InstagramBeauty & SkincareUpdated: September 24, 2026

Top Beauty and Skincare Creators on Instagram

This ranking covers 66 public Beauty and Skincare posts sampled on Instagram this week. Across the sample, posts averaged 279,881 views with a median engagement rate of 7.93 percent. ContentScout read these public posts to rank the creators by reach inside this sample.

ContentScout's own analysis: we sample real public posts matching beauty & skincare search terms on Instagram and score them by how much engagement they're getting relative to how recently they were posted. The ranking measures reach pulled inside this sample, not follower count or account size.

280K

Avg. views

7.9%

Median engagement

Posts analyzed

First week with data

Vs. last week

@likenastya
GRWM! Should I post more beauty routine videos? 💋 #getreadywithme #grwmmakeup #grwm #grwmreels
3.8M
total views
1
posts
7.8%
engagement
@laurenkkim0
grwm for my first day of junior year!! #grwm #getreadywithme #firstdayofschool #backtoschool #highschool
3M
total views
1
posts
12.2%
engagement
@theestallion
GRWM
2.4M
total views
1
posts
20.1%
engagement
@dermguru
Before you come at me in the comments, you do not need all of these steps! this is strictly a demo on how to properly layer your skin care routine in the correct order! I personally use about three
1.9M
total views
1
posts
4.9%
engagement
@ruhaanikad
ग र व म #grwm #fyp #foryou
1.9M
total views
1
posts
7.7%
engagement
@melrobbins
You do not need a 12-step skincare routine. World-renowned dermatologist, Dr. Shereene Idriss, says there are just 3 categories of skincare that every routine needs. Comment ‘SKIN’ and I’ll DM you a
1.3M
total views
1
posts
4.4%
engagement
@ridamaoo
REAL beginner friendly makeup for dummies #makeup #makeuptutorial #grwm #begginermakeup #stepbystepmakeup
1.2M
total views
1
posts
18.8%
engagement
@jillian.gottlieb
what we’re using w 2 Derms ✨ #dermatologist #skincare #skincareroutine #viral #skincaretips
748K
total views
4
posts
4.0%
engagement
@selenamup
I want to share these HARD makeup facts, if you are looking really close at your makeup wondering why you don’t look like the influencers you see on social media. They also don’t look perfect. A lot o
374K
total views
2
posts
9.1%
engagement
@shay.sullivann
Grwm
332K
total views
1
posts
7.8%
engagement
@d3k.chung
#grwm
311K
total views
1
posts
24.2%
engagement
@rujuta.diwekar
My 4 step skincare routine. Water - hydration Workout - hormones Sleep - repair No skincare videos - brain protection Keep it real this year. Have a glowing 2026.
291K
total views
1
posts
7.1%
engagement
@neelamkotharisoni
My first GRWM… 😅❤️ #grwm #youtube
161K
total views
1
posts
4.1%
engagement
@adityamadiraju
Colorful Glam Makeup Tutorial!! Very hard to make pastel colors stay and pop on eyes but I think I managed ok 💕👀 Taught by @art.bysigrid @makeupforever Lip combo 👇🏾 - ARTIST COLOR PENCIL frant
138K
total views
1
posts
8.3%
engagement
@lolo.lehnen
The BEST makeup tip I’ve learned 🙌 #makeup #makeuptipsandtricks #makeuphacks #cleanmakeup #foundationhack
82K
total views
1
posts
7.8%
engagement
@brandonbalfourr
Here’s how to make a simple skincare routine that works for your skin type! #skincare #mensgrooming
60K
total views
1
posts
8.0%
engagement
@themiaamoore
Lori Harvey inspired baby hairs 🫶🏽 #beautyreels #hairreels #reelsexplorar
53K
total views
1
posts
8.8%
engagement
@dermatologist_adel
Correct order of night time skincare routine from a derm 💦 #dermatologist #skincare #skincareroutine #skincare products
52K
total views
1
posts
2.4%
engagement
@giorginajuanita
cause i need this glow EVERY day 🩷 #makeup #beauty #glowy #scandimakeup #tutorial @charlottetilbury @diorbeauty @hudabeauty @gigibeebeauty @westmanatelier @narsissist @covergirl @caiacosmetics @rho
47K
total views
1
posts
12.5%
engagement
@elena.rachitskaya
I share my complete morning and evening skincare routine (from cleansing to moisturizing) — plus the products I swear by and one secret step for that glowing! Even the worst foundation in the world wi
45K
total views
1
posts
3.9%
engagement
@maryphillips
A sexy, smokey + sultry (super easy) eye tutorial as seen on @haileybieber. #makeupbymaryphillips
43K
total views
1
posts
9.2%
engagement
@klaudiasyd
let’s help you find your makeup look based on your dress colour 🎨 consider this the ultimate makeup guide for special occasions wedding guest, prom, bday, etc. 💗 Imk what colours I should include in
40K
total views
1
posts
8.7%
engagement
@its_sparkling_girl_
Easy everyday makeup look for beginners ✨🌸 #makeup #beauty #makeuptutorial #explore
30K
total views
2
posts
25.1%
engagement
@tksjuicypolls
Things I think are awesome 😁 #BeautyReels #BeautyRecommendations #currentfavorites #ProductsWorthBuying #WorthTheHype
22K
total views
1
posts
5.1%
engagement
@honglemakeupartist
My Go-To Base Makeup Routine for 40+ Asian Women ➖Part 1 Your makeup isn’t the problem… it’s how you’re applying your base now. As we get older, our skin changes — more texture, more dryness, less e
15K
total views
1
posts
4.3%
engagement

questions

Questions, answered.

How is this ranking measured?+

This ranking is based on ContentScout's own scoring system applied to public posts sampled this week in the beauty and skincare niche. It measures reach within this specific sample, not overall account size.

Who is ranked first in this week's data?+

@likenastya holds the top spot with 1 post in the sample, pulling 3,838,967 total views and a median engagement rate of 7.85 percent.

What is the average view count across the sample?+

The average view count across all 66 sampled posts is 279,881.

What is the median engagement rate for the sampled posts?+

The median engagement rate across the sample is 7.93 percent.

Which creator has the highest engagement rate in the top tier?+

@d3k.chung has the highest engagement rate in the ranking at 24.20 percent from 1 sampled post.