Top Performing Real Estate Posts on Instagram
This page tracks public Instagram posts in the real estate niche using ContentScout. This week, the platform sampled 68 posts. The average view count across the sample is 215,716, and the median engagement rate is 2.65%.
ContentScout's own analysis: we sample real public posts matching real estate search terms on Instagram and score them by how much engagement they're getting relative to how recently they were posted. It is not Instagram's official trending list.
- Open post on the platform
@hauskris
ready just in time 🤪😅😍 #hometour #apartmenttour #homedecor
- views
- 131K
- likes
- 6.6K
- comments
- 150
- Open post on the platform
@athiralalofcl
A small glimpse of our home 🤍 The full home tour video is now live on my YouTube channel! ✨ YouTube channel link is mentioned in my page.🥰 I’ve shared the link on my story — please do watch 🏠 . . . . . . . . . . . #trending #viral #home #instagood #viralreels
- views
- 3.8M
- likes
- 249K
- comments
- 789
- Open post on the platform
@branthemortgageman
Ranking Home Listing Sites 🏠👨💻 #realestate #homebuyertips #homebuyer #mortgage
- views
- 38K
- likes
- 474
- comments
- 5
- Open post on the platform
@hannahbrown
A very realistic home tour before we begin renovations… (pt. 1) We’re getting so close to demo day on our first home and I’m so excited to bring y’all along as we make this place finally feel like ours! Before we start, I wanted to share the very real “before” - what the house has actually looked like during this year of waiting 🫣 We’re so excited and grateful to work with the incredible team at @riverbrook__ to bring it all to life! Here we gooooo 🏡✨🔨
- views
- 2.4M
- likes
- 46K
- comments
- 656
- Open post on the platform
@turner.farm
So many have asked for a house tour and to be honest it’s never tidy enough to comfortably debut on the internet 🤣🤪 very much well lived in. I had to tidy it up for guests so I figured this was a great time to show you. This is part 1 of 2!! I’ll do a separate video to show the rest:) Almost a year and a half living here I think I love it more and more each day. Truly such a magical and cozy home to be in for every single season🥰. Ask me any questions in the comments! . . . . . . . . #hometour #loghome #farmhouse #farmhousekitchen #rustichome
- views
- 62K
- likes
- 2.6K
- comments
- 89
- Open post on the platform
@valeriedesigned
a little home tour 🤎✨ #hometour #organicmodern #japandistyle #cozyhome #homedesign
- views
- 3.7K
- likes
- 243
- comments
- 2
- Open post on the platform
@sunt_mrr
Luxury black mansion . . . . . . . . . . . . . . #midjourney #luxuryhomes #mansion #bedroomdesign #interiør #mariadudkina #luxuryinteriors #villa #homedesign #black #homes #houses #aiarchitecture
- views
- 4.2M
- likes
- 236K
- comments
- 1.1K
- Open post on the platform
@byrvm_contentcreation
Comment MCP and I’ll DM you the setup 👇 Okay… this is actually insane 🤯 What if you could turn any real estate listing into a viral property video without writing prompts, planning shots, or editing everything yourself? Here’s the workflow 👇 Connect Claude to the @higgsfield.ai MCP. Then grab a property listing from any real estate website and paste the link into Claude. If you’ve seen a real estate video style you like, upload that as a reference too. Now simply tell Claude: “Use this property listing as the house reference and recreate this style of video using Higgsfield.” That’s it. Claude automatically understands the task and uses Higgsfield in the background to generate the videos for you. A few moments later, you’ll have your first test shot. But the real magic happens when you ask Claude to create a complete property tour. A few minutes later you’ll have a full set of marketing assets ready to post. Now imagine scaling that to hundreds of listings. Agents get ready-to-post marketing videos. You get recurring monthly revenue. And most of the work happens automatically 👀 This might be one of the most interesting AI business opportunities I’ve seen this year. #higgsfield #higgsfieldcreator
- views
- 277K
- likes
- 7.5K
- comments
- 11K
- Open post on the platform
@miamugs
Office Ootd😚 @miamugstherealtor @cindybanksteam ;) #realtor #remax #illinoisrealestate #ootd
- views
- 10K
- likes
- 249
- comments
- 11
- Open post on the platform
@thehomeedit
Home tours are here. Real ones. The kind you’ve been asking for. 🏡✨👌🏼 Yes, we’re going inside the drawers and cabinets, too. Comment “TOUR” to get the link in your DMs
- views
- 392K
- likes
- 3.7K
- comments
- 5.1K
Questions, answered.
How is this data measured?+
ContentScout reads social data to rank posts based on its own scoring system, rather than relying on the platform's internal metrics.
How many posts were analyzed for this report?+
A total of 68 public real estate posts were sampled this week.
What is the average view count for these posts?+
The average view count across the current sample is 215,716.
What is the median engagement rate?+
The median engagement rate for the sampled posts is 2.65%.
Is there a prior run to compare these numbers against?+
No. This is the first time this page has data, so there is no prior run available for comparison.
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