TikTok Music Hashtags: Top Performing Tags and Reach Data
This week, ContentScout analyzed 161 public Music posts on TikTok to see which hashtags are driving the most reach. Across this sample, posts achieved an average of 2,388,512 views with a median engagement rate of 12.70%. Specific tags like #samsmith and #unholy led in average views, while broader tags like #music and #newmusic appeared on the highest number of posts.
ContentScout's own analysis: we sample real public posts matching music search terms on TikTok and score them by how much engagement they're getting relative to how recently they were posted. Hashtags are ranked by the average views of the posts using them, not by how often they appear. The numbers describe those posts, they don't promise results.
#samsmith
2 posts in sample
- 53M
- Avg. views
- 5.5%
- Engagement
#unholy
2 posts in sample
- 53M
- Avg. views
- 5.5%
- Engagement
#acoustic
3 posts in sample
- 35M
- Avg. views
- 8.9%
- Engagement
#rockmusic
2 posts in sample
- 18M
- Avg. views
- 6.1%
- Engagement
#katyperry
2 posts in sample
- 11M
- Avg. views
- 12.3%
- Engagement
#singer
24 posts in sample
- 6.4M
- Avg. views
- 12.3%
- Engagement
#cover
25 posts in sample
- 5.9M
- Avg. views
- 14.4%
- Engagement
#foryoupage
6 posts in sample
- 5.7M
- Avg. views
- 12.0%
- Engagement
#covers
3 posts in sample
- 4.6M
- Avg. views
- 14.4%
- Engagement
#lyrics_songs
2 posts in sample
- 4.1M
- Avg. views
- 10.1%
- Engagement
#musictok
20 posts in sample
- 3.2M
- Avg. views
- 10.2%
- Engagement
#soul
2 posts in sample
- 2.9M
- Avg. views
- 10.4%
- Engagement
#song
6 posts in sample
- 2.7M
- Avg. views
- 17.7%
- Engagement
#music
29 posts in sample
- 2.5M
- Avg. views
- 15.3%
- Engagement
#lyric
2 posts in sample
- 2.3M
- Avg. views
- 10.0%
- Engagement
#tatemcrae
3 posts in sample
- 2.3M
- Avg. views
- 11.8%
- Engagement
#lyricsvideo
3 posts in sample
- 2.2M
- Avg. views
- 9.8%
- Engagement
#newmusic
34 posts in sample
- 2.2M
- Avg. views
- 8.9%
- Engagement
#viralvideo
3 posts in sample
- 2.1M
- Avg. views
- 14.4%
- Engagement
#indie
2 posts in sample
- 2.1M
- Avg. views
- 10.1%
- Engagement
#taylorswift
2 posts in sample
- 1.8M
- Avg. views
- 14.7%
- Engagement
#lyrics
11 posts in sample
- 1.8M
- Avg. views
- 10.0%
- Engagement
#artist
2 posts in sample
- 1.8M
- Avg. views
- 8.2%
- Engagement
#fyp
49 posts in sample
- 1.7M
- Avg. views
- 11.5%
- Engagement
#singing
27 posts in sample
- 1.7M
- Avg. views
- 16.6%
- Engagement
Questions, answered.
How is this hashtag data measured?+
This data is measured by ContentScout, a tool that reads social data and turns it into content insights. We analyzed 161 public TikTok posts in the Music niche this week, calculating the average views and median engagement rates specifically for the posts using each hashtag.
Are these view counts a guarantee of how my post will perform?+
No, a hashtag's average views describe the historical performance of the posts in our sample that used it, not a guarantee of future reach. For example, while #acoustic averaged 35,210,269 views, that is based on 3 specific posts in our sample.
Should I use all of these hashtags at once?+
No, you should not use all of these tags together. It is better to choose a mix of broad terms, like #music which appeared on 29 posts, and highly specific tags like #indie or #rockmusic, which only appeared on 2 posts each in our sample.
How does this week's music hashtag data compare to last week?+
This is the first time we have compiled and displayed this data. Because this is our first run, we do not have a prior comparison to measure against yet.
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