Top Instagram Hashtags for Food and Recipes
This week, we sampled 68 public Food and Recipes posts on Instagram. The average view count across the sample is 210,425, and the median engagement rate is 6.26%. Average views decreased from 256,919 in the previous run. ContentScout ranks the specific hashtags below based on platform data.
ContentScout's own analysis: we sample real public posts matching food & recipes search terms on Instagram and score them by how much engagement they're getting relative to how recently they were posted. Hashtags are ranked by the average views of the posts using them, not by how often they appear. The numbers describe those posts, they don't promise results.
#reels
4 posts in sample
- 1.1M
- Avg. views
- 5.2%
- Engagement
#sundaymealprep
3 posts in sample
- 1M
- Avg. views
- 10.4%
- Engagement
#healthymealprep
3 posts in sample
- 1M
- Avg. views
- 10.4%
- Engagement
#food
6 posts in sample
- 861K
- Avg. views
- 2.7%
- Engagement
#healthyrecipes
4 posts in sample
- 780K
- Avg. views
- 10.3%
- Engagement
#recipe
8 posts in sample
- 530K
- Avg. views
- 5.5%
- Engagement
#cooking
4 posts in sample
- 519K
- Avg. views
- 6.3%
- Engagement
#mealprep
19 posts in sample
- 310K
- Avg. views
- 6.1%
- Engagement
#foodstagram
2 posts in sample
- 307K
- Avg. views
- 3.5%
- Engagement
#recipevideo
2 posts in sample
- 246K
- Avg. views
- 6.2%
- Engagement
#easyrecipes
19 posts in sample
- 239K
- Avg. views
- 6.0%
- Engagement
#easyrecipe
8 posts in sample
- 203K
- Avg. views
- 8.0%
- Engagement
#quickmeals
2 posts in sample
- 191K
- Avg. views
- 5.4%
- Engagement
#eating
3 posts in sample
- 185K
- Avg. views
- 7.5%
- Engagement
#breakfast
2 posts in sample
- 183K
- Avg. views
- 1.9%
- Engagement
#foodlover
2 posts in sample
- 176K
- Avg. views
- 6.7%
- Engagement
#fyp
2 posts in sample
- 166K
- Avg. views
- 7.1%
- Engagement
#quickrecipe
2 posts in sample
- 151K
- Avg. views
- 2.4%
- Engagement
#recipeshare
2 posts in sample
- 140K
- Avg. views
- 9.4%
- Engagement
#dinner
6 posts in sample
- 137K
- Avg. views
- 5.5%
- Engagement
#foodie
12 posts in sample
- 90K
- Avg. views
- 4.9%
- Engagement
#foodreels
11 posts in sample
- 84K
- Avg. views
- 6.0%
- Engagement
#snacks
2 posts in sample
- 73K
- Avg. views
- 5.1%
- Engagement
#foodporn
2 posts in sample
- 72K
- Avg. views
- 3.8%
- Engagement
#instafood
3 posts in sample
- 68K
- Avg. views
- 7.5%
- Engagement
Questions, answered.
How is this data measured?+
ContentScout reads social data from public posts. This run sampled 68 Food and Recipes posts on Instagram.
Which hashtag has the highest average views?+
#reels leads the ranking with 1,087,245 average views across 4 posts.
What do the average view numbers mean?+
The view numbers describe the posts using each tag in our sample. They are not a guarantee of reach for your own posts.
Should I use all of these hashtags at once?+
No. The data shows individual hashtag performance across different posts, not a recommendation to combine them all.
What is the difference between tags like #food and #sundaymealprep?+
#food appears on 6 posts with 861,359 average views, while #sundaymealprep appears on 3 posts with 1,040,025 average views. Broader tags appear more often, while specific tags vary in reach.
More on Food & Recipes on Instagram
Hashtags that work in other Instagram niches