How is this data measured?

ContentScout reads social data from public posts. For this report, the platform sampled 65 public posts in the Beauty & Skincare niche this week and tracked views, engagement rates, and hashtag usage.

Should I use all of these hashtags at once?

No. The data shows individual performance per hashtag across different posts, not a requirement to group them together.

Do high average views guarantee my post will reach that number?

No. A hashtag's average views describe the posts using it in the sample, not a guarantee for future posts.

Which hashtag has the highest average views in the current sample?

#beauty leads the ranking with 1524274 average views across 4 posts.

InstagramBeauty & SkincareUpdated November 8, 2026

Instagram Beauty & Skincare Hashtag Performance Data

This week, we sampled 65 public posts in the Beauty & Skincare niche on Instagram. The average views across the sample are 286732, and the median engagement rate is 7.83%. Average views rose from 200568 in the previous run. Review the ranked hashtag list below to see which tags appear on these posts and what reach they pull.

ContentScout's own analysis: we sample real public posts matching beauty & skincare search terms on Instagram and score them by how much engagement they're getting relative to how recently they were posted. Hashtags are ranked by the average views of the posts using them, not by how often they appear. The numbers describe those posts, they don't promise results.

avg. views

287K

286,732 per post

median engagement

7.8%

7.83% exact

posts analyzed

public, from this week

vs. last week

+43%

in average views