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Top Real Estate Posts on Instagram

This week, ContentScout sampled 68 public Real Estate posts on Instagram. Average views are 28,580, down from 48,286 in the previous run. The median engagement rate sits at 9.34%.

ContentScout's own analysis: we sample real public posts matching real estate search terms on Instagram and score them by how much engagement they're getting relative to how recently they were posted. It is not Instagram's official trending list.

29K
Avg. views
9.3%
Median engagement
68
Posts analyzed
-41%
Vs. last week
  1. Open post on the platform
    Magnific House 
Design by Estúdio LF 
.
.
#architecture #luxuryhomes #luxurymansion #modernhome #modernvilla

    @estudiolfarq

    Magnific House Design by Estúdio LF . . #architecture #luxuryhomes #luxurymansion #modernhome #modernvilla

    views
    449K
    likes
    63K
    comments
    7
  2. Open post on the platform
    Buying a home isn’t just about bedrooms, square footage, or finishes — it’s about how a home makes someone feel.

The be

    @kayaredford

    Buying a home isn’t just about bedrooms, square footage, or finishes — it’s about how a home makes someone feel. The best real estate professionals understand their clients’ deeper desires, values, and priorities so they can connect them with a home that truly fits their life. When you understand what really matters to your client, the right home becomes much easier to find. https://topproducersglobal.com/ #RealEstate #ClientExperience #HomeBuying #SalesPsychology #RealEstateTips #TopProducer

    views
    2.6K
    likes
    2.2K
    comments
    25
  3. Open post on the platform
    “The ghosting is real, but so is closing the deal.”
.
#realestate #realestatefunnymoments #investment #property #mohali

    @housedekhoindia

    “The ghosting is real, but so is closing the deal.” . #realestate #realestatefunnymoments #investment #property #mohali

    views
    1.8K
    likes
    37
    comments
    2
  4. Open post on the platform
    #TBT The blueprint everyone’s still using… 😤

#realtor #luxuryrealestate

    @sean_m_bautista

    #TBT The blueprint everyone’s still using… 😤 #realtor #luxuryrealestate

    views
    3.3K
    likes
    223
    comments
    26
  5. Open post on the platform
    Home tours are here. Real ones. The kind you’ve been asking for. 🏡✨👌🏼 Yes, we’re going inside the drawers and cabinet

    @thehomeedit

    Home tours are here. Real ones. The kind you’ve been asking for. 🏡✨👌🏼 Yes, we’re going inside the drawers and cabinets, too. Comment “TOUR” to get the link in your DMs

    views
    150K
    likes
    3.7K
    comments
    5.1K
  6. Open post on the platform
    Big things coming in 2026!!! 

#realtor® #realtor #realestate #entrepreneur

    @ginakirschenheiter

    Big things coming in 2026!!! #realtor® #realtor #realestate #entrepreneur

    views
    250K
    likes
    13K
    comments
    440
  7. Open post on the platform
    🏡Home Tour Part 2 🏡
#home 🏡

    @sithavineesh

    🏡Home Tour Part 2 🏡 #home 🏡

    views
    122K
    likes
    6.9K
    comments
    95
  8. Open post on the platform
    Why buyers buy what they buy. 💵

#julieprovenzanogroup #realestate #sales #buyingahome #sellingahome

    @julie_provenzano_group

    Why buyers buy what they buy. 💵 #julieprovenzanogroup #realestate #sales #buyingahome #sellingahome

    views
    6.4K
    likes
    468
    comments
    19
  9. Open post on the platform
    Here’s to new beginnings 🏠 #hometour

    @sirjakethomas

    Here’s to new beginnings 🏠 #hometour

    views
    59K
    likes
    10K
    comments
    220
  10. Open post on the platform
    Most agents make one listing video and hope someone sees it.⁣
⁣
That is not the strategy.⁣
⁣
Every listing gets content

    @lizbrownrealtordaily

    Most agents make one listing video and hope someone sees it.⁣ ⁣ That is not the strategy.⁣ ⁣ Every listing gets content because every listing deserves more than one shot.⁣ ⁣ These are the 6 videos we make for every single listing:⁣ ⁣ 1. Home tour⁣ Show the flow of the house.⁣ 2. What $___ buys in this area⁣ Help buyers understand value.⁣ 3. Moving to [city]? Start here⁣ Answer relocation questions before they ask.⁣ 4. The map video⁣ Show where the house is and what life looks like nearby.⁣ 5. Favorite features⁣ Highlight the details buyers actually remember.⁣ 6. What’s around it⁣ Restaurants, parks, shopping, coffee, lifestyle.⁣ ⁣ And here’s the part most agents skip.⁣ ⁣ This is not six videos and disappear.⁣ ⁣ Every week your seller should know what happened.⁣ ⁣ New content. New conversations. New data. Weekly seller updates.⁣ ⁣ That gives you something valuable to send in your weekly email instead of saying “no updates.”⁣ ⁣ If you want my weekly home seller email update template, comment 𝙀𝙈𝘼𝙄𝙇.⁣ ⁣ If you’re a real estate agent and you want to learn how to make simple videos like this without overthinking it, Film School is my weekly video and digital marketing coaching program for women in real estate.⁣ ⁣ Comment 𝙁𝙄𝙇𝙈 and I’ll send you the details.⁣ ⁣ #RichmondVARealEstate #CharlottesvilleRealEstate #RealEstateMarketing #VideoMarketing #eXPrealty

    views
    36K
    likes
    1.8K
    comments
    1.7K
questions

Questions, answered.

How is this data measured?+

ContentScout reads social data from 68 public posts in the Real Estate niche this week and ranks them using its own scoring system.

What is the average view count right now?+

The average view count across the 68 sampled posts is 28,580.

How does the current average view count compare to the previous run?+

The previous run had an average of 48,286 views, compared to 28,580 this week.

What is the median engagement rate for these posts?+

The median engagement rate for the sampled posts is 9.34%.

Which post has the highest view count in the ranking?+

The post by @estudiolfarq leads the ranking with 448,604 views, 63,126 likes, and 7 comments.