How is this ranking measured?

ContentScout ranks creators based on scoring derived from sampled public posts in this niche. The current sample contains 65 posts.

Who leads the current ranking?

@arishfakhan138 leads the ranking with 5,896,851 views from 1 post in the sample. Their top post is a full makeup step by step tutorial.

What is the highest engagement rate in the data?

@soofi_333 has the highest median engagement rate in the sample at 62.84 percent, with 107,472 views on 1 post.

How do these view numbers compare to previous data?

Average views in this run are 286,732. The previous run had an average of 200,568 views.

InstagramBeauty & SkincareUpdated November 8, 2026

Top Beauty & Skincare Creators on Instagram

This ranking covers the top Beauty and Skincare creators on Instagram right now. ContentScout sampled 65 public posts this week. The average views across the sample are 286,732, with a median engagement rate of 7.83 percent.

ContentScout's own analysis: we sample real public posts matching beauty & skincare search terms on Instagram and score them by how much engagement they're getting relative to how recently they were posted. The ranking measures reach pulled inside this sample, not follower count or account size.

avg. views

287K

286,732 per post

median engagement

7.8%

7.83% exact

posts analyzed

public, from this week

vs. last week

+43%

in average views

This week's ranking

@arishfakhan138
Full makeup step by steps🎀✨ #makeup #arishfaxmakeup #tutorial #beauty #makeuptutorial #fullfacemakeup
5.9M
total views
1
posts
4.1%
engagement
@jooshica
5 mins GRWM 😭🤡 #grwm #makeup
4.2M
total views
1
posts
13.8%
engagement
@jillian.gottlieb
4 Derms Skincare Routines ✨#dermatologist #skincare #skincareroutines #viral #skincaretips
1.6M
total views
1
posts
9.3%
engagement
@melrobbins
You do not need a 12-step skincare routine. World-renowned dermatologist, Dr. Shereene Idriss, says there are just 3 categories of skincare that every routine needs. Comment ‘SKIN’ and I’ll DM you a
1.3M
total views
1
posts
4.4%
engagement
@carlibel
simple #makeup today👧🏻💖 #makeuptutorial
1.1M
total views
2
posts
5.9%
engagement
@daniellemarcan
ad. wtf is clean girl #makeup @armanibeauty eye tint 99 @morphebrushes chromaplus palette underslated @yslbeauty lines liberated eye pencil black @lemonhead.la glitter palette @maybelline sky tub
1.1M
total views
1
posts
10.8%
engagement
@jaydacheaves
mini makeup tutorial/grwm 🎀 @jaydacheavesbeauty
650K
total views
1
posts
6.1%
engagement
@sayanigupta
many of you here and some of my friends have been asking me for my Skin care routine. here's a video that I had promised. there is a prequel video that I will post after this. hope this is helpful.
530K
total views
1
posts
4.5%
engagement
@justt_chill1
Comment for link 🔗 🫶 #HairstyleInspo #LipGloss #BeautyReels #HairTutorial #TrendingReels
428K
total views
1
posts
9.1%
engagement
@d3k.chung
#grwm
329K
total views
1
posts
23.6%
engagement
@evange
my look that lasts all day 💋💘 #grwm #makeup #hair #explore @wonderskin @victoriabeckhambeauty @epjewels @benefitcosmetics
305K
total views
1
posts
6.4%
engagement
@shay.sullivann
Full makeup tutorial 🤍 • • • Products used: @lovingtanofficial bronze shimmer cream @anastasiabeverlyhills brow gel & brow wiz shade taupe @armanibeauty luminous silk hydrating primer @sacheubeauty l
183K
total views
1
posts
7.1%
engagement
@neelamkotharisoni
My first GRWM… 😅❤️ #grwm #youtube
166K
total views
1
posts
4.0%
engagement
@makeupbyrimsha.x
NIKKAH MAKEUP 🤍✨ . . . #MakeupTutorial #BeautyReels #MakeupInspiration #PakistaniMakeup #MuslimMakeupArtist #makeuptransformations
139K
total views
1
posts
7.8%
engagement
@soofi_333
The makeup inspo⭐️💞 #makeup #makeuptutorial #aesthetic
107K
total views
1
posts
62.8%
engagement
@brittany.obrien
What a comeback with @cerave_aunz #cerave #ceravewatergel #skincare #developedwithdermatologists #ad *sensory analysis, 40 subjects*
81K
total views
1
posts
3.5%
engagement
@kavyathapar20
GRWM in 4 steps 🤍✨ #GRWM #Beauty #Makeup #Fashion #Reels
79K
total views
1
posts
13.9%
engagement
@ingck
My day and night skincare routine that took me from years of acne to the best skin of my life 🌞🌙 More importantly, copy the concept, not the exact products I’m using. You don’t need to use INGU or
71K
total views
1
posts
10.0%
engagement
@brandonbalfourr
Here’s how to make a simple skincare routine that works for your skin type! #skincare #mensgrooming
61K
total views
1
posts
7.8%
engagement
@jessyhartel
#grwm #makeup 💕☀️
61K
total views
1
posts
15.0%
engagement
@lordthivi
Save this tutorial if you’re looking for the perfect makeup for brown skin 🤎🤩 Products: @tatcha dewy cream @lorealparis Lumi glo @anastasiabeverlyhills Archibrow pencil “chocolate” @makeupbymario M
53K
total views
1
posts
5.1%
engagement
@selenamup
40+ approved no makeup makeup look Comment the word “NATURAL” and I’ll DM you all of the products I used to create this light makeup look #makeuptutorial #naturalmakeup #40plus
53K
total views
1
posts
7.4%
engagement
@dr.david.kim
Skincare routine 101! If you’ve been wanting to build a skincare routine but have no idea where to start this video is for you! 👨🏻‍⚕️ AM routine: ✅ Cleanse. Use water if you have regular skin, and
50K
total views
1
posts
7.0%
engagement
@elena.rachitskaya
I share my complete morning and evening skincare routine (from cleansing to moisturizing) — plus the products I swear by and one secret step for that glowing! Even the worst foundation in the world wi
45K
total views
1
posts
3.9%
engagement
@klaudiasyd
let’s help you find your makeup look based on your dress colour 🎨 consider this the ultimate makeup guide for special occasions wedding guest, prom, bday, etc. 💗 Imk what colours I should include in
40K
total views
1
posts
8.6%
engagement

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Top Beauty & Skincare Creators on Instagram

This week's ranking

About this ranking