Instagram Beauty and Skincare Hashtags: Reach and Engagement Data
To find the right hashtags for Instagram beauty and skincare posts, you must balance reach and engagement. This week, we analyzed 65 public posts in this niche, which averaged 300,561 views with a median engagement rate of 2.20 percent. Rather than using every tag at once, creators should mix broad terms like #skincare with highly specific terms like #skincaretips based on actual performance.
ContentScout's own analysis: we sample real public posts matching beauty & skincare search terms on Instagram and score them by how much engagement they're getting relative to how recently they were posted. Hashtags are ranked by the average views of the posts using them, not by how often they appear. The numbers describe those posts, they don't promise results.
#dermatologist
3 posts in sample
- 635K
- Avg. views
- 1.9%
- Engagement
#skincaretips
3 posts in sample
- 635K
- Avg. views
- 1.5%
- Engagement
#skincareroutine
4 posts in sample
- 361K
- Avg. views
- 1.3%
- Engagement
#glassskin
2 posts in sample
- 341K
- Avg. views
- 2.8%
- Engagement
#makeuphacks
2 posts in sample
- 337K
- Avg. views
- 1.9%
- Engagement
#skincare
13 posts in sample
- 240K
- Avg. views
- 1.9%
- Engagement
#explore
2 posts in sample
- 237K
- Avg. views
- 1.9%
- Engagement
#fyp
3 posts in sample
- 135K
- Avg. views
- 1.9%
- Engagement
#makeup
19 posts in sample
- 128K
- Avg. views
- 1.9%
- Engagement
#grwm
13 posts in sample
- 126K
- Avg. views
- 2.5%
- Engagement
#beauty
8 posts in sample
- 86K
- Avg. views
- 2.2%
- Engagement
#makeuptutorial
14 posts in sample
- 80K
- Avg. views
- 3.0%
- Engagement
#beautyreels
9 posts in sample
- 78K
- Avg. views
- 2.6%
- Engagement
#makeuproutine
6 posts in sample
- 27K
- Avg. views
- 0.9%
- Engagement
#skin
2 posts in sample
- 20K
- Avg. views
- 3.3%
- Engagement
#getreadywithme
2 posts in sample
- 20K
- Avg. views
- 4.0%
- Engagement
#beautyfavorites
2 posts in sample
- 1.3K
- Avg. views
- 0.0%
- Engagement
Questions, answered.
How is this performance data measured?+
This data is tracked by ContentScout, a tool that collects social data to help creators make content decisions. We analyzed 65 public Instagram posts in the beauty and skincare niche this week to measure average views and median engagement rates for each tag.
Why do some hashtags have much higher average views than others?+
Average views describe how the specific posts using that hashtag performed, but they are not a guarantee of future reach. For example, #dermatologist averaged 635,459 views across 3 posts, while #beautyfavorites averaged just 1,310 views across 2 posts.
Should I use all of these hashtags on my posts?+
No, you should select a strategic mix rather than using them all. Broad tags like #makeup appeared on 19 posts and averaged 128,035 views, while specific tags like #makeuphacks appeared on only 2 posts but averaged 336,855 views.
Is beauty and skincare reach increasing or decreasing?+
Overall reach has decreased compared to our previous run. The average view count across our sampled posts dropped from 391,564 in the previous run to 300,561 this week.
Why is the post count so low for some of these hashtags?+
Because our weekly sample is limited to 65 posts, some tags like #getreadywithme or #skin only appeared on 2 posts. With such thin data, these metrics represent a small snapshot of performance rather than a permanent trend.
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