What is the average view count right now?

The average view count across the 168 sampled posts is 2,739,080.

How does the current view average compare to the previous run?

The previous run had an average of 2,495,841 views, compared to 2,739,080 in this run.

What is the median engagement rate for these posts?

The median engagement rate for the sample is 10.79%.

Which creator has the highest view count in the ranking?

@ellielouiseellis leads the ranking with 29,040,052 views, 3,438,656 likes, and 22,193 comments.

TikTokBeauty & SkincareUpdated October 17, 2026

TikTok Beauty and Skincare Posts: Top Engagement Data

This week, ContentScout sampled 168 public TikTok posts in the Beauty and Skincare niche. Average views across the sample reach 2,739,080, up from 2,495,081 in the previous run. The median engagement rate sits at 10.79%.

ContentScout's own analysis: we sample real public posts matching beauty & skincare search terms on TikTok and score them by how much engagement they're getting relative to how recently they were posted. It is not TikTok's official trending list.

avg. views

2.7M

2,739,080 per post

median engagement

10.8%

10.79% exact

posts analyzed

168

public, from this week

vs. last week

+10%

in average views