Instagram Fitness and Wellness Trends: ContentScout Report
This week, Fitness and Wellness content on Instagram averaged 961,311 views per post with a median engagement rate of 2.54 percent. Our data shows a strong focus on full-body workouts, gym community, and home routines. Because this is the first time we have collected this data, there is no prior run to compare these numbers against yet.
This ranking is ContentScout's own analysis: we sample real public posts matching fitness & wellness search terms on Instagram, score them by how much engagement they're getting relative to how recently they were posted, and rank the top results. It is not Instagram's official trending list.
| # | Post | Views | Likes | Comments | |
|---|---|---|---|---|---|
| 1 | @georgie.rose.1 You can train alone in the gym, but you’re never actually alone ❤️👏
People are always looking out for each other, even when you don’t realise it!!
Gymshark code GEORGIEROSE10
Myprotein code GEORGIEROSE
#gymgirl #legday #gymmotivation #strongertogether #gymshark | 2.8M | 77K | 248 | View post |
| 2 | @priyaahujarajda I’m the Snack 💃🏼
fitness motivation, women health , discipline, healthy lifestyle, consistency, self growth, health , healthy lifestyle, strong mindset, inner strength gym mom life mental health goals body weight lifting millennial 40s fitness funny reel | 517K | 22K | 115 | View post |
| 3 | @jessicabiel Full-body, start to finish.
Mobility, strength, cardio... and yes, I’m definitely feeling it today. 😅
If you want to try this workout, Ben has it (and more) in his app, link’s in @benbrunotraining’s bio | 2.3M | 73K | 808 | View post |
| 4 | @hiro.araki107 The best thing I ever did for myself. #gymmotivation #glowup | 557K | 25K | 1.1K | View post |
| 5 | @jessicabiel The arm and back workout everyone asked for is finally here! Thank you to my friend and amazing trainer @benbrunotraining for all of the help leading up to The Better Sister but also for my everyday life. At the link in @benbrunotraining’s bio you can get his app to do these workouts too! ♥️ | 13M | 489K | 3.2K | View post |
| 6 | @arielyu.fit 3-minute full body workout.
Just press play and move with me - quick, sweaty, and perfect for burning fat while sculpting full body
#homeworkout #workoutathome #gluteworkout #legday #lowerbodyworkout
#resistancebands #bootyworkout #gymmotivation #gymgirl #fyp #gymtips #dallas | 16M | 300K | 1.2K | View post |
| 7 | @carla.vz_ Try this workout to target full body 🔥💪🏼
#fyp #viral #trending | 160K | 2.7K | 33 | View post |
| 8 | @beccagillisfit the only ab workout you need 🍓
#fitnessreels #gym | 17K | 560 | 1 | View post |
| 9 | @rodrigo_garrobo TBF…🤍
#style #fitness #training #fitfam #motivation | 354K | 1.9K | 57 | View post |
| 10 | @alanarblanchard Sandy workouts are the best workout.
Getting a good workout does not mean you need to spend hours in the gym. My new 6 week program is for the busy moms, the travelers and those who just wanna enjoy the summer without spending hours in the gym💙 link is in my bio | 186K | 4.3K | 59 | View post |
Questions, answered.
How is this trending data calculated?+
The metrics are derived from a sample of real Instagram posts scraped this week. We rank these posts using an engagement-velocity score rather than the platform's standard algorithm.
What are the top-performing posts this week?+
The top post by engagement-velocity is from @georgie.rose.1, which received 2,752,031 views and 77,088 likes. Other highly viewed posts include a full-body workout from @arielyu.fit with over 15 million views, and a workout post from @jessicabiel with over 12 million views.
Which hashtags are driving the most traffic in this category?+
There were actually no top hashtags detected across our sample this week. Creators are earning high engagement directly through their video content and captions rather than relying on trending tags.
How do these results compare to previous weeks?+
This is our first time compiling data for this page, so we do not have a prior run to compare these numbers against yet.
More trending pages on Instagram
Fitness & Wellness on other platforms