Top Instagram Hashtags for Real Estate
This week, 68 real estate posts on Instagram reached an average of 28,580 views with a median engagement rate of 9.34%. Previous average views were 48,286. ContentScout ranks the best performing tags below based on current platform data.
ContentScout's own analysis: we sample real public posts matching real estate search terms on Instagram and score them by how much engagement they're getting relative to how recently they were posted. Hashtags are ranked by the average views of the posts using them, not by how often they appear. The numbers describe those posts, they don't promise results.
#luxurymansion
2 posts in sample
- 228K
- Avg. views
- 14.0%
- Engagement
#modernvilla
2 posts in sample
- 228K
- Avg. views
- 14.0%
- Engagement
#modernhome
3 posts in sample
- 153K
- Avg. views
- 13.9%
- Engagement
#entrepreneur
2 posts in sample
- 125K
- Avg. views
- 592.6%
- Engagement
#architecture
4 posts in sample
- 115K
- Avg. views
- 13.7%
- Engagement
#luxuryhomes
10 posts in sample
- 49K
- Avg. views
- 12.6%
- Engagement
#modularhomes
3 posts in sample
- 31K
- Avg. views
- 14.3%
- Engagement
#prefabhome
3 posts in sample
- 31K
- Avg. views
- 14.3%
- Engagement
#manufacturedhomes
3 posts in sample
- 31K
- Avg. views
- 14.3%
- Engagement
#mobilehomes
3 posts in sample
- 31K
- Avg. views
- 14.3%
- Engagement
#newhomes
3 posts in sample
- 31K
- Avg. views
- 14.3%
- Engagement
#hometour
16 posts in sample
- 31K
- Avg. views
- 10.6%
- Engagement
#cottagecore
3 posts in sample
- 27K
- Avg. views
- 14.3%
- Engagement
#realtor
11 posts in sample
- 26K
- Avg. views
- 7.5%
- Engagement
#modularhome
4 posts in sample
- 25K
- Avg. views
- 10.4%
- Engagement
#realestate
17 posts in sample
- 19K
- Avg. views
- 7.6%
- Engagement
#interiorinspo
2 posts in sample
- 18K
- Avg. views
- 10.6%
- Engagement
#julieprovenzanogroup
2 posts in sample
- 15K
- Avg. views
- 6.3%
- Engagement
#sellingahome
2 posts in sample
- 15K
- Avg. views
- 6.3%
- Engagement
#realestatemarketing
3 posts in sample
- 15K
- Avg. views
- 9.0%
- Engagement
#interiordesign
12 posts in sample
- 14K
- Avg. views
- 12.1%
- Engagement
#housetour
3 posts in sample
- 11K
- Avg. views
- 11.7%
- Engagement
#foryou
2 posts in sample
- 9.7K
- Avg. views
- 19.7%
- Engagement
#tranding
2 posts in sample
- 9.7K
- Avg. views
- 19.7%
- Engagement
#luxuryliving
2 posts in sample
- 9.7K
- Avg. views
- 19.7%
- Engagement
Questions, answered.
How is this ranking measured?+
ContentScout ranks the hashtags using its own scoring system based on a sample of 68 real estate posts from this week.
Should I use all of these hashtags on every post?+
No. The data shows individual performance per hashtag across different posts, not a requirement to combine them all.
Do these view numbers guarantee my results?+
No. A hashtag's average views describe the posts using it in our sample, and do not guarantee your post will reach that number.
Which tags have the highest average views?+
#luxurymansion and #modernvilla lead the sample with 227,649 average views each across 2 posts.
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