Instagram Beauty and Skincare Trends This Week
This week's Instagram beauty and skincare content shows an average of 353,351 views across our analyzed sample, with a median engagement rate of 2.62%. Top-performing posts include GRWM videos and simple skincare routines, led by @ruchika_.rathore with over 6.7 million views. Since this is the first time this page has data, there are no prior runs to compare against yet.
This ranking is ContentScout's own analysis: we sample real public posts matching beauty & skincare search terms on Instagram, score them by how much engagement they're getting relative to how recently they were posted, and rank the top results. It is not Instagram's official trending list.
| # | Post | Views | Likes | Comments | |
|---|---|---|---|---|---|
| 1 | @ruchika_.rathore GRWM to Change my Piercing stack 💅🏻🥳
Comment for *Product Link* Chirkuts😤 | 6.8M | 198K | 3.1K | View post |
| 2 | @soofi_333 The makeup inspo⭐️💞
#makeup #makeuptutorial #aesthetic | 326K | 24K | 7 | View post |
| 3 | @ryanmkolton grwm for a night out | 187K | 11K | 149 | View post |
| 4 | @ishanimitraa Funny thing is this was my go-to makeup look anyway 🙂↔️
Will update product list in a bit!
#makeup #makeuplooks #offcampus #tutorial #makeuptutorial | 2.6M | 89K | 445 | View post |
| 5 | @ahnestkitchen This is my mom’s morning skincare routine at 67 years old (1 of 2), explained in more detail. This routine is used on days she’s doing an “everything shower”, on days she washes her hair which is about every other day (3x a week). She has very dry skin. On these days, she does the following:
PREP:
Cleanser (@officialvanicream)
Warm Towel Compress (to prep for face mask, 3x a week)
Optional: Microwave warm towel compress after initial compress and compress again
DIY mask (Greek yogurt + raw honey mask; 3x a week), rinsed with just water
Ice Water Splash (or cold towel compress; daily)
Optional: Sheet mask for 10 to 20 minutes. (She uses sheet masks sparingly on days her skin needs extra TLC; @dr.altheaglobal)
SKINCARE PRODUCTS (exact product varies by day depending on skin condition):
Toner (if applying just DIY mask, no sheet mask)
Serum (if applying just DIY mask, no sheet mask)
Vitamin C (@goodal_official_us)
Moisturizer cream (@epii_global)
SPF 50+ (@anua_global) | 3.3M | 232K | 360 | View post |
| 6 | @dannyhaboi A consistent skincare routine doesn’t have to be complicated.
My current 6-step routine:
1. Cleanse
2. Rinse + dry
3. Salicylic acid
4. Eye care
5. Moisturize
6. Sunscreen
Comment “Skincare” and I’ll DM you the exact products I use. | 144K | 3.5K | 277 | View post |
| 7 | @giuliagamato grwm to go engagement ring shopping!!! | 450K | 20K | 143 | View post |
| 8 | @jessejaggers Picking out a full face of @hudabeauty makeup! 💋
#makeup #viralmakeup #makeupchallenge #hudabeauty #beauty | 171K | 10K | 98 | View post |
| 9 | @seoulbeautyclub Skincare routine for beginners!
A simple routine built with the right order can help your skin stay balanced, hydrated, and healthy-looking 🫶
#skincareroutine #skincareessentials #kbeauty #beginnerroutine | 922K | 11K | 53 | View post |
| 10 | @itsme_youri GRWM part 4 🙌🏼 #grwm #menswear | 83K | 2.1K | 53 | View post |
Questions, answered.
What is the typical engagement rate for beauty and skincare content this week?+
The median engagement rate across our analyzed sample is 2.62%.
What are the average views for trending beauty posts in this sample?+
The average view count across the entire analyzed sample is 353,351 views.
Which hashtags are currently driving the most reach?+
The ContentScout platform detected no top hashtags appearing across this week's sample.
How does this week's performance compare to previous weeks?+
There is no prior run to compare against yet. This is the first time this page has data.
More trending pages on Instagram
Beauty & Skincare on other platforms