TikTok Travel Hashtag Performance and Reach Data
Based on a sample of 165 public TikTok travel posts this week, the highest-performing hashtag is #adventure, averaging 32,505,556 views across the posts using it. Overall, the sampled posts reached an average of 1,298,330 views with a median engagement rate of 6.99%. When planning your content, do not use all these tags at once: instead, balance broad tags like #travel (used on 64 posts) with specific tags like #switzerland (used on 3 posts) to target the right audience.
ContentScout's own analysis: we sample real public posts matching travel search terms on TikTok and score them by how much engagement they're getting relative to how recently they were posted. Hashtags are ranked by the average views of the posts using them, not by how often they appear. The numbers describe those posts, they don't promise results.
#adventure
2 posts in sample
- 33M
- Avg. views
- 16.2%
- Engagement
#swiss
2 posts in sample
- 8.4M
- Avg. views
- 14.5%
- Engagement
#switzerland
3 posts in sample
- 8.2M
- Avg. views
- 14.4%
- Engagement
#repost
2 posts in sample
- 5.5M
- Avg. views
- 11.7%
- Engagement
#airport
3 posts in sample
- 4.9M
- Avg. views
- 10.7%
- Engagement
#familytravel
2 posts in sample
- 4.9M
- Avg. views
- 5.3%
- Engagement
#travelphotography
2 posts in sample
- 4.1M
- Avg. views
- 4.0%
- Engagement
#spain
2 posts in sample
- 3M
- Avg. views
- 7.4%
- Engagement
#vacation
4 posts in sample
- 3M
- Avg. views
- 7.6%
- Engagement
#fyp
32 posts in sample
- 2.9M
- Avg. views
- 8.0%
- Engagement
#flights
2 posts in sample
- 2.5M
- Avg. views
- 9.7%
- Engagement
#foryoupage
3 posts in sample
- 2.4M
- Avg. views
- 13.3%
- Engagement
#travel
64 posts in sample
- 2.3M
- Avg. views
- 8.5%
- Engagement
#italy
4 posts in sample
- 2.3M
- Avg. views
- 6.3%
- Engagement
#nature
5 posts in sample
- 2.2M
- Avg. views
- 10.8%
- Engagement
#fypシ
3 posts in sample
- 1.8M
- Avg. views
- 3.3%
- Engagement
#travelgoals
4 posts in sample
- 1.7M
- Avg. views
- 4.6%
- Engagement
#travelhacks
12 posts in sample
- 1.7M
- Avg. views
- 6.9%
- Engagement
#vietnam
2 posts in sample
- 1.4M
- Avg. views
- 14.8%
- Engagement
#memories
2 posts in sample
- 1.3M
- Avg. views
- 8.8%
- Engagement
#ocean
2 posts in sample
- 1.2M
- Avg. views
- 6.9%
- Engagement
#aroundtheworld
2 posts in sample
- 1.2M
- Avg. views
- 17.0%
- Engagement
#flighthacks
2 posts in sample
- 1.1M
- Avg. views
- 9.0%
- Engagement
#travellife
3 posts in sample
- 1.1M
- Avg. views
- 13.3%
- Engagement
#travelhack
4 posts in sample
- 1.1M
- Avg. views
- 6.9%
- Engagement
Questions, answered.
How is this hashtag data measured?+
We analyze a weekly sample of real public posts within the travel niche: 165 posts for this specific run. The rankings are based on ContentScout's own scoring system rather than the platform's default sorting.
Are these average views guaranteed if I use these hashtags?+
No. A hashtag's average views describe the historical performance of the posts in our sample that used it, such as the 32,505,556 average views for #adventure. They are not a guarantee of future views for your own posts.
How does this week's performance compare to previous runs?+
The average views across our sampled posts dropped this week to 1,298,330 views, down from the previous run's average of 2,891,800 views. This indicates a lower average reach across the top travel posts in this sample.
What is the difference between broad and specific hashtags in this data?+
Broad hashtags like #travel appear frequently, showing up in 64 posts in our sample with an average of 2,317,320 views. Specific hashtags like #travelhacks (12 posts) or country-specific ones like #spain (2 posts) help you target narrower, distinct audiences.
Which hashtags had the highest engagement rates in this sample?+
The hashtag #adventure had the highest median engagement rate at 16.18%, followed closely by #vietnam at 14.79% and #swiss at 14.46%.
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