TikTok Study and Education Hashtag Data and Performance
This week, we analyzed a sample of 158 public Study and Education posts on TikTok, which averaged 1,389,037 views with a median engagement rate of 12.90%. The highest-scoring hashtag in our dataset is #timelapse, appearing on 3 posts with over 16.6 million average views. Do not use all of these tags at once. Instead, choose a mix of broad terms like #studytok, which appeared 75 times, and specific academic terms that match your exact video content.
ContentScout's own analysis: we sample real public posts matching study & education search terms on TikTok and score them by how much engagement they're getting relative to how recently they were posted. Hashtags are ranked by the average views of the posts using them, not by how often they appear. The numbers describe those posts, they don't promise results.
#timelapse
3 posts in sample
- 17M
- Avg. views
- 12.9%
- Engagement
#勉強
2 posts in sample
- 16M
- Avg. views
- 10.5%
- Engagement
#edutokhealth
3 posts in sample
- 6.3M
- Avg. views
- 10.6%
- Engagement
#studystream
2 posts in sample
- 6M
- Avg. views
- 10.3%
- Engagement
#studytipsforstudents
2 posts in sample
- 6M
- Avg. views
- 10.3%
- Engagement
#studying
6 posts in sample
- 5.3M
- Avg. views
- 9.8%
- Engagement
#fyp
13 posts in sample
- 5.3M
- Avg. views
- 9.8%
- Engagement
#learnontiktok
14 posts in sample
- 4.7M
- Avg. views
- 4.4%
- Engagement
#motivation
10 posts in sample
- 3.3M
- Avg. views
- 17.6%
- Engagement
#activerecall
2 posts in sample
- 3.2M
- Avg. views
- 14.5%
- Engagement
#gcses2023
2 posts in sample
- 2.9M
- Avg. views
- 13.0%
- Engagement
#alevels
2 posts in sample
- 2.6M
- Avg. views
- 11.4%
- Engagement
#year11
2 posts in sample
- 2.6M
- Avg. views
- 14.8%
- Engagement
#exams
5 posts in sample
- 2.4M
- Avg. views
- 6.8%
- Engagement
#studyhacks
15 posts in sample
- 2M
- Avg. views
- 17.1%
- Engagement
#examseason
3 posts in sample
- 2M
- Avg. views
- 12.0%
- Engagement
#productivity
7 posts in sample
- 1.8M
- Avg. views
- 17.9%
- Engagement
#combinedscience
2 posts in sample
- 1.8M
- Avg. views
- 12.3%
- Engagement
#studytok
75 posts in sample
- 1.7M
- Avg. views
- 18.1%
- Engagement
#biologyrevision
2 posts in sample
- 1.5M
- Avg. views
- 7.3%
- Engagement
#biology
4 posts in sample
- 1.5M
- Avg. views
- 7.7%
- Engagement
#gcses
6 posts in sample
- 1.3M
- Avg. views
- 5.5%
- Engagement
#edutok
19 posts in sample
- 1.3M
- Avg. views
- 7.1%
- Engagement
#study
25 posts in sample
- 1.2M
- Avg. views
- 15.5%
- Engagement
#gcsebiology
3 posts in sample
- 1.2M
- Avg. views
- 4.3%
- Engagement
Questions, answered.
How is this hashtag data measured?+
ContentScout analyzed a sample of 158 real public TikTok posts in the Study and Education niche this week. The platform scores and ranks hashtags based on their performance in this sample, where the overall average view count was 1,389,037 and the median engagement rate was 12.90%.
Should I use all 20 of these hashtags on my videos?+
No, you should not use all of these hashtags at once. Instead, combine broad tags like #studytok, which appeared 75 times in our sample, with highly specific tags like #biologyrevision or #activerecall to target the right audience.
Does using a high-performing hashtag guarantee my video will get millions of views?+
No. The average view counts describe the posts that used those hashtags in this week's sample, not a guarantee of future performance. For example, while #timelapse averaged 16,601,073 views, it only appeared on 3 posts in the dataset.
How does this week's data compare to previous weeks?+
This is the first time we have run this data for the Study and Education niche, so we do not have a prior run to compare against yet.
Which hashtags in the sample had the highest median engagement rates?+
The hashtags with the highest median engagement rates in this sample are #studytok at 18.05%, #productivity at 17.95%, and #motivation at 17.64%.
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