How is this data measured?

ContentScout reads social data from public Instagram posts and ranks hashtags based on its own scoring system. This week's sample includes 66 posts.

Which hashtag has the highest average views?

#housetour leads the ranking with 76791 average views across 4 posts in the sample and a 10.18% median engagement rate.

Should I use all of these hashtags at once?

No. The data shows how individual tags performed on specific posts, not that you should combine them all into a single caption.

Do high average views guarantee results?

No. A hashtag's average views describe the posts using it in the sample, and they do not guarantee reach for your own content.

What is the difference between broad and specific tags?

#realestate appears on 18 posts with 20051 average views, while #realestateagent appears on 3 posts with 29697 average views and 108.43% median engagement.

InstagramReal EstateUpdated November 11, 2026

Instagram Hashtags for Real Estate

This week, ContentScout sampled 66 public Real Estate posts on Instagram. Across the sample, posts averaged 34216 views with a median engagement rate of 7.62%. Average views increased from the previous run of 25253 to 34216.

ContentScout's own analysis: we sample real public posts matching real estate search terms on Instagram and score them by how much engagement they're getting relative to how recently they were posted. Hashtags are ranked by the average views of the posts using them, not by how often they appear. The numbers describe those posts, they don't promise results.

avg. views

34K

34,216 per post

median engagement

7.6%

7.62% exact

posts analyzed

public, from this week

vs. last week

+35%

in average views