Top Beauty and Skincare Posts on TikTok This Week
This week, ContentScout sampled 163 public beauty and skincare posts on TikTok. The average view count is 1,859,937, which is lower than the previous run's average of 2,354,219. The median engagement rate for this sample is 12.18 percent.
ContentScout's own analysis: we sample real public posts matching beauty & skincare search terms on TikTok and score them by how much engagement they're getting relative to how recently they were posted. It is not TikTok's official trending list.
- Open post on the platform
@alexoukla
Days in the life #toxic #family #MentalHealth
- views
- 21M
- likes
- 3M
- comments
- 12K
- Open post on the platform
@slideshowsx_tok
and then they see girl wearing makeup and think they’re not wearing any 💔💔 #viral #blowthisup #makeup #funny #menpmo🤦🏻♀️
- views
- 4.4M
- likes
- 759K
- comments
- 17K
- Open post on the platform
@connortalkslol
My skin is glowing! #fyp #beauty #makeuptutorial #makeup #foundation
- views
- 1.3M
- likes
- 172K
- comments
- 1.7K
- Open post on the platform
@jordanlipscombe
can i be covered in gems and glitter everyday please✨✨✨ #fyp #grwm #zaralarrason #makeup #sophiasinot
- views
- 1M
- likes
- 147K
- comments
- 540
- Open post on the platform
@gumurz
Its ok giys i safe dada i safe! #gummy #goth#highschool #makeup #grwm
- views
- 5.2M
- likes
- 796K
- comments
- 8.6K
- Open post on the platform
@theconfidentfamily
Replying to @summerbotwe Cianna couldn’t wait to recreate one of Summers looks! She loved how it turned out using her @🇬🇧MADEBYMITCHELL🇬🇧 Curve Case (Deep) and brush with the @Trouble Maker Beauty Genius Palette and a few gems we could find 😅😅 Let us know what you think 💖💖 #makeup #makeuptok #makeuptiktok #makeupartist #makeupchallenge
- views
- 975K
- likes
- 263K
- comments
- 2.7K
- Open post on the platform
@theconfidentfamily
WHERE THE REAL CUTIES AT?! 👀💖😅😅✨ Please excuse the bad language 🥹 Cianna really wanted to do this transition 💖✨ #makeup #makeuptok #makeuptiktok #makeupartist #transition
- views
- 816K
- likes
- 232K
- comments
- 1.4K
- Open post on the platform
@grwmia.o
FIRST DAY OF SCHOOL GET READY WITH ME!!📌✂️🚌#jesuslovesyou #miagrwm #school #grwm #firstdayofschool
- views
- 12M
- likes
- 1.3M
- comments
- 13K
- Open post on the platform
@duhparis
Things that should NOT be normalized #fyp #makeup #grwm #storytime #duhparis
- views
- 265K
- likes
- 42K
- comments
- 457
- Open post on the platform
@tommyvnguyennn
@The Ordinary Glycolic Acid 7% will genuinely forever be in my routine #skincare #glycolicacid
- views
- 865K
- likes
- 128K
- comments
- 684
Questions, answered.
How is this data measured?+
ContentScout reads social data from public TikTok posts in the beauty and skincare niche, then ranks them using its own scoring method.
How many posts were analyzed?+
The current dataset contains 163 public posts sampled this week.
What is the average view count?+
The average view count across the sample is 1,859,937.
How does this view average compare to the previous run?+
The previous run had an average of 2,354,219 views, compared to 1,859,937 views in this run.
What is the median engagement rate?+
The median engagement rate for the sampled posts is 12.18 percent.
Which creator has the most viewed post in the ranking?+
User @alexoukla ranks first with 20,831,607 views, 2,995,377 likes, and 11,733 comments.
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