The Best TikTok Hashtags for Parenting Posts
Based on a sample of 163 real public TikTok posts in the parenting niche this week, the average post received 1,041,392 views with a median engagement rate of 7.64%. The highest-performing hashtag is #funny, averaging 7,461,275 views across 4 posts, followed by #momhack and #relatable. You can use these insights to see what is actually driving reach on the platform right now.
ContentScout's own analysis: we sample real public posts matching parenting search terms on TikTok and score them by how much engagement they're getting relative to how recently they were posted. Hashtags are ranked by the average views of the posts using them, not by how often they appear. The numbers describe those posts, they don't promise results.
#funny
4 posts in sample
- 7.5M
- Avg. views
- 14.6%
- Engagement
#momhack
3 posts in sample
- 4.6M
- Avg. views
- 2.4%
- Engagement
#relatable
2 posts in sample
- 4.3M
- Avg. views
- 6.4%
- Engagement
#mom
7 posts in sample
- 3.7M
- Avg. views
- 11.6%
- Engagement
#funnytiktok
2 posts in sample
- 3.3M
- Avg. views
- 5.7%
- Engagement
#workingmom
2 posts in sample
- 2.9M
- Avg. views
- 3.5%
- Engagement
#toddlers
5 posts in sample
- 2.6M
- Avg. views
- 5.9%
- Engagement
#parents
4 posts in sample
- 2.4M
- Avg. views
- 11.7%
- Engagement
#family
2 posts in sample
- 2.3M
- Avg. views
- 6.9%
- Engagement
#momtok
35 posts in sample
- 2.1M
- Avg. views
- 9.7%
- Engagement
#taylorfrankiepaul
2 posts in sample
- 2.1M
- Avg. views
- 1.1%
- Engagement
#tiktokmoms
2 posts in sample
- 2.1M
- Avg. views
- 4.4%
- Engagement
#viral
6 posts in sample
- 1.9M
- Avg. views
- 4.1%
- Engagement
#sahm
7 posts in sample
- 1.8M
- Avg. views
- 10.1%
- Engagement
#moms
4 posts in sample
- 1.8M
- Avg. views
- 10.0%
- Engagement
#momcomedy
2 posts in sample
- 1.6M
- Avg. views
- 11.7%
- Engagement
#naptime
2 posts in sample
- 1.4M
- Avg. views
- 15.3%
- Engagement
#toddlerbehavior
2 posts in sample
- 1.3M
- Avg. views
- 9.9%
- Engagement
#fyp
18 posts in sample
- 1.3M
- Avg. views
- 7.2%
- Engagement
#babies
2 posts in sample
- 1.3M
- Avg. views
- 7.4%
- Engagement
#relatablemom
2 posts in sample
- 1.2M
- Avg. views
- 9.1%
- Engagement
#momof3
3 posts in sample
- 1.1M
- Avg. views
- 9.7%
- Engagement
#parentsoftiktok
5 posts in sample
- 983K
- Avg. views
- 10.5%
- Engagement
#momlife
38 posts in sample
- 982K
- Avg. views
- 8.3%
- Engagement
#momhacks
11 posts in sample
- 920K
- Avg. views
- 4.5%
- Engagement
Questions, answered.
How is this data measured?+
ContentScout, a platform for content creators, tracked a sample of 163 real public parenting posts on TikTok this week. We calculated the average views and median engagement rates for the posts containing each hashtag to rank their overall performance.
Should I use all of these hashtags in my next parenting post?+
No, you should not use all of these tags at once. Instead, mix broad tags like #momtok, which appeared on 35 posts in our sample, with more specific tags like #momcomedy or #toddlerbehavior depending on what your specific video is about.
Does using these hashtags guarantee I will get millions of views?+
No, a hashtag's average views describe the performance of the posts that actually used it, not a guarantee of future views. For example, while #funny and #momhack lead our ranking, this is based on a small sample of 4 and 3 posts respectively, meaning individual video quality and audience fit still drive your reach.
How does this week's performance compare to previous weeks?+
Because this is the very first time this page has displayed data, we do not have a prior run to compare these numbers against yet.
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