Top Instagram Beauty and Skincare Posts by Engagement
Our tracking of 65 public Instagram posts in the beauty and skincare niche shows an average of 300,561 views per post. This is a decline from the previous run's average of 391,564 views. Across this week's sample, creators are achieving a median engagement rate of 2.20%.
ContentScout's own analysis: we sample real public posts matching beauty & skincare search terms on Instagram and score them by how much engagement they're getting relative to how recently they were posted. It is not Instagram's official trending list.
- Open post on the platform
@afiyabennett
Summer glow makeup ☀️ #makeup #makeuptutorial #summerglowmakeup Bronzy Makeup for the girls 😍 Foundation: @narsissist Cosmetics shade carcacus Concealer: @hourglasscosmetics Contour: @rhode Blush palette: @narsissist Eye shadow highlight stick: @chanel.beauty Lip & setting spray: @charlottetilbury Brows: @benefitcosmetics Bronzer powder: @tomfordbeauty Setting powder : @hudabeauty
- views
- 186K
- likes
- 18K
- comments
- 93
- Open post on the platform
@martucardillo_
My first grwm in english 🩷
- views
- 421K
- likes
- 5.2K
- comments
- 121
- Open post on the platform
@jillian.gottlieb
most used products w 2 Derms ✨ #dermatologist #skincare #skincareroutines #viral #skincaretips
- views
- 1.6M
- likes
- 33K
- comments
- 560
- Open post on the platform
@ahnestkitchen
This is my mom’s morning skincare routine at 67 years old (1 of 2), explained in more detail. This routine is used on days she’s doing an “everything shower”, on days she washes her hair which is about every other day (3x a week). She has very dry skin. On these days, she does the following: PREP: Cleanser (@officialvanicream) Warm Towel Compress (to prep for face mask, 3x a week) Optional: Microwave warm towel compress after initial compress and compress again DIY mask (Greek yogurt + raw honey mask; 3x a week), rinsed with just water Ice Water Splash (or cold towel compress; daily) Optional: Sheet mask for 10 to 20 minutes. (She uses sheet masks sparingly on days her skin needs extra TLC; @dr.altheaglobal) SKINCARE PRODUCTS (exact product varies by day depending on skin condition): Toner (if applying just DIY mask, no sheet mask) Serum (if applying just DIY mask, no sheet mask) Vitamin C (@goodal_official_us) Moisturizer cream (@epii_global) SPF 50+ (@anua_global)
- views
- 4M
- likes
- 279K
- comments
- 404
- Open post on the platform
@jingervuolo
GRWM for a concert 💄 ✨ comment MAKEUP for the 🔗 + dress link #momlife #GRWM #makeup #outfit #skincare
- views
- 451K
- likes
- 4.8K
- comments
- 143
- Open post on the platform
@ashley.paiige
vlog style grwm ✨ and a mini tutorial of how I’ve been doing my hair! comment “links” to receive a DM with everything worn and used linked 🍒 #grwm #dailyvlog #makeuptutorial #summerfashion
- views
- 354K
- likes
- 9.1K
- comments
- 1.5K
- Open post on the platform
@shelley.wolfee
James narrates my night time skincare routine
- views
- 1.9M
- likes
- 103K
- comments
- 1.5K
- Open post on the platform
@anshjotsinghh
Here’s my daily skincare routine. . . . #skincare #foryou #fyp #explore #likesharecomment
- views
- 402K
- likes
- 7.6K
- comments
- 208
- Open post on the platform
@tablemannerspodcast
That feeling when you’ve used science to find the perfect skincare routine
- views
- 2.8M
- likes
- 62K
- comments
- 874
- Open post on the platform
@ninaubhi
NEW MAKEUP: Which was your fave? 👇🏽✨💕 • #makeup #newmakeup #makeuptutorial #beauty #makeupartist
- views
- 34K
- likes
- 2.3K
- comments
- 20
Questions, answered.
How is this performance data measured?+
This data is processed by ContentScout, a tool for content creators that reads social data and turns it into content. We analyzed a sample of 65 public Instagram posts in the beauty and skincare niche this week.
How do this week's views compare to the previous period?+
Average views dropped this week to 300,561, compared to the previous run's average of 391,564 views.
What is the typical engagement rate for these beauty and skincare posts?+
The median engagement rate across our sampled posts is 2.20%.
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