TikTok Food and Recipes Hashtags: View and Engagement Data

This data was collected by ContentScout, a tool that analyzed a sample of 79 public, high-performing TikTok posts in the Food & Recipes niche this week. Because this is the first time we have compiled this data, there are no prior runs to compare these numbers against yet.

#asmr leads the list with an average of 53,928,272 views across 5 posts in the sample. It is followed by #foodtiktok, which has an average of 39,762,308 views across 3 posts, and #pasta, which has an average of 30,499,341 views across 3 posts.

The broad hashtag #cooking is by far the most common, appearing on 33 posts in our sample with an average of 16,693,621 views. Other highly frequent tags include #recipe with 24 posts and #easyrecipes with 23 posts.

No, a tag's average views describe the performance of the specific posts in our sample, not a guarantee for future uploads. For example, #baking has a high average of 28,390,743 views and a 12.11% median engagement rate, but this is based on only 2 posts in the sample.

You should not use all of these hashtags at once. Instead, combine broad tags like #food (17 posts in the sample) with specific recipe tags like #airfryerrecipe (3 posts) or #chicken (4 posts) to keep your caption relevant to your actual content.