TikTok Beauty and Skincare Engagement Data
This week, we analyzed a sample of 163 public beauty and skincare posts on TikTok. The average view count across these posts was 3,366,905, representing a drop from the previous run's average of 3,731,951 views. Despite the decrease in views, engagement remains strong with a median engagement rate of 10.13%.
ContentScout's own analysis: we sample real public posts matching beauty & skincare search terms on TikTok and score them by how much engagement they're getting relative to how recently they were posted. It is not TikTok's official trending list.
- Open post on the platform
@ellielouiseellis
Pls dont bully me thanks 😁#fyp #grwm #makeup
- views
- 10M
- likes
- 1.4M
- comments
- 10K
- Open post on the platform
@mikaylanogueira
PAHT TWO NEXT… #makeup #grwm #beauty #makeupfavorites #holygrailmakeup
- views
- 1.3M
- likes
- 120K
- comments
- 775
- Open post on the platform
@grwmia.o
FIRST DAY OF SCHOOL GET READY WITH ME!!📌✂️🚌#jesuslovesyou #miagrwm #school #grwm #firstdayofschool
- views
- 3.5M
- likes
- 533K
- comments
- 5.7K
- Open post on the platform
@hudabubbaaa
long awaited makeup tutorial 🌴 @got2b glued spiking gel @Hourglass Cosmetics vanish primer @ONE SIZE BEAUTY secure the blur @Charlotte Tilbury flawless filter 4.5 and 5.5 charlotte tilbury airbrush flawless blur concealer 6.5 @Westman-Atelier concealer m3 hourglass concealer crème vanish westman atelier face trace contour stick truffle @Too Faced onzing sculpting stick chocolate caramel charlotte tilbury contour wand westman atelier baby cheeks blush stick petal @Givenchy e powder n03 vile rose too faced bronzer dark chocolate soleil @NARS Cosmetics blush charlotte tilbury highlighting wand pillow talk @M·A·C Cosmetics highlighter buttergleam @Loving Tan freckle pen one/size powder melt charlotte tilbury airbrush flawless filter setting spray one/size on til dawn setting spray
- views
- 898K
- likes
- 151K
- comments
- 2.8K
- Open post on the platform
@my.colorful.studio
Lemon peeling bath and my skin - perfect match 🍋🍋🍋 Check my Amazon storefront in my bio👆🏻 #lemon #bathtime #skincare #bathroutine #beautyhacks
- views
- 12M
- likes
- 698K
- comments
- 24K
- Open post on the platform
@yaprintsevaa
Spider-man makeup tutorial 🕸️❤️ #spiderman #makeuptutorial #makeup #spidermanbrandnewday #spidermanmakeup
- views
- 11M
- likes
- 866K
- comments
- 2.1K
- Open post on the platform
@mysthegreat
IM SCARED BUT EXCITED #freshman #highschool #school #2011 #grwm
- views
- 1.8M
- likes
- 329K
- comments
- 3.6K
- Open post on the platform
@stqccyi
hi guys the grwms are back yayy!! my first day was a bit rough lol also unfortunately my old grwm account was hacked (i wont be going into details for the sake of my own peace) so I did take a little break to enjoy my summer, however since the new year has started im going to be posting way more often (i at least intend to 😭) on this account, so I hope you guys enjoy!! ❤️🩹 #firstdayofschool #school #grwm #heatlesscurls #fyp
- views
- 1.9M
- likes
- 325K
- comments
- 3.6K
- Open post on the platform
@delareilley
grwm it’s WEDNESDAY BABE!! IYKYK #westernfashion #OOTD #outfitideas #grwm #getreadywithme
- views
- 587K
- likes
- 51K
- comments
- 206
- Open post on the platform
@_princesa674
I’m gonna take a while. Supposed to the other videos until I haven’t edited them 😩 Makeup products💄💋 @e.l.f. Cosmetics @Rare Beauty Brand @Huda Beauty @Flower Knows Makeup @anua_global #firstdayofschool #grwm #back #makeup #fypppppppppppppppppppppppppppppp
- views
- 1.2M
- likes
- 146K
- comments
- 581
Questions, answered.
How is this list of top beauty and skincare posts measured?+
These posts are ranked using a custom scoring system by ContentScout, a tool that reads social data to help creators find what is working. The list is sorted by this engagement-focused score rather than raw view count.
What are the key performance metrics for the beauty and skincare niche this week?+
The median engagement rate across the 163 sampled posts is 10.13%. The average view count is 3,366,905.
Are views for beauty and skincare content on the rise?+
No, views have decreased this week. The average view count of 3,366,905 is lower than the previous run's average of 3,731,951.
What themes do the most successful captions share?+
Based on the top performing posts, 'get ready with me' (GRWM) formats, back-to-school themes, and detailed makeup tutorials are pulling the highest engagement.
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