranked by the average views of the posts using them, not by how often they appear. The numbers describe those posts, they don't promise results.
#luggage
2 posts in sample
- 161M
- Avg. views
- 0.0%
- Engagement
#traveling
7 posts in sample
- 54M
- Avg. views
- 0.0%
- Engagement
#airport
7 posts in sample
- 46M
- Avg. views
- 0.0%
- Engagement
#travelhacks
10 posts in sample
- 34M
- Avg. views
- 0.0%
- Engagement
#airplane
3 posts in sample
- 20M
- Avg. views
- 0.0%
- Engagement
#plane
3 posts in sample
- 19M
- Avg. views
- 3.6%
- Engagement
#brideyandjiny
2 posts in sample
- 16M
- Avg. views
- 6.6%
- Engagement
#morningroutine
2 posts in sample
- 10M
- Avg. views
- 4.2%
- Engagement
#viral
8 posts in sample
- 10M
- Avg. views
- 0.0%
- Engagement
#travel
65 posts in sample
- 9.3M
- Avg. views
- 0.0%
- Engagement
#skincare
3 posts in sample
- 9M
- Avg. views
- 2.1%
- Engagement
#grwm
3 posts in sample
- 8.6M
- Avg. views
- 2.9%
- Engagement
#hawaii
3 posts in sample
- 7.8M
- Avg. views
- 2.2%
- Engagement
#shorts
16 posts in sample
- 7.2M
- Avg. views
- 0.0%
- Engagement
#lifehacks
2 posts in sample
- 3.9M
- Avg. views
- 0.0%
- Engagement
#shortvideo
2 posts in sample
- 3.9M
- Avg. views
- 0.0%
- Engagement
#travelling
2 posts in sample
- 3.7M
- Avg. views
- 2.1%
- Engagement
#traveltips
29 posts in sample
- 3.5M
- Avg. views
- 0.0%
- Engagement
#adventure
11 posts in sample
- 3.5M
- Avg. views
- 0.0%
- Engagement
#explore
14 posts in sample
- 2.7M
- Avg. views
- 0.0%
- Engagement
#aesthetic
8 posts in sample
- 2.7M
- Avg. views
- 2.7%
- Engagement
#vietnamtravel
2 posts in sample
- 2.6M
- Avg. views
- 0.0%
- Engagement
#summer
3 posts in sample
- 1.9M
- Avg. views
- 2.9%
- Engagement
#nature
8 posts in sample
- 1.6M
- Avg. views
- 0.0%
- Engagement
#vlog
20 posts in sample
- 1.5M
- Avg. views
- 3.3%
- Engagement
Questions, answered.
How is this data measured?+
This data is gathered by ContentScout, a tool for content creators that reads social data and turns it into content. We sampled 159 real public Travel posts on YouTube this week to track view counts, engagement rates, and tag frequency.
Which hashtag appeared the most in the sample?+
The hashtag #travel appeared the most, showing up on 65 of the 159 sampled posts. It generated an average of 9,289,706 views and had a median engagement rate of 0.00%.
Does using a high-view hashtag guarantee millions of views?+
No. The average views describe the posts that used the tag in this sample: they are not a guarantee of future performance. For example, #luggage had 160,950,000 average views, but that is based on a very thin sample of only 2 posts.
Which hashtags in the sample had the highest engagement rates?+
The tag #brideyandjiny had the highest median engagement rate at 6.64% across 2 posts, followed by #morningroutine at 4.20% (2 posts) and #plane at 3.65% (3 posts). Many high-view tags, like #travelhacks and #airport, had median engagement rates near or at 0.00%.
More on Travel on YouTube
Hashtags that work in other YouTube niches