InstagramSmall Business

Top Small Business Posts on Instagram

This week, ContentScout sampled 63 public posts in the Small Business niche on Instagram. The average view count across the sample is 23370. The median engagement rate sits at 8.20 percent, up from 15295 average views in the previous run.

ContentScout's own analysis: we sample real public posts matching small business search terms on Instagram and score them by how much engagement they're getting relative to how recently they were posted. It is not Instagram's official trending list.

avg. views

23K

23,370 per post

median engagement

8.2%

8.20% exact

posts analyzed

63

public, from this week

vs. last week

+53%

in average views

Top 10 this week

  1. Open post on the platform
    A little behind the scenes from today’s event.

Running a business lakes a lot of love, thick skin, hard work and ALOT o

    @georgiamaysalamat

    A little behind the scenes from today’s event. Running a business lakes a lot of love, thick skin, hard work and ALOT of learning on the job Our top 5 tips for building your own business - Know your brand: be clear on who you are and what makes you different. - Understand your numbers: Keep a close eye on costs, pricing and cash flow. - Put your customers first: listen to their feedback, deliver a consistent experience and give them a reason to return. - Invest in your team: Your team is EVERYTHING! Build a team that shares your values and supports your vision. Hire slow and fire fast. - Stay adaptable: Pivoting in business is what will keep you alive. Don’t be afraid to change your vision slightly. - Start before you feel ready: DONE IS BETTER THAN PERFECT.

    views
    6.4K
    likes
    203
    comments
    20
  2. Open post on the platform
    Support local ❤️ #tucson #smallbusiness #localbusinesses

    @tucsonlocalista

    Support local ❤️ #tucson #smallbusiness #localbusinesses

    views
    3K
    likes
    165
    comments
    19
  3. Open post on the platform
    SHOP THE SHOPS! 📣 A very important message, voiced by #shopsmall hero, advocate and NY shopkeer herself, Caroline Weave

    @messynessychic

    SHOP THE SHOPS! 📣 A very important message, voiced by #shopsmall hero, advocate and NY shopkeer herself, Caroline Weaver of @thelocavorenyc 🙏❤️ #smallbusinesaturday #shoplocal

    views
    25K
    likes
    2.4K
    comments
    84
  4. Open post on the platform
    @sharongillmedia just DROPPED the perfect idea for your next product launch 😮

1. Start by recording your empty backgro

    @instagramforbusiness

    @sharongillmedia just DROPPED the perfect idea for your next product launch 😮 1. Start by recording your empty background. 2. Add your products into frame, one-by-one. 3. Import and trim clips in Edits.  4. For the drop, select each product’s overlay.  5. Add a keyframe to the start and end of each product. Would you give this a try? ✨

    views
    116K
    likes
    4K
    comments
    624
  5. Open post on the platform
    Every business owner’s story everyday 🥹🥲😭
#trending #funnyreelsvideo #explore #businessowner #changesarecoming

    @ff_farm_fresh

    Every business owner’s story everyday 🥹🥲😭 #trending #funnyreelsvideo #explore #businessowner #changesarecoming

    views
    820K
    likes
    100K
    comments
    170
  6. Open post on the platform
    There have been some INSANE digital product launches happening lately. 🤯 And while I can’t speak to what happened behin

    @the.jessicacarter

    There have been some INSANE digital product launches happening lately. 🤯 And while I can’t speak to what happened behind the scenes of anyone else’s launch… I CAN speak to mine. And I genuinely haven’t seen anyone break down a launch quite like what I’m putting together 🔥🔥🔥 Trust me… I would’ve bought it if I could have lollll I wanted to create something you could actually dig into, explore, and STUDY… not just read through once and forget about. Something that goes WAYYY beyond what I could ever fit into a traditional PDF or a simple step-by-step formula because unfortunately it’s just not that simple lol I’m talking about pulling apart EVERY. SINGLE. PIECE. of one of the launches that has the internet talking! The LIVE WORKSHOP 💻 is going to be a chronological, play-by-play walkthrough of exactly how everything unfolded. The good, the bad, the unexpected… and how all the pieces came together. The INTERACTIVE PLAYBOOK 📝 is where we’re going to zoom WAY in. What I did, HOW I did it, WHY I made those decisions, what worked, what didn’t, what I learned, what I would change if I could go back, etc And I’m bringing the actual receipts. The content, emails, numbers, tech, strategies, mistakes… all of it. I’m not claiming to have cracked some secret code, but I do have an interesting perspective as someone who has been in the “digital product space” for years. I’ve had products that no one downloaded or bought so trust me I know what it’s like to be there. AND I know what it’s like to finally figure it out… in a huge way. And I’m willing to open up the entire thing for you to study. 🤓 ZERO gatekeeping. Just one VERY detailed case study from someone who actually lived it 🔥🙏🏼 Whether you’re brand new to digital products and trying to understand how this whole world works, or you’ve been doing this for years and just want ALL the nosy details… I’m making this for you. 🔥 My Non-Expert Launch is coming SO soon! 📌 Comment LAUNCH and I’ll send you the early access waitlist so you can get first dibs at the lowest price! 🤎 - Jess

    views
    48K
    likes
    2.7K
    comments
    1.8K
  7. Open post on the platform
    This or That: Entrepreneur Edition 💪

What would you choose?

#entrepreneur #leadership #successtips #growthmindset #bu

    @kimperell

    This or That: Entrepreneur Edition 💪 What would you choose? #entrepreneur #leadership #successtips #growthmindset #businessowner

    views
    12K
    likes
    22K
    comments
    152
  8. Open post on the platform
    budget prep for business owners, let’s go 💫

#business #businessowner #smallbusiness #smallbusinessowner #tax 

as alwa

    @accountant_she

    budget prep for business owners, let’s go 💫 #business #businessowner #smallbusiness #smallbusinessowner #tax as always, using @elemis to get unready for the day 🫶🏻

    views
    29K
    likes
    1.5K
    comments
    57
  9. Open post on the platform
    every business leader must understand the language of business. #smallbusiness #entrepreneur #smallbusinessowner #smallb

    @thedispensableceo

    every business leader must understand the language of business. #smallbusiness #entrepreneur #smallbusinessowner #smallbusinesstiktok #smallbusinesstips Comment BIBLICAL and I'll send you my free guide + the link to get the signed book.

    views
    1.8K
    likes
    143
    comments
    7
  10. Open post on the platform
    The Amex Shop Small® movement gives small business owners, like @rangerstation.co, a platform. Amex backs your business

    @americanexpressbusiness

    The Amex Shop Small® movement gives small business owners, like @rangerstation.co, a platform. Amex backs your business every step of the way - always. Explore tools and resources to support your business at the link in our bio. #AmexBusiness

    views
    1.3K
    likes
    144
    comments
    6

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About this ranking

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How is this ranking measured?

The ranking is based on ContentScout's own scoring system rather than the platform's algorithm.

Which post has the highest view count in the current sample?

The post by @ff_farm_fresh leads the sample with 820449 views, 100389 likes, and 170 comments.

How many public posts were sampled for this report?

The platform sampled 63 public posts this week for the Small Business niche.

What was the average view count in the previous run compared to now?

The previous run had an average of 15295 views, while the current run has an average of 23370 views.