Top 20 Instagram Beauty and Skincare Creators Ranked by Reach
Based on a sample of 65 public posts analyzed this week, @ahnestkitchen leads the beauty and skincare niche on Instagram with an average of 3,999,929 views per post, followed by @tablemannerspodcast and @jillian.gottlieb. Across the entire sample, creators saw an average of 300,561 views and a median engagement rate of 2.20 percent. We use ContentScout, a platform for content creators that analyzes social data, to identify who is pulling the most reach inside this niche right now.
ContentScout's own analysis: we sample real public posts matching beauty & skincare search terms on Instagram and score them by how much engagement they're getting relative to how recently they were posted. The ranking measures reach pulled inside this sample, not follower count or account size.
@ahnestkitchenThis is my mom’s morning skincare routine at 67 years old (1 of 2), explained in more detail. This routine is used on days she’s doing an “everything shower”, on days she washes her hair which is abou
- 4M
- total views
- 1
- posts
- 7.0%
- engagement
@tablemannerspodcastThat feeling when you’ve used science to find the perfect skincare routine
- 2.8M
- total views
- 1
- posts
- 2.3%
- engagement
@jillian.gottliebmost used products w 2 Derms ✨ #dermatologist #skincare #skincareroutines #viral #skincaretips
- 1.9M
- total views
- 2
- posts
- 1.8%
- engagement
@mrunuGRWM🪷 . . @dr.altheaglobal bubble moisturiser @rarebeauty eyebrow lift gel @rarebeauty pore less primer @clarinsofficial foundation @morphe2 concealer @hudabeauty easy bake setting powder @rare
- 1.1M
- total views
- 1
- posts
- 3.2%
- engagement
@seoulbeautyclubSkincare routine for beginners! A simple routine built with the right order can help your skin stay balanced, hydrated, and healthy-looking 🫶 #skincareroutine #skincareessentials #kbeauty #beginnerr
- 1M
- total views
- 1
- posts
- 1.2%
- engagement
@withkratikaGlass skin in one swipe ✨ . . . . #makeup #glassskin #beautyreels #glowyskin #makeuphacks
- 683K
- total views
- 2
- posts
- 2.8%
- engagement
@aditi_budhathokiEasy everyday makeup in just 10 minutes 👀🫰🏻 P.S I’m not a makeup expert—this video is just for fun Product details below: Moisturizer: @chantecaille Sunscreen: @isdin Foundation: @laprairie Co
- 500K
- total views
- 1
- posts
- 0.0%
- engagement
@jingervuoloGRWM for a concert 💄 ✨ comment MAKEUP for the 🔗 + dress link #momlife #GRWM #makeup #outfit #skincare
- 451K
- total views
- 1
- posts
- 1.1%
- engagement
@anshjotsinghhHere’s my daily skincare routine. . . . #skincare #foryou #fyp #explore #likesharecomment
- 402K
- total views
- 1
- posts
- 1.9%
- engagement
@adityamadirajuEasy Date Night Makeup Look: Soft & Romantic Layered Eye Tutorial ✨🩰 The kind of soft glam that makes them stare a little longer 😌 #datenightmakeup #softglam #makeup @rephr.to Eye brush set @amazon
- 392K
- total views
- 1
- posts
- 2.3%
- engagement
@ashley.paiigevlog style grwm ✨ and a mini tutorial of how I’ve been doing my hair! comment “links” to receive a DM with everything worn and used linked 🍒 #grwm #dailyvlog #makeuptutorial #summerfashion
- 354K
- total views
- 1
- posts
- 3.0%
- engagement
@afiyabennettSummer glow makeup ☀️ #makeup #makeuptutorial #summerglowmakeup Bronzy Makeup for the girls 😍 Foundation: @narsissist Cosmetics shade carcacus Concealer: @hourglasscosmetics Contour: @rhode Blu
- 186K
- total views
- 1
- posts
- 9.5%
- engagement
@brandonbalfourrHere’s how to make a simple skincare routine that works for your skin type! #skincare #mensgrooming
- 183K
- total views
- 1
- posts
- 2.6%
- engagement
@giorginajuanitacause i need this glow EVERY day 🩷 #makeup #beauty #glowy #scandimakeup #tutorial @charlottetilbury @diorbeauty @hudabeauty @gigibeebeauty @westmanatelier @narsissist @covergirl @caiacosmetics @rho
- 148K
- total views
- 1
- posts
- 4.0%
- engagement
@maryphillipsA sexy, smokey + sultry (super easy) eye tutorial as seen on @haileybieber. #makeupbymaryphillips
- 120K
- total views
- 1
- posts
- 3.2%
- engagement
@niharika_sharmmaaGRWM in a minute 💫😮💨 #grwm #routine #energy #hot #beauty
- 120K
- total views
- 1
- posts
- 2.5%
- engagement
@selenamupLet me uncomplicate your everyday makeup routine! Simple, quick, and beautiful-that’s what we all want right!? Comment the word SHOP and I’ll DM you the products I used for this easy everyday makeup l
- 116K
- total views
- 1
- posts
- 2.9%
- engagement
@jensenarnold_my everyday 5 min glowy makeup routine💋 #makeuproutine #makeup #everydaymakeup
- 110K
- total views
- 1
- posts
- 1.6%
- engagement
Questions, answered.
How are these beauty and skincare creators ranked?+
The creators are ranked by a proprietary scoring system based on the reach of their posts within our weekly sample. This list highlights who is getting the most views per post right now, rather than ranking accounts by their lifetime follower counts.
What types of content are driving the most views in this sample?+
Highly viewed posts in this sample focus on step-by-step daily routines, 'Get Ready With Me' (GRWM) style videos, and science-backed skincare. For example, @ahnestkitchen captured 3,999,929 views with a morning skincare routine video, while @tablemannerspodcast saw 2,780,502 views with a post about science-based skincare.
How does this week's performance compare to previous data?+
Average views across the sample dropped this week to 300,561, down from 391,564 views in the previous run. The median engagement rate across all analyzed creators stands at 2.20 percent.
Who had the highest engagement rate in this week's sample?+
@afiyabennett secured the highest median engagement rate in this sample at 9.50 percent, featuring a summer glow makeup tutorial that earned 186,224 views.
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