Instagram Travel Hashtags: Current Performance and Reach Metrics
To find the most effective hashtags for Instagram travel content right now, ContentScout analyzed 69 real public posts sampled this week. The data shows that posts using travel-related hashtags reached an average of 1,204,610 views with a median engagement rate of 2.52%. Practical tags like #hack and #usefultips led the rankings with average views of 25,537,745 per post, but creators should select a balanced mix of broad and specific tags rather than using all of them at once.
ContentScout's own analysis: we sample real public posts matching travel search terms on Instagram and score them by how much engagement they're getting relative to how recently they were posted. Hashtags are ranked by the average views of the posts using them, not by how often they appear. The numbers describe those posts, they don't promise results.
#hack
2 posts in sample
- 26M
- Avg. views
- 1.4%
- Engagement
#usefultips
2 posts in sample
- 26M
- Avg. views
- 1.4%
- Engagement
#lifehack
2 posts in sample
- 25M
- Avg. views
- 2.6%
- Engagement
#travelhacks
5 posts in sample
- 10M
- Avg. views
- 1.8%
- Engagement
#tutorial
2 posts in sample
- 6.7M
- Avg. views
- 2.3%
- Engagement
#reels
2 posts in sample
- 6.7M
- Avg. views
- 2.3%
- Engagement
#beautifuldestinations
2 posts in sample
- 4.4M
- Avg. views
- 1.3%
- Engagement
#traveltips
12 posts in sample
- 4.3M
- Avg. views
- 2.0%
- Engagement
#travelblogger
2 posts in sample
- 2.6M
- Avg. views
- 2.6%
- Engagement
#travelbucketlist
2 posts in sample
- 2.6M
- Avg. views
- 2.6%
- Engagement
#ustravels
3 posts in sample
- 1.7M
- Avg. views
- 2.5%
- Engagement
#ustravel
3 posts in sample
- 1.7M
- Avg. views
- 2.5%
- Engagement
#usatravels
3 posts in sample
- 1.7M
- Avg. views
- 2.5%
- Engagement
#usatravel
6 posts in sample
- 886K
- Avg. views
- 2.3%
- Engagement
#travelinspiration
7 posts in sample
- 790K
- Avg. views
- 2.8%
- Engagement
#travelvideo
2 posts in sample
- 783K
- Avg. views
- 4.3%
- Engagement
#travelreelideas
2 posts in sample
- 630K
- Avg. views
- 2.8%
- Engagement
#contentcreator
2 posts in sample
- 621K
- Avg. views
- 4.5%
- Engagement
#travel
28 posts in sample
- 577K
- Avg. views
- 2.4%
- Engagement
#sweden
2 posts in sample
- 552K
- Avg. views
- 2.6%
- Engagement
#visitsweden
2 posts in sample
- 552K
- Avg. views
- 2.6%
- Engagement
#lifehacks
2 posts in sample
- 519K
- Avg. views
- 1.6%
- Engagement
#travelreels
13 posts in sample
- 331K
- Avg. views
- 3.4%
- Engagement
#travelguide
5 posts in sample
- 242K
- Avg. views
- 2.4%
- Engagement
#vacationmode
2 posts in sample
- 54K
- Avg. views
- 2.6%
- Engagement
Questions, answered.
How are these Instagram travel hashtag rankings measured?+
ContentScout tracked a sample of 69 real public travel posts on Instagram this week. The tool calculates the average views and median engagement rate for posts using each specific hashtag to determine the scoring and rank.
Are travel post views increasing or decreasing?+
Overall average views have decreased. The average views across the sampled posts this week is 1,204,610, which is down from the previous run's average of 1,356,156 views.
Should I use all 20 of these hashtags on my travel posts?+
No, you should not use them all at once. It is better to choose a focused combination of broad terms like #travel, which appeared on 28 posts in our sample, and high-engagement niche tags like #travelvideo, which has a 4.35% median engagement rate.
Will using the top-ranked hashtags guarantee millions of views?+
No. The average view count shows the performance of the sampled posts that used the tag, not a guaranteed result for your content. For instance, #hack and #usefultips averaged 25,537,745 views across only 2 posts in the sample, meaning a very small number of highly successful posts drove that average.
More on Travel on Instagram
Hashtags that work in other Instagram niches