Instagram Food & Recipes Hashtag Reach and Engagement Data
This week, we analyzed 68 real public Instagram posts in the Food & Recipes niche to see which hashtags get the most reach. Across this sample, posts averaged 679,507 views with a 2.56% median engagement rate. ContentScout analyzed these posts to rank the top 20 hashtags by performance, led by fitness and fat loss tags. Do not use all of these tags at once: use a selective mix of broad and specific tags that fit your recipe, keeping in mind that these views describe the sample posts rather than guaranteeing future results.
ContentScout's own analysis: we sample real public posts matching food & recipes search terms on Instagram and score them by how much engagement they're getting relative to how recently they were posted. Hashtags are ranked by the average views of the posts using them, not by how often they appear. The numbers describe those posts, they don't promise results.
#fatloss
2 posts in sample
- 5.6M
- Avg. views
- 2.1%
- Engagement
#fitness
2 posts in sample
- 5.6M
- Avg. views
- 2.9%
- Engagement
#highprotein
3 posts in sample
- 4.4M
- Avg. views
- 2.8%
- Engagement
#healthymeals
3 posts in sample
- 4.4M
- Avg. views
- 2.4%
- Engagement
#healthyrecipes
8 posts in sample
- 2.4M
- Avg. views
- 4.2%
- Engagement
#sundaymealprep
4 posts in sample
- 2M
- Avg. views
- 6.0%
- Engagement
#healthymealprep
5 posts in sample
- 1.7M
- Avg. views
- 5.7%
- Engagement
#food
7 posts in sample
- 1.4M
- Avg. views
- 3.4%
- Engagement
#mealprep
18 posts in sample
- 1.4M
- Avg. views
- 3.0%
- Engagement
#easymeals
2 posts in sample
- 1.3M
- Avg. views
- 4.9%
- Engagement
#easydinnerideas
5 posts in sample
- 1.2M
- Avg. views
- 1.7%
- Engagement
#dinneridea
2 posts in sample
- 1.1M
- Avg. views
- 3.0%
- Engagement
#easyrecipes
21 posts in sample
- 1.1M
- Avg. views
- 2.9%
- Engagement
#foodie
15 posts in sample
- 813K
- Avg. views
- 2.5%
- Engagement
#foodstagram
2 posts in sample
- 649K
- Avg. views
- 4.4%
- Engagement
#easyrecipe
6 posts in sample
- 547K
- Avg. views
- 4.6%
- Engagement
#recipes
5 posts in sample
- 470K
- Avg. views
- 1.6%
- Engagement
#recipeshare
2 posts in sample
- 417K
- Avg. views
- 5.9%
- Engagement
#quickmeals
2 posts in sample
- 357K
- Avg. views
- 3.1%
- Engagement
#cooking
7 posts in sample
- 355K
- Avg. views
- 0.8%
- Engagement
#dinnerideas
4 posts in sample
- 314K
- Avg. views
- 3.1%
- Engagement
#foodreels
10 posts in sample
- 290K
- Avg. views
- 2.0%
- Engagement
#dinner
3 posts in sample
- 264K
- Avg. views
- 2.0%
- Engagement
#foodlover
4 posts in sample
- 264K
- Avg. views
- 3.5%
- Engagement
#mealpreprecipes
2 posts in sample
- 200K
- Avg. views
- 4.5%
- Engagement
Questions, answered.
How was this hashtag performance measured?+
This data was gathered by sampling 68 real public Instagram posts in the Food & Recipes niche this week. We calculated the average views and median engagement rate for posts using each tag to help creators see which topics are getting traction.
Which hashtags had the highest median engagement rates?+
#sundaymealprep led with a 6.03% median engagement rate across 4 posts, followed closely by #recipeshare at 5.89% across 2 posts. These specific tags show strong audience interaction, even if their total view counts are lower than broader terms.
Do these average view numbers guarantee my post will get the same reach?+
No, these metrics describe the average performance of the posts in our sample that used those tags. For example, the 2 posts using #fatloss averaged 5,602,986 views, but this is a description of those specific high-performing posts, not a guarantee of how your post will perform.
How does this week's hashtag data compare to previous weeks?+
This is the first time this page has data, so we do not have a prior run to compare against yet. We will continue tracking these metrics to show how Food & Recipes trends shift over time.
More on Food & Recipes on Instagram
Hashtags that work in other Instagram niches